"Mr. Liu, now that Huang Guangyu's wings have become stronger, Taobao Electrical Appliances Group will regard Gome Electrical Appliances Company as a real competitor and compete with him head-on to see what his real strength is? Taobao Electrical Appliances (Beijing) Group will be on Beijing TV tonight An advertisement was released. In order to celebrate the 10th anniversary of the opening of the Zhongguancun Taobao Electrical Appliance Mall and to thank Beijing consumers for their love for the Taobao Electrical Appliance Mall, starting from tomorrow, in the 15 Taobao Electrical Appliance Malls in the capital, all products except computers and other products will be sold. The average discount is 10%, and the discount is great for 40 days. Consumers are welcome to shop and enjoy five-star customer service."
Sun Jian was smiling, but he didn't expect that Huang Guangyu, who was not yet full of feathers, would dare to take the lead in launching a price war on home appliances in the capital? It is obviously aimed at Taobao Electrical Appliance Group, that is, to challenge his authority! Nowadays, the market is still dominated by home appliance sales companies. Isn’t it good for everyone to live in peace and quietly make a fortune? This is probably due to the character of Huang Guangyu, a business wizard in his previous life, who did not want to be subordinated to others.
Times make heroes!
Taobao Changhong Color TV Store was born. After 14 years of rapid development, Taobao Electric Group has established 136 Taobao Electric shopping malls, 31 Taobao Electric logistics branches and 368 five-star customer service centers in 76 major cities in China. It has also entered the home appliance, communications and IT markets in Hong Kong and Moscow, taking over the product transportation, sales and after-sales services of the top 10 domestic appliance, communications and IT giants, and tied them together with these home appliance, communications and IT giants to firmly It firmly occupies the domestic sales market of home appliances, communications and IT. The total number of employees has reached more than 34,700. In 1998, the total revenue was 141.2 billion yuan and the net profit was 13.7 billion yuan. It has grown into a giant in the domestic home appliances, communications and IT markets. Overlord, arrogant among the others.
Does Huang Guangyu still have the strength and opportunity to become the richest man in China with Gome Electrical Appliances Company?
On July 11, 1995, when Taobao e-commerce company was established, Taobao Electrical Appliances Group was the controlling shareholder holding 50% of the shares, and Taobao Electrical Appliances Mall was the first to enter Taobao.
Taobao Electrical Appliances Group sold 4.7 billion yuan of home appliances, communications and IT products on Taobao in the first half of this year. With Guozhi brand computers selling like hotcakes on Taobao, Taobao Electrical Appliances Group’s online sales this year are very likely to exceed 100. billion.
Taobao e-commerce company has also benefited from the surge in sales of Taobao Electrical Appliances Group and Qiming Bookstore. It made a profit of 19.45 million yuan in the first half of this year. It is the first time in four years to make a profit, which is very rare. It plans to be listed on the Nasdaq exchange by the end of the year.
Since Qiming Culture Corporation was merged into Taobao Holdings in 1993, under the leadership of President Chen Xuemei, General Manager Zhang Danian, Deputy General Managers Ye Linjun, Lu Huimin, and Qin Hongyan, it has followed Taobao Electrical Appliances Mall and Shunyuan Garden Community and is controlled by Taobao The company invested in Qiming cultural branches in Central China, South China, East China, Northwest China, North China and Southwest China. After more than 6 years of rapid expansion, it now has 326 Qiming bookstores and 72 Qiming foreign language training schools, with a total number of employees of 4,547. , all employees hold shares, the total share capital expanded to 364.526 million shares, the net assets per share were 4.65 yuan, and the total assets reached 1,695.0459 million yuan.
Taobao Holdings holds 328.0734 million shares, accounting for 90% of the shares.
Since the opening of the first Taobao electrical appliance mall, Sun Jian has explicitly stipulated that the occupation of supplier payment cannot exceed 2 months, breaking the unspoken industry rules of traditional home appliance shopping malls occupying supplier payment for 6 months, and establishing the rule of occupying supplier payment. The new rules do not allow for hard showdown promotion fees, which has won the collective trust of domestic home appliance manufacturers. They all want to enter the Taobao electrical appliance mall for sales. However, due to limited space, generally only the top 10 home appliance brands at home and abroad have the opportunity to enter. Thanks to Taobao Electric Group's sales scale and long-term good reputation with manufacturers, the purchase price obtained is about 3 points lower than the industry average price.
Due to the sales scale, sales environment, after-sales service and industry reputation of Taobao Electrical Appliances Group, the price of home appliances sold in Gome Electrical Appliances Mall is about 1 point lower than that of Taobao Electrical Appliances Mall.
Relying on economies of scale and purchase price discounts, Taobao Electrical Appliances Mall has long implemented the sales principle of "Taobao Electrical Appliances, Low Price Everyday" and earned a net profit of more than 9 points. Gome Electrical Appliances Mall also implements the sales principle of small profits but quick turnover, probably earning To a net profit of about 5 points.
Since the two companies are not listed companies and do not publish financial statements, and Huang Guangyu has not applied to be ranked on the Forbes domestic rich list, Huang Guangyu's net worth and the financial data of Gome Electric Co., Ltd. are not clear.
"Okay, Mr. Sun!"
Liu Min laughed. Huang Guangyu overestimated his ability and actually challenged Taobao Electrical Appliance Group, which was also challenging Mr. Sun!
Once he takes action, Mr. Sun has many tricks. Even if Gome Electric Company does not die this time, it will be seriously injured. It will also kill the chicken to show the monkey! Huang Guangyu may not know yet that Mr. Sun did not take action to deal with Gome Electric before, but was reserved as a competitor for Taobao Electric Group.
At the beginning of the year, Gome Electrical Appliances rented the Hunnan Department Store, which was on the verge of bankruptcy, at a price of 5 million yuan per year, and opened the first Hunnan Gome Electrical Appliances Store in Wangjing, with a business area of 3,000 square meters. Gome Electrical Appliances rushed out of the capital. Mr. Sun Didn't care either.
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With the rapid development of the domestic economy, people's demand for household appliances, communication equipment and personal computers has soared. VCDs were popular in 1996, microwave ovens were fiercely sold in 1997, large-screen color TVs were popular in the market in 1998, and personal computers appeared this year. Hot sales, fierce market competition, survival of the fittest, home appliance brands gradually concentrated, there have been home appliance giants such as Changhong Group, Haier Group, Chunlan Group, Gree Group and Midea Group with sales exceeding 10 billion yuan, such as Taobao Electric Appliances, Gome Electric Appliances Home appliance chain companies such as Dazhong Home Appliances, Yongle Home Appliances, Suning Home Appliances, Five Star Home Appliances, Industrial and Trade Home Appliances, etc. also made a lot of money.
Taobao Electrical Appliances (Northeast) Group, led by General Manager Shen Zhongwei and Deputy General Manager Zhang Baolin, opened the Shenhe Taobao Electrical Appliances Mall with a business area of 5,000 square meters in May last year.
In April this year, Tiexi Taobao Electrical Appliance Mall opened with a business area of 5,000 square meters. Wu Chenghua served as the general manager of Tiexi Taobao Electrical Appliance Mall (enjoying company manager treatment).
Sun Jian understands that a flower blooming alone is not spring. Once Taobao Electric Group forms an industry monopoly, it will be the beginning of destruction!
Having gained an absolute advantage, Sun Jian did not target competitors such as Gome Electrical Appliances, Dazhong Electrical Appliances, Suning Electrical Appliances and Yongle Electrical Appliances founded by previous domestic home appliance sales tycoons Huang Guangyu, Zhang Dazhong, Zhang Jingdong, Cheng Xiao and others. The blow gave them the opportunity to grow and develop, and it was also left to the competitors of Taobao Electrical Appliances Group.
Huang Guangyu suddenly started a home appliance price war in Beijing. In addition to challenging the 15 Taobao electrical appliance stores in Beijing, he also demonstrated the strength of Gome Electric Co., Ltd. and became the number two in the industry. He increased his bargaining chips when purchasing goods from domestic and foreign home appliance, communication and IT manufacturers. Get a better purchase price.
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