Beijing, the headquarters of Founder Technology Company.
"Comrades, after Lenovo Computer, Guozhi Computer and Great Wall Computer successively announced significant price cuts, the competition in the domestic computer market has become more intense and the market environment has become worse. Today, the company's stock fell by 3.6%. We cannot retreat and can only follow up. , announcing a significant price cut tomorrow can only sacrifice profits but cannot lose the market."
President Feng Peiran had a premonition that the situation was not good, and held a meeting of the company's top management overnight. The board of directors reached a resolution, which will be announced in the Securities Times tomorrow. The top three domestic computer companies have successively announced significant price cuts. Founder Computer, the fourth largest domestic computer company, is in a dilemma. If you don’t follow up, there will be no sales. If you follow up, you will suffer huge losses. Investors vote with their feet.
Founder Computer's sales target in 1999 was 400,000 units, maintaining the fourth position in the domestic PC market. It invested 300 million yuan and introduced 2 desktop computer and 1 notebook computer production lines. In 2000, the total output reached 1 million units. Look around and look at three.
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"Comrades, everyone knows the news that Lenovo Computer, Guozhi Computer and Great Wall Computer announced significant price cuts. Today we did not sell a single computer. The situation is very serious. The company's stock price plummeted 4.2%. Principal Zhang and I discussed and decided, The board of directors will publish a resolution in the Securities Times tomorrow. Tongfang Computer will significantly reduce prices starting tomorrow to seize market share. We must work together to survive this round of price wars."
Huang Guolin, the president of Tongfang Company, summoned the company's top management overnight and announced the decision at the meeting with a stern look on his face.
President Zhang of Huaqing University is the chairman and legal representative of Tongfang Company. He does not participate in the daily operation and management of Tongfang Company and oversees major matters of the company.
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"Although the situation is grim, Haier Computer Company's investment of 200 million yuan to build a line of desktop computers and a line of laptop computers cannot be stopped. In order to survive in the domestic computer market, Haier Computers must also significantly reduce prices."
After Lenovo Computer and Guozhi Computer successively slashed their prices, today, not a single customer inquired about Haier Computer Stores. Great Wall Computer also announced a substantial price cut in the evening. The competition in the domestic computer market has become more intense, and the living conditions have deteriorated sharply. A bloody storm set off. After thinking for a day and night, President Zhang Ruiming had a premonition that 90% of domestic computer manufacturers would disappear. This was both a challenge and an opportunity. On the evening of April 2, an emergency high-level meeting of the company was held. Tell everyone your decision.
In 1995, Haier Group invested 300 million yuan and introduced two desktop computer and one notebook computer production lines, with an annual output of 400,000 Haier desktop computers and 200,000 Haier notebook computers.
In early August last year, in order to enter the top five domestic computers, Haier Group invested 20 million yuan to build 7 Haier 3C chain stores in the downtown areas of 7 major cities, including Beijing, Shanghai, Yangcheng, and Pengcheng, to show people its march. The determination and actions of the complete computer industry.
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Yangcheng, tcL Group headquarters.
"Comrades, the situation we are facing now is more severe. The domestic computer market will face a major reshuffle. Just like domestic color TV companies, 90% of computer manufacturers will close their doors. But we cannot lose confidence. Today's computer market is Just like the color TV market back then, facts have proven that only by facing up to difficulties will we not be eliminated by the market."
President Li Dongsheng convened a meeting with the company's top management overnight to discuss response strategies.
At the end of April last year, tcL Group invested 500 million yuan with Taiwan Zhifu Company to establish tcL Zhifu Computer Company to enter the domestic computer production industry and produce tcL brand computers. It introduced 4 desktop computer and 1 notebook computer production lines , with an annual output of 1 million complete machines.
On March 18, the first phase of the project, two desktop computer production lines, started trial production.
In order to sell tcL computers, tcL Group not only increased advertising investment, but also invested 3 million yuan to build the first tcL computer store in Yangcheng. It plans to invest 50 million yuan to build first tcL computer stores in big cities such as Pengcheng, Shanghai and Beijing. Approved 12 tcL computer stores, striving to be promoted to the top six domestic computer stores in 2002.
tcL computers have just been launched and are not yet well-known among domestic consumers. With the help of the reputation of tcL color TV sales, it is the off-season for computer sales. Suddenly faced with this unprecedented round of price cuts, Li Dongsheng and everyone's hearts were suddenly cast a shadow. Sun Jian, the richest man in China, is not Ni Yunfeng. The domestic color TV market is not the computer market. Neither Changhong color TV nor tcL color TV has mastered the core technology. Through production scale and price war, Kunpeng Software Group and Guozhi Semiconductor Group have mastered the computer technology. In terms of software and hardware technology, Guozhi Computer Company has strong strength. It has invested more than 5 billion yuan to build four major production bases in Shanghai, Shancheng, Pengcheng and Beijing. This year’s annual output exceeds 5 million units, and next year’s annual output is likely to exceed 10 million units.
By then, competition in the domestic computer market will become more intense, but tcL Group will not withdraw from the domestic computer market. Li Dongsheng has ambitious goals.
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Miancheng, the headquarters of Changhong Group.
"Everyone has seen the huge price reduction advertisements of Lenovo Computer, Guozhi Computer and Great Wall Computer. In particular, the Guozhi 586 desktop computer pre-installed with Kunpeng operating system is priced at a minimum of 3,999 yuan. The production price of the Changhong 586 desktop computer we plan to produce is It is 4999 yuan, and the selling price is 5599 yuan. If we sell it at 3999 yuan, each unit will lose 1000 yuan. If we don’t lower the price, there will be no market. To avoid greater losses, we must lose our arms. I suggest canceling the complete computer project and lowering the price. Production lines and computer components are sold, and the factory is used to produce TV set-top boxes. I am primarily responsible for investing in the complete computer industry and will review it at the shareholders' meeting."
After thinking for a day, Ni Yunfeng made up his mind that Changhong Company would withdraw from the complete computer industry and regretted not following Sun Jian's advice.
At last year's shareholders' meeting, the board of directors decided that Changhong would enter the information industry and invest 100 million yuan to introduce a desktop computer production line, import components, and produce Changhong brand desktop computers. After learning about this, Sun Jian, who did not interfere in the daily operations of Changhong Company, suggested not to invest in the introduction. For desktop computer production lines, it is recommended to invest in the research and development of LCD TVs.
The cash flow of Changhong Company is as high as more than 2 billion yuan. Seeing that competitors Haier, Hisense, and tcL, which also do not have core computer technology, have also invested heavily in entering the complete computer industry, Changhong Company, as the number one among the top 100 domestic electronics companies, If you don't dare to enter, the market will think that Changhong Company is an enterprise without high-tech technology.
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In the early morning of May 8, NATO forces led by the United States used B-2 stealth bombers to drop five joint direct attack munitions, hitting the embassy in Yugoslavia, killing three journalists on the spot, injuring dozens of others, and causing the ambassador to The museum building was seriously damaged.
The United States' hegemony has aroused public anger, and large-scale anti-m demonstrations broke out in many places.
