Pengcheng, the headquarters of Great Wall Group.
"Old Chen, Liu Zhuanzhi shot himself in the foot this time and hurt everyone. Do we still need to lower the price?"
Wang Zhi also learned about the significant price reduction of Guozhi Computer at the first time. He felt even heavier and came to the office of Chen Li, the company's vice president and chief engineer. Under normal circumstances, the two of them would take an hour's lunch break after lunch. , but with such a big thing happening in the computer industry, neither of them could sleep.
This morning, Wang Zhi and Chen Li convened an emergency meeting with the senior management of the Great Wall Group to brainstorm and finally passed the company's strategic resolution to deal with the sudden and significant price reduction of Lenovo computers. Starting from tomorrow, Great Wall 586 and 686 desktop computers and notebook computers will also be significantly reduced in price domestically. 10% to 30%.
At 7:30 tonight, an advertisement for Great Wall Computer's substantial price reduction will be released on CCTV, and will be reprinted on the domestic Internet and major newspapers.
"Old Wang, Guozhi 586 and 686 computers are not comparable to our 586 and 686 computers. Sun Jian and Liu Hongyu must know the base prices of Lenovo and Great Wall 586 and 686 computers. If we lower the price, we will only lose money on each sale. , and may be exploited by competitors. We only need to keep an eye on the selling prices of Lenovo 586 and 686 computers. Neither of us makes any money. Other domestic computer companies sell at our prices and lose money on each one sold. However, next year, the computer market will undergo a major reshuffle. Of the more than 220 domestic computer brands, no more than 20 will survive by the end of next year. Maybe bad things will turn into good things. Experts predict that there will be more than 3 million domestic computers in the market this year, and next year there will be With more than 5 million units, Guozhi Computer alone can’t finish them all. As long as we survive, there will be a market.”
"After Lao Chen's analysis, I feel relieved. I'll go back and lie down."
------
After lunch in the Yanda cafeteria, Li Dong went to the Lenovo Computer City in Zhongguancun, not far from the school. He had long planned to buy a laptop. Last night, he heard that Lenovo computers suddenly dropped in price significantly. He found one online for 5,455 yuan overnight. A 586 laptop, plus a Kunpeng operating system and a Kunpeng office system software installed, can be purchased for 6,200 yuan, which is nearly a thousand yuan cheaper than before. Of course I am happy.
Li Dong walked into the Lenovo Computer City excitedly and found that the Lenovo computer store was noisy and there was a group of uniformed security guards on site. It turned out that more than 20 customers who bought Lenovo computers in the morning requested returns. After asking, he found out that Guozhi brand Computers also announced significant price cuts at 12:30 noon today. The lowest price of the 586 desktop computer is only 3,999 yuan, and the notebook computer is only 4,499 yuan. The desktop computer is 500 yuan cheaper than the Lenovo computer, and the laptop is 1,000 yuan cheaper. It also comes with the Kunpeng operating system pre-installed. If you buy it on Taobao online mall, you will get a 5% discount!
-----
"Hello, comrade!"
Li Dong came to the Guozhi Computer store in the Taobao Electrical Appliance Mall in Zhongguan Village. Except for a group of salesmen, it was empty. Maybe the customers were still on the way. The female saleswoman Zou Hongmei came up to her with a smile and handed over a promotion for Guozhi Computer's huge price reduction. one.
Li Dong didn't know that he became Guozhi Computer's first customer after this big price cut.
"Comrade, where is your cheapest laptop?"
Li Dong took the flyer and took a look at it.
"Comrade, this is the one. Although the price is the cheapest, the performance and quality are not at all comparable to other laptops with the same configuration. Taobao Online Mall is offering discounts. If you choose to place an order on Taobao Online Mall, you can also The discount is 5%, which is equivalent to a discount of 250 yuan, and you can also enjoy Taobao’s five-star customer service.”
"Comrade, how do I place an order on Taobao online mall?"
Of course Li Dong was happy. When he got married, he bought all his household appliances in this mall and knew what Taobao's five-star customer service meant.
"Comrade, do you have your ID card?"
"Bring it!"
"Comrade, it's very simple. Register first and then place an order."
…
------
Beijing, Legend Holdings headquarters.
At 1 o'clock in the afternoon, the Hang Seng Index opened. Lenovo Group was affected by the bad news. A large order of 10,000 lots fell from the sky. The stock price jumped down and opened lower, from 2.38 Hong Kong dollars to 2.28 Hong Kong dollars, down 0.1 Hong Kong dollars, or 4.2%, thousands of dollars. Tens of thousands of shares were rushed to sell, and the stock price was hit to HK$2.23. Funds rushed in to grab the rebound. Ten minutes later, the stock price rebounded to HK$2.32, and selling orders poured out. The stock price was like a short-term kite, falling from HK$2.32 to HK$2.21. , a drop of more than 10%!
Yang Yuanqing, who couldn't sleep at noon, sat in front of the computer and followed the stock price fluctuations of Lenovo Group on pn. He had a feeling that the stock price would fall in the afternoon, but he didn't expect it to fall so much!
When Xiangjiang Lenovo was listed in 1994, the total share capital was more than 760 million shares, the stock price was HK$1.33, and the total market value was HK$1 billion. After so many years of development, especially in 1997, after the business of Beijing Lenovo was integrated with Xiangjiang Lenovo, it was changed to Lenovo Group. , the total share capital expanded to 1.6 billion shares, closing at HK$2.44 yesterday, with a total market value of HK$3.9 billion.
------
In the evening, Great Wall Computer Group will significantly reduce the price of CCTV advertisements by 10% to 30% starting from tomorrow. It is like a bomb exploding in the computer market. Founder Computer, Shida Computer, Hengsheng, Tongchuang Computer, Inspur Computer, etc. are still watching and waiting. Domestic computer manufacturers such as Acer, Tongfang Computer, Ziguang Computer, Haier Computer, tcL Computer, Hisense Computer, etc., held a high-level emergency meeting overnight to discuss response strategies?
Foreign computer companies such as Compaq Computer, IBM Computer, Dell Computer and HP Computer reported to their company headquarters overnight.
-----
"Mr. Sun, we sold 7,685 units this afternoon, including 6,575 desktop computers and 1,110 laptop computers. Under the guidance of the salesperson, they all placed orders on Taobao Online Mall. It is expected that there will be more customers buying our computers tomorrow. .”
At 9 o'clock, Sun Jian's phone rang. Liu Hongyu called from the headquarters of Guozhi Computer Company in a happy mood.
"Thank you, Mr. Liu!"
"Thank you, Mr. Sun!"
In order to significantly reduce prices in the off-season, Sun Jian instructed Li Hongyu to start preparations at the end of last year and wait for Lenovo computers to significantly reduce prices, so as to avoid customers who bought Guozhi brand computers around the Spring Festival from coming to quarrel. The computers sold at this significant price reduction did not have the models sold in the previous period.
586 Computer or 686 Computer only has one model of desktop computer or laptop computer at the lowest price, and other computer models are only reduced by about 10%!
The lowest price is all about losing money and gaining popularity!
It takes time to change ordinary people's shopping habits in physical stores, and it also requires genuine and affordable products. The same model of computer is 200 to 1,000 yuan cheaper when ordered online. The physical store is responsible for door-to-door delivery, and you also enjoy five-star customer service. How many customers can resist this temptation?
The Taobao online mall sells Guozhi brand computers at a loss for each one, and loses money to gain popularity. Each customer successfully registers and gets benefits, and they will become online shoppers.
The flow of people is the way to make money!
In previous lives, a large number of Internet giants such as Taobao, JD.com, Vipshop, Ctrip, and Tuniu developed by burning money. In the end, IPOs were listed, and investors and entrepreneurs achieved a win-win situation.
