"Mr. Liu, good news just came. This morning, a total of 2,786 units were sold domestically, an increase of 157% from yesterday. There are still a large number of customers ready to buy our computers. Today, there may be more than 6,000 units, and more than 100 people bought them some time ago. Customers who bought Lenovo computers took their invoices to the counter to ask for an explanation, and left one after another after receiving compensation gifts ranging from 100 yuan to 500 yuan from the sales staff."
Lenovo Computers aired an advertisement on CCTV last night that significantly reduced prices. It was reprinted by domestic Internet platforms and newspapers published this morning overnight. The lowest price of Lenovo 586 computer is 4,499 yuan, the lowest price of 586 notebook computer is 5,499 yuan, and the lowest price of Lenovo 686 computer The price is 7,499 yuan, and the lowest price of Lenovo 686 laptop is 8,499 yuan, both of which are the lowest sales prices of brand computers! Like a thunder exploding in the domestic computer market, senior executives of other domestic computer companies accused Lenovo Group of being crazy! Liu Zhuanzhi is crazy! Do you want others to live?
The sharp price reduction of Lenovo computers has also caused a huge response among consumers. Early this morning, a large number of customers who were ready to buy Lenovo computers came with their families and excitedly went to Lenovo computer stores and Lenovo computer sales counters in major shopping malls to queue up. .
The Lenovo computer salesman was elated.
At 12 o'clock, Yang Yuanqing, vice president of Legend Holdings, excitedly came to the president's office and reported to Liu Zhuanzhi.
"Xiao Yang, has Guozhi Computer Company taken any action?"
Liu Zhuanzhi turned down the volume of the big TV in his office. He usually had the habit of watching CCTV's noon news and took an hour's lunch break after watching it.
I have been paying attention to the reaction of Guozhi Computer Company today, and I also took the time to read the trend of Lenovo Group's stock on the Hong Kong Stock Exchange online. With the Hang Seng Index opening higher, Lenovo Group's stock opened down 0.72% and fell 1.15% in the morning. The volume increased by 20% year-on-year, which was within the expectations of Liu Zhuanzhi and Yang Yuanqing.
Lenovo Computer lost its No. 1 spot in domestic computer sales last year and adopted a strategy of drastically cutting prices to regain the No. 1 spot in domestic computer sales from Guozhi Computer. Is it successful? It also depends on the market response of Guozhi brand computers?
Once Guozhi Computers follow suit with a significant price cut, both sides will suffer. Guozhi Computer Company is backed by the richest man in China and has a big business. It doesn’t matter if it loses 1 billion. Once Lenovo Group loses money at the end of the year, its stock price will plummet. Hedging funds will sell stocks first and wait and see.
Xiangjiang institutional investors who believe in value investing are not domestic impulsive retail investors. Although Lenovo Computer's sharp price reduction can seize market share, it will definitely affect the company's year-end profits.
"Mr. Liu, so far, we haven't seen the market response from Guozhi Computer Company?"
During the off-season for computer sales, Lenovo Computer, which had been prepared for a long time, suddenly cut its price significantly, catching other computer companies off guard. Sales increased significantly. They could sell 200,000 units in April. However, Yang Yuanqing was also worried that Guozhi Computer Company would follow up. How much would the price drop be? If it drops more than Lenovo Computer, both parties will suffer, and Lenovo Group's stock price will definitely plummet!
"Mr. Liu, Vice President Yang, please watch CCTV's midday news channel?"
Secretary Zheng hurried in and turned up the volume on the TV. He saw an advertisement on the pN website for a huge price reduction on Guozhi brand computers that had just been released.
An advertisement for Guozhi Computer is being broadcast on TV.
"Guozhi Computer celebrates the fact that Guozhi Computer sold 1.321 million desktop computers and notebook computers in China in 1998, accounting for 28.92%; sales volume was 9.789 billion yuan, accounting for 27.9%, and won the first place in domestic computer sales and sales. ! In order to thank consumers for their love, from now on, the lowest selling price of the Guozhi brand 586 desktop computer pre-installed with Kunpeng operating system is 3,999 yuan, and the lowest selling price of the Guozhi brand 586 notebook computer with pre-installed Kunpeng operating system is 4,499 yuan; pre-installed The lowest selling price of the Guozhi 686 desktop computer with Kunpeng operating system is 6,999 yuan, and the lowest selling price of the Guozhi 686 notebook computer with Kunpeng operating system pre-installed is 7,999 yuan; Guozhi Computer Company cooperates with Taobao e-commerce company, and customers can purchase it on Taobao The mall offers a 5% discount on the same model of Guozhi brand computers compared to offline. Consumers are asked to go to Guozhi Computer stores and Guozhi Computer counters in Taobao Electrical Appliances Malls. They can also go to Taobao online mall to purchase with one click. Place an order and enjoy Taobao’s five-star customer service.”
"Mr. Liu, what should we do next?"
Liu Zhuanzhi and Yang Yuanqing looked at each other in shock. The richest man in China was too cruel, and his heart suddenly felt cold. It was as if he had shot himself in the foot, and there was no room for him to complain.
Guozhi Computer Company's reaction was too fast, and it must have been approved by Sun Jian. The two had a hunch that Sun Jian and Guozhi Computer Company were also preparing to significantly reduce prices during the off-season, to combat the home appliance giants who were rushing to enter the complete computer market with the intention of making money. , waiting for a sharp price cut.
The sharp price reduction of computers was instigated by Lenovo Group. Liu Zhuanzhi and Yang Yuanqing were the culprits of this computer price war. Guozhi Computer Company was one of the victims and was forced to fight!
"Xiao Yang, although the minimum price of the Guozhi 586 computer is 500 yuan lower than ours, it is equipped with Guozhi brand CPU and Guozhi brand motherboard. There is a quality difference with our Pentium CPU and Pentium motherboard. Let customers choose and continue to follow the instructions. Our reduced price plans are on sale!”
The selling price of Lenovo computers is already the production price. Customers spend their own money to install Kunpeng operating system and Microsoft operating system according to their own preferences. If the price is reduced, they will not only lose money, but also be suspected of unfair competition and will be complained by their peers.
"Okay, Mr. Liu!"
Yang Yuanqing also understood that Lenovo Group had no retreat and could only take one step at a time.
Any computer company that competes head-on with the wealthy Guozhi Computer Company will be a dead end. The domestic computer market will surely be a bloody storm, the computer market will be reshuffled, and more than half of the newly opened computer companies will not survive next year!
The 3,999 yuan Guozhi brand 586 desktop computer has also broken the lowest price of 586 desktop computers in Computer City. It also comes with the 388 yuan Kunpeng operating system pre-installed. The computer market in Computer City has no way to survive!
Other domestic computer companies and computer builders in computer cities will vent their anger on Guozhi Computer Company.
Guozhi Computer Company will become the target of public criticism!
Jingle Bell……
Yang Yuanqing's cell phone rang, and when he saw that the number was from Li Guangming, general manager of Lenovo Computer Mall in Zhongguancun, he had a bad feeling.
"Mr. Yang, a customer from Huaqing University called and asked for a return and asked us to send a delivery truck to his house to haul the computer."
Li Guangming had a bad feeling after seeing Guozhi Computer's price reduction advertisement on pN.
"Mr. Li, tell this customer that if the computer has quality problems within 7 days, we will be responsible for returning it. If there is no quality problem, it cannot be returned."
What Yang Yuanqing was worried about appeared!
At present, there is no clear provision in the law that consumers have the right to return goods within 7 days of receiving them without giving reasons.
