The Guozhi brand Everest series of computers is Sun Jian's idea. It launches from high-end to low-end at the same time. The high-end makes money, and the low-end makes a small profit to occupy the market share. It builds the world's number one computer brand with its technical strength and after-sales service.
The Supreme Edition desktop computer adopts the top configurations of major manufacturers. A P400 costs 7,190 yuan (wholesale price, the same below), an Intel motherboard costs 2,800 yuan, two Voodoo2 (SLI) cost 3,900 yuan, a Toshiba 16G hard drive costs 2,900 yuan, and a Kingston 128M memory costs 1,700 yuan. , the Seiko brand 20-inch LCD monitor that just came out costs 4,200 yuan!
The market cost price is 35,000 yuan, plus taxes and various marketing expenses, it is about 42,000 yuan, with a price tag of 48,888 yuan, a 16.4% profit!
Compared with IBM, HP, and Toshiba computers, which often earn 30% profit, Liu Dakun believes that the price of the Supreme Edition is too low! At that time, the monthly salary of ordinary workers was only more than 70 yuan, but the ex-factory price of a Great Wall 0520 computer was 28,000 yuan. With the printer, the sales price was 38,000 yuan. It would take 45 years without food or water! Nowadays, an ordinary worker has a monthly salary of more than 300 yuan, and it only takes 13 and a half years without food or water!
It is planned to produce 25,000 Supreme Edition desktop computers and 5,000 Supreme Edition notebook computers. They have not yet been sold to the outside world. Kunpeng Software Research Institute, Sugon Communication Technology Research Institute, Guozhi Semiconductor Research Institute, Sugon Automation Research Institute, etc. have reserved more than 6,600 units. In addition to the company's management and ordinary employees pre-ordering more than 9,000 desktop computers and laptops, less than 15,000 units have actually reached the market.
Mr. Sun ordered 4 desktop computers and 4 laptops, and Yan Yuanchao, Liu Xiaokun, Ye Jin and Qiu Zhongjun all ordered 2 desktop computers and 1 laptop, all of which are Supreme editions!
These are the 5 richest people in Taobao Holdings, billionaires!
For the management who once held the original stocks of Kunpeng Software Group and Dawn Communications Group, they are all multi-millionaires. Buying a 48,888 yuan Supreme Edition computer is a promotion for Guozhi Computer Company, and it also satisfies their own needs for high-end computers. Not even a frown.
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"Senior Brother Wang, they are so rich!"
Zhao Sijun is a sophomore student majoring in computer science at Huaqing University. He is from Beijing. His family of five lives in a 20-square-meter old house in the old alley of Sanlitun. The three siblings can only sleep in the living room. He chose to major in computer science just to enter the capital city. Kunpeng Software Research Institute, after working for five years, you can be assigned an 80-square-meter finely decorated house, but now the recruitment standards have been raised to graduate students with a master's degree in computer science, unless they have software works.
I saw two middle-aged people next door trying out a desktop computer, then went directly to the counter to swipe their card to pay, handed the invoice to the salesperson, and left with the exquisite gifts in the eyes of everyone's envy. He followed behind with his computer box.
"Junior Brother Zhao, as long as we can enter the Kunpeng Software Research Institute in the capital, we can afford it."
Wang Shumin is one year older than Zhao Sijun. He is from Shicheng and comes from a working-class family. The two of them were in the front. One of them grabbed a demo machine and watched movies online and played Demons. It was smooth and smooth. I couldn't put it down. I wanted to move the machine away. I saw many people. , I tried the machine and paid the money. It’s a lie if I’m not envious. I plan to enter the Beijing Kunpeng Software Technology Institute as an intern in August. I will take the 1999 Graduate Entrance Examination and take the master’s degree in the same major in our school. He is the one who entered the Beijing Kunpeng Software Technology Institute. goal of struggle.
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Beijing, Lenovo Group headquarters.
"Mr. Liu, through unboxing analysis by the technical department, if we produce a Lenovo top-end computer according to the configuration of Guozhi Supreme Edition desktop computer, with PengOSXP and OffeXP pre-installed, the cost price will be 38,000 yuan, plus advertising and sales expenses. And taxes and fees, it takes 45,000 yuan to break even and maintain a net profit of 5%. If we sell it at 47,888 yuan, the brand value of Lenovo Computer is not as good as Guozhi Computer. If we sell it at 48,888 yuan, we have a net profit of 8%, but Guozhi Computer They are already ahead of us, but they are worried that consumers won’t buy it.”
Lenovo's Computer Technology Department sent people to buy back 7 Everest computers of different models, unpacked and analyzed them one by one, and finally summarized the data into the hands of General Manager Yang Yuanqing.
Due to Yang Yuanqing's outstanding performance last year, Lenovo Computer completed the full-year sales task and continued to maintain the title of No. 1 in domestic annual computer sales. In March 1998, Yang Yuanqing was promoted to General Manager of Lenovo Computer Company and Executive Vice President of Lenovo Group, with full responsibility for Lenovo Computer For the operation and development, he immediately reported to Liu Zhuanzhi, President of Lenovo Group, to listen to suggestions and instructions.
"Yuanqing, if the Everest Supreme computer is sold at 48,888 yuan, how much net profit can it achieve?"
"Mr. Liu, according to estimates, it can reach about 14%!"
"Yuan Qing, is the CPU that Guozhi Computer Company gets from Intel cheaper than us?"
"Mr. Liu, according to industry regulations, the wholesale price of each model sold by Tel to computer companies will not exceed 10%. The wholesale price obtained by each company is not known to outsiders except Intel's sales staff. This time I Out of curiosity, I went online to check Intel's 1997 financial report and found that Sun Jian's ATIC actually held more than 37 million shares of Intel, accounting for 5.5% of the shares, making it the fifth largest shareholder of Intel."
Yang Yuanqing also felt a lot cold at that time, and suddenly felt a sense of powerlessness.
Sun Jian established the Guozhi Server Research Department in 1988. Starting from the research and development of server processors and motherboards, he has now opened up the entire industry chain of computer hardware. However, he did not limit himself to independent innovation and directly purchased the second-generation Pentiu]
"Sun Jian is actually the fifth largest shareholder of Intel?"
Liu Zhuanzhi also felt his heart sink.
"Mr. Liu, after I found out the fifth largest shareholder of ATItel, I also called and learned from Intel (China) Manager Wei that Sun Jian went to the Intel headquarters at the end of March and made a reservation directly with Grove. We have a large number of second-generation Pentiu, but the specific quantity and price are unclear. I estimate it is about 5% lower than the price we paid."
"Yuanqing, then let's stop talking about face. Consumers value the price of the same product most. I suggest pricing our second-generation Pentiu computer with a price of 47,888 yuan. Each computer is 800-1,000 yuan cheaper to dominate the market. Share is the most important thing,"
Liu Chuanzhi immediately had an idea to fight for the price!
"Okay, Mr. Liu!"
Yang Yuanqing felt that this seemed wrong, but Mr. Liu had already made a decision.
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"Mr. Sun, the Lenovo computer Pentiu comes out with a price of 47,888 yuan. This is obviously aimed at us."
On Saturday, June 20, Lenovo’s second-generation Pentiu was released. There are 7 models of desktop computers and laptops, with prices ranging from 47,888 yuan to 20,888 yuan, which is almost 800-1,000 yuan cheaper than the same model of Guozhi brand computer.
Liu Dakun was a little worried and immediately called Sun Jian to report.
"Mr. Liu, our goal has been achieved. Guozhi computers will become the number one brand of domestic computers. From now on, every Everest computer will be priced more expensive than the same model from Lenovo!"
The image that Lenovo Computer has finally established as the number one domestic computer brand has been shattered!
"Okay, Mr. Sun!"
Liu Dakun has not yet recovered.
