"Mr. Liu, although the truth is like this, if customers directly go to the computer counter of the mall to ask for returns, one or two can be dealt with easily, but when there are more people, the promoters and salespersons will have nothing to do, and it will cause a lot of noise and influence. If the normal business activities and reputation of the mall are not handled well, corruption will occur. The mall manager will directly call our local sales manager and ask them to go and deal with it. If it is not handled well, we will directly remove the store!"
Zhang Zuxiang is worried. Expensive computers are not in hot demand. There are nearly 40 domestic and foreign computer brands. Although Lenovo Computer Company has established several Lenovo computer stores in a few big cities such as Beijing, Shanghai, Yangcheng and Pengcheng, the number is limited. , mainly relying on large dealers distributed across the country to sell Lenovo computers, and everyone has a win-win relationship.
Channel is king!
If it offends large dealers like Taobao Electrical Appliances Mall, Lenovo's computer sales will immediately decline.
"Xiao Yang, what can I do?"
A customer can argue that the other party is being unreasonable, but if dozens of customers come to the electrical appliance counter of a shopping mall and report problems with the same product, it is not the customer's problem. If the mall wants to protect the rights and interests of consumers, it can only take action on the manufacturer of the product. .
Liu Zhuanzhi also realized the seriousness of the problem and called Yang Yuanqing to explain the situation.
"Mr. Liu, our price reduction this time is indeed too large. It is understandable that customers are emotional, but there is no problem with the quality of the computer. We cannot return the product, nor can we make up for the price difference. I suggest that these old customers who request returns be given a free market Lenovo computer speakers worth NT$500 as compensation.”
Yang Yuanqing also knows that if this incident is not handled well, it will not only affect the reputation of Lenovo Computer Company, but also affect the cooperative relationship with dealers. Founder Company, Tongchuang Company and Tongfang Company, which announced significant price cuts last night, will also encounter this problem. In such a situation where a return is required, the company will only suffer some losses.
A Lenovo computer speaker with a sales price of 500 yuan has a purchase price of more than 200 yuan. It is sometimes given as a sales gift to customers who buy Lenovo computers.
"I think Xiao Yang's suggestion is feasible. Vice President Zhang immediately called the sales manager according to Xiao Yang's suggestion and clearly told customers who requested returns that price reductions are market behavior. Founder, Tongchuang and Tongfang also announced price reductions of 1,000 last night. Yuan, but in order to repay the customer's love for Lenovo computers, we will give away a Lenovo computer speaker worth 500 Yuan."
When the company is in crisis, it is the company's greatest ability to be able to come up with good ways to resolve the crisis in a timely manner. Liu Zhuanzhi is becoming more and more satisfied with Yang Yuanqing.
[In view of the general environment,
"Okay, Mr. Liu!"
-----
"Mr. Li, Liu Zhuanzhi and Yang Yuanqing are not simple figures. Lenovo Computer Company is backed by the big tree of the Chinese Academy of Sciences, has national policy support, and is a listed company. The market responds quickly. It will be the main competitor of Guozhi Computer in the future. Li My main task during this period is to be responsible for Guozhi Computer Company’s reservations and sales.”
Sun Jian, who was based in Shanghai, received a call from Li Tao. Lenovo quickly solved the customer's request for return of the product using a Lenovo computer speaker, and he felt emotional.
After Lenovo, Founder, Tongchuang, and Tongfang slashed prices, Great Wall, Inspur, Donghai, Zijin, Shida, SEG, Ziguang, Aihua, Huaming, SuperPC, Acer, BenQ, ASUS ) and other domestic computers have followed suit by slashing prices.
Acer, BenQ and ASUS have set up computer production plants in mainland China.
IBM, Compaq, AST, HP, DEC, Dell, Samsung, Hyundai, LG, TG, Hancheng, NEC, Toshiba, Fujitsu, Panasonic, Hitachi, Siemens and other foreign computer brands are competing to significantly reduce prices and promote sales, and they are unwilling to lose the Chinese market .
The domestic computer market entered the peak sales season in advance before the National Day, which also snatched away a large number of customers who planned to reserve Guozhi brand computers. The large discounts on computer reservations in advance were greatly reduced. In the past three days, only 34,675 units were reserved, away from 100,000 units. There is still a big gap between the goals.
The marketing of Guozhi Computer is personally handled by Sun Jian. The stronger the competitors, the greater their power. Domination by one company is not conducive to the growth of Guozhi Computer.
Before Guozhi Computer Company was established, Guozhi computer servers already accounted for nearly 60% of the domestic low-end server market by virtue of product quality, product price and after-sales service. The Guozhi server brand has long been famous.
A computer server is an advanced computer!
After more than a year of vigorous publicity and market testing, Guozhi brand computer components have occupied about 10% of the market share in the domestic computer market.
With its advantages in product price, product technology, product quality, sales channels and after-sales service, Guozhi Computer has no close competitors in the domestic market, and it is only a matter of time before it becomes the number one in domestic computer sales.
One price brings three loves, and many consumers are still shopping around, believing what they hear and what they see.
Nowadays, Guozhi Computer stores have been established in 368 five-star customer service centers, and Guozhi Computer stores have also been set up in 117 Taobao electrical appliance shopping malls. Customers are welcome to go to the stores to experience the performance of Guozhi Computers. Every customer who comes to the scene You will get a surprise gift.
"Okay, Mr. Sun!"
The annual "National Day" period is also the peak sales season for Taobao Electrical Appliances Mall. The management and ordinary employees of Taobao Electrical Appliances Group do not take holidays. General Manager Li Tao and Deputy General Manager Ye Mao are also busy, opening new stores or going out to inspect work. Deputy General Manager Liu Yue sits at the company’s headquarters.
Liu Yue was promoted to deputy general manager of Taobao Electrical Appliances Group on July 3, and the personnel manager was replaced by Li Hongwei.
Li Tao knew that the computer industry had a bright future. Sun Jian told the company's executives at the founding conference of Guozhi Computer Company that computers would enter ordinary people's homes. It was only a matter of time before every family had a computer. The computer industry would be a trillion-yuan business in the future. Industry, Guozhi Computer Company strives to occupy about 30% of the market share.
-------
"Congratulations to General Manager Zou!"
"Congratulations to Deputy General Manager Ji!"
"Congratulations, Mr. Sun!"
Monday, September 22nd.
Maotai Liquor Co., Ltd. was listed, and Sun Jian was invited to attend the gong-ringing ceremony on the Shanghai Stock Exchange.
The opening price was 34.51 yuan.
On May 27, 1996, Moutai Company, with Guizhou Moutai Distillery (Group) Co., Ltd. as the main sponsor, invested its assessed production and operating assets of 262.85 million yuan into the joint-stock company, which was converted into 18,400 yuan at a 70% ratio. 10,000 state-owned legal person shares.
Taobao Holdings invested 52.6 million yuan (holding 20% of the shares) and became the second largest shareholder. Seven companies including the Guizhou Textile Collective Industrial Association invested 26.4 million yuan (holding 10% of the shares), becoming the third to eighth largest shareholders. shareholder.
The registered capital is 293 million yuan, which is converted into a total share capital of 293 million shares.
In July 1997, 71.5 million shares were issued to the public at an issue price of 31.39 yuan per share, and the lead underwriter was Pengcheng Securities Company.
