Sun Jian also received news that since October 1, China has once again significantly reduced its import tariff rates independently. This large-scale tax reduction involves nearly 5,000 types of goods, with a drop of up to 26%. The average tariff level has been reduced from 23% to 17%. , among which computer complete machines and computer parts dropped from 26% to 19%, a decrease of 7%.
An imported IBM 586 computer priced at RMB 1,050 in the domestic market will reduce the import tariff by RMB 1,050 per unit, and the selling price will be less than RMB 1,000. It cannot be said that the reduction is not big!
Guozhi computers with independent intellectual property rights have 26% less import tariffs than imported foreign brand computers and domestic brand computers assembled from imported computer parts. This is the main reason why Guozhi computers dare to sell at low prices.
Many of the bare-metal computers in Computer City DIY are assembled from trendy computer parts. This is the main reason why they are about 20% cheaper than brand-name computers. In addition, tax evasion and the installation of pirated operating systems and application software make the prices even cheaper.
A cheap DIY computer with no quality or safety guarantee has a huge market in China.
Pirated software is constantly banned, which has a lot to do with DIY computers. In the previous life, the emergence of Shenzhou Computer caused DIY computers to lose a vast market. The emergence of Guozhi brand computers will squeeze out most of the market for DIY computers.
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"Mr. Sun, we have received a total of orders today!" At 8:30 in the evening, Liu Dakun reported to Sun Jian on the phone, saying that he was not very satisfied with the order.
"Vice President Liu, today's results are good!" Lenovo Computer's 1+1 strategy of directly reducing computer prices by 1,000 yuan blocked the opportunity for Guozhi Computer's orders to soar. Liu Zhuanzhi is worthy of being the president of the Taishan Society in his previous life, and Yang Yuanqing can become a part-time worker. The emperor is not in vain.
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"Mr. Huang, we haven't sold a single computer today again. Sun Jian and Liu Zhuanzhi are going to kill us." In the evening, Sun Xingda, the deputy general manager of Tongfang Company in charge of computer sales, came to the general manager angrily. Manager Huang Guolin's office is full of worries. If he doesn't find a solution, Tongfang Computer will lose customers.
Huaqing Tongfang Co., Ltd. was founded on June 25, 1997 by Huaqing University Group and five other units. Its net assets and cash investment were converted into 65.7 million state-owned legal person shares of the promoter and 3 million legal person shares of the promoter. 42 million shares were publicly issued at 8.28 yuan, raising funds of 10,000 yuan.
"Technology + Capital" is the strategic policy and is invested in the production of Tongfang computers and the development of Tongfang software. On June 27, Huaqing Tongfang's shares were listed on the Shanghai Stock Exchange, setting a new record for domestic listed companies from establishment to listing.
Tongfang Company closed at 13.9 yuan that day, a daily increase of 68%, setting a new low for recent new stock openings. Although investors are optimistic about Tongfang Company’s college concept, they are not optimistic about Tongfang’s main business: Tongfang computers and computer software.
Tongfang Computer has no experience in computer components and operating systems, so it can only import computer components for assembly. It is blocked by Lenovo Computer, which also assembles computers. Lenovo Computer relies on its quality and reputation as the number one domestic computer brand, and Tongfang Computer cannot win at all. Opportunity.
Guozhi Computer, which is planned to be launched on October 1st with independent intellectual property rights, will not give Tongfang Computer a chance to occupy the market with its advantages in technology, price, quality, sales and after-sales. The other party has a registered capital of 2 billion yuan and a registered capital of only Tongfang Company, which had a capital of 68.7 million yuan, could only despair, but fortunately it raised 10,000 yuan in funds.
Tongfang Software has no chance in terms of computer operating systems and computer application software in the face of the giants Kunpeng Software Group and Microsoft. It can only look for opportunities in commercial application software, and its market prospects are worrying.
The low-configuration Tongfang 586 computer was launched at a low price of 8,999 yuan, and won the favor of some consumers. However, the good times did not last long. Lenovo 1+1 Computer held a summer promotion event, and the price was reduced by 500 yuan, also down to 8,999 yuan. Tongfang 586 Computer had no customers and had to drop its price to 8,799 yuan.
Unexpectedly, as Guozhi Computer was pre-ordered at a low price of 6,888 yuan, Lenovo 1+1 computer was directly reduced by 1,000 yuan, with a market price of 7,999 yuan. Customers even looking at the Tongfang Computer Counter disappeared, and no one was sold in the past two days. Tongfang Computer, the computer promoter is bored.
"Vice President Sun, should we also reduce the price by 1,000 yuan?" Huang Guolin was originally the vice president of Huaqing University for managing school-run industries. It was his first time to manage a listed company and he had no practical experience. He knew that listed companies must regularly publish semi-annual reports and reports. The annual report must also be reviewed by an accounting firm. If the performance does not match the predicted performance, investors will vote with their feet, and the stock price will fall. The reputation of Tongfang Company will be affected, and the sales of Tongfang computers and Tongfang software will also be affected. Move your whole body!
The cost price of the low-configuration Tonghao 586 computer, including taxes and sales expenses, is also about 7,800 yuan. The price is reduced by 1,000 yuan to 7,799 yuan per unit, which can barely break even!
"Mr. Huang, we have no other good solution except cutting the price by 1,000 yuan to seize market share!"
"Vice President Sun, let's discuss it with Principal Zhang immediately before making a decision." Principal Zhang is the chairman and legal representative of Tongfang Company. He does not participate in the daily operation and management of Tongfang Company and is the final check on major matters of the company.
"Okay, Mr. Huang!" ------ Founder Computer Company issued an announcement that night. In order to celebrate the 48th anniversary of the founding of the People's Republic of China and reward consumers, the Founder 586 computer was discounted by 1,000 yuan and sold for 7,899 yuan.
Tongchuang Computer Company followed closely behind, and the Tongchuang 586 computer also dropped by 900 yuan, selling for 7888 yuan.
Immediately afterwards, Tongfang Company also issued an announcement that the Tongfang 586 computer was directly discounted by 1,000 yuan, and was sold at 7,899 yuan.
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"Mr. Liu, something is not good. As soon as shopping malls across the country opened today, there were customers carrying Lenovo 1+1 computers to the computer counters of the shopping malls, asking for returns, saying that we were cheating. They just bought the computer for 8,999 yuan last month. , I have lost 1,000 yuan this month. Sales managers from all over the country have reported to me that there are more than 1,000 customers in total. There may be more customers asking for returns tomorrow. I don’t know how to deal with it?” At 9 a.m. on the 17th, Lenovo Group was responsible for Zhang Zuxiang, the deputy general manager of sales, hurried into the president's office and reported to Liu Zhuanzhi.
"Vice President Zhang, there is a quality problem with the computer. We are responsible for the warranty. However, computer price reduction is an irreversible trend. We have no responsibility to protect the price for customers." Lenovo 1+1 computer sales increased by 70% yesterday after the price dropped by 1,000 yuan. , Lenovo’s stock price only fell by 0.09 Hong Kong dollars when the Hang Seng Index fell by nearly 200 points. Liu Zhuanzhi and Yang Yuanqing were very pleased, but they did not expect that more than 1,000 customers would come to return their computers today. The price was reduced by 500 yuan in the first two times. Nothing like this happened.
"Mr. Liu, this is the truth. When customers come to the mall to return goods, it's okay to only have one or two customers. But when there are more people, the promoters can't do anything. It's noisy and affects the normal operation and reputation of the mall. The mall manager directly calls Call our local sales manager and ask them to come and handle it. If they can’t handle it properly, we’ll have to withdraw it directly!”
