"Xiao Yang, what are some good coping strategies?" Liu Zhuanzhi thought that he had lost his temper just now. It was easier to say something to others than to himself.
On March 15 last year, the price of Lenovo 1+1 computers dropped from 100 yuan to 9999 yuan, which was equivalent to a price reduction of 1/3. At that time, each computer only had a profit of about 100 yuan. Great Wall, Inspur, Founder and Tongchuang Domestic computer companies complained verbally and complained to the State Administration for Industry and Commerce one after another. Lenovo used unfair competition to disrupt the computer market. Liu Zhuanzhi went crazy. Lenovo did not care about the life and death of its domestic counterparts... During that time, Liu Zhuanzhi and Yang Yuanqing suffered from all aspects of harassment. Criticized and afraid to travel far, Lenovo computer promoters were beaten and scolded by their peers. The State Administration for Industry and Commerce finally responded that through market research, Lenovo 1+1 computers still had a profit of 100 yuan, and the significant price reduction did not violate the "Anti-Unfair Competition Law". The final word!
Lenovo is backed by the big tree of the Central Academy of Sciences K, and its roots are booming. Other computer companies have no choice but to join the price reduction team to seize market share.
Liu Zhuanzhi withstood the tremendous pressure from all sides, and Lenovo became the first round
The winner of the "Computer War" climbed to the top of domestic computer sales and gained the reputation of being the number one domestic computer brand.
Lenovo Computer Company became a high-tech company that defeated foreign computer companies, and Lenovo Computer became known as a national brand.
Liu Zhuanzhi received honorary titles such as China's Reform Man of the Year and National Work Model. Yang Yuanqing won the second China Outstanding Youth Science and Technology Entrepreneurship Award and the second Chinese Academy of Sciences Ten Outstanding Youths.
For a time, Liu Zhuanzhi and Yang Yuanqing were famous and were invited to give speeches at major universities in Beijing to guide young students in the direction of life. Lenovo Computer Company became the first choice for outstanding graduates from universities in Beijing.
Faced with the low-price entry of Guozhi brand computers into the market, Lenovo's 1+1 computer sales and profit plans were disrupted. Although Guozhi brand computers were launched at a low price on October 1, Liu Zhuanzhi and Yang Yuanqing had already prepared them, and they also joined the market. The production of pentiummmx and k5 high-end 586 Lenovo computers has increased, but the high price of RMB 10,000 is only suitable for families with money to replace 486 computers. The domestic purchasing power is mainly 586 popular computers below 9,000 yuan.
Compaq, IBM, AST and HP 686 computers equipped with pentium 2 are planned to be launched in the United States in November. There is no excess pentium 2 for domestic computer manufacturers, and Lenovo cannot buy it even if it has money.
Through vigorous publicity, Lenovo Computer has become the number one brand of domestic computers. The 8,999 yuan Lenovo 1+1 computer has become the company's flagship product. If the Guozhi brand computer had not come out, it would have become a cash cow for Lenovo to accumulate funds and expand its production line. , reduce computer production costs, lower sales prices, and increase market share. With the number one domestic computer market share data, it has become an important bargaining chip for iium2.
Everything was under Liu Zhuanzhi's control. Guozhi Computer suddenly launched a second round of price war, not paying any attention to Lenovo Computer, the domestic computer leader. It was reasonable for Liu Zhuanzhi to be angry.
Faced with Guozhi Computer, which entered the market for 6,888 yuan, Lenovo 1+1 Computer lowered the price to 7,500 yuan, selling each one at a loss; if it does not drop, the market share will be lost, and this year’s annual plan cannot be completed, and sales and profit indicators If it is going to fail, investors will vote with their feet, Lenovo's stock will fall, and the image of the number one domestic computer brand will be damaged.
"Mr. Liu, since Guozhi Computer has launched the second round of computer price war, Lenovo Computer cannot back down. I suggest that Lenovo 1+1 computers be reduced by 1,000 yuan. I would rather sacrifice the company's profits than give Guozhi Computer a big share. Opportunities for market share." Yang Yuanqing also wanted to reduce the price of Lenovo 1+1 computers to 7,500 yuan, but the cost price was lower than 7,800 yuan. Not only was Guozhi Computer Company seized on it, but other domestic peers would not let this revenge go. Opportunity.
"I agree with Xiao Yang's decision. Faced with the strategy of Guozhi Computer Company to significantly reduce prices to seize the computer processor market share, the executives of Inter, AMD and Cyrix will not sit idly by and will definitely significantly reduce the market for Pentium1, K5 and 6x86 processors. Regarding price, I believe there will be news of a significant price cut next week, and we will be the direct beneficiary. Once the price is reduced significantly, Lenovo 1+1 computers will also follow with a significant price reduction, which will not give Guozhi Computer a chance to grow."
"Okay, Mr. Liu!" With Liu Zhuanzhi guiding the direction, Yang Yuanqing felt much more at ease. One price, three loves, Sun Jian's entry into the 586 computer market at a low price means he has accurately grasped the psychology of domestic consumers. This is a conspiracy!
Lenovo does not have a best-of-both-worlds response strategy, so it can only sacrifice profits to fight. Otherwise, its market share will be eroded, and it will be difficult to regain it in the face of the powerful Guozhi Computer Company.
"Xiao Yang, I heard that the country will reduce import tariffs in early October. It is said that computer complete machines and components will drop from 26% to 19%. This is good news for us, but bad news for Guozhi Computer Company. Maybe Sun Jian knew the news in advance, so he entered the market at a low price and launched a discount activity for pre-ordering computers!"
"Mr. Liu, it's very possible!" ------
"Mr. Sun, as of 12 o'clock, we have received a total of computer orders. If Lenovo 1+1 computers had not suddenly dropped by 1,000 yuan, we would have received orders for 1 computer in the morning." At 2 o'clock in the afternoon, Guozhi Computer Company Liu Dakun, the deputy general manager in charge of sales, reported to Sun Jian who was sitting at the headquarters of Guozhi Computer Company. He was happy but also a little regretful.
After extensive market research, Liu Dakun found that foreign investors
"Pentium 75mhz" brand computers are priced at more than 10,000 yuan, domestic
"Pentium 75mhz" brand computers all cost over 8,500 yuan. Guozhi brand's popular 586 computer entered the market at 7,500 yuan, which can quickly occupy the market share of domestic computer brands and complete sales of 100,000 units in the remaining three months. There is no problem with the goal. Next year we will be ranked first in domestic computer sales.
At the founding meeting of Guozhi Computer Company, Mr. Sun announced in public that when Guozhi computers became the number one in domestic computer sales, he took out 2% of the shares of Guozhi Computer Company held by Taobao Holdings Company. Shares are awarded to the management and ordinary employees of Guozhi Computer Company.
Liu Dakun did not expect that Mr. Sun would directly order that Guozhi brand popular computers be put on the market at a low price of 6888 yuan. Those who pre-ordered in advance would also receive a set of application software for 388 yuan!
The company is full of confidence.
"Vice President Liu, if we can get an order for 100,000 computers, this big reward event will be a complete success." Lenovo released an advertisement on CCTV early this morning. In order to celebrate the 48th anniversary of the founding of the People's Republic of China, in order to repay Consumers, starting from today, the price of each Lenovo 1+1 computer will be reduced by 1,000 yuan, with the national market price being 7,999 yuan.
It has caused great repercussions in the market, and families who plan to pre-order Guozhi brand computers plan to wait a few days.
