Guozhi Computer Company serves the country with science and technology and takes the rejuvenation of the Chinese nation as its own responsibility. The Guozhi brand 586 computer, which has completely independent intellectual property rights, will be the first to be launched in 368 large and medium-sized cities in China on October 1, with a unified market price of 6,888 yuan. , launched a three-month discount promotion, and implemented three guarantees on product quality. In order to celebrate the 48th anniversary of the founding of the People's Republic of China, reservations will start from September 15th and end on September 30th. Those who make reservations will receive a set of 388 for free with the invoice. Yuan pengofficex.
At 7:30 pm on September 14, after people watched the news broadcast, a 20-second advertisement for the launch of Guozhi brand computers suddenly appeared on CCTV. It was shocking. Can't believe my ears?
The best-selling Lenovo 1+1 computer on the market sells for 8,999 yuan! A Guozhi computer with the same configuration only costs 6,888 yuan!
After deducting a set of free pengofficex of 388 yuan, it is equivalent to 6500 yuan!
If you deduct the 488 yuan pre-installed pengosx, it is 300 yuan cheaper than the DIY bare machine with the same configuration in the computer city. Some people can't wait to book one right away.
Through vigorous publicity on the Internet, television, newspapers, magazines and other media, young people have already known that Guozhi Computer Company, established in early 1996, is a joint-stock limited liability company controlled by Taobao Holdings Company, with a registered capital of 2 billion yuan.
Taobao Holdings is the company of Sun Jian, the richest man in China. The popular version of the Guozhi 586 computer, with basic configurations including gz-c4000, gz-4000, gz-16mb, gz-1gb, gz-4x, and 14-inch seikosx, is scheduled to be launched on October 1.
Upgraded Guozhi brand 586 computers and laptops, basic configuration includes gz-c5000, gz-5000, gz-32mb, gz-2gb, gz-8x, 14-inch seiko-crt or 0.6 LCD screen, pre-installed pengosx, plan 12 Launched on May 1st.
Guozhi brand computer servers now account for nearly 60% of the domestic low-end server market. Through vigorous publicity and discount promotions in the past two years, 国智 brand CPU, 国智 brand motherboard, 国智 brand hard drive, 国智 brand cache, 国智 brand graphics card, 国智 brand, 国智 brand mouse, 国智 brand keyboard , Guozhi brand chassis, Guozhi brand power supply, and Seiko monitors are well-known among domestic computer enthusiasts.
In the ranking of accessories in the domestic computer market, Guozhi CPU and Guozhi motherboard ranked third, Guozhi power supply and Guozhi power cord ranked fourth, Guozhi hard drive, Guozhi memory, Guozhi brand Smart graphics cards and Seiko monitors ranked fifth.
After the establishment of Guozhi Computer Company, it has built momentum in major media and established its brand. Guozhi Computer will be grandly launched on October 1st with high-quality products and preferential prices. 368 five-star customer service centers across the country are responsible for after-sales service. , striving to rank first in domestic computer sales in 1998.
Families and users who planned to buy Lenovo 1+1 computers or replace 486 computers have given up their purchase plans and are eagerly looking forward to the popular 586 Guozhi brand computers launched on October 1 and the upgraded 586 Guozhi brand computers launched on December 1. Hope.
Nowadays, the domestic mainstream model 486 computer costs 5,000 yuan, and the 586 bare machine from Computer City DIY costs 6,800 yuan.
------Beijing, Lenovo headquarters.
"Guozhi Computer is seizing market share at a loss and disrupting the normal development of the entire computer industry. We must report this unfair competition to the State Administration for Industry and Commerce!" Yang Yuanqing, who received the news for the first time, felt his heart sink and immediately called Liu. Zhuanzhi reported that Mr. Liu was very angry after hearing the news.
Through cost accounting, Lenovo's sales department and R&D department determined that the price of the Guozhi 586 computer with the lowest configuration cannot be less than 7,000 yuan. Otherwise, it would be sold at a loss, which is an act of unfair competition. However, they did not expect that the other party would directly sell it at a low price of 6,888 yuan. When it goes on the market, a set of application software worth 388 yuan will be given as a gift. Do you want to live?
It will have a devastating blow to the sales of Lenovo's 1+1 computers. It is predicted that Lenovo's stock will fall sharply when it opens tomorrow.
On March 15, 1996, Lenovo priced the
"Pentium 75mhz" dropped to 9999 yuan, still profitable, and it took the lead in starting a price war, a vigorous
The "Computer War" officially kicked off. At that time, Compaq, IBM, etc.
"486" sells yuan,
The price of "Pentium" is more than 1 yuan. On April 10 of the same year, Tongchuang announced its
"75mhz" is priced at 9,700 yuan. On April 12, Founder announced that it would
"75mhz" dropped to 10,000 yuan. On April 15, Inspur announced that it would cut the price of the Pentium series by 20-30%...Lenovo was the first to launch a price war. In 1996, it sold 220,000 units, accounting for 13% of the domestic personal computer market. It surpassed IBM computers for the first time and successfully reached the top. The number one position in the domestic computer market has established an image as the leading domestic computer brand in the minds of consumers.
In 1997, with the advent of pentium2, k6 and cyrixm processors, the price of 586 computer processors has dropped by about 30% year-on-year.
Nowadays, using Lenovo 1+1 computers such as Pentium 75mhz and inter motherboards, plus other computer accessories, the cost of the whole machine pre-installed with pengosx is only 7,000 yuan. Adding taxes and various sales expenses, 7,800 yuan can be used to break even, the brand It is normal for a computer to be 1,000 yuan more expensive than a DIY bare machine. Lenovo is not worried about Computer City’s 6,800 yuan DIY586 bare machine grabbing its market share.
Considering that the functions and market reputation of computer accessories such as Pentium processors and Inter motherboards are significantly stronger than that of computer accessories such as Guozhi processors and Guozhi motherboards, the price difference between Lenovo 1+1 computers and Guozhi brand computers with the same configuration is no more than 500. Yuan, most customers will also choose Lenovo 1+1 computers.
After the establishment of Guozhi Computer Company, Great Wall Computer took the lead in reducing the price of each golden Great Wall computer and laptop by 500 yuan in the name of celebrating the company's 15th anniversary. It eliminated the low-configuration 586 Great Wall computers and moved into the high-configuration 586 computers.
Lenovo Computer Company did not show weakness, reducing the price of Lenovo 1+1 computer by 500 yuan, and sales increased by 20% in May. However, as Guozhi Computer frequently advertises in various media, serving the country with technology, it has independent intellectual property rights, The high-quality and low-price Guozhi brand popular 586 computer and the upgraded version 586 computer were grandly launched on October 1 and December 1 respectively, attracting the attention of many Chinese people, and many are ready to buy Lenovo 1+1 computers and Families replacing 486 computers have given up their purchase plans.
The sales of Lenovo 1+1 computers dropped sharply in July. Lenovo launched a summer computer promotion event on August 1 and reduced the price by 500 yuan. Sales have returned to the level of May. Yang Yuanqing is confident that sales will increase by 30% this year. task.
Liu Zhuanzhi and Yang Yuanqing never dreamed that the popular Guozhi 586 computer would enter the market at a low price of 6,888 yuan, and a set of application software for 388 yuan was also given as a gift.
"Mr. Liu, the main accessories of Guozhi brand computers are produced by our own company, and there is no 26% import tariff. If the output reaches more than 100,000 units, the production price can be reduced by about 5%, and it can be entered into the market at a low price of 6,888 yuan. It may not violate unfair competition." In 1994, in order to informatize all walks of life, the country reduced the tariff on imported computers from 200% to 26%, and the import approval policy was also cancelled. Brands such as IBM and Pad rushed into the country, and Great Wall Local computer brands such as , Donghai and Inspur have suffered major impacts.
