By the end of 1995, there were more than 130 color TV manufacturers in China, and the production capacity of all color TV production lines had reached 44.67 million units. However, the actual sales volume that year was only 20.58 million units. The average sales volume of each company did not exceed 120,000 units. The efficiency was low and there was no Scale effect is protected by the local government. In addition, the domestic color TV market is divided into two levels. Foreign brands such as Japan and South Korea occupy the high-end market by virtue of their technological and brand advantages. They enjoy a 20% premium over domestic color TVs and dominate the market. Although local brands The quality of color TVs is not much different from foreign brands, but they can only compete with each other in the low-end market. The survival space of most local color TV companies is getting smaller and smaller.
House seemingly endless rain!
On November 19, 1995, when Leader Jiang attended the Third Informal Meeting of the Asia-Pacific Economic Cooperation held in Osaka, Japan, he announced that China will significantly reduce the overall level of import tariff rates starting from 1996, and the reduction will not be low. at 30%.
In January 1996, the customs lowered import tariffs on color TVs, from 60% to 50% for small-screen color TVs, and from 65% to 50% for large-screen color TVs. Multinational companies saw the huge potential of the domestic color TV market and invested and set up factories in the country. , expand production capacity and enter the domestic color TV market.
In 1996, the total domestic sales of color TVs were 35 million units. Color TVs are no longer a scarce commodity. A large number of color TV production lines were idle. Changhong Electric Co., Ltd. was forced to launch a second round of price wars. In 1996, the sales volume of Changhong color TVs reached 7.6 million units, accounting for Accounting for 21.8% of total sales, Konka and TCL sold less than 2 million units during the same period. Changhong color TVs are known as the king of color TVs and have become a symbol of national brands.
Changhong Electric Co., Ltd. plans to sell 10 million units in 1997, accounting for 25% of the total domestic color TV sales in 1997.
Today, the price of a Changhong brand 29-inch flat-screen right-angle color TV (Toshiba color tube) has dropped from more than 9,000 yuan to 7,000 yuan. Changhong brand color TVs account for 35% of Taobao Electric Group’s total color TV sales. Changhong Electric Co., Ltd. We have more than 2 billion yuan in cash. The more we engage in price wars, the stronger we become!
This is what Sun Jian hopes to see!
After its rebirth, Taobao Electric Co., Ltd. started by exclusively operating Changhong color TVs. It established a good cooperative relationship with Changhong Electric Co., Ltd. and had a good personal relationship with Mr. Ni. Taobao Holdings became the second largest shareholder of Changhong Electric Co., Ltd. Changhong The electrical appliance company has also become the third largest shareholder of Taobao Toshiba Color Tube Co., Ltd., and can obtain the most advanced Toshiba Color Tube.
Sun Jian will not let the incident of Mr. Ni's resignation happen again, but the output of domestic color TV production lines far exceeds the domestic market demand. In addition to price wars and mergers and reorganizations, exporting color TVs to the United States, the world's largest home appliance market, can also alleviate the problem. Competitive pressure on domestic color TVs.
Today, in the U.S. color TV market, Japanese color TVs such as Sony, Toshiba, Panasonic and Sanyo account for nearly 60%, South Korea's Samsung, LG and Hyundai account for 30%, and the Netherlands' Philips, France's Thomson and local brands occupy the remaining share. No Chinese brand Color TV enters the US color TV market.
4. In the eyes of Americans, a color TV that costs US$500 is a daily consumer product. Every family has 2 or 3 sets. If you don’t like it after a few years, you will throw it away on the street and buy a bigger one. , more advanced, and there is no concept of repair if it breaks. If you want to enter the US market, you must first meet the US color TV product quality and safety certification standards. Entering the US home appliance chain store is also a difficult threshold to overcome.
In previous lives, domestic color TV and other home appliance manufacturers also defeated domestic competitors and stood out through price wars. With product quality, price and service advantages, they also defeated Japanese and Korean color TV brands and their home appliance production companies, occupying the global market share. Color TVs and other household appliances have the largest market share.
Without fierce market competition, world-class home appliance companies such as Haier, Gree, Midea and TCL would not have been born.
[In view of the general environment,
Sun Jian is not bored, looking for work, interfering with the fierce competition in the color TV market. The market size of color TVs and other household appliances in the United States is now about twice the domestic market. The Ministry of Foreign Trade encourages the export of color TVs and other household appliances to earn foreign exchange. Exporting color TVs can enjoy 17%
With the export tax rebate policy, all major domestic color TV manufacturers are willing to export, but they have no way out.
American businesses protect the interests of consumers and return products if they are not satisfied. If there is a problem with product quality, foreign trade companies will not be able to live with it.
Taobao Electric Group, Sugon Communications Group and Kunpeng Software Group now all have independent foreign trade import and export rights. Taobao Electric Group, HTIC Foreign Trade Department and ATIC Foreign Trade Department join forces. If this road can be opened, it will not only benefit the country and the people, but also Make a lot of money.
Nowadays, the foreign trade department is not panicking, the color TV companies are not in a hurry, and Sun Jian is not worried. This time he came to the United States just to ask for advice.
The Asian financial crisis in 1998 also caused a significant reduction in domestic exports, and the country had to increase the export tax rebate rate.
"Mr. Sun is also studying medicine?"
Michael didn't know this from his daughter. While he was surprised, he also had a common language.
"Mr. Michael, I graduated from the five-year medical program of Huaji Medical University in 1990. I hold a surgical license and am good at abdominal surgery. I can independently complete tail resection and hernia repair. What kind of professional doctor is Mr. Michael?"
Sun Jian only knew that Olivia's parents were doctors at Massachusetts General Hospital, but he didn't know what their major was.
Professor David Pukins and Alice, the nurse in charge of the Massachusetts General Hospital, returned to China in early June and will take time to work at Jiangcheng Yikang Hospital for three months next year.
Director Ma Changsheng and deputy director Wan Bo have been able to take charge of their own affairs. The intracardiac catheterization laboratory is operating normally. A large number of attending doctors are growing. Patients need to make an appointment in advance for stent installation.
Jiangcheng Yikang Hospital, through Medtronic, hired Professor Chris Smith from Harvard General Hospital as the chief expert in thoracic surgery to carry out heart valve replacement, external pacemaker installation and congenital heart treatment surgeries, providing free services to 10 financially disadvantaged patients from all over the country. The child of the family underwent congenital heart surgery. The child recovered well after the operation and became famous. Professor Chris is still guiding the training work at Jiangcheng Yikang Hospital.
Jiangcheng Yikang Hospital's stent surgeries, heart valve replacements, external pacemaker installations and congenital heart treatment surgeries have set domestic precedents.
"Mr. Sun, I am a neurosurgeon!"
"Mr. Michael can do craniotomy, and I can do abdominal dissection!"
Ha ha……
"Mr. Sun, don't you like being a doctor?"
"Mr. Michael likes being a doctor, and I like doing business!"
"Mr. Sun, I have not had the talent for business since I was a child and studied at Stanford Medical School. My brother Jack has had the talent for business since he was a child and studied at Stanford Business School. My daughter Olivia likes business and plans to work in his uncle's school after graduation. I go to work in the company; my son Jacob likes computers, admires the world’s richest man, and plans to start a business when he is studying for a Ph.D.”
"Mr. Michael, everyone has his own ambitions!"
