For the domestic computer industry, 1996 was the year of development of home computers, and computers began to enter ordinary households.
1996 is also a year worthy of special mention for the global computer industry. Americans spent more on PCs and their software than on televisions, marking a new milestone in the personal computer industry.
Since 1993, the three major American personal computer manufacturers IBM, Paq and AST have successively established production plants in China.
Lenovo has become the largest domestic agent for IBM and AST computers. Ast Company implements education and home computer plans in China, hoping to occupy 50% of China's home computer market share; the Chinese computer market, which only accounts for 1% of the global computer market, was also affected by the computer price reduction storm that swept the world in the summer and autumn of 1996. Lenovo The group took the lead in launching
The "Ten Thousand Yuan Pentium Computer Popularization Storm" promotes home computers with multimedia concepts to maintain the price advantage of Lenovo computers in the domestic market.
Following Lenovo, computer companies such as Great Wall, Founder, Shida, Inspur, Donghai, Jinling, Wangma, Haihua, and Northland successively launched a variety of home computers, and home computer stores sprung up like mushrooms after a rain.
In 1996, Lenovo Group's sales were 9.5 billion yuan and profit was 200 million yuan, of which the overseas market turnover was 700 million US dollars. The annual sales volume of Lenovo computers was 220,000 units, accounting for 13% of the domestic personal computer market.
At the end of 1996, a report by market research organization IDC showed that Lenovo computers surpassed IBM computers and became the number one computer market in China.
The "China Computer Market Survey Report of 1996" shows that in terms of the purpose of purchasing computers: 53% of people use them for work and 37% of them use them for their children's education.
Price choices for home computers: 40% of people think 3,000-5,000 yuan is acceptable, and 27% think 5,000-7,000 yuan is acceptable.
Personal computer brand: 25% of people buy self-assembled computers, 23% of people buy Lenovo 1+1 computers, 14% of people buy paq computers, and 13% of people buy ast computers.
Home computer purchase plan: 42% of people plan to purchase a computer within 3 years, 27% plan to purchase a computer within 1 year, and 13% plan to purchase a computer within half a year.
Where to buy home computers: 51% of people choose specialized home computer companies, 25% choose the most famous local computer company; 17% choose electronic markets.
The survey report finally concluded that in terms of computer selection, people who already have home computers tend to prefer 486 computers; in terms of price selection, people without computers tend to be low-priced; in terms of brand choice, they tend to prefer domestic brands. .
In 1996, a home computer craze had begun in Shanghai. According to surveys, the city's home computer penetration rate reached 5‰, 486 microcomputers were common, 586 microcomputers had begun to enter homes, and a few homes were connected to the Internet.
Lenovo Group took the lead in launching the
"Ten thousand yuan Pentium computer popularization storm", seizing the domestic computer market share with 9,999 yuan. Commonly used configurations of Computer City 586 computers: Pentium 100mhz, 8mb memory, 1gb hard drive, 4x, 14-inch crt. The DIY price has dropped from about 9,000 yuan last summer to about 7,200 yuan today, a drop of about 20%.
With its powerful pentium2 function, Inter will firmly occupy the high-end computer market. AMD and Cyrix can only occupy the mid-to-low-end market. With the GZ-C5000 processor, which is inferior to K6 and CyrixM processors, Guozhi computers can only be forced to go The low-end route is something Sun Jian, who looks easy-going but is aloof inside, doesn't want to see.
Once the gz-c5000 processor enters the computer industry, pentium, amd5x86, and cyrix5x86 will definitely reduce their prices significantly, squeezing the survival space of Guozhi brand computers.
Domestic computer manufacturers such as Lenovo Computer, Great Wall Computer, Founder Computer and Shida Computer must be very happy. They rely on the assembly of 686 computers such as pentium2, k6 or cyrixm to seize the domestic high-end market. They rely on the assembly of 586 computers such as pentium, amd5x86, cyrix5x86 and so on to fight price wars. , Tongguozhi 586 computer seizes the low-end market, taking advantage of both the top and bottom, and Guozhi computers are attacked at both ends.
Relying on 103 Taobao electrical appliance stores and 368 five-star customer service centers, Sun Jian, who started a price war with domestic computer manufacturers without core technologies and relied on low prices every day, is not worried at all about the survival space of Guozhi computers.
Peng has long maintained good cooperative relations with domestic computer manufacturers such as Great Wall Computer, Lenovo Computer, Founder Computer and Shida Computer. Kunpeng operating system is pre-installed at the factory, occupying nearly 70% of the domestic computer operating system market share, and Microsoft accounts for nearly 30%. In terms of market share, the two companies have a tacit understanding and work together to combat piracy crimes. They have not started a price war and have continuously updated operating system functions to allow manufacturers and consumers to make their own choices.
In the face of interests, Sun Jian was worried that domestic computer manufacturers would rebel and pre-install Windows 95, causing Peng's sales and profits to decrease, and its stock price to plummet!
At the shareholders' meeting, small and medium-sized shareholders will question Chairman Sun's major mistakes in investment direction, which will have a negative impact on Sun Jian's reputation.
Sun Jian values reputation more than making money. This is one of his magic weapons to save his life.
"Mr. Liu, how much does it cost to produce a test computer like this now?" Although Sun Jian was not very enthusiastic about entering the complete computer industry, he made the commitment first. The management and R&D personnel completed the task and were eager to try. We can’t hurt everyone’s enthusiasm.
"Mr. Sun, if you change to a 14-inch CRT, the cost will be about 5,000 yuan, plus 800 yuan of profits, taxes and sales expenses. The market price is 6,000 yuan and you will make money." As the general manager of Guozhi Semiconductor Equipment Company, once Guozhi Computer A joint-stock limited liability company was established. Guozhi Semiconductor Equipment Company, which produces computer hardware, will become the biggest beneficiary. It is imperative to establish a group company. Liu Hongyu is an active promoter of Guozhi computers. He knows that Mr. Sun speaks with market data. personality, I did a lot of preliminary preparations, and visited Bainaohui once a week, which is the largest computer mall in Shanghai, to collect first-hand information as a computer customer. Now more than 100 Guozhi computer hardware salespeople are directly stationed there In major domestic computer malls, we wholesale and retail Guozhi brand computer hardware, and we are well aware of the market fluctuations of domestic computer hardware and complete machines.
"Mr. Liu, how much does it cost to produce a desktop computer using the company's latest computer hardware and a 14-inch CRT?" In Taobao Electrical Appliances Mall, an IBM desktop computer now sells for RMB 1,000, and a low-end 586 Lenovo 1 +1The computer sells for 9999 yuan.
Experts predict that 686 computers equipped with Iium2, K6 or CyrixM will not be available until September at the earliest. The domestic price will exceed 10,000 yuan. Domestic computer manufacturers will not be able to produce 686 computers until June next year.
Once the 686 computer comes out, the price of the 586 computer will drop significantly! The advent of the 586 Guozhi brand computer will accelerate this process.
