"Mr. Sun, this is the development history of Moutai Distillery. The first director was sharpshooter Zhang Xinzhong..."
Deputy Director Ji took Sun Jian and his party into the historical showroom of Moutai Distillery and explained in person that although he was more than 20 years older than the other party and was awarded the title of "One of the First Batch of Chinese G Operations and Management Masters" last year, he did not dare to speak to Chinese people. The richest man has so much to offer, his social status and reputation are beyond his reach, and the scale of the company he manages is also beyond his reach.
"Pursuing Excellence" has made Sun Jian a world management master. He was also awarded the title of "One of the First Batch of Chinese G Management Masters" last year. Sun Jian was not present to receive the award due to a temporary emergency.
Ji Keliang graduated from Xicheng Light Industry College majoring in food fermentation. He entered Moutai Distillery at the age of 25 and was the first college student in Moutai Distillery. He was appointed as the director of Moutai Distillery. In 1985, he felt that he was not suitable for administrative work and voluntarily resigned from the position of director. He became the first chief engineer in the history of Moutai Distillery and vigorously promoted the joint-stock reform of Moutai Distillery.
In 1994, Moutai liquor won the first place in the Special Gold Medal of the International Famous Wine Competition (USA) commemorating the 80th anniversary of the Panama World Exposition.
In 1995, Zou Kailiang and Ji Keliang were awarded the title of "The First Batch of Chinese Management Masters". Zou Kailiang became the "intangible inheritor of Maotai liquor brewing".
In May 1st, when deputy battalion commander Zhang Xinzhong took 12 people to take over the Maotai distillery, the three distilleries were empty and there were only a few broken houses, a few cellars and wine pots. Through redemption, confiscation and takeover, Chengyi Three private breweries (Huamao), Ronghe (Wangmao) and Hengxing (Laimao) merged to implement the three-Maotai-in-one policy. The state-owned Moutai Distillery was established and he was appointed as the first director of the Moutai Distillery.
Director Zhang implements semi-military management, and the quality of Moutai has been strictly controlled since the establishment of the factory.
Because Moutai's new wine tastes spicy, in 1956, the Moutai Distillery stipulated that all new wines could be released from the factory after a three-year cellaring period, and this continues to this day.
In 2016, the foreign trade department reported that after the original 58-degree Moutai was exported, foreigners were not used to drinking it. In order to take care of exports, Moutai Distillery finally reduced the alcohol content to 53 degrees through research and development, which has become the unified alcohol content standard for today's Maotai-flavor liquor.
…
"Vice Director Ji, what was Moutai's production last year? What was its net profit?"
Deputy Director Ji took everyone to the production workshop of Moutai Distillery. Sun Jian saw that the filling production line was a bit old, and some workers had stains on their work clothes and did not wear hats.
There was no requirement for a group of people to change clothes, shoes or hats when entering the production workshop.
In Sun Jian's eyes, there are problems everywhere, and standardized management needs to be strengthened, but he is a guest and will not point fingers.
The characteristics of Moutai are "prominent sauce aroma, elegant and delicate, mellow body, long aftertaste, and long-lasting aroma in the empty cup." Its special style comes from the unique traditional brewing technology formed over the years. The brewing method is based on the tradition of the Chishui River Basin. The combination of agricultural production, affected by the environment, seasonal production, the Dragon Boat Festival and the Double Ninth Festival have retained some traces of the original local life.
"Mr. Sun, last year's output reached 1,850 tons, with a net profit of 33.5 million yuan. If two production lines can be introduced and put into operation this year, the output can exceed 4,000 tons. In 1997, we strive to reach 5,000 tons, with a net profit of 150 million yuan."
….
The richest man in China agreed to invest 37 million yuan to participate in the joint-stock reform of Moutai Distillery. 37 million yuan is a huge sum of money for Moutai Distillery, but it is a fraction of the money for the richest man in China. If the policy allows, it will be easy to acquire Moutai Distillery. Ji Keliang Sun Jian, who has been keeping a low profile since reading "The Pursuit of Excellence", obtained relevant information from the Internet.
If nothing else happens, Taobao Holdings will become the second largest shareholder of Moutai Liquor Co., Ltd. Sun Jian, as the representative of the second shareholder, is qualified to know the production and operation status of Moutai Distillery and has the right to make suggestions for the development of Moutai Distillery.
Before the 1980s, because all of Moutai Distillery's products were sold at fixed prices, ordinary people could not buy them. Moutai Distillery wanted to sell, but did not dare to sell. It was unwilling but helpless.
During this period, people either starve to death or have enough to eat.
In the 1980s, after the leadership of Moutai Distillery and Zuncheng
After many efforts by regional officials, the relevant departments finally gave permission for Moutai to be partially marketed. The excited Zou Kailiang immediately led his team to more than 20 cities across the country, reached agreements with multiple state-owned tobacco and alcohol companies, and established Moutai. The prototype of the sales network.
After 1990, the country liberalized the production of Moutai liquor and had independent pricing power. However, the Zuncheng area was financially tight and the production could not be increased. It could only watch Wuliangye, the "big brother" in the liquor industry, prospering all the way. , the market share even surpasses that of the light-flavor Fenjiu.
[Currently used, it is the most comprehensive and best-used book-listening sound system. It integrates 4 major speech synthesis engines with over 100 timbres. It is also an artifact that supports offline reading, huann.]
Since the 1990s, Wuliangye has made great efforts to build a large dealer team across the country. On the other hand, it has quickly occupied the liquor market with its Wuliangchun, Jinliufu, Liuyanghe and other series of strong-flavor liquors.
Moutai Distillery's sales and profits are only a quarter of those of Wuliangye Distillery.
The current ex-factory price of Moutai is 180 yuan and the retail price is 300 yuan. It is famous, but ordinary people cannot afford it, and there are no rich people hoarding it to increase its value.
…
"Please ask Mr. Sun to write an inscription for Moutai Distillery!"
Yuan Renguo, deputy director of Moutai Distillery, asked Sun Jian to write an inscription.
Yuan Renguo was born in Maoba Town, 25 kilometers away from Maotai Town. His father was a local cadre and his family was fairly well off. He was able to go to high school and worked as an educated youth in the nearby central town. His father secretly found an old friend, the manager of Maotai Distillery. Deputy director Zou Kailiang "went through the back door" and got his son to work in the winery in the name of recruiting workers.
Yuan Renguo, who was hard-working, diligent, inquisitive and eloquent, was favored by Factory Director Ji. He first transferred him to the Supply Department and then to the Publicity Department. Yuan Renguo also wrote good materials and was transferred to the Factory Office. secretary.
In 1983, Maotai Distillery selected a group of workers to go to Lincheng Institute of Technology for full-time study. 27-year-old Yuan Renguo was among them. After he returned from his studies, he was promoted from workshop director to assistant to the factory director at the age of 35. He was promoted to deputy director of Maotai Distillery.
Sun Jian did not delay. He took up a pen and wrote on the rice paper, "Moutai, the national liquor, famous at home and abroad." He signed his name and the date.
"Good words!"
Yuan Renguo was the first to applaud.
Bang bang...
The Yuan Renguo in front of him is the successor of Moutai Distillery, and he has contributed greatly to the rapid development of Moutai Distillery. However, before Sun Jian traveled through time, Yuan Renguo was "double-regulated".
Bi Xiaoyun smiled and took out two seals and ink pads from his briefcase, and stamped them carefully.
In the past life, several domestic wineries claimed that their wine was the national wine and started a war of words in the media. However, in the hearts of ordinary people, Moutai is synonymous with the national wine!
Every word and deed of China's richest man is criticized. As the second largest shareholder of Moutai Co., Ltd., Sun Jian also has the responsibility and obligation to make Moutai famous.
anatomy teacher
