TV stations around the world want to become satellite TV stations. As long as they become "satellite TV", audiences around the world can watch the TV station's programs, and the ratings and advertising value will become astronomical!
The shrewd Mou Dazhong is keenly aware that the civilian satellite market will be a big cake that has not yet been developed, benefiting the country and the people, and has great potential.
Just do it if you think of it.
On October 16, 1992, the Nande Group, which "only does big projects, not small projects", registered 10 million yuan and established Beijing Nande Commercial Satellite Company and Nande Commercial Satellite Company in Mentougou Silong Industrial Zone, Beijing. Satellite operating companies, the former is responsible for the acquisition and launch business of satellites, and the latter is responsible for the ground application business and commercial leasing business of satellites.
Nande Group has since entered the information transmission, software and information technology services industry.
With a planned investment of 1 billion yuan, Beijing Nande Commercial Satellite Company will launch 6 or 7 satellites to form a star chain, covering the skies over Southeast Asia and used for radio and television live broadcasts.
Mr. Wang, please help me launch the satellite. I will pay for it and the transponder will be at my disposal!
Mou Dazhong personally found the leaders of Great Wall Industrial Company.
Mr. Mou, it’s useless no matter how rich you are, the policy doesn’t allow it!
Mou Dazhong was not discouraged and turned his attention to Russia. Compared with the U.S. market, the cost of Russian satellites is only one-third that of the United States, and the satellite production cycle is one year shorter than that of the United States.
With the help of the Russian political and business connections accumulated through canned aircraft exchange, Mou Dazhong quickly contacted the Russian Space Agency and signed a cooperation agreement with the Russian Aerospace Information Corporation to jointly invest in the launch of civilian satellites.
After experiencing the failure of launching the first satellite "Nande Horizon", Mou Dazhong hired Wang Jingguo, who understood both satellite technology and market management, as the general manager of Nande Commercial Satellite Company in Beijing.
After unremitting efforts, Wang Jingguo signed letters of intent for cooperation with several TV stations in Beijing, Sichuan Province, and Guangdong Province to rent South German satellites to launch and host their own programs, with a total value of nearly 200 million yuan and a 10% deposit.
Wang Jingguo, with the help of Mardinov, a senior engineer of the Russian Satellite and Space Administration, rented a "heading" satellite that had just been successfully developed by the Russian Aerospace Information Company.
On December 28, 1993, the "Heading 1" satellite was successfully launched from the Baikonur launch site in Kazakhstan. This is the world's first live television satellite, with a transponder power of 52dbw, exceeding that of the United States (36dbw ;
At the end of 1993, the Ministry of Radio, Film and Television issued a notice that the use of overseas satellite launch technology by domestic television stations must be approved by the Ministry of Radio, Film and Television and other higher-level departments, and is limited to a few licensed television stations.
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The nearly 200 million yuan cooperation intention signed by Nande Commercial Satellite Company in Beijing fell through, and Wang Jingguo had to return the deposit of more than 20 million yuan.
House seemingly endless rain!
The "National Article 16" was promulgated, and banks tightened their money supply. The banks urged the South German company to repay the aircraft trade loan of more than 200 million yuan in advance.
Mou Dazhong was not discouraged.
In March 1994, Mou Dazhong signed a lease contract with Baodao Zhudong Company. The other party paid a deposit of US$430,000 for the "Heading No. 1" satellite transponder. The lease period was five years and the total rent was US$21.5 million.
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The entire country borders Russia. The millions of square kilometers of Siberia are a bitter cold land with perennial frozen soil. A large number of people have fled to the west of Russia. Many cities in the southeast are deserted, and large areas of fertile land are covered with weeds.
In 1992, after Mou Dazhong visited Manzli many times, he came up with a grand investment and development plan. Taking advantage of Manzli's location advantages, he would find a permanent port in the Northeast to bring supplies from Japan, South Korea and other countries. First, it is transported to the port by sea, then loaded on the train, and then connected to the railway in Russia. It transports domestic goods and Japan, South Korea and other countries to the hinterland of Europe, and transports European goods to China and Japan, South Korea and other countries.
It takes about seven or eight days to exchange railway for water transport. The logistics speed can be greatly improved, but the logistics price is higher than that of sea transport. If the unit price of freight drops after large-scale operation, then the railway freight across Eurasia will It’s a money printing machine!
It is full of Feng Shui treasures.
Mou Dazhong was so passionate that the grand blueprint he wrote overnight appeared on the eucalyptus, and he rushed to Manzli with his investment team the next day.
In 1993, according to the cooperation agreement signed between the Nande Group and the Manzli Municipal Government, in order to encourage the Nande Group to invest in the construction of the Manzli International Highway Port, the city government transferred 10 square kilometers of land to the Nande Group at a preferential land price. For Nande Group to invest and develop.
Nande Group paid a deposit of more than 1.5 million yuan in advance, then mortgaged the land, borrowed 400 million yuan from the bank, and purchased 5 square kilometers of land from the Russian local government opposite.
Nande Group plans to invest 10 billion yuan and develop Manzli in about ten years, aiming to turn Manzli into a "Northern Fragrance."
The Nande Group has thus launched a comprehensive and overall development, investment and construction of the Manzli regional economy, and President Mou Dazhong has become a local guest.
Up to now, Nande Group has invested more than 100 million in the Manzli International Highway Port construction project. More than a dozen projects have been started at the same time. The construction site is dusty and in full swing.
In this era, the state stipulated that land was not allowed to be privately owned, let alone used as asset mortgage.
At the end of 1993, the central bank and the Securities Commission accused the Nande Group of using the land of the Manzli project to commit financial fraud. It was later confirmed that the private equity financing of the three joint-stock companies operating the Manzli project had been approved by the Mongolian Provincial Restructuring Commission. Although the matter was investigated clearly, it also cut off the Nande Group's hope of normal loans and listing.
The South German Group was not satisfied with leasing Russian satellites and chose direct investment. It cooperated with the Russian Aerospace Information Corporation and invested US$29.7 million to launch the "Heading 2" satellite.
Beijing Nande Commercial Satellite Company invested US$12.5 million, accounting for 42% of the shares.
The Nande Group's normal loan channels in domestic banks were blocked, and early loans were maturing one after another. Mou Dazhong stressed in many meetings at the group that there should be wider financing channels, including letters of credit.
From March 1994 to the present, operated by his wife Xia Zhongqiong, Nande Group cooperated with Australia.i Group, Zhucheng Bank of Communications, and E Light Industry Foreign Trade Company to fabricate import goods agreements and open 180-day forward credit lines with Bank of China e Branch. 21 letters of credit were obtained, and more than 50 million US dollars were obtained. 15 letters of credit were negotiated in Hong Kong Standard Chartered and other banks, and more than 45 million US dollars were obtained.
In April 1995, the guarantee company for the Nande Group's letter of credit, Australia.i Group, suddenly withdrew midway. The guarantee risk was transferred to Zhucheng Bank of Communications, and the entire land use certificate was mortgaged with Zhucheng Bank of Communications. The bank's repayment period was approaching.
