Two district-affiliated real estate companies built houses in East C District and needed land. They were ordered by the leaders to carry out the construction.
14,670 square meters. In the first half of last year, if this piece of commercial land adjacent to Metro Line 1 had been publicly auctioned, it would have fetched a high price of 5,000 yuan per square meter. Now, affected by the strict real estate control policy, the issuance of real estate loans has been stopped and the illegal land has been forcibly recovered. For loans, after the second sharp increase in interest rates, the five-year loan interest rate is as high as 13.86%. Nowadays, not many companies can afford 70 million yuan. It would be good to get 4,000 yuan per square meter.
60 million yuan is the reserve price!
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"On the 19th, 50 million yuan!"
Ye Mao was the first to hold up the number plate and was very excited. This was the first time he had raised the number plate in person. In front of the public, 50 million yuan was like a number.
After registration was completed on the afternoon of the 17th, a group of people including Sun Jian, Ye Mao and Yu Xueqiang, led by Jin Huifang, inspected the environment around the No. 3 Hosiery Factory and got a good idea.
The next day, Zhang Hongwei and Yu Xueqiang led the Shunyuan Real Estate (Beijing) Group's asset appraisal and auditing professional team to conduct an on-site inspection and measurement of the land in the No. 3 Socks Factory area according to the drawings provided by the auctioneer. According to the current situation of the Beijing real estate market Markets, through relevant data analysis, a professional investment report was released two days later.
5,000 yuan per square meter, with a total price of 80 million yuan, with investment value.
Sun Jian sat at the headquarters of Taobao Electrical Appliances (Beijing) Group. Before departure, he instructed Li Tao and Ye Mao to add 10 million yuan to the first round of quotations and take the lead in bidding. He told them that they were determined to win and kept their mobile phones open. Ye Mao was unable to To make the decision, ask Li Tao around you. If Li Tao can't make the decision, call him?
On Thursday, Li Tao, on behalf of Shunyuan Real Estate (Beijing) Group, purchased five unfinished real estate and idle land projects from the Shanghai Jing'an Branch of China Construction Bank in a package for 310 million yuan.
Sun Jian returned to Shanghai and attended the official signing ceremony.
The group of people flew to the capital non-stop.
Liu Yue and Bi Xiaoyun took their families back.
Li Tao, on behalf of the company, has signed an informal agreement to purchase the unfinished building project in Chunming Garden Community and is waiting for approval from CCB's superior department.
"No. 5, 55 million yuan!"
Huang Guangyu was not deterred by Ye Mao's momentum and directly instructed the market investment manager Guo Jinyang to add 5 million yuan, also determined to win.
Once Dongcheng Taobao Electrical Appliances Mall opens, relying on the sales strategy of "Taobao Electrical Appliances at Everyday Low Prices", if the price of electrical appliances in Gome Electrical Appliances Mall is higher than that of its competitors, customers will be taken away. If it is the first to start a price war, the other party will rely on its large volume. If you get a lot of discounts from the manufacturer and the other party sells at a low profit, you will fall into a loss. Over time, bankruptcy is inevitable. You can't compete on price, you can only compete on service. Your opponent has already burned the war on your own territory, so being polite is useless. Even if the land cannot be obtained in the end, the other party will still have to spend several million yuan more in land costs.
"No. 4, 60 million yuan!"
Zhang Dazhong instructed Guo Huaiming to also add 5 million yuan. He knew from an acquaintance that the base price of the land was 60 million yuan.
Vice Mayor Qin and the two auctioneers breathed a sigh of relief.
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"No. 6, 61 million yuan!"
Feng Lun instructed Pan Shiyi to add 1 million yuan. They also knew the base price of the land, and with the reputation of Vantone Industrial Company in developing Vantone New World Plaza, they could make a profit of 100 million yuan, so they didn't rush.
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When the leaders of the two district-affiliated real estate state-owned enterprises saw that the asking price exceeded the reserve price, they breathed a sigh of relief and did not increase the price to avoid self-defeating.
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"No. 7, 62 million yuan!"
Yu Liang raised the number plate, completed Mr. Wang's task, and breathed a sigh of relief.
After the dispute between Jun and Wan, Yu Liang, the manager of the financial department, was highly appreciated by Wang Shi and was promoted to deputy general manager and entered the core management of Peng Wanke.
Taobao Holding Company is the largest shareholder of Pengwanke, and Feng Lun is Wang Shi’s friend. Wang Shi can only smile bitterly. This time, neither party will be offended. He has a premonition that the last two powers of Taobao Electric (Beijing) Group and Wantong Business Company will be together. Li Tao, general manager of Taobao Electrical Appliances Group, arrived at the scene and explained that Sun Jian was also interested in this land. As a site for the layout of Taobao Electrical Appliances Mall in Dongcheng, Taobao Electrical Appliances (Beijing) Group would spend money to acquire this land.
Compared with the low-key Sun Jian, Feng Lun and Pan Shiyi, who now hold a lot of money and are high-spirited, are still too green in the business world. Once Taobao Electric (Beijing) Group spends more money, starting from establishing prestige and attacking opponents, in the end they will It will make the opponent knock out his teeth and swallow it in his belly.
To be promoted to the richest man in China, Sun Jian must have encountered countless bad guys and bad guys over the years.
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"No. 9, 63 million yuan!"
Deng Gang, manager of the market investment department of Wanda Group, looked sideways, and general manager Wang Jianning nodded and raised his sign, showing no sign of weakness.
Since its establishment in 1992, Wanda Group has planned to enter the real estate market in Beijing. It has also taken a fancy to this land and plans to build high-end office buildings and Wanda Plaza to build a reputation in Beijing.
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"No. 1, 64 million yuan!"
Ma Changnian, deputy general manager of Yangtze River Industrial Company, held up the sign. Due to factors such as building height, cultural relic protection and real estate regulation, the Li family and the Dong family jointly invested in the US$2 billion Oriental Plaza project in cooperation with East C District. Construction has not started yet. Ma Changnian participated in the auction with the mentality of picking up the slack. He did not expect that the reserve price would be exceeded before the round was over. However, he did not bid at the scene, which would affect the company's image.
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"On the 11th, 65 million yuan!"
Liu Mingqiang, deputy general manager of Henderson Land Development, raised his sign. With the participation of the powerful Taobao Group and the now proud Beijing Wantong Industrial, it is very likely that the amount will exceed 80 million yuan, and the land price will reach 6,000 yuan. According to today's The market price is not a good deal.
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"On the 12th, 66 million yuan!"
Li Kuansheng, deputy general manager of Sun Hung Kai Properties, raised the number plate.
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"On the 19th, 70 million yuan!"
Li Tao instructed Ye Mao to directly add 4 million yuan. Li Tao had already received Sun Jian's instructions and did not need to ask for instructions for 100 million yuan.
"No. 5, 71 million yuan!"
Huang Guangyu was not intimidated.
"No. 4, 72 million yuan!"
Zhang Dazhong didn't give up either.
"No. 6, 73 million yuan!"
Pan Shiyi didn't panic.
Wang Shi gave up!
"No. 9, 74 million yuan!"
Wang Jianning knew clearly that there were crouching dragons and hidden tigers in the capital, and Wang Jianning knew that Wanda was no match for Taobao Electric Group and Wantong Industrial, but he did not give up and had the right to advertise for Wanda Group.
Cheung Kong Holdings gave up!
"On the 11th, 75 million yuan!"
Henderson Land continues to follow up.
"On the 12th, 76 million yuan!"
Sun Hung Kai Properties continues to follow up.
"On the 19th, 80 million yuan!"
"No. 5, 81 million yuan!"
Huang Guangyu continued to follow up.
Zhang Dazhong gave up!
"No. 6, 82 million yuan!"
Pan Shiyi didn't panic.
"No. 9, 83 million yuan!"
Henderson Land has given up!
Sun Hung Kai Properties also gave up!
"On the 19th, 9,000 yuan!"
Ye Mao's palms were sweating, it exceeded the investment value of the land, but Mr. Li asked him to add 7 million yuan in one go!
