"Brother, Taobao Electric Capital Group has signed up to participate in the land auction. We will encounter a strong opponent. With the behavior of the richest man in China, he will do nothing until he takes action. Once he takes action, he will win it. It will be difficult for us to get it at a low price this time."
Pan Shiyi, general manager of Beijing Wantong Industrial Co., Ltd., received the news from Ren Zhiqian, general manager of Huayuan Real Estate Group, and immediately called to report to chairman Feng Lun. In the afternoon, Ye Mao, general manager of Taobao Electrical Appliances (Jingcheng) Group, signed up to participate in the public land auction. , plans to build Dongcheng Taobao Electrical Appliances Mall and supporting facilities on this 14,670-square-meter land, and recruit 300 local employees.
In June last year, Vantone Group invested 30 million yuan and initiated the establishment of Beijing Vantone Industrial Co., Ltd. through targeted fundraising. With a registered capital of 800 million yuan, it became a joint-stock limited liability company with private capital as the main body. Engineering Society The Federation, the Coal Science Research Institute and Huacheng Group are also the sponsors of Beijing Wantong Industrial Co., Ltd.
Feng Lun serves as chairman, Pan Shiyi serves as general manager, and the other four serve as deputy general managers to enter the Beijing real estate market.
Beijing Wantong Industrial Co., Ltd., through the operation of Huayuan Real Estate Group, obtained a piece of commercial land near Fuchengmen Metro Line 1 at a price of 2,700 yuan per square meter, and invested in the construction of the Wantong New World Plaza project. The planned project is owned by a Composed of two towers, B and B, it is a Grade A office building, multi-functional business center and shopping mall, with a construction area of 60,000 square meters. The project was approved in August of that year.
Pan Shiyi, who had a bright mind, suggested to Feng Lun that he invite Deng Zhiren, chairman of Xiangjiang Lida Bank, to jointly operate the business and adopt the "excess reserve price sharing method". At that time, the planned sales reserve price of the Vantone New World Plaza project was 12,000 yuan per square meter. Separate accounts with the developer six or four times, that is: six for the agent bank and four for the developer.
Office sales began in October.
Thanks to Jiang Lida's continuous advertising and marketing "bombing" and precise pricing strategies, the selling price of office buildings was raised to 36,000 yuan per square meter, which was three times the local market price.
When the rebate of 500 million yuan was received on the sixth day of the sale, six young people including Feng Lun and Pan Shiyi were deceived. They were all stunned. The money in Beijing was so profitable!
The construction of Wantong New World Plaza started on December 24 last year, but 70% of the sales volume was achieved in early November. At that time, not even a single square inch of soil had been excavated.
Now that Vantone New World Plaza has not yet reached its ceiling, Feng Lun, Pan Shiyi and other six people invested in real estate in the capital for the first time and made a lot of money. They were proud of the success, tasted the sweetness, and had a lot of money in their hands to diversify their expansion routes in Feng Lun. Under the guidance of Wang Gongquan, Wang Gongquan went to the United States, and Wang Qifu went to Pengcheng.
Feng Lun, Pan Shiyi, Liu Jun and Yi Xiaodi once again focused on the commercial land auctioned by the No. 3 Hosiery Factory in Beijing and built another Wantong New World Plaza in East District C.
Determined to win!
"Xiao Pan, the richest man in China has taken a fancy to this piece of land. He is planning to build a Taobao electrical appliance mall in Dongcheng. He will definitely not give up easily. If we fight head-on with the other party, we will definitely lose both sides, but we cannot give up easily."
Since reading "The Road to Excellence", I have seen Feng Lun, the richest man in China. He feels inferior when it comes to management and business. He has built a world with his own hands. Even the pretentious Mou Dazhong is impressed by it. His current wealth and status are not theirs. The six brothers could compete, and they went all out to bid against such an opponent. In the end, they failed to win, and they offended others, but the opportunity was right in front of them, and Wantong Industrial Company was not his company alone.
Feng Lun is also a pretentious person. Now he has a lot of money and is timid without fighting. How can he be the big brother in front of his brothers?
"Brother, shopping malls are like battlefields. Opportunities are fleeting. We are not intentionally targeting the richest man in China. We just need to do our best."
Thinking of fighting with the richest man in China, Pan Shiyi was eager to give it a try. In the business world, it is understandable to act according to the rules.
"Xiao Pan, at what price should we give up?"
Proficient in calculation among the brothers, Pan Shiyi not only serves as the general manager of Beijing Wantong Industrial Company, but is also responsible for the finance of Wantong Group.
"Brother, if it exceeds 100 million yuan, we will give up."
Pan Shiyi also knows that the richest man in China wants to get this land, and the bidders are just foils.
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"Brother, this afternoon, Ye Mao also signed up to participate in the land auction on behalf of Taobao Electric Capital Group. Taobao Electric Group has a lot of money. It will be difficult for us to get this land at a low price."
After Huang Guangyu heard the news from his friend, his heart sank, and he drove to the headquarters of the New Henderson Group to discuss countermeasures with his elder brother.
According to the current market price, a huge investment of 60 million yuan will be needed to acquire this piece of commercial land. The original plan was to use the company's profits and merchants' payments to acquire this piece of land, and then hand it over to the New Henderson Group to build the second Gome Electric Appliances store. Shopping malls to expand business scale.
"My second brother knows the current regulatory policies. Banks strictly control credit and stop real estate loans. I will lend you a maximum of 10 million yuan. You have to find a way to solve the other expenses yourself."
Huang Junqing knew that the second brother planned to open 6 to 8 Gome electrical appliance stores in the capital within five years, occupying 10% of the market share of the electrical appliance market in the capital, accumulate funds and contacts, and then go out of the capital and enter the markets of Hebei and Shandong provinces to help the second brother obtain The acquisition of this land will also benefit the New Henderson Group.
"Thank you, brother. I'll think of a way."
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"Mr. Zhang, Ye Mao has also signed up to bid. We have another strong opponent."
After hearing the news, Guo Huaiming, manager of the market investment department of Dazhong Electrical Appliance Company, felt heavy pressure and immediately reported to general manager Zhang Dazhong.
In the past six years, Taobao Electrical Appliances (Beijing) Group has only operated Taobao Electrical Appliances Mall in Zhongguancun and has not expanded to other urban areas. Dazhong Electrical Appliances Company only regards Gome Electrical Appliances Company as a competitor this time.
"Manager Guo, we have to do our best. Even if we can't take the photo, it won't be a good thing for Taobao Electrical Appliances Group and Gome Electrical Appliances Company."
Once Dongcheng Taobao Electrical Appliances Mall opens, adopting the sales strategy of "Taobao Electrical Appliances at Everyday Low Prices" will have a great impact on the sales performance of Dazhong Electrical Appliances Mall in West C District.
"Okay, Mr. Zhang."
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September 1st.
Municipal State Committee Hall.
"Dear leaders and guests, my name is Cheng Yunjun. Comrade Wan Hongtao and I were entrusted by the Municipal State Committee to serve as the auctioneers of this land auction. Let me first introduce to you the basic situation of the land No. b9401. This land It is located at No. 131 Dongzhimen Waizhong Street, with a land area of 14,670 square meters. It is planned as commercial land with a use period of 40 years. It will be auctioned to the public and the highest bidder will win. This year, 19 companies came to the site and all met the bidding conditions and paid 100 A deposit of 10,000 yuan is required. The bidding starts now, with a starting price of 40 million yuan, and each bid must be no less than 1 million yuan."
The two auctioneers stood on the podium and glanced at the more than 100 people in the auditorium. Since there was no large-scale publicity beforehand, only 19 companies signed up to participate in this public land auction, including two state-owned enterprises, six foreign-owned enterprises, and 11 private enterprises. Home.
Deputy District Chief Qin is in charge.
