The business area of Taobao electrical appliance shopping malls in provincial capital cities such as Jiangkou is more than 10,000 square meters, the business area of second-tier cities such as Huangzhou is more than 5,000 square meters, and the business area of third-tier cities such as Xiaocheng is more than 3,000 square meters. It will not be possible in twenty years. Out of date.
Seeing the booming market, home appliance manufacturers rushed to borrow money from banks and competed to expand production scale. The prices of raw materials also increased sharply. The ensuing economic austerity policy was strictly implemented, and the market suddenly cooled, resulting in a large backlog of home appliance products and loan shortages. During this period, manufacturers had to cut prices, and people bought up prices rather than down prices. Home appliances could not be sold, and most home appliance manufacturers suffered huge losses.
The reshuffle of the home appliance industry has officially begun!
On the day the "Preliminary Plan on Price and Wage Reform" was announced, prices began to rise in many places.
The news gradually spread, and more and more people rushed to buy on the second and third days. This lasted for more than ten days, ranging from salt, soap, washing powder and toilet paper to refrigerators, color TVs and washing machines. The public thought that there was a new round of shopping. A sharp price increase is about to begin, and panic buying immediately occurs in major and medium-sized cities, and there is even a run on unexpired time deposits to buy goods.
At the end of August, the "price crackdown" was urgently stopped, and policies and measures were adopted to ensure market supply and rectify market order.
After policies and measures were implemented, panic buying gradually subsided.
"Vice President Li called and told all branch managers that the prices of goods in 18 Taobao electrical appliance stores and 24 electrical appliance chain stores will remain unchanged and the supply will be open to avoid causing panic among local people. We do not make shady money."
"Okay, Mr. Sun!"
Li Tao also admired Sun Jian for always being consistent with national policies.
"Manager Liu, please order color TVs, refrigerators and washing machines from the manufacturer immediately."
After more than three years of training in leadership positions and three years of higher self-study studies, Liu Min, who is fierce and capable, has rapidly improved her abilities and become more mature. Relying on the channel advantages and strength of Jiangcheng Taobao Electrical Appliance Company, she is now negotiating with the sales manager of a major state-owned home appliance manufacturer. He is able to work with ease, maintain reasonable profits, take care of the interests of manufacturers, abide by contracts and commitments, and maintain a harmonious relationship with everyone. He has become a guest of the sales managers of large home appliance manufacturers at home and abroad.
"Okay, Mr. Sun."
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On Saturday evening, Sun Jian returned to the tenth neighborhood. Although the power of the stove began to subside during the day, it was still muggy at night and the bamboo bed array was still there.
"You haven't seen it. As soon as the truck of toilet paper arrived, it was snapped up by people in line. We were at the front of the queue and were allowed to buy one large pack per person. The people behind us didn't buy any and left cursing. I heard from the salesperson that the toilet paper in the warehouse was empty. It has been sold out and the manufacturer will not be able to deliver it until tomorrow afternoon. Tomorrow and Sunday, there will be more people grabbing toilet paper."
The Dragon Gate Formation, centered around Father Sun and Father Liu, was chatting and laughing. Aunt Wang happily recounted her experience of queuing up to buy toilet paper with her grandson at Gangcheng Department Store. Buying a large pack of toilet paper for one person felt like making a fortune. of.
"Aunt Wang, what kind of products are you planning to go to Gangcheng Department Store with my mother tomorrow?"
Ha ha……
hey-hey……
Liu Yue also sat on the bamboo bed. She sat here in order to see Sun Jian's tall figure and hear his humorous voice.
"Jianjian, salt, soy sauce and washing powder are used every day, and they won't go bad if you put them at home. Your mother and I plan to go to Gangcheng Department Store to queue up early in the morning to buy ten pounds of salt, ten bottles of soy sauce and Come back with ten bags of laundry detergent.”
"Aunt Wang, why don't you buy some soap?"
Ha ha……
hey-hey……
Jianggang provides employees with benefits of two bars of soap and one bar of soap every month. A small amount adds up to a big sum, and a carton of soap is saved for the two-employee family.
"Jianjian, as the boss of the company, do Aunt Wang and your mother need to buy so much salt, soy sauce and washing powder?"
Liu Yue and everyone else pricked up their ears. This was the time to show that Sun Jian had unique abilities.
"Aunt Wang, the panic buying is because people are worried about the beginning of a new round of price increases. In Jianjian's view, the country will not allow this panic buying trend to continue. A series of policies and measures will be introduced at the end of the month to maintain price stability. Increase Supply, reduce expectations of price increases, and stabilize prices; buy some of the daily necessities needed at home for later use, and Jianjian believes that there is no need to hoard those that are not needed for the time being."
"Uncle Liu agrees with Jianjian's view. We cannot cause chaos to the country at this time."
Sun's father also nodded repeatedly. The two of them are indeed old party members!
"I listen to Jianjian, and your mother and I will buy less stuff tomorrow."
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"Mom, everyone is worried about rising prices and has been rushing to buy things these days. I went to a few bookstores today and won't come back tonight."
After breakfast, Sun's mother and Sun's father and Liu's mother and Liu's father would go to Gangcheng Department Store to queue up to buy some daily necessities. Sun Jian also picked up his backpack. Although buying ten pounds of salt might only save a few cents, But he will not interfere with his parents' actions. Today is Sunday, and there will definitely be more customers buying household appliances than yesterday. He will go back to the company headquarters to handle emergencies.
Regardless of price increases or price decreases? Nowadays, Taobao Electrical Appliances Malls and Taobao Electrical Appliances Chain Stores, which have channel advantages, will make a lot of money. However, after the rush to buy, if you overdraw your consumption in advance, you will face a long-term sales slump.
"Jianjian, are you going to do some work?"
Sun's mother was used to it, but she would be worried again if her eldest son, who was the big boss, ignored Qiming Bookstore.
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"Deputy Manager Ling, tell Chen Guoyong to open the store as soon as half past eight."
Sun Jian arrived at the company headquarters at eight o'clock. There was still an hour before Jiangyang Taobao Electrical Appliance Mall opened for business. More than 400 customers were already queuing up at the door under the command of security guards. More and more customers were arriving. Coming from all over, today is another busy and stressful day. As long as we can spend it smoothly, tomorrow will be much less stressful.
After two days of observation, customers mainly rushed to buy domestic color TVs, washing machines and refrigerators. On Friday, Liu Min was ordered to order more than 500 million yuan of goods from the top ten domestic TV manufacturers, the top ten washing machine manufacturers and the top ten refrigerator manufacturers.
A Taobao electrical appliance mall that only opened on May 1st may not be among the top ten in local retail sales (except for Lishui Taobao electrical appliance mall), but it has become famous for its electrical appliance sales and has become the target of other electrical appliance malls. Inadvertently, 18 Taobao electrical appliance shopping malls and 24 Taobao electrical appliance chain stores have become the largest electrical appliance sales enterprises in China. Ordinary people do not know it yet. They occupy channel advantages, keep their promises, achieve mutual benefit and win-win, and be impartial. No matter how big the store is, Qike has established good cooperative relations with domestic and foreign electrical appliance manufacturers.
The price breakthrough started in March and has lasted for more than four months. The prices of refrigerators, color TVs and washing machines have been adjusted twice, with the average price rising by 20%. The top ten home appliance manufacturers have made a lot of money. This time There was a sudden rush to buy, and home appliance manufacturers were waiting to wait and see, waiting for leading companies to take the lead in raising prices.
