"The company will offer huge profits during the three days since its opening on May 1st. Everyone who meets you will be rewarded. The company will give you two a shortwave radio as a gift to help you learn foreign languages."
At eleven o'clock, Liu Fang heard that Mr. Sun had a classmate and returned to the office to sit down. Sun Jian took Xiang Dongping and Guo Yuchen on a tour of the headquarters building, Kunpeng Computer Software Building and the Comprehensive Building.
During the May Day break, the employees of Jiangcheng Kunpeng Software Company were all taking a break. At half past eleven, they took three lunch tickets and took the two of them to the employee canteen to eat.
Nine Taobao electrical appliance stores opened today. There is an additional meat dish in the Chinese food in the employee canteen. Xiang Dongping and Guo Yuchen stood in front of Sun Jian. Xiao Wang, the cook, was attentive and the food was generous. The two sighed that Jiangcheng Taobao Electric Co., Ltd. was so generous. .
After the meal, Xiang Dongping and Guo Yuchen followed Sun Jian back to the office and drank a cup of tea. Seeing that Sun Jian was busy, they stood up to leave. Sun Jian did not hold back and picked up the two Sony radios that Liu Fang had prepared.
"Thank you, Mr. Sun!"
Guo Yuchen and Xiang Dongping saw this shortwave radio at the imported radio counter and fell in love with it at first sight. However, at the high price of 132 yuan, students could not afford it.
"Thank you, Sun Jian!"
Xiang Dongping was very happy. This was the first exquisite gift given to Sun Jian in the more than two years since she and Sun Jian had known each other.
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"Mr. Sun, today's sales total is out!"
At 8:50 pm, Liu Fang and Chen Shuhua walked into the general manager's office with a stack of faxes.
"Manager Liu, you have worked hard today. Let's take the company car home together!"
Nine Taobao electrical appliance stores celebrated the May Day and opened with huge profit-making bonuses, with total sales reaching more than 415,448,000 yuan!
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Jiangcheng Mall.
"Mr. Mao, today the sales of the department store increased by 30% year-on-year, but the sales of the electrical appliance department dropped by 90% year-on-year, and the total sales dropped by 7% year-on-year."
At nine o'clock in the evening, deputy general manager Wu Jinsheng walked into the general manager's office with a tired face and reported to Mr. Mao who was in charge of the company.
"Xiao Wu, the board of directors still underestimated the true strength of the two Taobao electrical appliance malls!"
Jiangcheng Shopping Mall underwent joint-stock reform on December 25, 1986, and established a joint-stock company. The largest shareholder is Jiangcheng Commercial Bureau, the second largest shareholder is ICBC Jiangcheng Branch, and the third largest shareholder is Jianggang...
In response to the aggressive sales advertisements of Jiangcheng Taobao Electrical Appliances Company, Jiangcheng Shopping Mall held a temporary board meeting. At the meeting, some directors proposed to file a lawsuit with the Jiangcheng Industrial and Commercial Bureau to accuse Gangcheng Taobao Electrical Appliances Mall and Jiangyang Taobao Electrical Appliances Mall of disrupting the market by cutting prices randomly; some directors proposed to file a lawsuit with the Jiangcheng Industrial and Commercial Bureau for disrupting the market by cutting prices randomly. The Jiangcheng Branch of the People's Bank of China accused two Taobao electronics shopping malls of illegally raising funds, but legal counsel believes that both accusations have no legal basis.
A director proposed to apply for a shopping VIP card, but plagiarizing the idea of a private enterprise would damage the reputation of Jiangcheng's business boss. Mr. Mao rejected it on the spot. Can the shopping VIP card be used at other counters? Deposit 1,000 yuan and get 100 yuan free. The profit of the mall has been greatly reduced. The company does not have a counter cashier system, and now the purchase is overdue.
The temporary board of directors finally formulated the response measures. The company's advertising department sent people to Jiangcheng Radio Station, and Jiangcheng Shopping Mall ran advertisements for three days in a row, "To welcome the May Day Labor Day, Jiangcheng Shopping Mall will have major price cuts on home appliances."
Zhongnan Department Store, Jiangyang Department Store, Gangcheng Department Store and Central Department Store followed Jiangcheng Department Store and went to Jiangcheng TV Station to advertise "To welcome the Labor Day, all home appliances will be greatly reduced in price".
A customer came to ask how much the big price reduction is?
The market price of the day shall prevail!
When it opened on May Day, Jiangcheng Shopping Mall was crowded and sales were booming. However, the home appliance department had few customers. An hour had passed and not a single TV had been sold. The thing that Mr. Mao was most worried about had happened!
Last night, employees were arranged to go to Jiangyang Taobao Electrical Appliance Mall and Gangcheng Taobao Electrical Appliance Mall for on-site observation today. They reported to him on the phone the sales status of the two companies in the morning and afternoon?
The two shopping malls opened at half past seven, with constant flow and booming sales.
Dongfeng delivery trucks with the slogan "Taobao Electrical Appliances, Everyday Low Prices" are passing through the streets and alleys. Neighbors help carry refrigerators, washing machines and color TVs, which has become a scene during the May Day Festival in Jiangcheng Street.
Although the entrance of Jiangcheng Shopping Mall is also bustling with people, most of them are buying daily necessities. After a whole morning, there are no customers buying color TVs and refrigerators.
Mr. Mao called and asked Mr. Yan from Zhongnan Commercial Building and Mr. Zhang from Jiangyang Department Store? Everyone is in the same situation and feels heavy. Home appliance sales are the main source of sales and profits in shopping malls. We have encountered a powerful opponent!
Jiangcheng Shopping Mall, Jiangyang Department Store, Zhongnan Commercial Building and Gangcheng Department Store each occupy one of the three towns in Jiangcheng. Taking advantage of state-owned sales channels and good reputation, business is booming and there is no need to worry about sales.
"Mr. Mao, the home appliance market has broad prospects. I suggest that the company establish a home appliance shopping mall, expand the business area, renovate, introduce a counter cashier system, and regain the market share occupied by Taobao electrical appliance shopping malls during the Eleventh National Promotion."
"I also have this plan. Xiao Wu, please make a budget first. When will the company hold a shareholders' meeting to discuss it with the shareholders?"
"Okay, Mr. Mao!"
In 1982, Mr. Mao became the general manager of Jiangcheng Shopping Mall. In the second year, he sought special approval from Minister Liu of the Business Department to adopt a pre-tax loan repayment model, borrowed US$1.2 million from the Bank of China, and hired Xiangjiang Decoration Company to take the lead in the entire G business community. "Self-transformation".
On September 1, 1985, Xinjiang City Mall opened. In the first year of its operation, sales rose from 70 million yuan before the renovation to 200 million yuan. The loan was paid off that year. More than 150 large and medium-sized commercial enterprise CEOs Organize a group to visit Jiangcheng and learn from Jiangcheng shopping mall experience.
Zhongnan Commercial Building followed closely behind. Jiangcheng Commercial Bureau allocated 160,000 yuan and bank loan 20 million yuan to build a five-story commercial building.
Jiangyang Department Store also received a loan of 30 million yuan and is building a 12-story commercial building.
Other department stores in Jiangcheng competed for loans and large-scale construction projects. At one time, there were sixteen municipal and district-owned large department stores in Jiangcheng undergoing renovation and expansion.
Everyone occupies a separate place to do business. In the past few years, they could live in peace and harmony, but now they are constantly fighting openly and secretly.
With the vigorous development of the private economy, Jiangcheng's large markets, dominated by more than a dozen self-employed businesses such as Jiangzheng Street, Jiangyang Street, Qingfen Road and Baocheng Road, began to seize the market share of Guo Y Commercial.
Mr. Mao, Mr. Yan and Mr. Zhang did not expect that a college student named Sun Jian started from a Taobao Appliances Changhong color TV store. In three years, he not only established four stores in three towns in Jiangcheng, but also went out of Jiangcheng and opened a new store in Hubei. Forty-one Taobao Electric Changhong color TV stores have been established in the province and central China, but everyone still does not take the four Taobao Electric Changhong color TV stores in Jiangcheng to heart.
