In October 1986, Huang Guangyu came to the capital and took a fancy to the state-owned Gome clothing store on Zhuchengkou South Street. He told the person in charge of the clothing store, whose business was relatively bleak, that he wanted to contract the clothing store. The person in charge couldn’t ask for it.
Huang Guangyu called his brother Huang Junqing from Mongolia, negotiated the details of the contract, signed a three-year contract, specialized in selling electrical appliances, and named it Gome Electrical Appliance Store.
Huang Junqing was able to obtain a steady supply of home appliances from Yangcheng. Huang Guangyu used low-price sales methods and thoughtful service, which was very popular among surrounding residents. In more than a year, the brothers opened another Huaya Electrical Appliances Store. Huang Junqing Responsible for operations.
"Brother, have you seen the Taobao Electrical Appliance Company advertisement that was broadcast just now?"
Huang Guangyu dialed the number of Huaya Electrical Appliance Store.
"My elder brother saw it and was very shocked. Jiangcheng Taobao Electrical Appliance Company is also a private enterprise. Like us, it uses low-price sales methods. The service is more considerate than us and it is stronger. If Jiangcheng Taobao Electrical Appliance Store opens to Gome Electrical Appliance Store or Huaya Our business will be greatly affected around the electrical appliance store!"
"Eldest brother's worries are what I just thought of. What's the best way to deal with them?"
"Jiangcheng Taobao Electrical Appliances Mall won't come to the capital for a while. Don't be too anxious, little brother. We will take this opportunity to open a few more electric appliance chain stores in various parts of the capital to accumulate funds and strength."
"Brother, I suggest turning all electrical appliance stores into Gome electrical appliance chain stores, adopting unified products, unified prices and unified services."
"My little brother's suggestion is right!"
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Beijing.
Zhang Dazhong put down his tea cup. The advertisement of Jiangcheng Taobao Electrical Appliance Company was still lingering in his mind. His mind went blank. A private company in Jiangcheng has grown to the scale of nine electrical appliance shopping malls and thirty-three chain electrical appliance stores.
In 1982, Zhang Dazhong resigned from his ordinary salesman position in a state-owned supply and marketing cooperative and went to overseas. He registered and established "Zhangji Electrical Appliance Processing Shop", with the main business of manufacturing audio amplifiers.
In 1987, it occupied nearly 90% of the market share of audio amplifiers in Beijing.
In early 1988, Dazhong Audio Company was registered and opened in Xidan. It has more than 100 employees and is expected to have a turnover of over 10 million yuan this year.
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Jinling.
Zhang Jingdong had just finished watching the advertisement of Jiangcheng Taobao Electrical Appliance Company and fell into deep thought.
At the beginning of the year, he resigned from the Jinling Gulou District Industrial Corporation and went to Shanghai. With 100,000 yuan of his own capital, he rented a 200-square-meter storefront on Ninghai Road and named it Suning Home Appliances, specializing in air conditioners. Due to its considerate service and favorable prices, Business is booming.
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Chengdu.
"Brother, we have always thought that Hope Feed Company is already very wealthy among private enterprises, but compared with this Jiangcheng Taobao Electrical Appliance Company, it seems far behind."
After Liu Yonghao finished eating, he sat on the sofa with his eldest brother Liu Yongyang and drank tea, preparing to watch the news broadcast. This is also a must-watch program for the four Liu brothers every evening. They are concerned about major events at home and abroad, as well as domestic political and economic trends.
In 1982, the four Liu brothers sold their watches, bicycles and other family property to raise 1,000 yuan, resigned and started raising quails. After many hardships and perseverance, after years of hard work, they accumulated 10 million yuan, and switched from raising quails to farming. Feed production.
In 1987, Hope Feed Company bought ten acres of land in Gujia Village and invested 4 million yuan to establish the Hope Science and Technology Research Institute and a feed factory. It also invested another 4 million yuan as scientific research funds and found a number of domestic and foreign companies. Experts conduct research and development of pig feed.
In early 1988, the "Hope Brand" No. 1 suckling pig full-price pellet feed was launched on the market. The quality of the "Hope" feed was no worse than that of "Zhengda", but the price per ton was 60 yuan cheaper. Coupled with overwhelming small advertisements, it became an instant hit. , it is expected that sales this year will reach more than 20 million yuan.
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Mountain city.
Mou Qizhong was sitting on the sofa, preparing to watch the news broadcast. When he heard the advertisement of Jiangcheng Taobao Electrical Appliance Company, a faint smile appeared on his face. He heard from a friend of Changhong Electrical Appliance Company that there was a private boss in Jiangcheng named Sun Jian. , invested 50,000 yuan to register a Jiangcheng Taobao electrical appliance company, and signed a three-year contract with Changhong Company to jointly sell Changhong color TVs. In the past three years, it has not only helped Changhong Color TVs open up the Central China market, but the company has also expanded to such a scale. , this year's sales are very likely to exceed that of the Sino-German Industrial Development Corporation, and the idea of going to Jiangcheng to meet Sun Jian suddenly came up.
In 1982, Mou Qizhong co-founded the "Wanxian City Sino-German Store", which also sold black and white TVs and other electrical appliances. In the first year, he made an unprecedented profit of more than 80,000 yuan.
In 1983, Z was put on trial for "investing in J and selling short, buying and selling short".
After the establishment of Y in 1984, the Zhongde Store was upgraded to the Zhongde Industrial Development Corporation, the industrial and commercial tax registration procedures were completed, and a business license was obtained. After the company was officially put into operation, it received a loan of 2.5 million yuan from the Municipal Agricultural Bank of China as start-up capital. .
Mou Qizhong has successively opened (developed) Sino-German Business Management Night School, Little Three Gorges Scenic Tourist Area, Sino-German Garment Industry Company, Sino-German Bamboo Weaving Craft Factory, Sino-German Shipyard, Sino-German Fleet, Sino-German Neon Decoration Art Company, Sino-German Children school, Zhongde Commercial Housing Construction Company and Zhongde Village.
In 1985, the headquarters of Sino-German Industrial Development Corporation moved from Wanxian County to Zhonghua Road in Shancheng City to carry out international and domestic trade...
In 1987, the company's total sales reached nearly 100 million yuan, with a profit of more than 10 million yuan.
Sino-German Industrial Development Corporation is called the largest private enterprise in mainland China by Xiangjiang media, and Mou Qizhong is called the richest man in mainland China.
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Sunday.
"Welcome Director Ni and his team to the company headquarters to guide the work!"
In order to meet Sun Jian, Ni Yunfeng made an appointment on Sunday. Accompanied by Ma Zhongqiang, general manager of the Huazhong Sales Company of Changhong Electrical Appliance Factory, Xie Bin, manager of the Hubei Province Sales Company, and Yang, Director of the Finance Department of the electrical appliance factory, he came to Jiangcheng Taobao Electrical Appliance Company. Headquarters.
Sun Jian, Li Tao, Liu Fang and Yang Changxia greeted them at the gate.
Since the investment promotion began, the deputy director of sales or the sales section chief of the manufacturer comes to the company headquarters every day to discuss cooperation matters. Li Tao, Liu Fang and Yang Changxia receive receptions at the company headquarters almost every day. They now conduct research on major domestic and foreign home appliances, electronic communications and Computer and other manufacturers or companies and brands are well known.
Since the groundbreaking of nine electrical appliance shopping malls, the original nine chain stores have ceased operations. Managers and employees have taken off their work clothes and are responsible for investigating the production, operations, prices and sales of major domestic appliances, communication electronics and computer manufacturers or companies, as well as the surrounding areas. Business information of electrical appliance shopping malls, responsible for contacting manufacturer sales companies, recruiting and training new employees, and issuing leaflets.
A large amount of information is input into the Great Wall 386 computer equipped in the branch, and then sent to the company headquarters computer through a floppy disk. Finally, it is continuously imported into the Great Wall 386 computer on Sun Jian's desk. Combined with the information from his previous life, he has already defined the brand for investment. , goods and sales price.
