Jiangcheng Shopping Mall, General Manager's Office.
"Wang Dong, how much impact will the sales of color TVs have?"
After listening to the report from Wang Dong, manager of the home appliance department, Mr. Mao put down the pen in his hand, rubbed his temples with both hands, and looked down at the green Jiangshan Park with green trees. , looking calm.
"Mr. Mao, we used to sell about 250 units on Sundays, and about 80 units on normal days. Yesterday, we only sold 215 units on Sundays. Today, we only sold 67 units, which is a decrease of nearly Twenty percent!”
Wang Dong was worried. He had already suggested that the mall reduce prices on July 25th to make the opening of Jiangkou Taobao Electrical Appliances Store less fanciful. However, the company's senior management did not take Jiangcheng Taobao Electrical Appliances Company seriously.
"Wang Dong, how much does a 14-inch long H color TV cost at Jiangkou Taobao Electrical Appliance Store?"
"Mr. Mao, the lowest opening discount price is 1,080 yuan, and the general discount price is 1,120 yuan."
"Wang Dong, how much does a 14-inch Lucky color TV cost us?"
"Mr. Mao, one thousand two hundred and thirty yuan!"
"Wang Dong, can Lucai color TVs be sold for 1,120 yuan?"
"Mr. Mao, no!"
"Isn't that the end? Jiangkou Taobao Electrical Appliance Store sells Chang H color TVs. We sell Lucai color TVs and other domestic color TVs. Customers who want to buy Lucai color TVs should come to us, and those who want to buy Chang H color TVs should go to him. Jiangcheng Taobao Electric Co., Ltd. did not touch our cheese! Besides, if we kill one thousand enemies and lose eight hundred, do we lose more? Or does Jiangcheng Taobao Electric Co., Ltd. lose more? There is no need to be impulsive, unless Jiangcheng Taobao Electric Co., Ltd. touches the cheese of Lucai Color TV !”
"Mr. Mao, I understand!"
Wang Dong stayed in Mr. Mao's air-conditioned room, sweat dripping from his forehead.
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From July 30th until the Jiangkou Taobao Electrical Appliances Store closed, there were only 147 customers who had taken an account. After going to work on July 31st, Sun Jian ordered Li Tao to order 200 Taiwan Chang H from Manager Ma. Color TV.
In the morning, three hundred Chang H color TV sets arrived. Wu Jie, Li Jianwu and Zhang Hongtao helped, together with the delivery personnel of Chang H Company, to deliver the three hundred color TV sets into the warehouse and store; although the advertisements of Chang H TV and Jiangcheng Taobao Electrical Appliance Company It continued until it closed, and the number of reservations was only 207. The number of people gradually dropped, which was expected.
In one fell swoop, 500 Long H color TV sets were sold at low prices in Jiangcheng, and more than 200 people had reserved Long H color TV sets. This was already a very good result.
If it weren't for the overwhelming advertising and great opening incentives, it would be pretty good to sell thirty units a week.
The Chang H color TVs of this era are still far behind the domestic color TV brands Peony, Feiyue, Panda, Venus, Beijing, Veuve Clicquot, Kunlun, Peacock, Huanyu, West Lake and Huanghe that occupy the mainstream market, let alone imported color TVs such as Hitachi and Panasonic. , Sony, Toshiba, Sharp, Philips and Sanyo, the home appliance department of the Jiangcheng Shopping Mall next door faced the aggressive sales strategy of Jiangkou Taobao Electrical Appliance Store, and did not show any indication that it had not taken Jiangcheng Taobao Electrical Appliance Company and Chang H Color TV seriously. inside.
Boss Sun has a clear understanding that he is not a god and cannot change the overall pattern of Chang H color TV.
Jiangcheng Taobao Electrical Appliance Co., Ltd. just jumped on the fast-moving train of Chang H Electrical Appliance Factory. Can this train catch up with mainstream color TV brands? It is not something that Boss Sun can decide. The key lies in the joint efforts of Director Ni and the cadres and workers of Chang H Electrical Appliance Factory. Jiangcheng Taobao Electric Appliance Company only helped Chang H Color TV open up a niche in the Jiangcheng color TV market.
August 1st happened to be the opening week of Taobao Electric Appliances, which closed at 8:30 pm. Including the reservations, a total of 233 Chang H color TVs were sold in one day, with sales reaching more than 292,000 yuan. , minus the payment of more than 243,000 yuan and the opening promotion of more than 6,900 yuan, the gross profit is more than 41,700 yuan, excluding the advertising cost of 2,000 yuan and the corporate income tax of more than 6,000 yuan, the net profit is more than 41,700 yuan. The profit was more than 33,000 yuan.
Eighteen color TVs were placed on the booth, forty-nine color TVs were lying in the company's warehouse, and 200 color TVs were already on the way.
In the afternoon, Liu Fang had transferred the remaining balance of 156,750 yuan for the batch of 300 color TVs and the advance payment of 100,000 yuan for 200 color TVs to the Hubei Province Sales Company of Chang H Electrical Appliance Factory.
The 10,000 yuan brand promotion fee of Chang H Electrical Appliance Factory in August also arrived in the account of Jiangcheng Taobao Electrical Appliance Company. After deducting the 2,000 yuan prepaid by the company last time, the cash check of 8,000 yuan was handed over to Li Tao and given to Jiangcheng TV Station for advertising in the afternoon. The department plays two long-H color TV commercials at secondary times every day for a month.
The cash flow of Jiangcheng Taobao Electrical Appliance Co., Ltd. reached more than 144,000 yuan (excluding 100,000 yuan in goods payment, 50,000 yuan in loans, and more than 18,000 yuan in corporate income tax withheld three times).
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Sun Jian took his household registration book to the post and telecommunications office, shut down the phone upstairs, and paid 500 yuan for the phone bill at the front door. There was an invoice. When he came back, he handed Liu the last phone bill. Fang, the company reimburses it as a daily expense of the company. In fact, you can also reimburse the phone bill upstairs as a company expense and continue to use it, but there is no phone to make (and I don’t like to be disturbed). Thirty yuan a month is wasted. .
He also took his household registration book and real estate certificate to the Water Bureau, Power Supply Bureau and the Real Estate Department of the Tram Company, changed the name of the resident, and paid the water bill, electricity bill, sanitation fee (but no property fee) and closed-circuit television fee. Fees damage reputation.
Guo Chunhua still had more than 15 yuan left for the water bill and more than 32 yuan for the electricity bill. He deposited another 200 yuan into an account to avoid another trip.
When he arrived at the real estate department of the tram company, he discovered that Guo Chunhua had already paid the sanitation fee (12 yuan) and closed-circuit television fee (24 yuan) for 1985, which were not due until December 31. He simply paid the 86 I also paid the thirty-six yuan for every year, so as not to have to come back again later. The toll collector was very surprised. Others were trying to collect the money, but Comrade Sun Jian was lucky enough to pay all the money for 1986 in advance.
The financial manager Liu Fang is responsible for paying the electricity, water, closed-circuit television and sanitation fees for the company's storefront and electrical appliance warehouse. Boss Sun will sign for reimbursement when the time comes. Corporate income tax is paid every quarter.
Sun Jian has contacted the main leaders of the neighborhood committee, public security, taxation, and industry and commerce in his street. Generally, he will not come to Jiangcheng Taobao Electrical Appliance Company for trouble.
When droughts, floods and earthquakes occur in some places, Jiangcheng Taobao Electric Co., Ltd. will definitely respond to the call of local street leaders and actively make donations. The money can be deducted from the corporate income tax of 3%. Jiangcheng Taobao Electric Co., Ltd. has gained both fame and profit.
