A few days later, a store called "Lao Gan Niang" with an inscription by Qi Yu himself was officially opened amidst a burst of crackling firecrackers.
Normally speaking, any store where Mr. Qi's inscriptions are written should be decorated in a more grand style to match. However, I never thought that this store is very simple and shabby. Look at the shelves, except for some old ceramic altars, there is nothing else.
Whose store is this?
After inquiring, I learned that this shop was opened by Mr. Qi's mother, Mrs. Zhou, and that there was only one type of daily business, which was chili sauce for seasoning.
What? Sauce made from chili?
Is that stuff delicious?
Some people who have grown chili peppers have questioned this. In their understanding, the food is not delicious whether it is steamed or boiled. I wonder how it tastes when processed into sauce?
Everyone is speculating on this.
guess?
Why bother? Just buy some and try it to find out if it tastes good or not?
In fact, no one does.
Even though this store is shabby, the items inside are not cheap at all. One or two portions of 'Lao Gan Niang' cost five taels of silver. Who would be willing to taste such a precious luxury product?
So expensive?
Yes, this is the pricing that Qi Dalang personally participated in.
Ms. Zhou didn't understand buying and selling, nor did she know the specific value of chili products, so she chose to follow her son's advice and let him do whatever he said.
The reason why Qi Yu did this was not to take advantage of the opportunity to make money, but for another purpose.
He just wants to tell the common people through facts that peppers are not the junk they sneer at, but a cash crop that is more valuable than silver.
Since it is a cash crop, it must be profitable, otherwise, who would be willing to take the time to grow it? To explain in more detail, although these crops cannot be used as food, they can bring you a lot of economic income. There are so many barren mountains and ridges in Qiongzhou. If they are not cultivated now, when will they be?
Yes, his ultimate goal is to fully mobilize the enthusiasm of growers.
Facts speak louder than words, which is much more effective than earnestly persuading Nongsang.
As the saying goes, there is motivation only when there is temptation.
Let’s talk about the ‘Lao Gan Niang’ just now.
Although its price is on the expensive side, the response has been very good. Anyone who has tasted it praises Mrs. Zhou's exquisite craftsmanship, which is considered to be first-rate.
Being praised like this made Zhou even happier.
"I tell you folks, don't waste those ditches in your fields. In addition to the daily vegetables, you can also plant more peppers to increase your income. My Ah Man said, In the future, chili products will sell well all over the country, and whoever grows them will make money. If you don’t, you will regret it.”
Not worried about sales?
What a good thing!
Her words were as refreshing as the cool autumn wind. Moreover, it soon spread to all women and children.
Cash crops have become the focus of people's attention for a while, and their understanding of them is deeper than before.
Zhou never expected that she actually had a business acumen. Calculating this day by day, she could actually average an average of ten taels of silver per day.
Is this the legendary Lao Dang Yizhuang?
Slowly, Zhou became a little swollen, and she felt that she was born to do business.
In her spare time, she began to think about the food stockpiles at home, namely: potatoes, sweet potatoes, corn, etc.
This year is a big harvest, how can we eat it all?
What should I do if I can’t finish eating? Should I stock up?
Hoarding is possible, but it’s not a good idea. It won't be long before the next season's harvest is coming, but by then, will I continue to stock up?
No, the best way to deal with it is to try to deal with it.
Under the guidance of this policy, Zhou figured out a workaround.
what way?
She thought that she could sell these new grains to the Shi brothers who opened a restaurant at a fixed price. There are many people coming and going in their place, and there are many diners, so there is no need to worry about not being able to digest everything.
It should work.
After hearing her idea, the Shi brothers readily agreed without even thinking about it.
"Ancestor, in your opinion, how should these new grains be priced?"
"Uh...this..."
After hearing this, Mrs. Zhou couldn't help but froze.
Alas, no one has ever bought or sold these new grains. Who can tell clearly how much they are worth?
Yes, there is no reference price to refer to!
It's a bit difficult...
"Why don't we do this? I've asked for a price, so you can give it to me." Zhou thought for a long time before coming up with an idea that was not an idea.
But in this way, the ball was kicked to the Shi brothers.
This, this, this...
What is the appropriate asking price?
If the bid is too high, oneself will suffer a loss, but if the bid is too low, it will be a disgrace to Lord Qi, which is really difficult to handle!
Seeing that they both had sad faces and didn't reply to her for a long time, Mrs. Zhou said with displeasure: "Look at how hopeless you two are, you don't even dare to ask for the asking price! You said, in this business world, Is there any better deal than this?"
What?
Ancestor, ancestor, you are telling me the opposite. Why do we feel that in this business world, your kind of business is the most difficult to deal with.
However, the two sides eventually reached a deal.
The price seems a bit high.
Forget it, let's just think of it as a small Mid-Autumn Festival gift for Mr. Qi in advance.
To put it bluntly, spend money to buy relationships.
Considering this aspect, it can be regarded as a good business that complements each other.
Complement each other?
Haha, is it a bit too early to say anything?
The result is true!
What do you say?
Although the Shi brothers are professionals who have been running restaurants for many years, they are worried about this large number of new ingredients.
I don’t know how to cook these related dishes!
The chefs all shook their heads and expressed that they were helpless. They even said that they had searched all ancient and modern classics overnight, but they could not find any method for cooking potatoes.
What should we do?
Fortunately, Zhou accidentally revealed during the transaction that Mr. Qi seemed to know the cooking methods of these ingredients very well.
If that's the case, why don't you go and invite us over quickly?
…
Let's talk about Qi Yu. He had just finished handling his official duties for the day and was about to go home to rest when he suddenly saw a young boy running up to see him.
He said that the Shi brothers would like to move over and talk about it.
oh? Could it be eating?
Qi Yu almost didn't think about it, so he shook his head and declined: "I've been busy with official duties recently, and my appetite is very poor, so I won't go over to have a drink."
Unexpectedly, the young man said: "Master Qi has misunderstood. My shopkeeper wants to invite you to come over and write an inscription, not to attend a banquet and drink."
inscription?
Qi Yu suddenly remembered that he had indeed promised this before.
The cause of this matter begins with the death of Tong Yanhuo.
At that time, the two brothers suffered gunshot wounds due to Dawan and his party. They were grateful and made a promise in person when they expressed condolences at the hospital, saying: The gunshot they suffered will never be in vain, and they will definitely make compensation. Specifically, a luxury restaurant will be built in a prime location in the new city as a free gift.
This matter has indeed been settled.
On the day when the foundation was laid, Qi Yu, as a special guest, rushed over to take a look, and happily told them that after the restaurant was completed, he would definitely write an inscription for publicity.
Good people go to the end and send Buddha to the West. Since they even give away a house for free, why bother with a few free inscriptions?
Overall, the construction of this new restaurant was incredibly fast, and it seemed that it was almost finished in no time.
The current situation is that the decoration inside and outside has been completed, except for a large hanging signboard.
Anyway, since you have promised yourself, you have to go and end it, so as not to break your promise to others.
"You lead the way!"
"Yes! Please come first, sir!"