The newspaper industry, or it can be called a newspaper, this word is definitely like the existence of "Martian literature" to the current moment.
No one can understand it!
Maybe someone has said that you are wrong to say this. In fact, as early as the Northern Song Dynasty, tabloids were born in our Chinese society, and there is still evidence to prove it.
Haha, but I don’t know that the retribution is not the retribution. If you don’t believe it, just listen to me explain.
Strictly speaking, the ancient retribution cannot be called true retribution, because it does not have the basic attributes of retribution at all. If you look at the content, you can easily find that most of these newspapers are rubbings of poems and songs or fabricating folk stories, and the readers can enjoy them or laugh out loud.
However, a real newspaper mainly publishes news and comments on current affairs. It is not only the main carrier of information dissemination, but also an important tool to reflect and guide social public opinion. Its content is also rich and colorful, and its form is eclectic. In addition to current affairs, it can also publish knowledge and scholarship in literature, medicine, military, education, etc. It is very diversified.
It can be seen that the retribution in ancient times and the retribution mentioned by Qi Yu are two different things, and there is an essential difference between them.
These concepts are quite abstract and difficult for people today to understand.
Qi Yu gave examples and metaphors, and it took a lot of effort to describe the image.
Even so, Xiong Da could only barely understand. As for Xiong Er, who had relatively weak understanding ability, he could only squat in the corner and be confused.
Let’s continue with the issue of ‘reporting’.
Xiong Da thinks that the content is questionable. Economic and trade literature is fine, but the current affairs commentary is a bit too sensitive.
Is it possible to write it like this?
To this, Qi Yu answered him firmly: OK! Absolutely no problem!
Moreover, not only can you comment on current affairs, but you can also comment on current political news, and even criticize current ills.
What?
To criticize the evils of the times?
After wiping off the big beads of sweat on his forehead, Xiong Da, who looked nervous, said in a panic: "Criticizing political affairs? I think it's better to avoid it. What if it touches a taboo?"
"Taboo? Haha, why is this taboo in Qiongzhou Prefecture? Aren't I the one who has the final say? If I say it's no problem, then it's no problem. Don't worry!" Qi Yu chuckled and said, "Don't be anxious, don't worry. Panic, over time you will understand the properties of newspapers and what they are."
Take it easy.
After understanding the true meaning of the newspaper, Xiong Da immediately asked the question he was most concerned about - profit.
"In terms of profit..." Qi Yu smacked his lips, and then said meaningfully: "To be honest, simply selling newspapers does not make much money, and sometimes you will suffer a slight loss, but there are huge profits hidden in other aspects. ."
"Other aspects?" Xiong Da asked with a question mark on his face.
"Well, this thing is called advertising revenue."
"Advertisement? What is it again?"
Xiong Da and Xiong Er glanced at each other subconsciously, and then shook their heads together.
don't know?
No problem, let me explain.
Qi Yu explained the operating principles of advertising from the perspective of publicity, and also did some knowledge popularization to explain the true meaning of advertising in as much detail as possible.
According to him, advertising covers a wide range of areas, not only involving the major fields of economy and trade, investment promotion, education, and recruitment, but also related to such trivial matters as marriage, marriage, and finding things.
Trivial things matter.
Well, the coverage is really broad!
As for the value of this advertisement, it depends on how you negotiate it. There is no explicit price tag.
When you meet a wealthy customer, you can take the opportunity to sell more. If you meet a stingy person, you can only make some concessions. In short, you can deal with it flexibly and try to be as big and small as possible. However, one thing Qiyu is sure of is that the rate of return on advertising is very high, so advertising fees will also rise with its effectiveness.
Of course, the premise is that you must have a certain degree of influence, otherwise there is no need to discuss it.
Influence?
Yes!
This word is a bit obscure for ordinary people, but for Editor Xiong Da, who has been running a literary agency for many years, it is an easy-to-understand word.
He feels that the influence of newspapers and the popularity of authors are quite similar. The wider the audience under his command, the higher the returns. The valuation of advertising should be negotiated in the same way as the author's royalties. The truth is, I am no stranger to it.
Readers - the core.
This is the real clothes parent, you must accumulate a lot.
It is precisely based on this consideration that Qi Yu suggested that the newspaper should be priced cheaper, and even selling at cost would be acceptable. If it is sold at a high price, it will not be promoted and popularized on a large scale.
This operation strategy is not difficult to understand. It uses low-priced sales to attract readers, and after gaining a certain influence, it earns returns through high-priced advertising fees.
Well, it does work!
Xiong Da basically believed in the high opinion of the state's chief minister.
Okay, okay, let’s stop talking here and start eating.
After the feast to catch the wind and wash away the dust, it was already turning west.
However, Qi Yu did not arrange for Er Xiong to rest in the apartment, but led them to a dusty attic.
Upon closer inspection, the facade of this place is indeed quite luxurious and impressive, but the name on the plaque is a bit unsightly.
So, what exactly is it written about?
It said: Yihong Tower.
Yes, it's that kind of place.
But now the place is empty and has been closed for a long time.
Seeing Xiong Da's stunned look, Qi Yu explained: "It's like this. Ever since this brothel closed down, this luxurious building has been idle. Later, because no one took it over, it was a pity that it was wasted. Our government office So I bought it in the name of public collection for future use."
Does he use it?
Suddenly, Xiong Da seemed to realize something, and asked with a somewhat embarrassed expression: "Sir Qi, do you want to rent this brothel to me to use as the headquarters of the newspaper?"
drink! Really smart!
I actually hit the target as soon as I said it.
Qi Yu smiled heartily and said: "Take the current capital of Qiongzhou as an example. It is really difficult to find a more magnificent loft than this brothel in a short period of time, so we have to choose the location here." After a pause, , he drew another pie and said: "However, this is just a temporary measure. Once my new city is successfully built, I can guarantee that the new location in the future will be a hundred times better than this one!"
"New city? What new city?" Xiong Da asked in confusion.
Qi Yu did not hide anything about the upcoming large-scale construction, and directly told him the grand blueprint in his heart. Finally, he also emphasized that the future new city will be absolutely unparalleled and shine throughout China.
"Ah! The future is really promising.
Period! "
"Of course……"
After the two of them chatted about their crazy longings, they walked happily into Yihong Building.
Unexpectedly, after entering, Fang Luo's emotion suddenly reappeared.
Tsk tsk~~
Not to mention, the decoration of this colorful place is really grand. Look, the carved beams and painted pillars are engraved with golden phoenixes, there are books, music and hotbeds. It is simply more elegant than the scholarly family.
Mr. Qi is right, this is indeed a good choice for establishing a newspaper.
"Come in, I'll wait for you with pen and ink!"
"Here!"
In response to this, a Yamen servant respectfully brought the pen and ink and placed it in front of the desk.
Looking at Sir Qi's gesture, could it be that he wants to write an inscription?
You guessed it right, exactly!
Haha, since you want to expand the influence of the newspaper, you have to use celebrity effects as much as possible to attract the attention of the world. Why not use one of your calligraphy methods?
If there are no celebrities to support you, no one will pay attention to your little-known tabloid!
Okay, let’s start the inscription!
The first thing is about naming, that is, giving the newspaper an appropriate name.
After Qi Yu thought about it briefly, he wrote four big characters with a brush, saying: Qiongzhou Xundao.
As we all know, ten days are one ten-day period, so the meaning of the ten-day newspaper becomes easy to understand. Literally speaking, this newspaper is published every ten days. This rhythm is neither urgent nor slow, and is very consistent with the current situation. .
Xiong Da also felt good about this name. He continued to expand the meaning of the word "Xun" and designated the first, eleventh and twenty-first days of each month as the publication days of the newspaper, and then continued this cycle over and over again. Go down.
Well, the name is finalized!
Doesn’t a single pair of calligraphy looks a bit shabby?
Qi Yu thought for a while and decided to inscribe another couplet on both sides of the newspaper's main entrance.
as follows.
The first couplet is: Do not sing praises for the king.
The second line is: I only speak human words for the common people.
The horizontal comment is: seek truth from facts.
From a purely moral point of view, this couplet is indeed well written. It is both easy to understand and domineering. In addition, it also shows an attitude towards writing, which gives people the impression of being a noble character of a traditional literati. . However, Xiong Da had a look of shock on his face, he didn't dare to say good or bad, he just stood there in astonishment.
Obviously, he was frightened by the profound meaning.
"This couplet expresses the attitude of doing things, and is not directed at a certain person or force. Even if His Majesty the Emperor saw it, he would not be able to say anything wrong. Haha, don't be fooled by the word "king" in the poem. I was frightened." Qi Yu smiled calmly.
After thinking about it, Xiong Da felt that it made sense. If something happened, wouldn't he, Master Qi, be there to support it?
So, we are not afraid!
After signing the signature, Qi Yu added: "Actually, the meaning of this couplet is my original intention. As a media and newspaper, I should speak more for the people instead of singing praises for our Qiongzhou government office. Sir, please remember , no matter at any time, the newspaper cannot lose its fairness."
Weak literati still have integrity, let alone a media?
Xiong Da smiled when he heard this and praised: "I have always heard that Sir Qi often said 'the people are the most important, the country is the second most important, and the king is the most important.' This sentence is on his lips. Looking at it now, it is indeed true in concept."
Qi Yu chuckled and said, "As a shepherd, how can you not protect the people?"
