In the apartment.
Shao Le, Ma Yuan, Wang Lin, Zhang Lanzi, and Du Xiangling are making final preparations before shooting.
"Is this suit okay?"
"Too gorgeous."
"Here's this one."
"Why are your shoulders exposed?"
"Then which one do you think is better?"
Du Xiangling simply stepped aside and let Shao Le choose the clothes she wanted to wear in the wardrobe.
Shao Le stepped forward, glanced briefly at the cabinet, and took out a pair of straight jeans and a cream-yellow jacket.
"Just wearing this outfit, I look like a college student."
Du Xiangling said speechlessly: "I am a college student, okay?"
"Wearing a midriff-baring top and stockings, you look just like Ma Yuan's aunt."
"Then you are his uncle."
Ma Yuan said helplessly: "You two have had enough. If you don't start, it will be too late."
Du Xiangling finally took her clothes and went to the attic of the apartment to change. Shao Le also reviewed the video script to be shot later with Wang Lin and Zhang Lanzi.
Since there were only a few lines from beginning to end, the filming process was not difficult. We first filmed Du Xiangling receiving the tutoring task assigned by Lexue.com in his dormitory, then filmed him taking the subway to the client's home, and finally filmed tutoring the children. Shao Le estimates that the final cut of the video will not exceed three minutes.
"Okay, let's get started, Du Xiangling, just be as natural as you usually are at home, don't be restrained..."
"Put one more on when you go out."
"When you get on the subway later, Ma Yuan, go find someone older and film a clip of giving up your seat to someone."
"..."
It started at 7:20 in the morning and lasted until about 11:00 noon when all the video material was finally finished.
It has to be said that Shao Le has very high requirements for details.
For many scenes that even Wang Lin and Zhang Lanzi thought were acceptable, Shao Le would ask for another shot.
After the video was shot, Shao Le drove people to a restaurant for a meal. In the afternoon, Wang Lin and Zhang Lanzi went back to the store to edit the video, while Shao Le, Ma Yuan, and Du Xiangling returned to the company.
All the people who should be recruited these days have been recruited.
The current basic composition of the company is:
Boss: Shao Le.
General Manager and Financial Controller: Ma Yuan.
Business Department: Wei Tao, Jin Mingxuan, Fu Xiaochun, Li Gui.
Customer Service Department 1: Li Zhaojun, Ding Rui, Xia Yue.
Customer Service Department 2: Yu Jiawei, Zeng Yue, Jiang Zijin.
Operations and Promotion Department: Tian Chengcheng (Baidu), Zhuang Yan (Douyin).
Technical Department: Shen Wenjie.
Administration Department: Du Xiangling.
It used to look like a small workshop when there were seven or eight people, but now it looks like a small company.
"Squad leader, are you back?"
"Yes, the video is finished. If you hurry up, it can be cut out tonight. Tian Chengcheng and Zhuang Yan, you two can start making preparations."
"good."
"Wei Tao, Jin Mingxuan, Fu Xiaochun, and Li Gui, the four of you will not stay in the company from tomorrow on. You can go to the communities near primary and secondary schools to talk to the property management company about elevator advertising."
"no problem."
"As soon as the promotion starts, the number of inquiries will skyrocket. Your customer service department must also be prepared in advance. The next step will be a tough battle."
"clear."
After Wang Lin and Zhang Lanzi returned to their photography shop, they began to edit the film they shot today.
This shoot, including editing, is free.
But the corresponding requirement is that the store name of 'Linzi Photography' must be added at the end of the advertisement, and they also want to use the advertisement.
This was nothing to lose to Shao Le, so he agreed directly.
"Lanzi, what do you think of Shao Le?"
"How about what?"
"Don't you think he's a little too mature?"
"Also, he is very experienced when doing things. During today's filming, he said a lot of professional terms. I suspect that he is doing related work at home."
"You mean his parents might also be in our line of work."
Zhang Lanzi said: "It's possible, but it's also possible that his parents work on the crew."
"Ask him later."
"I'm OK here."
"You send me what you've made, and I'll put it together, add a filter and subtitles."
"Don't tell me, this Du Xiangling is quite photogenic."
"Don't doubt Shao Le's vision."
"That's true, haha."
The two stayed up all night and cut out the video in the middle of the night. The total duration was 2 minutes and 25 seconds. Shao Le only saw the video the next morning. He sent the video to Ma Yuan's computer. I watched the video five or six times, and after finding two small areas that needed to be modified, I sent my comments to Wang Lin.
At around nine o'clock in the morning, the video was finally modified, and Shao Le sent the video to Tian Chengcheng and Zhuang Yan.
After the two got the video, they directly registered the company's official account and started paid promotion.
In just one morning, more than 700 yuan was burned, but the effect was also very significant. The click-through rate of the website has obviously doubled several times, and the number of customer service inquiries has also increased.
…
In Dayou Education Company.
"Mr. Chen, Lexue.com has started to do paid promotion!" Dayou Education entered the tutoring market this time, targeting Lexue.com. Whenever there was any movement on Lexue.com, they quickly noticed it.
Chen Hong said with certainty: "Are you wrong? Where do these college students get the money to do paid promotion?"
"It's true. I searched for the word tutor on Baidu, and the first link was their website."
Hearing the employee's confirmation, Chen Hong stepped forward and took a look with suspicion.
"Mr. Chen, look!"
After entering the word tutor in the search box and pressing Enter, the first link turned out to be Lexue.com.
Chen Hong's expression changed instantly: "Try another word."
The employee quickly entered Jingcheng tutor and pressed Enter. The first link was still Lexue.com.
This is the case even after entering several keywords in succession.
While Chen Hong was shocked, he was also curious: Where did Shao Le and the others get the money for paid promotion? Could it be living expenses?
"Mr. Chen, what should we do now?"
Chen Hong thought for a while and said: "Our website is not perfect yet, and it is not worthwhile to do paid promotion now. I guess they are also anxious when they see our website, so they squeeze out a little money to promote it. It will cost at least one day to promote it." Thousand yuan, just wait, they will soon run out of money.”
…
that's all.
One day, two days...after five days passed.
Lexue.com has become the most visited website in the tutoring industry in Beijing.
A considerable part of this traffic comes from Douyin.
After the video of 2 minutes and 25 seconds started to be promoted for paid streaming, the number of likes exceeded 10,000 that day, and it became popular the next day, and the number of likes continued to soar.
The comments below are surprisingly consistent.
"This is what I imagined first love to be like."
"Sister is so beautiful."
"My child is 5 years and 240 months old. I would like to know how much it would cost for this sister to come as a tutor at home?"
"If I had such a good-looking teacher to coach me when I was young, I wouldn't be moving bricks on the construction site now."
"I'm already a senior in high school. Is it too late to find a tutor now?"
"I'm studying at Beihang University. I scored 145 in Mathematics in the College Entrance Examination. Is the company still looking for tutors? I want to be colleagues with my sister!"
"Damn it, the beauty of our school!"
"..."
…
