Time has entered 2016, and there are no obvious changes in Seoul in the new year. The hustle and bustle and gongs and drums of last night’s New Year’s Eve have also dissipated with the wind. In the morning, the slightly bright morning is even colder than before. , the streets in many places still have the ashes and mess left from last night's New Year's Eve celebrations. At this time, the cleaning workers who have already gone to work are taking the time to clean up, trying to make this year's Seoul slightly different from last year's. different.
As the sky gradually got brighter, there were more and more cars on the road. After a while, some sections of the road started to become congested. All kinds of whistles and voices gathered together. It seemed that it was no different from last year. It was still the same. lively.
Ever since the opening VCR of the second part of MBC Gayo Daejeon was released yesterday, one word has become a hot topic of discussion on the Peninsula Internet.
38%
Although yesterday's VCR summarized several important words in Kpop in 2015, it was the only one that could arouse people's strong shock and strong desire to discuss.
Yesterday's MBC Gayo Daejeon was the most-watched New Year's Eve party at the same time. A large number of viewers across the peninsula were very surprised when they saw this segment. It was played on VCR and appeared on the Internet before the party was over. There was a lot of discussion. As the show ended and the New Year's Eve enthusiasm dissipated a little, the keyword '38%' directly became the top trending search term in the entertainment section and became the first popular entry in 2016. Hot search.
Many people who are fans but not fans, and even those who follow Kpop or not, have started discussing it online.
"Is the data really correct? Although I know it should be correct, because even I, who usually don't follow boy groups at all and even have a slight dislike for boy groups, bought a copy of "EXO-L" this year. , after all, Shenzhuan, the songs are really good, and Yuan is really good... but the total sales volume of 3.7 million is really scary."
"I remember that a few years ago, the boy band could reach hundreds of thousands, and sales of more than 200,000 were already top-tier. In just a few years, they are already selling in the millions? This has changed too fast. Bar?"
"If it's 3.7 million, this year's market is less than 10 million. I checked last year's market, which was around 8 million. This year, EXO has increased the market by nearly a quarter with its own efforts. Tsk tsk. , I can only say that TOP deserves to be TOP, this generation of TOP is really amazing.”
"Sales volume of one million for a single specialty is actually not bad. Many combinations have done this in ancient times. Now the physical market is re-emerging. In the future, as there are more and more big markets, one million for a single specialty will definitely appear slowly... But one The fact that the group accounts for more than one-third of the market for the whole year is really amazing, and I think it will be difficult to see it in the future.”
"I don't follow boy bands. I only knew that EXO was very popular this year... in 2015. You can see them on TV every day, and you can hear 'oh, mymymy~' everywhere, but how popular are they? I actually have no idea, but now I know.”
"XO is the ceiling of today's boy bands! Oppas are no longer reaching the top! They are building the top!"
Just as some passers-by lamented, many people who don’t follow boy bands or Kpop only knew that XO was very popular. After all, even if you don’t follow them, you can often hear their names and songs, and you can see XO and Ji Jingyuan on TV. Advertisement, but in fact many people do not have an intuitive concept of their performance in 2015, but when the real data is displayed on their faces, when they feel the strong shock of a combination challenging the entire market, they feel for this in their hearts The combined senses changed instantly.
Even fans of BigBang didn't know how to discredit it when they saw this data. They could only feel sour and silent after being shocked.
Like it or not.
But it’s really awesome…
There were so many idol artists performing at the Gayo Daejeon last night and doing various business in front of the camera. Except for a few classic stages that were discussed, there was not much attention. However, the EXO stage that was not present was not discussed by anyone, but it relied on With a short VCR, he became the biggest winner and suddenly became a hit.
It has a bit of a hit-and-miss meaning.
However, the lively discussion and the number one search spot came to an abrupt end at ten o'clock on the first day of the new year. The entertainment media Dispatch exposed the relationship between former TVXQ member Kim Junsu and girl group EXID member Ahn Hee-yeon. This couple started the new year. The couple's news and their names immediately squeezed out 38% of EXO's rankings, ranking among the top three hot searches.
Sure enough, passers-by and netizens were far less surprised by the results than they were by the gossip.
The popularity of this idol couple is still very high. As a former member of the super group TVXQ, Kim Junsu has been banned by SM on Peninsula, but his popularity is still very high, and his career in Peninsula and Neon has been quite successful. , has a group of very loyal fans. An Xiyan, as the most popular member of the popular girl group EXID last year, is also the protagonist of the direct-shot that made them successful. She is also one of the more popular female idols nowadays.
The repercussions caused by this couple at the beginning of the new year are not small. Although they are still far less than Lee Seung Gi and Im Yoon Ah in 2014, they are more approachable than last year's Lee Jung Jae and Im Se Ryung, making people want to discuss them more.
Speaking of which, there are really not many idol couples who have been exposed for as long as 14 years. The top members of the top girl group Girls' Generation directly exposed their relationship when they were at their peak without declining, and only Yoona sunbaenim.
This new year couple was exposed by D agency and instantly became the top trending topic, followed by a lot of discussion.
"Although it's a little uncomfortable, I still wish you the best. After all, this is the first time that Oppa has announced his girlfriend in twelve years since his debut..."
"What are you looking at?"
Chi Jingyuan got dressed and sat by the bed. He was looking at the messages and reactions online with his cell phone with great interest. At this time, a lazy voice came from behind. Pei Xiuzhi didn't know when she got up. Slowly moved over from the other half of the bed.
Today is already January 2nd of the New Year. Xia Guo’s New Year’s Eve party ended on the last day of last year. After staying in the hotel for one night, they flew back to Seoul early in the morning on the 1st.
There was no schedule on the first day of the new year. The company gave everyone in EXO a day off immediately after landing. The crew of "Signal" also took a short holiday because of the New Year. It happened that the crew of Bae Suzy also took the initiative to post yesterday. Got the news and came to ask.
Chi Jingyuan, who had nothing to do, took the opportunity to have dinner with her, and then made an appointment in a familiar apartment.
Because of the holiday, he stayed up all night and did not return to the dormitory last night, but there were probably not many people staying in the dormitory last night.
"I was watching fans' reactions to the couple announced by D agency yesterday..."
After answering casually, Chi Jingyuan glanced back when he felt the movement behind him.
Pei Xiuzhi probably woke up not long ago. Her eyes looked a little hazy and she was rubbing them gently with her hands. Her long, slightly curly black hair hung down on one side of her face, vaguely covering her plain facial features.
The upper body sat up, and the white hollow shoulderless short-sleeved pajamas hung casually on the body. From the neck to the collarbone, there was a piece of fair skin, and not even a shoulder strap could be seen. The location is an inconspicuous undulation, with a hint of flesh color visible in the folds of the pure white clothes.
Although it is winter, the air conditioner in the room is fully turned on. A small silk quilt that is not thick is lazily covered on the body. Two long legs are placed there carelessly apart. The sunlight that comes in from the gap in the curtains shines on the body. Above, the white is a bit dazzling.
Speaking of which, the two haven't seen each other for a long time since Bae Suzy joined the team for filming.
But every time they meet, Chi Jingyuan's mood will inevitably become better.
It could be said that she likes or has a good impression, of course she does. After all, this woman is beautiful and innocent on the outside, but she is actually quite sultry and scheming. She has a wink and a very lovable personality.
Not many men would dislike her. I remember the last time we chatted in the dormitory, someone from EXO regarded Bae Suzy as the perfect ideal type and said a lot of praise and hope in front of Chi Jingyuan...
But when it comes to rising to the level of feelings, it may be because the two people's intentions were not pure when they first came into contact, and they always felt that something was missing.
But it’s really easy and pleasant to get along with each other. Anyway, we’ve gotten used to it after so long, so that’s it.
“What is the internet saying now?”
After Pei Xiuzhi rubbed her eyes, she lowered her head and fiddled with her hair. She didn't feel that she was underdressed at all, so she sat there and asked questions naturally.
"The reaction is quite interesting. There are many online fans who are optimistic. Kim Junsu's fans also started to express their blessings after being surprised. There are no obvious signs of losing fans... But for An Xiyeon and EXID fans, the reaction is very intense."
After seeing the fierce and angry messages from several An Xiyan's male fans, Chi Jingyuan shook his head: "I feel like the man has no influence, but the woman may have some problems."
"The publicity of this kind of thing in the circle will have a much greater impact on female idols..."
After hearing this, Pei Xiuzhi curled her lips and said something disdainfully, then rolled to the side and walked away from Chi Jingyuan. She walked into the bathroom next to her with her white legs swaying, washed her face and finished brushing her hair. Ya walked out a few minutes later, sat in front of the dressing table in the bedroom, took out his makeup bag, took out a powder puff and patted it on his face.
"I don't know how popular you are now. If you make your relationship public by then, what will the woman be like..."
Bae Suzy looked very generous when talking about this, as if she was sure that when Chi Jingyuan made it public, the target would not be her. Her tone was playful, but you could also hear a little bit of complaint.
Chi Jingyuan didn't reply.
In fact, he was also a little curious...
"By the way, how was your filming of "Signal"..." Pei Xiuzhi quickly changed the topic, thinking about her face and looking in the mirror: "The lineup is really strong, I feel like it's amazing just by looking at the lineup. ...What is it like filming with seniors like Kim Hye Soo and Jo Jin Woong? Is it a lot of pressure?"
"The filming was very good, the director and actors are very good." Chi Jingyuan shrugged, naturally classifying himself as one of the 'very good' people: "The pressure is indeed quite high... Acting If their expressions are a little bit bad and their expressions are not in place, their acting skills will be directly reflected by these two seniors and will be extremely poor... But fortunately, I am currently trying my best to prevent this situation from happening..."
Seeing that Pei Xiuzhi was interested, Chi Jingyuan told some things about the filming of "Signal". Finally, he put down his mobile phone and started to pack his things. He asked with concern:
"What about you, how was the filming of "Wandering Attachment"?"
"Okay……"
There was no clear answer, but I felt that Pei Xiuzhi's tone was slightly lowered.
"When will it be completed?"
"It's expected to be April or May."
"It took so long to shoot?" Hearing this, Chi Jingyuan couldn't help but glance at her and asked in surprise.
"Wandering Attachment" was put into production in November 2015 and started filming. If it were to be filmed until May 2016, it would take half a year, which is really slow for a Korean drama...
"Who knows, the writer revised some of the plot, and the filming didn't go well, and the director felt..." Pei Xiuzhi's words flickered, her tone sounded slightly lower, and she shook her head mid-sentence.
Chi Jingyuan glanced over there, and after looking at her white back, he didn't ask any more questions.
He could tell that Pei Suzy might have discovered some problems with the show, either in the plot or the director. And now she already regrets it a little bit.
However, Chi Jingyuan was not optimistic about this drama due to some reasons, and he even specifically persuaded her that it was her choice to choose "Wandering Attachment". Now, even though she has some regrets, due to various factors, she Don't want to express it.
It’s useless to express it, why not take pictures...
The two changed the topic naturally. After chatting for a few words, Chi Jingyuan picked up his bag and stood up.
"Leaving so early?" Pei Xiuzhi looked at him through the mirror and blinked.
"The company has a meeting in the morning. It's a very important meeting." Chi Jingyuan pursed his lips and walked behind her: "I have to go to the TV station in the afternoon and I will rejoin the team tomorrow."
"I'm really busy..." Pei Xiuzhi seemed to have been used to it for a long time. She had no emotion at all and turned around with a smile on her face. "So, should I wear white or black next time we meet?" "
Chi Jingyuan looked at her with a squinted smile:
"Is there a third option?"
…
"After last year's breakthrough results, this year's plans for EXO must also be struck while the iron is hot. Whether it is concepts, songs, dances or even image and style, we must strive for new breakthroughs."
"Based on XO's current popularity, it is a very obvious leading position in the peninsula market, even if it is..."
Chi Jingyuan is right. Today's meeting is indeed very important. At 10:30 in the morning, the large conference room on the fourth floor of SM was already full of people. In addition to the EXO group, the main management team was all present. In addition, several heads of important departments of the company, several operating director representatives of EXO, and Lee Soo Man are all on the list. It can be seen from the staffing alone that they attach great importance to this.
In addition to summarizing last year's brilliant achievements today, the most important thing is the company's overall plan for EXO in 2016.
"According to the company's previous plan, the company will skip the mini-album transition in mid-2016 and directly release the third Korean regular album to consolidate XO's current strong position in the local and Asian markets. At the same time, due to its many years of popularity and popularity in Europe and the United States, Due to the accumulation of fans and the unexpected popularity of "Boy with Luv" last year, the company decided that the development focus of XO will begin to shift towards Ami this year..."
A representative from the planning department was introducing to others the planned plan for For them, they pay more attention to the singer’s personal style, the impact of the stage and the degree of explosion.”
"At the same time, according to our research, they appreciate more singers or groups who can participate in the creation of songs and albums. They like to see singers express their attitudes towards society in songs or lyrics, show their strong personal character, or reflect Some social issues and stuff like that.”
"Although we will not significantly change XO's own style and members' personal images, nor will we let members participate in ZZ or serious social issues, we will still enter the overseas market with EXO's positioning as a Kpop group. But we can also do some things It is closer to the mainstream trend of Ami. For example, the album selection has not been completed yet. In terms of song selection, you can consider selecting songs with more distinctive style and rhythm, and stronger songs..."
"And if more members are involved in song lyrics and composition, even if they are just nominated, it will be easier to attract fans' favor..."
Even though some of the things this representative said were already known to some of the people he did, everyone was still listening attentively, especially the EXO members who were concerned about themselves.
Although SM has not yet had any successful group in the United States, they still attach great importance to the market there. Their cooperation with the music company and music composers there has never been interrupted. For the fans there, Logic also has its own set of analysis, obviously a lot of preparation has been done before.
Although Chi Jingyuan didn't understand other aspects of what he said, it was indeed true that there was a big difference in the aesthetics and song styles between European and American fans and fans in the Peninsula and even Asia.
For example, in the past few years, EXO's most popular song in Europe and the United States was "dope". The MV's click-through rate on YouTube remained high. It caused a cosplay craze at a certain period of time. It was their song's fastest MV to surpass 100 million views. He is also a major contributor to EXO's rise to fame in Europe and the United States, and his influence is greater than that of "Roar", which was a complete hit in China.
In China, "Dope" was outshone by "Roar" in both popularity and audience, and its sound source performance was also mediocre. When it was released, many people expressed distaste for it.
This shows the different preferences of both sides. If we want to start paying attention to the European and American markets, we will indeed have to make some trade-offs and changes.
"...In addition to the regular albums released as usual, we also plan to launch a new XO photo album, a new best album, and a new tour this year..."
After finishing the album introduction, a representative from another department stood up to speak again. As he spoke, he glanced in the direction where the EXO members were sitting: "In addition, we are also preparing to officially launch EXO's first sub-unit, and Individual solo plans of the members.”
