"Entertainment: According to the list, the physical sales of exo's second regular album "exo-l" released on the 1st of this month reached 100,000 on the evening of the 11th, and officially exceeded one million on the 11th day of its release, ranking on the million sales list!
At this point, exo broke the 12-year-old record with their regular album "xoxo" in 2013 and entered the million sales list for the first time. This is the third time they have achieved this amazing achievement, which is different from the previous two versions combined. , this one-million-sales achievement was achieved with a single album. At the same time, eleven days is also the fastest time in history to achieve one-million sales.
It is reported that "exo-l" is a collection of the four single albums "e", "x", "o" and "l" released in the previous four months and then added two new songs. It was released on the first day of its release. It ranks first in nearly 70 countries and regions around the world on the ituop album charts. One of the title songs, "Boy With Luv", successfully landed on the Billboard Hot 100 in the second week of June, with a peak ranking of 25. It has been on the chart for four weeks and has remained on the chart to this day. It shows the undisputed global popularity of the new generation of kpop kings.
The pre-sales of this regular second album "exo-l" exceeded 800,000, surpassing the highest pre-sales record set by their previous mini-album "overdose". While refreshing themselves, they also created a new record kpop album pre-sale record.
"Daum: EXO's second regular album has once again achieved one million sales and set multiple astonishing records at the same time.
"Google Korea: The effect of the collection of behind-the-scenes is obvious. Exo's sales increased sharply against the trend, and successfully sold one million copies." "Exo came out at a time when physical albums were declining, and they continued to hit the national eyeballs and create sales myths. In Kpop, While being brought to the world, it also led to the rise of the entire market, making outstanding contributions to the peninsula's music industry." "Market Destroyer!
Exo's sales are too exaggerated and have squeezed out the living space of other kpop idol groups! On whether the existence of exo is good or bad for the development of kpop.
"How far can the fan economy go?" From the exo fans' crazy and repeated purchases of albums, look at today's increasingly sick idol market..." For the industry, it is of course impossible not to report such heavyweight news, even because Chi Jingyuan's influence is no longer there. No longer limited to the music industry, many current affairs news even issued press releases on this matter. At the same time, there were many marketing accounts fanning the flames. They did not follow the mainstream in praising, but tried to look at it from many dark angles. With all these overwhelming news, many people, including some fans including Aili, didn't have much reaction after seeing it. When they saw these reports, their first reaction was: "Millions of sales? Again exo? Can you please stop reporting on this? This is considered news?"
"When the pre-sale was 800,000, I knew it would be 100% a million. After seeing it today, I wasn't surprised at all." Many people were indifferent to the news, and even felt a little bored.
Because of this unimaginable number for other groups, xo has been the norm since 2013. As long as they come back, you can see this performance almost every year.
However, after completing this achievement once again, although it was a little boring, the Ellies naturally obtained another sharp weapon and launched a fierce attack on the .p who still had many stubborn resistance so far: "Did you see it? ?Another mediocre sales of one million, plus the previous four single albums, xo’s cumulative sales this year have almost reached three million. Being better than you means being better than you, what else can I say?"
"The gap in various statistics is already so obvious. The outside world has already recognized that the two teams have a winner this time. Why are there so many idiot fans who like to talk harshly? Don't you feel ashamed to talk like a clown? Well, did you become a fan with your brother?"
"The single album of He has caught up to one-tenth of us."
"Why doesn't .p show up? Where's the person?" Because of the amazing performance of her main character, Ai Li also won a complete victory in the battle with .p. Two months ago, the scene where the two fan groups were evenly matched online has been seen. Not anymore, now the ps all have a tacit understanding of diving and pretending to be dead, letting the other party arrogantly ridicule without showing up, because they know that silence is the best way to deal with it. If they are really angry and quarrel, they will only lose more. Ugly.
Who can let his idol fail to beat others? Moreover, after BigBang lost the head-on competition, they also began to experience serious fan dissipation. The celebrity fans that had previously gathered because of their fame and popularity have recently been lost very quickly, and quite a number of them jumped directly. The wall has reached exo's side.
Even though BigBang's performance is not bad, and can even be said to be very good, the competition in the peninsula music industry is so fierce, and the market is so small that there can only be room for one top group on the top of the mountain.
It used to be them, but now it's someone else. Not to mention the disputes in the fan circle, to be honest, this time's "million sales" news did not cause as much shock as expected compared to before. However, fans and passers-by may have been used to it, but this one million is different. In the past, it was a huge shock to people in the industry.
Because this is not like before, where the original and reissued version of the album combined to sell millions of copies. In 2013, when EXO broke the record and sold 1 million copies, many people inside and outside the industry actually didn’t admit it, because SM made this original reissue, saying it was okay to sell two albums, but this time it’s If you really make a million with one album, its gold content is indeed much higher than before.
In addition to the quality of the songs in the album, this time, just like a documentary, the promotion effect of the extremely well-produced collection of behind-the-scenes has also been noticed by many people. Seeing the effect and response being so good, some people naturally I also want to imitate it.
"Would you like to take a behind-the-scenes video of Twice? Record their journey from the end of "Sixteen" to their official debut, including their private life, preparing albums, etc..." In the office of jyp company, facing At this time, Park Jinying, as well as several company representatives and office directors were present. One of the representatives tried to make a suggestion.
As a person in the entertainment industry, he is also a middle-level member of JYP, one of the three major agencies. He can clearly feel how intense EXO's wave of popularity is compared to those fans and passers-by who are outside the industry and only watch the excitement. With the obvious increase in various commercial performances, variety show performance fees, and advertising endorsement fees, JYP, which is almost unable to survive, is jealous.
It's really impressive that you can sell a million copies of your single album, but we may not be able to imitate the high quality of EXO's second album. There are few companies in the entire music industry that can have such luxury, but isn't it easy to shoot behind-the-scenes videos?
Isn’t it just a behind-the-scenes video? It’s as if no one has filmed it before. Anyone who is a debuting idol group must have filmed it before. I have filmed many of them myself.
It’s just that it’s not as good or interesting as SM’s shot this time. The previous shots were not good, but this time the finished product is out. Can’t we just copy it?
Park Jin Young, who was passionate about xo, soon thought of Twice, a new girl group under his own company, which was intensively preparing for their debut and placing the hope of the whole company.
"I think I can give it a try."
"I agree. Through this time, it is obvious that many viewers and fans are now more and more interested in the private appearance of idols, as well as some, how should I say, stories about album production?" This suggestion immediately received many responses. Few people agreed.
"I don't think it's that simple..." Park Zhenying was very moved at first, but he took a look at the market analysis report he just got, thought about it and frowned: "This time SM released this collection of highlights for EXO , it is more like a documentary than a behind-the-scenes. Although the resources may not have to be invested too much, it can be seen that they are very careful and are treated according to the formal planning specifications. And this time, SM clearly went all out and even held a production meeting with the company's senior management. The images can all be released, even if the face is masked, but this was absolutely impossible before, at least our company probably won't do it now..."
"That is because so many things happened last year, SM put most of their weight on EXO in order to restore the stock price, so they are so serious. Regardless of their success this time, they will definitely not be so careful next year. Planned.”
"And, rather than saying that the audience likes to watch this excerpt, I think..." Park Jinying didn't know what he thought of, he smiled helplessly, shook his head and continued: "I think it is better to say that the audience likes to watch EXO."
"The most important thing that can cause such a big reverse is that they have achieved unprecedented success in their music career this year, so they can attract the attention of many passers-by besides fans. This is the key to the success of SM's behind-the-scenes project.
"
"Twice has not debuted yet. Although there was some popularity due to "Sixteen" before, it is completely different from EXO. Among them, there is no member like... Yuan who has his own traffic and public preference. ." Maybe it was because of the missed opportunity with Chi Kyung-won. Every time he mentioned EXO and Chi Kyung-won, Park Jin-young couldn't help but feel a little jealous, regretful, and have some unrealistic fantasies.
He occasionally thought that if Chi Jingyuan came to jyp and asked him to join got7, would the current summit team not be exo, but got7?
Then JYP can suddenly improve its precarious situation with the help of a popular boy group, so it doesn't have to place all its hopes on a girl group that has not yet debuted.
Alas, the more I think about it, the angrier I get. After recovering from his own sexual confusion, Park Zhenying found that many people in the office were shocked by his words and became silent. He couldn't help but smile: "But that doesn't mean we won't take pictures anymore. We still have to take pictures when we need to. But don’t think about benchmarking against EXO... Send a special vj to record some of their life scenes and experiences in preparing the album, and then make it public after their debut... Please come up with a plan for the specific process and planning. Be careful.
"
"Okay."... The music industry has been extremely interesting because of the summer, and major groups have returned one after another. Exo has made it even more lively. I don't know how many companies will give it to its affiliates after this time. The group took a careful and exquisite work behind-the-scenes when they returned.
At the same time, on the night when EXO reached one million sales, MBC broadcast the second episode of "Infinite Challenge Music Festival".
After the guest lineup was announced in the last episode, the audience's unlimited expectations for the final grouping were already aroused. As a result, the ratings of this episode had just started to exceed the highest ratings of the first episode. At the same time, as the show continued, All the way up.
At the end of the second period, five groups were decided: Jung Hyung Don, IU, Ji Kyung Won; Ha Ha; Yoo Jae Suk and Park Jin Young; Jung Jun Ha and Yoon Sang; and Hwang Kwang Hee and Hyukoh.
The results of this grouping also aroused extensive discussion among the audience. In addition to the group of Yoo Jae Suk and Park Jin Young, which many people said was very interesting, the group of Jung Hyung Don, Ji Kyung Won and iu were the most discussed. Many viewers were very interested in this group. The final set of works presented at the Song Festival expressed endless expectations.
"As a fan of iu, I have always wanted to see her collaborate with Yuan, but I didn't expect that my wish came true during the Gayo Festival."
"The collaboration between the most powerful male idol and the most successful female soloist is really exciting. As for Jung Hyung Don, just don't interfere with these two..."
"No problem with the most powerful male idol, but the most successful female solo? Fans of Alphabet Bitch, can you give me a little face? I forgot how much I was scolded in the past two years..." The Gayo Festival only aired two episodes, and the ratings were already high. It is almost surpassing the "Tutu Song" special that reached its peak ratings at the beginning of the year, and the popularity and various discussions are also increasing day by day.
I have to say that it is really wise for the program team to invite people like IU and Chi Jingyuan who have their own topics as guests.
Time flew by in the midst of the uproar, and on the morning of the 14th, EXO, who were still the subject of heated discussions, were gathered together in Japanese class with a sad face.
"How do you pronounce す? Tell me, Baekhyun." The Japanese teacher specially hired by the company is a fat middle-aged woman in her 40s. Her eyes are not big and slightly slender but very energetic. She starts teaching at the company's request. She was also quite strict. Not long after class started, she called on Baekhyun and stood up to answer questions.
The small classroom used for lectures is not big. It is a small office on the fifth floor of the company. Nine people from EXO are sitting in it.
"Um, su? fu?" Bian Baixian opened his mouth and tentatively read the two sounds but was completely unsure. As he spoke, he glanced gently at Chi Jingyuan aside, intending Want to get an answer from him.
It's a pity that Chi Jingyuan, who came to class today, was closely watched by the teacher and had no chance to help. He just lowered his head and looked at the books on the table, holding back a smile.
With Chi Jingyuan's Japanese skills, there is actually no need to come to class with other people. He has not been here a few times since he started learning Japanese a few months ago, but if he happens to be fine, he will sometimes come to join in. It’s fun to review by the way,
"Sit down!" The teacher looked a little helpless. After asking Baekhyun to sit down with an emphasis on his tone, he ordered in a somewhat stern tone: "I know you are all busy as idols, but this is a task assigned by the company. By then, your Japanese level If you fail to meet the requirements, it will be you who will be punished, so please be more careful."
"Mi ah nada." Bian Baekhyun apologized quickly, and the other members who had been snickering immediately nodded seriously.
"Today we are talking about the voiced and long sounds in Japanese. Now open the book..." When exo is so popular, it can also take time for all members to take classes to learn Japanese together. SM company is indeed very ambitious and very ambitious in opening up new markets. Seriously.
At the end of the two-hour class, after saying goodbye to the teacher, the nine members of EXO took a long breath and walked towards the practice room together.
"Why is Japanese so difficult to learn!" Bian Baekhyun screamed in the corridor. Looking at him, it felt like he was about to bang his head against the wall.
"Jingyuan, you are so good at Japanese, how did you learn it before?" Jin Junmian and others looked at him, wanting to learn from it.
Chi Jingyuan was stunned by the question. He recalled it and blinked very naturally: "I didn't learn much. I think it's quite simple."
"Forget it, just pretend I didn't ask." Jin Junmian was asking for trouble and wanted to slap himself. He was tricked again.
At this time, Jin Minxi looked at him and brought up the business immediately: "By the way, Jingyuan, have we decided on our Neon debut album in the second half of the year?" The market potential of Peninsula is so huge, and Peninsula will come to Peninsula this year. The local market, especially the wallets of fans, have been almost harvested by SM. As the top boy group, EXO is exploring overseas markets. It is a foregone conclusion that they will debut in Neon in the second half of the year. The venue of their debut concert, Tokyo Dome, has been advanced. It's rented, and of course all the members know it clearly. This is why I take the time to learn Japanese now.
"How should I put it... I guess I'm not completely sure yet." Upon hearing this question, Chi Jingyuan hesitated for a moment and then simply replied.
As far as he knows, there are actually quite big differences within SM about exo's next development focus. In addition to maintaining the market and status on the peninsula, they have the same idea of where to expand next. The opinions of several high-level officials who have the right to speak, including Li Xiuman, are not very unified in the plan.
Some people want to follow the original plan and follow the old path of TVXQ and focus all their energy on the neon market. They want to be more serious and pay more attention to EXO's neon debut this time and invest more resources.
Some people have seen the unexpected popularity of "boywithluv" in AMI, and want to directly adjust the direction and let the group try to break into the US.
There are still many people who still hope to continue to implement EXO's status as a Chinese and Korean boy group since its debut. Although Team M has almost been disbanded, based on the amazing sales of the regular second album and the business in the mainland From the communication point of view, exo's market and audience there are still very large, so it would be a pity to give up like this.
The opinions of several waves of people have not been unified so far, which has affected the originally planned neon debut strategy. At least Chi Jingyuan feels that this time EXO's neon debut is not as prepared by the company. Be careful.
Far inferior to this regular second album.
"Are there any new songs for Neon's debut?" Jin Jongda was more curious about this.
"As of now, as far as I know, no." Chi Jingyuan shook his head: "I didn't participate too much in the Neon album, but what I said before was that this debut album would select a few songs from the songs we released this year. First, reset it and rewrite the lyrics into Japanese, and there’s nothing else.”
"That's it...then which title song will it be?"
"You still have to ask? "Boywithluv"."
"Oh..." Upon hearing the news, the members' reactions varied. Some were happy, while others were slightly disappointed.
"By the way, I should get off work relatively early today. After get off work in the evening, do you want to go out for a meal together?" Thinking of today's schedule, the entertaining master Jin Junmian's eyes lit up and he took the initiative to make a suggestion.
"whatever."
"Where to eat?"
"No, I told the girl to meet tonight..." After asking for opinions, Jin Junmian looked at Chi Jingyuan again: "Where are you, Jingyuan?"
"Ah, brother, I don't think I can go today." Chi Jingyuan spread his hands: "I made an appointment with my friend yesterday..." After getting off work early at around seven o'clock in the evening, Chi Jingyuan sat in the nanny car and walked to the dormitory to prepare. After changing clothes, he took out his mobile phone and sent a message to Zheng Eunji: "It's time to get off work. Where are you?"
