Due to the small local market and relatively low revenue of kpop, basically any group with a name and popularity will try to develop overseas markets, and both Peninsula officials and fans are very supportive of this behavior.
With the intensive development in surrounding areas in recent years, Southeast Asia has become an important part of kpop's overseas market. If a popular group holds a concert or other activities, there will be enough venues and shares here.
Moreover, fans here are very receptive to kpop, and they are also very crazy and supportive. However, due to postage and channel related reasons, fans here do not like to buy albums, and their contribution to album sales is very small.
But they have an unusually persistent interest in things like "brushing data", especially since it has gradually become one of the indicators that combine overseas popularity and performance, and they are even more obsessed with "YouTube clicks". , is an important part of the clicks of many MVs that are getting higher and higher, and can be called a 'big brusher'.
exo has not stopped its activities in Southeast Asia since its debut. Basically every time they come back, they come to participate in some variety shows and programs to promote. Last year’s first tour and this year’s second tour were also held here or are expected to hold many shows. The market here cannot be said to be ignored.
Their efforts are also fruitful. The market here is very well managed by SM. The popularity and visibility of the entire group After making great strides forward with continuous returns, they have completely become a head-level combination, and have begun to distance themselves significantly from the groups behind them.
The popularity ranking among the members is similar to that in Southeast Asia such as Thailand. Among all the members, Chi Jingyuan is still at the top level here, with a stable popularity ranking first.
But what’s interesting is that he is not as dominant in the team as he is in other markets. Others can only see the tail lights, because Wu Shixun’s popularity in Southeast Asia is unusually high. When it comes to the company, According to statistical data, although his popularity in all aspects is much lower than that of Chi Jingyuan, it has formed a gap with the third member, which is unmatched by others.
Maybe his face really appeals to Southeast Asian girls. After the two toplines, there are Byun Baekhyun and Kim Jongin. All the popular local members, such as Park Chanyeol, are quite inferior here.
It can be seen that Southeast Asian fans still have their own standards in terms of aesthetics and preferences. The popularity of many members has changed a lot here.
Moreover, the fans here have unusual support for the idols of their own country. They will place a high status on the idols of their own country who can successfully debut in the peninsula and achieve some achievements, and at the same time, they can love their families. The popularity of the entire group will also skyrocket.
For example, Got7, a boy band launched by JYP last year, has developed very averagely in the peninsula, and the neon debut did not make much splash. After returning several times in a row, it is still not popular. So far, it has not won a single song, so it cannot be called What a popular group.
However, because of the presence of Thai member Bambam in the team, their popularity here, which was barely able to compete in the second tier of the peninsula, is extremely exaggerated, much higher than that of the peninsula itself. Among them, bambam has directly become a big star here, in many places. You can see his billboards, and other members of the same group also have a lot of fans.
It can be said that he has taken advantage of the nationality dividend. And it seems that they have seen this situation. I heard that some economic companies in the peninsula have also increased the number of trainees in Thailand and Southeast Asia. Correspondingly, the number of people who can debut has also increased.
It's a pity that there are no members of Southeast Asian nationality in the EXO team. Otherwise, with their popularity and basic base, the popularity of the entire group could be even higher.
In the final analysis, they are still positioned as a men's team from China and South Korea, and they have indeed reaped a lot of dividends from this setting before.
It's a pity...the plane landed on the 19th, and the two-day concert on the 20th and 21st was held at the Impaa International Convention and Exhibition Center. The 30,000 spectators in the two days and the large number of fans who stayed outside the venue because they did not buy tickets proved EXO's popularity. and commercial value.
The number of venues and open seats during the second tour was actually significantly larger than during the first tour. All the venues were full with about 15,000 people. Unfortunately, they still couldn't keep up with the group's popularity. From the beginning to now, every performance has been exposed with news such as "there are too few seats and fans are dissatisfied", "tickets are sold out in a second and cannot be obtained at all", and "scalpers are arrogantly raising shocking prices".
After the concert on the 21st, Chi Jingyuan did not participate in some local itineraries and sightseeing with other members. After completing the performance, he flew back to Seoul overnight with his assistant.
In fact, the recording of "Infinite Challenge Music Festival" was supposed to start after the production meeting was held two days ago. The program team moved it back two days specifically for his sake, which is considered to be a great deal of attention and respect.
After taking the time to rest for a few hours, I arrived at the studio set up by MBC early on the 22nd to prepare for the first recording session.
"Anihasay..." Chi Jingyuan came earlier among the guests. As soon as he arrived, he smiled and greeted the program team's PD and several MCs.
The PD of "Infinite Challenge" is the very famous Kim Tae-ho. He is also well-known among outside audiences because he is teased by members for being ugly from time to time. In the past, Na Ying-seok, who used to rely on "Infinite Challenge" and "Two Days and One Night" They have become two of the most successful and well-known top variety show PDs in the entertainment industry.
It's just that in the past two years, the variety shows launched several times after Na Yingshi changed jobs have become more and more successful, while "Infinite Challenge", which Kim Taeho only focuses on, has recently lost some of its glory.
Let’s see if this Ace Special Music Festival can turn things around.
"Jingyuan, I've watched some of your variety shows. I think you don't need to think too much about performing arts, which may not match your positioning and style. Just follow the process and lines in the script, and then Add some of your own performance, and it will be very effective if it is natural." After saying hello, Jin Taehao pulled him over to chat for a few words. He was very clear about Chi Jingyuan's positioning, and it was similar to what Luo Yingshi once told him. Some different meanings.
"I think so too, pdnim." Chi Jingyuan nodded in agreement. It is very natural to joke with friends in private and he can say anything, but it is still not very accustomed to him being asked to perform any artistic skills on the show, especially It's the kind of physical comedy that's deliberately ugly, and it's completely inexperienced.
"You have read the script... You have a very heavy task for this song festival..." The task is indeed very heavy. The program team invited Chi Jingyuan because of his traffic and fans, which are now popular topidol, as well as his The identities of the creators of several widely circulated hit songs. The combination of the two can create a very big topic and popularity. It has a very obvious role in promoting this song festival. For this reason, they even gave up talking about it. Chi Jingyuan also knows about the complete gd. guest lineup. Although the other guests are good in strength, fame and seniority, when it comes to popularity, it should be him and iu.
However, the song festival brings its own traffic and attention, and their personal performance is actually also very important. After talking to Jin Taihao for a few words, Chi Jingyuan went to chat with several MCs.
The MCs are all acquaintances. The Peninsula entertainment industry is so big, and many of them are also working part-time in other programs, so we can't see each other without looking up.
For example, Yoo Jae Suk and Haha have known each other since Ji Kyung Won was on "Running Man".
The one I am most familiar with is probably Jung Hyung Don. "Weekly Idol" is one of the programs that EXO has repeatedly appeared on. We often bump into him by chance on TV stations, and we exchange contact information and can say hello and chat for a few words after meeting.
Many variety show MCs are completely different in private and in front of the camera. Some of them may be crazy on the show, and they can do all kinds of ugly things at their fingertips.
But this is just for life and work. In reality, it is completely different in private. They return to themselves as soon as the camera is turned off.
Among them, Chi Jingyuan has come into contact with some variety show people. It turns out that some people have very different personalities. The more open they are in front of the camera, the less they talk in private.
Even Liu Jae Suk is one of them. In private, he is not as cheerful as he is on the show. His appearance will be much more serious and his aura will be stronger. However, he talks a lot, and compared to his identity , quite humble in dealing with others.
At least Chi Jingyuan felt that the other party was quite enthusiastic when joking with him. The same goes for the other MCs. The most familiar one, Zheng Hengdon, came up and patted Chi Jingyuan on the back, smiling as if he was very familiar with it.
There is also Huang Guangxi. This guy has been claiming to be a loyal fan of EXO since a long time ago, probably since the "Bao Xiao" period. He even emphasized his Aili identity more than once in many programs, and sometimes even covered EXO's dance twice. They are very attentive every time we meet.
Regardless of whether it's because of the popularity or something else, it can be considered sincere in the past few years. After saying hello, we started chatting together to get acquainted with each other before recording.
In fact, working with a trendy idol like Chi Jingyuan, who has a lot of fans, is not an easy task for these MCs, because idols still have to pay attention to their own image, and at the same time, they also have to take into account the fans' taboos. There are some scenes and Speeches cannot be used on them. It may be normal for other artists, but for idols, it can easily cause controversy and even quarrels and siege from fans.
The show crew may be happy to have arguments and raise attention, but MC himself will never like the feeling of being blasted by fans.
Chi Jingyuan arrived early enough, but there were people earlier than him. For example, Yukoh, who was standing nearby and listening to their chat, was the band that the program team invited overnight to fill in for gd.
They were an independent band founded in 1999. Their reputation was average at the beginning, but they quickly became popular in the underground music circle without much publicity. The singles and minis they released consecutively this year also received a lot of praise.
Their songs do not belong to kpop and are relatively niche, but they have a small but very popular audience.
In fact, Chi Jingyuan didn't pay much attention to them before, but he took a look at them specifically for the purpose of filming the show.
The four members of hyukoh didn’t know whether they had never been on the show or something. They didn’t feel very talkative. They stood nearby and listened to the exchange between Chi Jingyuan and the MC without interrupting. They just followed each other. It didn't have the unruly and domineering nature of an underground band that he imagined.
After chatting for a while, the guests slowly arrived one by one. In addition to Ji Kyung-won and Hyukoh, the six groups of guests also include veteran musician Yoon Sang, singer and producer, the extremely popular and national solo female singer IU, and JYP president Park Jin-young.
No, brother, your company’s stock price has been so miserable recently, do you still have the heart to participate in a variety show?
Have you chosen the people for "Sixteen"? Of course, these slanders would not be said face to face. Chi Jingyuan smiled and went up to say hello.
All the guests have met in the production meeting two days ago and are not strangers. However, after all, they have not had much contact before. Park Jinying and Ji Kyungwon are the most familiar with them, followed by iu, who they have met several times before, and others. A few of them are a bit unfamiliar.
But it’s just a variety show, so there’s no need to be too familiar with it. Because of Park Myung Soo's absence, the gathering of five MCs, six groups of guests, and several special guests Yoon Jong Shin instantly made the backstage lively. I already knew the process and got the script, so I didn't need to make any preparations. We chatted for a while. After Kim Tae-ho came over for a brief meeting, the program officially started recording after changing clothes.
This time, the "Infinite Challenge Music Festival" is divided into three stages according to the plan, and seven issues are edited out. They are the appearance of all the guests at the beginning, the introduction, and the individual show of their skills. Each MC and the guests are paired and cooperated to form groups. , there will be two issues.
Then after being divided into groups, they started shooting separately. Each group started doing some activities in private to get to know each other, discuss song creation together, and everyone got back together for mid-term communication. There were almost four sessions.
Finally, the highlight is the live concert at the Gayo Festival. Although there is only one session, it is the best part.
What we are recording today is the first part. Two issues have to be recorded in one go. It is an arduous task to record so much content. Although it is still early in the morning, we will probably be busy until midnight today.
The camera indicator light came on, and along with the BGM, five MCs wearing masks walked out of the screen door one after another to the rather gorgeous stage that was built.
The theme of the guest introduction this time is 'Masquerade', which imitates the model of 'The Masked Singer', which has been very popular in the past two years. Each group of guests wears masks and disguises, and uses artificial performances and deliberately changed Sing a song with your voice, while the MC and special judges comment below, guessing the identity of the guest, and deliberately making some sarcastic and funny comments to create laughter.
"Infinite Challenge!" Several MCs who wore masks but still had very obvious personal characteristics twisted on the stage for a while. After shouting the slogan of the show loudly, they took off their masks and started to interact. After making a few jokes, Liu Zaishi Finally, the theme of this program was announced: "Our vacation has passed! Then, the next step is... 2015, Infinite Challenge Music Festival!"
"2007, Riverside Road Song Festival!"
"2009, Olympic Road Choral Song Festival!"
"2011, West Coast Highway Music Festival!"
"2013, Freedom Road Song Festival!"
"Oh oh oh..." As the VCRs from the music industry over the years began to play on the big screen, several people began to cheer very excitedly.
Then Yoo Hee-yeol and Yoon Jong-shin, who were the special judges, were invited to explain the theme and process of today's 'Masquerade', allowing these two experienced musicians to guess the names of the guests who would appear in each group next. real identity.
"Actually, later on, at the 2015 Gayo Festival, the people who collaborated together will come out... Now, isn't there a very hot show on Sunday night?"
"Ah~The Masked Singer?"
"That's right, we are going to adopt this model this time, and these are today's judges..."
"Then, in 2015, all preparations for the Masked Song Concert are over and the gorgeous prologue begins!"
"Oh!" Everyone sat at the judging table opposite the stage, and soon the VCR started to play. In order to imitate and make fun of it, the first guest on the stage took the nickname "Where did the sheep mask singer come from" and also I specially took a few bodyguards to shoot a vcr. After the presentation, I was introduced to the stage by Liu Zaishi.
Just when he stood there, even if he deliberately curled his arms, his tall figure and his airy singing voice instantly made all the MC judges laugh.
"I've never seen anything so obvious..."
"Are they specially tied to reduce the size of your arms? Can you straighten your hands?"
"Stop hiding it, let's dance!" The judges, Yoon Jong Shin and Yoo Hee Yeol, immediately recognized this person as Park Jin Young, and immediately started making all kinds of sarcastic remarks.
"The mask is more handsome than my face."
"If you are the first one to appear... the next guest will be Brother Lee Soo Man, right?" After hearing these two words from Zheng Junha, Chi Jingyuan who was watching the monitor in the background couldn't help but burst into laughter. .
In fact, all the judges know those people and have met each other backstage long ago, but they can still pretend to be completely ignorant and deliberately say some words and jokes that make people think it is very funny.
This show and these MCs are really interesting.
"Even if it's true, please don't make irresponsible remarks about appearance!"
"Hahaha..." Liu Zaishi immediately stopped the other party's physical bullying with righteous words, making Chi Jingyuan laugh again.
"Does this person seem to be here to select me?" After finding out that he was Park Jin Young, everyone was fired up. Huang Guangxi held a microphone and said with a look of disgust on his face: "But I'm not interested in him at all. Ah, I won't go anywhere except SM." Park Jinying's chest visibly rose and fell while he was being attacked while wearing a mask. It was obvious that he was stabbed badly.
After finally losing control and taking off his mask, Park Jin Young's first move was to point at Huang Guangxi and yell angrily: "Hey, who said JYP wants you?" It felt like the previous physical attacks were insignificant, but this sentence It really hurt him a little bit.
"Hahaha..." Seeing his anxious look, everyone laughed. When it is officially broadcast, there should be some introduction VCRs about the guests, as well as the judges' opinions and praise of the guests such as Yoon Jong Shin, but these things will be specially recorded and edited later.
"As the president of the three major clubs, is it really okay to come to the Song Festival?"
"I only participated in the show as a singer."
"jyp!" The appearance of the first guest Park Jin Young really caused a lot of jokes. He is also a very funny person, whether it is the jokes of 'half voice and half air' and 'being driven away by Lee Soo Man because he is ugly'. It's so widely spread throughout the peninsula that it makes people laugh every time they listen to it.
Moreover, as the president, he also made jokes in the show and recorded them as a whole. Even without post-production such as soundtrack and editing, Chi Jingyuan still found it very interesting to watch backstage.
After Park Jin Young's weight was taken and checked, he sat down at the judges' table and acted as a judge, commenting on the next guest together.
In the middle of the shooting, for the sake of effect, the PD would interrupt the recording from time to time, and the writer would temporarily add in any good ideas that came to his mind, resulting in the filming of each guest's appearance taking a long time.
Although everyone took a long time to shoot, most of them lasted an hour or two, after all, the program was limited in duration, and what would be really broadcast after editing would only be a few minutes.
However, the amount of recording can only be too little and not too much. The purpose of these variety shows is to edit out the most interesting scenes among the vast number of shots.
After Park Jin Young, Wu Hyuk, the lead singer of the band IU, Yoon Sang, and Hyukoh, also gradually appeared.
It was already one o'clock in the afternoon after IU's share of filming was completed. The PD stopped the recording and entered the intermission. After everyone had lunch, they started filming again.
After the first five guests took the stage, it was Chi Jingyuan's turn.
"If you want to talk to me, it's already the last place."
"Now let me invite the last guest..."
