"European luxury brand?"
Hearing this news, Chi Jingyuan paused for a moment. He raised his eyes from the information he was looking at and looked at Director Li on the opposite side. He blinked and felt a little sudden.
But judging from the situation in the conference room and other expressions, other staff and management of the company should know the news.
He changed his sitting position and asked: "Is it European? Which brand is it?"
"It's GUCCI, one of the most well-known luxury brands in the world!" Director Li's face was rosy and his expression was excited. Even his narrow triangular eyes seemed to be a little bigger and there was still light inside. It was obvious that he could connect with the other party and let him Feeling very excited.
His mouth opened and closed like a machine gun, and he began to explain quickly with surging emotions: "Actually, it's not just GUCCI. The news we received is that more than one luxury brand has expressed concern about you. , but currently GUCCI is the only one taking the initiative to communicate and contact.”
"We have formal contact after receiving a letter from the other party some time ago, and it is not a completely formal letter. Although there has been no follow-up and actual in-depth cooperation discussion, the other party said that it has paid close attention to you. It has been a long time, and it seems that since the past two years, I have started to express my concern for Kpop and many actors and artists, and you, Jingyuan, are the one they pay the most attention to."
"After our analysis and based on the other party's vocabulary expressions and hints, we are very hopeful to get the GUCCI title."
Not only Director Li, Chi Jingyuan noticed that many people in the conference room had smiles on their faces. It was obvious that the opportunity to win a luxury title really made them a little excited.
No, this is also easy to understand. Fashion resources have always been important to artists, and Peninsula artists have always had very average fashion resources, even for the top actors. Due to limited geographical location and popularity, they have always had very limited fashion resources. It is difficult to get out of this three-acre area of the peninsula. Usually, you have to build your own territory on the mainland of the peninsula. It is extremely rare to be recognized by well-known overseas fashion brands, especially those famous top luxury brands.
This is true for all actors, but it is even more rare for idols.
Over the years, fans in the Kpop circle have been competing with each other over music sources, sales, and fundraising. In the past year or two, with the development of new media, they have also begun to compete with direct-filming and YouTube.
Fans of different groups on the Internet are asking each other every day, "How many sales did your brother sell in the first week of his comeback?" ''How many pre-sales are there? Is it a record? ''How many were listened to on the first day, how many were air-dropped, how many were No. 1 on the charts, how many times did it break the charts, has Liu An been ranked first, and has AKPK been released? Various competitions of this kind.
As for the more advanced ones, fans of EXO can brag about the endorsements of their own idols, especially Chi Kyung-yuan’s top endorsements, such as LG Electronics’ full-line spokesperson status, which makes them invincible in this kind of competition.
It can be said that the Kpop circle is full of such battles, and the results and data of idol returns are the lifeblood for fans to survive and show off.
But fans can fight over various lists and data, but they can often see them fighting each other over fashion resources.
It’s because the fashion resources of Peninsula idols are so poor. Being able to get some small fashion endorsements is considered to be relatively high-end. Fans can brag about the slightly more famous brands. As for the top luxury brands, they are relatively high-end. is almost extinct.
Because the Kpop circle has a unified fashion resource, since no one has it, they all tacitly agree not to mention it.
You can count on one hand the number of artists in the entire peninsula who have such extravagant resources. Among actors, Jun Ji-hyun is considered to have very good resources.
In the idol circle, Quan Zhilong is the best in this aspect. This is what his fans are most proud of and often use to show off. It is also an important reason why his status and level of prowess are significantly higher than that of ordinary idols. reason.
"What title?"
Chi Jingyuan also became interested when he heard that there was indeed a drama. If it was really an important title, it was still necessary to fight for it.
"It's like this..." Director Li did not explain directly, but gave him a detailed introduction to the division and knowledge of fashion endorsements for the next year.
The highest-ranking fashion endorsement brands are naturally the 'Six Blue Bloods' and the 'Eight Brands'. Being able to receive cooperation from these fourteen brands is considered a luxury resource, and GUCCI is one of the Blue Bloods, and is better known than the latter. Some of the brands are also better.
Title refers to the title and title level obtained through cooperation with a brand. Even cooperation titles are classified into high and low levels.
The most advanced ones are naturally global full-line spokespersons and global product ambassadors. For spokespersons of this level, the brand will take the initiative to create hard advertisements for global promotions, customize exclusive products, pay high endorsement fees, and sponsor clothing in major public places. , there will also be special products given away from time to time.
It can be said that to get a title of this level, fashion resources are already at the top, but because it is too difficult, there are really too few.
Secondly, there are spokespersons and ambassadors for regions such as the Asia-Pacific region and the Peninsula region. Thirdly, there are titles such as brand friends and brand muse promotion. The attention paid to them by BIG and brands has gradually declined. Among them, the latter few It's not even considered an endorsement. It's difficult to borrow clothes for events. They only appear in promotional drafts. In most cases, there's no endorsement fee.
To put it simply, the endorsement level is the highest, which means our brand thinks you are very good.
Ambassador = Our brand thinks you are a good fan.
Best Friend = Our brand urges your fans to be good.
Muse = You and your fans need to be good.
In addition to the highest-level full-line product endorsements, the titles are divided into many types depending on the products they endorse, such as perfumes, ready-to-wear, jewelry, beauty and other categories.
Because there are so many titles, many people outside the industry are confused about what they mean, and they can't distinguish their value.
However, in the eyes of most passers-by, being able to receive cooperation from these brands and having this name is already very powerful.
To be honest, Chi Jingyuan didn't actually pay special attention to the fashion industry before. He only knew a little bit about it because of his work contacts. After listening to the other party's explanation, he understood a lot.
He thought for a while and then said: "It's not that easy to get the title. If it's a muse or something like that, I think... what did they say?"
If you are like Jun Ji-hyun, who successfully snatched the order of Li Bingbing and got the title of the spokesperson of GUCCI Asia-Pacific watches, jewelry and eyewear accessories, then it is indeed necessary to fight for it. This level of endorsement is very important for Chi Jingyuan himself. Peninsula's popularity and level, as well as its popularity overseas, are a great bonus, and it will also be of great help to SM and EXO.
But if it is just for promotion, Muse will not get any real benefits, and even the clothes may not be given to you to wear. He feels that even if he gets the title, it is meaningless.
"The company feels that based on the other party's attention and professional contact, it will not use Muse or promote such a relatively low-end title, and it may not even be just a title for the Peninsula... However, it has not entered the formal discussion stage now, but The other party expressed their intention to cooperate.”
"And as you said, it's not that simple, because the top luxury brands need long-term attention to determine spokespersons, and there needs to be a general process..."
YG is the best in terms of fashion resources in the industry, much better than other companies, while SM is very average in this aspect, not to mention JYP whose stock price is still competing with Frappuccino. .
Although the company's resources are not good in this area, Director Li has obviously done some research and explained it well.
Let’s not talk about ordinary promotion, muses and the like. These luxury brands will go through several steps to determine the spokesperson.
At first, the brand interacts with the artist on the official SNS and claims the same clothes and jewelry worn by the artist, and then asks the artist to take some promotional photos and videos for the luxury brand.
The next step is to be invited by the brand to watch live shows in Europe, such as fashion weeks, annual spring, summer, autumn and winter new fashion shows, high-end ready-to-wear conferences and so on.
Being actively invited to watch a show by a brand means that the cooperation intention between the two parties is very strong. It can basically be regarded as confirmed. The next step is to obtain publicity such as promotion from the luxury brand, and finally the official announcement of the endorsement title to confirm the cooperation.
These brands attach great importance to the selection of spokespersons. Generally speaking, they will go through several years of attention and observation. As Director Li said just now, GUCCI seems to have been paying attention to Chi Jingyuan for a year or two.
When it comes to Chi Jingyuan, I really admire Quan Zhilong. He has been focused on by Chanel for several years. For this reason, he often posts some pictures to his SNS, and often wears Chanel clothes in private.
But the problem is that Chanel currently does not have a men's clothing line.
"Although the other party may have been inspecting it for two years, it is still in the contact stage. However, since the other party has taken the initiative to express its intentions and hints, of course we are willing to accept it and will relatively respond."
He told a lot about the current situation, and then looked at Chi Jingyuan and smiled bitterly: "But Jingyuan, you usually don't pay attention to your personal SNS. In the past, your business was very small, and it was mostly selfies with strange angles. Every time you post, There are not many pictures, let alone some photos of brand fashion matching..."
"I...actually take it very seriously."
Faced with this groundless accusation, Chi Jingyuan still tried to argue.
Quan Dang didn't hear Chi Jingyuan's quibbles. Director Li smiled and continued: "Jingyuan, your number of INS followers has exceeded 13 million last month, which is the largest number of fans among all KPOP artists." is one of them, and the growth rate still maintains a high rate, so we recommend that you increase your business a little more, and also take photos of some GUCCI products and outfits. The company will also publish and repost them through EXO’s official account. At the same time, we will Continue to communicate with the other party.”
"Yeah...I know."
Chi Jingyuan usually doesn't do much business just because he is lazy, and he is a bit spoiled by fans, so Chi Jingyuan updates less, but since it is for business, he will definitely pay attention.
He still attaches great importance to getting the most luxurious endorsements. Let’s not talk about the high endorsement fees for the time being. This level is here. If you can get it, in addition to the great improvement of your own style and popularity, it is actually a kind of blessing for him. Very good recognition.
At least his fans should be invincible in the feuding circle.
"If there are no branded clothes..." After thinking for a while, the other party tried to ask again.
"Don't worry about that."
When mentioning this, Chi Jingyuan waved his hand.
The price of luxury goods is actually not affordable for most artists with low incomes in the peninsula, but it doesn't matter to him. Although Chi Jingyuan actually prefers to wear joint brands rather than high-end luxury goods in private, but since he was a child, he has I've never been short of these things.
His brother Chi Jingxu pays great attention to these, and wears high-end luxury goods every year, from tie clips to leather shoes. However, as far as he knows, Chi Jingxu prefers LV to GUCCI.
The casual expression on Chi Jingyuan's face made the SM staff feel a sense of peace of mind, and they couldn't help but think, 'Sure enough, this is true'.
"That's about it. Recently, the company has correspondingly increased its contact and investment in some fashion resources for Jingyuan. Although the competition is fierce, fortunately, you have always been paid attention to and loved by the fashion industry, and you are very popular and popular. Here, many of the regular buying groups of Fashion Miscellaneous Things like you."
Director Li took a look at the information in his hand, sorted it out and gave a final explanation: "In addition to the pictorials of several small magazines, the most important thing is to get the cover of "Vogue Korea" and the July issue. The decisive time will begin. When shooting, remember to prepare.”
"Guilty, I know."
…
Chi Jingyuan was also surprised by the sudden endorsement opportunity. Being noticed as an idol is a rare thing, and SM, which has always had poor fashion resources and was far surpassed by YG, is even more so. As if he had found a treasure, he began to make various preparations for this. At the same time, it also changed Chi Jingyuan's itinerary direction for the next period of time to some extent, and took on a lot of fashion shooting and cases for him.
However, whether or not we can get the title or what title we will get is not yet known in the short term. However, since we have been paying attention to it for so long, I hope that we can reach an intention within this year.
If he can get the identity of a spokesperson, even if it is not all over the world, but only in Asia or the Peninsula, then Chi Jingyuan can be regarded as the top fashion resource in the idol world of the Peninsula. I don’t know when the news will be confirmed and spread. Afterwards, what will the expressions of many ordinary idols who are still striving for endorsement opportunities for some local ordinary brands and private stores be like?
It can only be said that it is no longer a track.
A meeting lasted until one o'clock in the morning. After it ended, several company representatives still dragged Chi Jingyuan to chat for a while, giving him no chance to reply to several text messages he received before the meeting.
It was already close to three o'clock when he returned to the dormitory. Because of tomorrow's work, the other members had already rested. After washing up, he quickly went to bed.
It's a pity that because they heard some interesting gossip in school, Zhou Ziyu and Mingnan, who were very chatty and wanted to talk to him, only received one reply in one night. All the subsequent messages fell into silence. They don't know where they are now. What a mood.
The next three days of concerts will be held on the 16th, 17th, and 18th. This time the second tour is not as accident-prone as last year’s first tour. Nothing bad happened from the beginning to the end, which is also disappointing. The staff and fans, who had been worried, breathed a sigh of relief.
After the special extra performance on the 18th, the Seoul performance of EXO's second tour also officially came to an end. Online reviews and word-of-mouth were very good, and there was a corresponding improvement compared to last year, especially the gorgeous lighting and stage effects. The integration is perfect, and with the addition of some new special equipment, most viewers are satisfied.
There were five performances in Seoul from the 13th to the 18th, and all tickets were sold. The Olympic Gymnastics Arena was fully loaded for every performance. A total of nearly 70,000 spectators attended the five concerts. This kind of mobilization is also seen in Peninsula Group. It's the highest level.
However, there are still many fans and passers-by expressing dissatisfaction and complaints on SM’s official account and online, saying that there are too few shows, the venue is too small, and tickets are not available at all. Many people are calling for more shows to be added, and only one more show. The field is simply not enough.
To be honest, the gymnastics arena is really not small anymore. With a capacity of more than 16,000 people, it is an extremely honorable thing for most idol groups to be able to fill it up.
But this kind of thing is still relative. For the current EXO, this capacity is indeed a little smaller.
SM laughed off so many calls for additional venues and pretended not to notice them. Although the company must have known that as long as the venue was added, tickets would not be sold, but the leasing and specific planning of the venue had been negotiated in advance and it was difficult to change at the last moment.
Moreover, tickets for concerts in the peninsula are too cheap. If you want to make big money, you must seize the time and go overseas. SM even thinks that the five performances in Seoul are too much, so it is better to free up time for Xia Guo, or other National events.
After finishing the Seoul station, EXO also began to focus on preparing for the second tour concert in Shanghai to be held at the end of the month, as well as preparations for the single album "L".
"L", as the last single album of EXO's comeback, will play a sublimation and ending role in the entire comeback. Both the members themselves and the company attach great importance to it. In many aspects, it is far better than "O". 》This return, which has not been played a few times, requires a lot of attention.
SM has some preliminary judgments about each title song. The quality of the title song of the album "O" is slightly mediocre compared to the title songs of other comebacks. They are not optimistic about its potential to become a big hit. As for "Orientation Sniper", the non-main hit song was indeed a bit unexpected, but it can only be regarded as an unexpected surprise and did not change the company's expected plan.
After all, the concert is more important than singing.
As for "L", some corresponding publicity and resource investment have been carried out. Chi Jingyuan and the others have shot several editions of the promotional pictorial alone. Even though there are still more than ten days before the official return, some of them can already be seen online. The company arranged a publicity release.
Not only EXO, but other artists under SM are also not idle during this period. BOA, as the senior sister, released a new song on the 12th. After a long time, Shinee also officially returned to the music industry on the 18th with the regular fourth album. .
What’s interesting is that the title song of Shinee’s fourth album, “View,” was used as a candidate for EXO’s title song when they were preparing the album. SM also considered including this song in the album, making it one of the four comebacks this year. main focus.
But later, considering that Shinee was also going to return, and the song "View" still had member Kim Jonghyun participating in writing lyrics, composition and composition, it was later abandoned.
In less than a month, many groups of SM artists have released songs, and they have returned to their most familiar part of beating themselves up.
A few days passed by in a flash, and it was the evening of May 19th.
"Haiying, come watch "Sixteen"." In a female dormitory of a university, a girl enthusiastically invited her classmates to watch the show together.
"How many times have you tried this? JYP has already fooled you into having no future, and what kind of crappy show is this that selects a girl group? I won't watch it." The girl named Haiying didn't dare to be interested at all, and replied impatiently. After saying this, I held my phone and was studying something.
"profound……"
"...But, there is something interesting about this issue."
"!"
