On the morning of the 24th, SM's official SNS account took the lead in releasing the first group promotional poster for EXO's third single album "O".
This promotional poster uses the photos that Chi Kyung-won and the others took together when they were wearing rugby jerseys and filming the MV.
In a background similar to that of a team's locker room, nine members stood arm-in-arm in front of the camera. Protective gear, shoulder pads and rugby jerseys made everyone look strong, paired with the same dark blue color. The baseball cap and the distressed marks on the clothes overall look very professional, as if they had just finished playing a game before.
The combination of sporty style and handsomeness is eye-catching. The two incandescent lamps above the head are bright and brilliant, but the light behind and around is dim and pitch black. The light and dark form a sharp contrast in the composition, which sets off this pictorial. Very textured.
The characters "EXO, "O", "love me right" are marked in artistic fonts in the middle of the top of the pictorial, which serves as an introduction and reveal that the title of the title song is "love me right".
"Ahhh, this promotional poster is really cool."
"Another iconic number. Yuan is 5, Sehun is 94, and Suho is 01. I remember them all. When I saw this, I really dreamed back to "Roar" from 13 years ago. Could it be a song of a similar style? ?"
"Rugby jersey? What does this mean? Is it a new concept? It's really exciting."
This promotional pictorial is really well shot in terms of lighting and composition, and the rugby jersey also brings a visual impact to people. Immediately after it was released, fans who had been looking forward to it for a long time left messages. Most of them felt that the pictorial was well shot. Great and looking forward to returning in a week.
Chi Jingyuan looked at it and thought it was pretty good-looking, but he didn't understand that the style of the title song "love me right" is cheerful, lively and fresh, while the lyrics talk about driving with the one you like, as if you were roaming. The story of Night Sky Universe has nothing to do with rugby, but the single MV and promotional poster focus on rugby.
The only connection between the MV and stage preparation is that the costumes are American school style, which barely matches the rugby uniforms.
But the pictorial is good enough and can serve a publicity purpose.
After SM made the announcement in the morning, YG also released a promotional poster for Big Bang's comeback at noon.
Bigbang's promotional poster this time is of a simple style, with black characters on a red background. Five horizontal lines in the middle are neatly arranged to show the main logo of this comeback. Bigbang's group name is written in black artistic fonts below.
Although there are no photos of the members, they look inexplicably high-end, which makes their fans very satisfied. They left messages below shouting that the king is back.
At the same time, YG also sent multiple announcements in succession. In addition to wishing the success of Big Bang’s world tour concerts in Seoul on the 24th and 25th these two days, YG also once again explained Big Bang’s comeback model this time, confirming that every concert will be held from May to August. A single album will be released in September and a full-length album will be released in September.
The two major companies successively announced the return of the two most popular boy groups, EXO and Big Bang, and they happened to be on the same day. The announcements were made one after the other, which easily gave people the impression that they were "just waiting for you." The feeling of needle-point and wheat field made their respective fans deeply look forward to it. While excited and igniting their fighting spirit, it also greatly attracted the attention of passers-by.
"I was a little tired of watching EXO in the first two months, but it finally became exciting. One is the second generation, which was the most popular boy group before, and the other is the third generation, which is the most popular now. This can be regarded as the transition between the old and the new. The boy group is on the TOP Fight?"
"Support BigBang! I have been unhappy with EXO for a long time. Seniors should educate the newcomers."
"Why can YG and Bigbang, a group of legal celebrities and bad artists, return? I look forward to EXO stepping on Bigbang to reach the top of the list!"
Fans came off the field to cheer and fight with each other, while passers-by watched and cheered while adding fuel to the fire, and the quarrel was aroused for a while.
In addition, there is another piece of news that has also been directly on the hot search today, and this time it is not just in the music industry.
Nikkan Sports, the organizer of the "Baeksang Arts Awards", announced the nomination list for the 51st "Baeksang" through the media and official SNS account on the 24th, including all awards in the film and TV drama categories.
As one of the three major award ceremonies in the Peninsula film and television industry and the most valuable award in TV dramas, it naturally attracted a lot of attention as soon as the list came out.
The popular movies and TV series released and broadcast throughout last year have all been nominated on the list, which has attracted many interested movie fans and passers-by. They have begun to study the shortlists for various awards, and look at their favorite movies and TV series, or the actors and actresses. Did not appear on the list.
If you have it, you will praise and brag, if you don't have it, you will scold and ridicule, it is like this every year.
After the list came out, people soon discovered a surprising aspect of this year's "Baeksang" TV series award nominations.
That is, the name "Chi Jingyuan" has appeared continuously in the list of TV series nominees, which is very eye-catching at first glance.
Chi Jingyuan, a young idol-turned-actor, was shortlisted for the 'Best Actor', 'Best New Actor', and 'Best New Actor' awards for his TV series "Misheng" which became a hit in the second half of last year and caused great social repercussions. Popular Actor Award'Three Awards
You must know that except for the 'Popularity Award' which is based on fans' votes, the first two are very valuable awards. An actor can only win the 'Newcomer Award' once. In addition, especially the 'Best Actor Award' ', this award is considered one of the highest honors a male actor can receive in the field of Peninsula TV dramas. It is nicknamed 'The Emperor' by many media and netizens. It is very popular every year, except for the occasional two years when it is won by a relatively young actor. Apart from that, basically everything else was taken over by a group of well-known seniors.
Forget about the last two 'Popularity Award' and 'Newcomer Award', however, Chi Jingyuan, who was born in 1994, was nominated for the 'Best Actor' award at the age of 22, which really shocked people. Surprised, it immediately aroused a lot of discussion.
"Is it a mistake that you can be nominated for 'The King' at such a young age? You are still an idol. What are the organizers doing? Is it because Chi Jingyuan is too popular to increase popularity and ratings?"
"Can you please stop being funny upstairs? Did you watch any TV series last year? You are a bit younger, but "Misborn" has become such a hit, so it is normal for you to be selected as the leading actor, right?"
"Indeed, although 22 years old is indeed a bit younger, I think it would be normal if the role of Zhang Keli in "Misborn" is selected. The TV series was well made and had such a great influence that it even changed the law. Chi Jingyuan plays It's also great, full of emotions, and the expressions and eyes are very good. Facing Lee Xingmin and several powerful supporting actors, I was not overshadowed. I still remember several scenes vividly, so objectively speaking, there is absolutely no problem with the nomination. If it's an idol drama like "The Heirs" that has no connotation and is purely cool, it will definitely not work...
And being nominated does not mean that you will win the award. Looking at the list, the competition is still very fierce. Whether it is Zhao Yincheng or Chi Sheng, I think the chance is higher than him, but I think Chi Jingyuan can accept the award, after all, it is Zhang Keli. "
"Ah, XO really made a big splash. Yuan and... were both selected for the 'Popularity Award' and the 'Newcomer Award'. It's really amazing, Oppa fighting! We will definitely vote for you!"
In addition to EXO's Ji Kyung-won, Do Kyung-soo was also selected for two awards for his main role in "It's Okay, It's Love" last year. Both members of a group appeared on the list, which immediately aroused Ariel's attention. Excited cheers.
No matter what Chi Jingyuan thinks or doesn't care in his heart, many people in the Peninsula entertainment circle still think that the actor's quality and quality will be higher. Fans don't care whether he can win the award in the end. As long as he is nominated, it is a good gold plating and represents the future. The great success of the idol-turned-actor, not to mention the many benefits it will bring to the protagonist, even when he is fighting with his opponents online, he will be much tougher.
Finally, "Music Bank" announced that Park Joon Seo and Yoon Bora will be off the train today, and new fixed MCs will appear in the next issue. They did not name their names but teased that the two fixed MCs this time are. from the same company.
However, this news has received less discussion. The ratings of "Music Bank" are not high now, and the MC of the singing show is not very important. Many viewers watch the singing show to watch their favorite idols. As for the stage, not many people care about who the MC is. Even when watching the live broadcast, many people find the MC very unpleasant and skip watching on their mobile phones or changing channels.
There has never been a singing show that has become very popular or significantly increased ratings due to a fixed MC, so not many people pay attention to it.
Park Joon Seo and Bora have been regular MCs for more than a year, but if you ask some fans who follow KPOP now, they probably don't know that they are the two of them on "Music Bank" now.
However, some fans are very curious about the modifier 'same company' and have made a lot of guesses. Some people even think of EXO and red velvet, but not many people believe it.
Today's announcements are constantly coming, and the hot searches are getting hotter and hotter one after another, which seems to indicate that the peninsula's music scene is about to enter the middle and summer of last year. It is also becoming more and more exciting. It is no longer like March and April, you can only listen to it. There are only a few voices.
…
"Did you watch our press conference yesterday?"
In the process of continuous preparations for comeback and concerts, nearly a week has passed in the blink of an eye. At noon on the 30th, the EXO group had just participated in the on-site promotion event of the ice cream brand Baskin Robbins and found a restaurant nearby to prepare for lunch. Before the food was served, Chi Jingyuan took out his phone and looked at the unanswered text message he had received during the previous event. It was sent by Zhou Ziyu.
Without thinking, Chi Jingyuan replied "No."
In fact, he watched it. Even though he was very busy yesterday, running a lot of schedules and taking Son Seungwan with him for the first recording of "Boy with Love" at night, he still took the time to pay attention.
It has been previewed and revealed to all members some time ago, and JYP also jointly held a press conference with Mnet on April 29 for the cooperative girl group survival talent show "Sixteen". At the meeting, the concept and general process of the show were introduced. , released the makeup photos of all participating trainees, and finally announced that the program will be officially broadcast on Mnet on May 5.
The scene was neither big nor small, because JYP's name was mentioned in many interviews, but unfortunately the response was average and it didn't bring much splash on the Internet.
"...(pout)"
Zhou Ziyu replied with an ellipse and an emoticon to express her dissatisfaction, but her dissatisfaction only lasted for a few dozen seconds. She quickly followed up happily: "But after the press conference, there didn't seem to be a lot of discussion online. I I also heard many people complaining, saying that the Internet is full of news about you these days, and the popularity of "Sixteen" has been completely suppressed."
Chi Jingyuan drank water and read the text message, feeling enlightened.
From the 24th to now, SM and JYP have released new news every day in the past few days. EXO and BigBang have been going back and forth with various promotions. It can be said that all the pages and popularity in the music industry in the past week have been occupied by these two groups. Occupied.
On April 24, SM released the first poster for EXO's single album "O" and revealed the title of the title song "love me right". When YG released the pictorial, they once again explained their comeback model and announced the release of their regular album in September.
On April 25, SM opened the pre-sale channel for "O". The crazy rush of orders caused the web page to freeze for an hour. YG announced the album version of the first single "M" and its price was 12,000 won.
On the 26th, SM announced that the second song included in "O" is called "Orientation Sniper", and YG opened the pre-sale channel for "M", and issued a message to congratulate BigBang on the success of the world tour concert in Seoul, and issued a birthday greeting to BIGBANG member Jiang Dae Sung. picture.
On the 27th, SM released a teaser video for "love me right", and also revealed the second version of the promotional poster and the first stage date of XO's return, while YG LIFE released the trailer and pictorial of D-4 and D-3taeser, the countdown to bigbang's comeback, and announced the new song "LOSER" Songwriter information.
On the 28th, SM announced that EXO will hold corresponding celebration and feedback activities for the number of registered fan users of EXO-L's official APP exceeding 4 million. YG also announced that the official recruitment for the fifth fancafe of .P has officially begun, and announced the date of Big Bang's return to the first stage.
On the 29th, SM uploaded the third version of the promotional poster, and also revealed the information of the songwriters of the two songs included in "O", "love me right" and "Orientation Sniper". The latter was all EXO. Yuan, which caused a lot of discussion. And YG released a D-1 countdown pictorial, announcing the songwriter information of the new song "BAE BAE" and informing that the MV of the new song is banned and has become a hot search again.
The two companies and the two combinations were chasing each other, each showing their own special skills, and all kinds of materials and resources were continuously invested. The battle was very long and lasted for more than a week, which dazzled the fans of the two combinations and countless passers-by. At the same time, it can't help but arouse a great sense of expectation and attention. It has been on various hot searches in the entertainment section, and it has also been the focus of discussion in fan clubs and major forums.
Bigbang itself was once a TOP boy group. Their unique music style has been loved by many people. Although they have not returned in the past two years, their members have continued to play solo one after another. Although there are Li Shengli who have not received much response, There are also soloists like G-Dragon and Taeyang who have won major awards, and their popularity has continued without interruption.
This time is their return as a big group after nearly three years. They have also embarked on a world tour and released songs month by month. Even though several members have had various scandals, it has not affected fans. and the expectations of passers-by.
EXO is the most popular boy group in the peninsula and even Asia in the past two years. In the second year of its debut, it became popular all over the peninsula. It has historically reached one million sales for the first time in many years. It has caused shock in the entire music industry and has a huge number of fans. , extremely powerful and loyal, and there are also extremely popular TOP members in the team. The entire group seems to be unique among the three generations of boy groups that have debuted in recent years.
Although last year, members fell in love and quit the group one after another, which caused a lot of trouble. The decline in reputation and the serious increase in fans' lack of fans were instantly interrupted. However, in this year's carefully planned comeback month by month, with "E" and "X" 》can be regarded as sweeping away the previous decline and even better than before, and people can't help but make people look forward to their next two albums even more.
The collision between the old and new generations of TOP boy groups is the hottest topic nowadays. The boss and the second brother fight, and the poor third and fourth boys are immediately forgotten. As a result, other artists who have returned normally during this period and other entertainment news are very It’s hard to gain page space. Unless you’re like Yoona sunbae, you risk your life and make a love story, then you can attract attention.
It's said that Chi Jingyuan hasn't heard from her senior for a long time, and I don't know if her TV series has been filmed yet.
As a result, yesterday's "sixteen" press conference naturally did not attract many people's attention.
"Then you complained?"
At this time, the food had been put on the table by the waiter. Chi Jingyuan glanced at it and was ready to end the chat first.
"Of course I didn't say it out loud...but actually I had it in my heart, hehehehe..."
"Okay, you actually complained about us and didn't tell you anymore! (Goodbye)"
As soon as the news came out, Chi Jingyuan took his phone back, ignored the vibration that soon came in his pocket, picked up his chopsticks and started to eat.
After eating for a long time, the surrounding members gradually became more talkative.
"BigBang's debut stage is on the 3rd of "Inkigayo". I heard that you became the MC of "Music Bank", and are you afraid that it will be our home stadium?" Wu Sehun wiped his mouth and looked at it with a smile. Asked Chi Jingyuan.
Chi Jingyuan, who was a little full after eating, had just taken a sip of water and was speechless by his thoughts. He put down his water glass and glanced disdainfully: "How is that possible? Are you an idiot? Being an MC is your home." ? And he is a senior, so when he comes back and bumps into us, he will take the initiative to visit and send us albums, and he must bow when we meet him, okay?"
"Haha, Suho is the one who does this kind of thing anyway..." Wu Shixun seemed to be in a good mood, and he smiled happily even after being scolded.
Jin Junmian, who was sitting opposite, looked very stressed. He frowned and said, "Don't be so optimistic. We may not be able to win this time."
"Indeed." Chi Jingyuan took a wet wipe handed over by Bian Baixian, wiped his mouth and nodded in agreement.
Byun Baekhyun distributed a wet wipe to everyone. After hearing the discussion, he blinked and expressed his opinion: "I think it's okay. The sound source of "Spring Day" has such a good reputation now, and its popularity has not diminished yet." .There are a lot of compliments online now.”
"Spring Day" has occupied the first place on Melon's daily and weekly charts since its music counterattack, and also won the weekly top spot on the melon chart that week. Even after the song recording ended and XO was not present at all, there were three more Play a song. Although its popularity has decreased slightly and it has dropped from the top spot in the music source list, it has still become a staple in the major music source charts, firmly occupying a position in the top ten.
At the same time, the increasing number of positive reviews has also improved EXO's reputation in music. Many of the ballads they previously released have significantly increased their listening volume during this period. "Let It Be" has been on the charts for who knows how long. The songs "Butterfly Girl" even returned to the charts.
"That's enough."
Chi Jingyuan took out his mobile phone and looked at today's hot searches, curled his lips and said: ""Love Me Right" is a pure dance song. I don't think the sound source can beat Big Bang. Its popularity and nationality are at stake. This is what makes a living here, and I even think the sound source performance of "Orientation Sniper" will be better than "Love Me Right"."
Bigbang's overall appearance is average. When they debuted, they were called the 'ugliest boy band'. At the same time, there have been various scandals over the years, but they still have so many fans and national popularity because of the quality of their music. Yes, many people will still listen to their songs even if they hate or don't like them. The huge public list of this sound source accumulated over the years is here. It is very difficult for EXO to win the reputation that has just turned around.
"I also think that, to be honest, I think the title song of our "O" is a relatively average one among the four single albums. Although it is pretty good, it has no highlights. If it were "Call Me Baby" or "Call Me Baby", "Boy with Love" I think is very promising. Moreover, this is their first comeback. In order to get a good start, all resources will be invested at the highest level. At the same time, the songs must be carefully selected, and they are still the same after three years. Comeback... It’s actually quite impressive that we don’t lose in terms of popularity.” Jin Junmian also nodded, cooling down some members who were already a little too excited because of their continuous performance in the past two months.
After listening to the analysis of several people, the cheerful and lively atmosphere just now was reduced a lot, and the most optimistic people became somewhat silent for a while.
"What about sales?" After a while, Jin Zhongda asked worriedly.
The performance of idol groups can be defined from many aspects, such as the number of people mobilized for tours, endorsement fees, search index, number of singles, etc., but there are only two most intuitive indicators, one is the music source, and the other is sales volume.
At most, add one more tubing click.
The results in other aspects are extended from these two indicators.
"Sales? Sales are of course our strength. They can't beat us."
Chi Jingyuan laughed when he heard that. After seeing everyone eating and preparing to leave, he stood up as he spoke and picked up the shoulder bag placed on the stool next to him. The sun shone through the window and was imprinted on his face. It made him cover his eyes with some glare, shook his head, chuckled and added casually:
"No one can beat us."
…………
Half a day passed quickly, and in the blink of an eye, it was almost early in the morning. At this time, there was no one knows how many Ai Li or . , waiting for the moment when the clock hand reaches zero, which is the time when the two groups EXO and Big Bang will make their official return to the music source at the same time.
(End of chapter)