Yesterday morning, in the conference room of the JYP Building, Park Jin Young was listening to reports from his assistant, as well as the director of the publicity and external relations department and other staff on the preparations for the "Sixteen" program.
But at this time, the atmosphere in the conference room was obviously a bit dull. It was so dead that you could almost clearly feel the sound of slightly heavy breathing. Suddenly, a wooden chair seemed to be loose and aged, and there was a crisp sound of "squeaking". It sounded extremely harsh at times.
After a moment of silence, an assistant looked at Park Zhenying's face, took the document and continued;
"...The price for advertising has not been fully negotiated. Although our JYP's reputation and brand name leave some room for negotiation, some advertising brands are obviously not confident enough in the program "Sixteen". The currently agreed price is different from ours. It was far from what was expected.”
"At the same time, there are not many clues and plans for the promotion of the program. In terms of warm-up before the broadcast and publicity after the broadcast, some publicity plans have hit a bottleneck due to resource issues."
Park Zhenying nodded after hearing this. The face that originally looked full of joy was dignified when it was serious. When it was dark, it was very powerful. At this time, it seemed that the air pressure around it had dropped a lot.
The past two years have really been a trough period for JYP. The boy group Got7, which was launched with great efforts at the beginning of last year, can only be said to be tepid since their debut. As expected, they have made consecutive comebacks and become a first-line boy group, starting to bring revenue to the company. The situation of raising the stock price is far from good. It has been more than a year since his debut and he has not even received a single song award.
And in order to recover as quickly as possible, got7 was sent to Neon Debut and toured not long after their debut. Fortunately, the response was pretty good.
In the past two years, jyp's revenue has been solely supported by 2pm's tour revenue, Bae Suzy's personal resources and advertising cases, as well as the revenue generated by her own singing.
Now JYP's stock price has been falling for years and has almost hit the bottom. Compared with 2013, it has dropped by nearly 23%, leaving less than 5,000 won. A cup of Starbucks' extra-large Frappuccino is priced at It costs about 7,000 won, so compared to the other two, JYP was ridiculed by many people on the Internet as saying, "It's not as good as a cup of Frappuccino," and "at least it's still drinkable."
Compared with JYP's stock price compared to SM and YG, let alone car taillights, you can't even see their tire tracks. The so-called 'three major entertainment companies' in the music industry are almost just names.
As the president and major shareholder, Park Jin-young is actually under a lot of pressure. Although he successfully went public last year through the merger of the first and second headquarters and took back control of the company, the company is getting worse and worse, and even he is under great pressure. Shareholders also can't stand having big opinions.
Therefore, JYP now urgently needs to expand new revenue channels in other aspects, which is its duty as an entertainment economic company to introduce new talents.
Some time ago, jyp's focus was on launching. The company had high hopes for him, and even opened a subsidiary specifically for him. He was known as a 'genius', 'a trainee for 15 years', 'helped .d. as a music instructor when he was a teenager', and further studied in the United States. 9 years ago', 'g-soul', who 'had aroused heated discussions and widespread attention a few years ago', was heavily promoted by the company even before his debut, and all the artists in the company posted their support for 'super newcomer' g-soul.
The various names sound really bluffing, making people think that another rain or gd has appeared.
It's a pity that after g-soul made his official solo debut on January 19th, the response to his mini album "e", which he wrote and composed alone, was a bit hard to describe...
After the failure to launch a solo artist, JYP's plans for this year only include the boy band day6, which will be launched in the second half of the year, and the new girl group selected from "Sixteen".
Compared to the former, Park Jin Young, who has successfully launched Wirls and Missa and has extensive experience in operating girl groups, pays more attention to the latter. Not only did he participate in all the preparations for "Sixteen" from beginning to end, but he also personally appeared as the host and reviewer throughout the entire process. Participated in all aspects of this project.
Moreover, "Sixteen" includes almost all the outstanding female trainees of the right age that JYP has retained over the years. In the company's current situation, it can be considered a desperate move.
In fact, the general structure of this new girl group, including which members will debut and which ones will not, has been drafted by Park Jin Young himself and within the company. The reason why a survival talent show is specially held in a grand way is partly because of the idea. It is necessary to increase the visibility and popularity of the new girl group as much as possible to ensure the success of this new girl group project.
It's a pity that so far, neither the advertising connection nor the publicity work has gone smoothly, and the market lacks confidence in jyp.
"Let's communicate again."
Park Zhenying also knew the current predicament and did not blame the other party too much. He nodded to show that he knew. After pausing for a few seconds, he asked: "Do you have any other good suggestions for publicity?"
It seemed that he had already prepared the draft. The head of the department in charge of publicity glanced at the document in his hand, gestured to the surroundings, and then said:
"The current program mainly lacks enough gimmicks and hot spots. There is no official broadcast yet and no specific market feedback can be seen. We still need to find something from the program itself that can increase popularity and arouse discussion."
"I think we can consider inviting guests. One of the planned content is for the members of "Sixteen" to solo each other, and we are planning to invite guests to serve as judges to comment. We think we can invite some more popular and gimmick guests here. , increasing the early exposure and popularity of the program.”
Although the recording has just started, in fact, the plans such as the processes and topics of the previous issues cannot be imagined on the spot. In fact, the company has already made plans.
This pk session was originally planned to invite two guests, a male and a female, to serve as judges. The male guest was originally scheduled to be rapper Sane who had signed with jyp and maintained a good relationship with the company, while the female guest was planned to be a rapper who had worked with Park Jin Young and has a good relationship with the company. Nice Sun Jiaren.
These are all relatively popular and well-known artist guests within the scope that can be contacted.
"Who to invite?" Park Zhenying asked directly.
"Based on our comparison and selection, EXO's Yuan is very suitable. He is the most popular male idol nowadays. With the success of EXO's comeback, he is now very popular whether it is the stickiness of his fans or the buzz he has caused. Haodu has a unique status among male idols, and he doesn’t often appear in similar programs. We think that if he serves as a guest on the program, he will bring quite high popularity early in "Sixteen". Pay attention and discuss." Without hesitation, the director directly stated the opinions of his department.
"Yuan? He is indeed very popular, but EXO has only debuted for 3 years. He is still a little too young. He is only one or two years older than the trainees participating in the show. Isn't it inappropriate?"
"He is also an idol himself. Both his vision and considerations have their limitations. It still feels a little inappropriate to be a judge." After hearing this name, some people couldn't help but immediately raised objections.
"Perhaps we can change our original thinking. We already have some members who are confirmed to debut. In fact, the opinions of the guest judges are not very important, or that single episode is not important. After all, they are just for reference. What Sixteen lacks most right now is predictable attention."
"Can you find an idol more popular than Chi Jingyuan? And he has long been not only an idol, but also a composer and actor. At the same time, we all know that this time EXO He also served as one of the producers on the comeback album, so there is absolutely no problem with his qualifications.”
The room manager refuted the colleagues' opinions with some excitement, and made a coherent statement. At the end, he added: "Maybe the female guest can also cancel the original plan and just let Suzy replace her. Last year, their "Some" was so popular. , being guests together will definitely attract a lot of attention."
The remarks and analysis seemed to impress Park Zhenying and other staff present. The room became quiet for a while, as they all seemed to be thinking about the feasibility of this suggestion.
"EXO is so popular now. It's not easy to invite him. Will SM agree to let him come to our place to participate..." After a while, someone asked a question in a low voice.
"I understand Jingyuan better. Although he may not have any opinions, he still has a say in his personal schedule..."
Speaking of which, Park Jinying lightly knocked on the table and waved his hand to indicate that the problem was not a big deal: "Since Yuansuzy's temporary group was established last year, we have cooperated with SM on many projects. As long as he agrees, this will actually That’s easy to say.”
"..."
After saying something, he seemed a little hesitant. Park Zhenying thought for a few seconds and looked up at the company directors: "Let's think about it again and see if there are any other suggestions and ideas... If it is officially confirmed, I will call him." , it would be better to get in touch through personal relationships. There will be a Missa showcase in a few days and Suzy will be there. If it is confirmed, I will ask him to meet and chat that day..."
…………
"Missa's showcase... is it on the 30th?"
"Talent show? Um...Okay, brother, I understand. You called me yourself, how could I say I wasn't available?"
"Hehehe, no matter how busy exo is, they will definitely not be as busy as you..."
"Okay, let's talk about it when we meet."
Chi Jingyuan smiled and hung up the phone. His smile gradually faded and he smacked his lips playfully.
Park Jin Young said on the phone that he was invited to watch one of Missa's comeback showcases in the next few days, and that he would meet and chat after it was over about a talent show that JYP had recently prepared.
Speaking of this talent show, Chi Jingyuan has heard it from Zhou Ziyu many times in the past two days and has already heard it like a thunderbolt. We just talked about this topic in the car, but he didn't expect that he would be connected with it now.
The Peninsula entertainment industry is indeed small enough.
Chi Jingyuan glanced at the date. Today is the 23rd and there is still a week left.
After thinking about it briefly, he put his phone back in his pocket and walked towards the practice room. The personal relationship itself was maintained very well, and Park Jinying, the president, took the initiative to call and invite him, so he definitely wanted to show face. Although exo will be very busy on the 30th as they are preparing for the comeback of "X", but they can definitely spare a few hours.
and……
To be honest, Chi Jingyuan himself is quite interested in Zhou Ziyu's program...
…………
"I feel like the refrigerator in the new dormitory is a little too small. The single-door one can't hold anything at all. Why don't you apply to the company for a bigger one?"
"I also think it's really inconvenient that it's full every time I open it."
"Isn't it already settled in the last quarter of last year? Can't we buy it ourselves?"
"This kind of thing must be paid for by the company..."
On the morning of the 24th, in a studio in Mapo District, the nine members of EXO, who had finished styling and changed clothes, were sitting on the sofa next to them. They looked at the staff who were setting up the background and placing the reflectors. Chatting quietly together.
The topic focused on some electrical appliances in the new dormitory. Although the area of the dormitory is half larger than before and the decoration is much better, as the income and taste of members have increased, the requirements for electrical hardware have also become much higher.
They were waiting to shoot the spring advertisement for Ivy school uniforms. In order not to delay the recording of the singing program "Shoion" in the evening, they got up early again today. However, they were tired compared to yesterday when they didn't even sleep much to reshoot the scenes. At least I had a good rest today and I feel quite energetic.
Listening to the discussion of the members next to him, Chi Jingyuan suddenly remembered something. He glanced at the nine exo members sitting together, counted from one to nine, sighed, and suddenly said with some emotion: "I I found this school uniform advertisement...we lost one person in one shot."
"..."
His words immediately attracted the attention of the surrounding members. They blinked and looked around. After reacting, they burst out laughing, "Hahaha, it's true."
"Why do I sound so want to laugh when you say something so sad?"
Chi Jingyuan shook his head and couldn't help but laugh when he thought about his experiences in the past year.
EXO has endorsed Ivy school uniforms since their debut, and shoots spring and autumn advertisements every year. Luhan left not long after the spring advertisement last year, and Tao also left after the autumn advertisement.
Really, every time you take a shot, there is one less person.
"Who do you think will leave after this filming?"
Wu Shixun nodded in agreement, tried hard to hold back his laughter, and asked in a low voice.
Chi Jingyuan's eyes were smiling but his expression was very serious. He lowered his voice seriously and analyzed him: "Baekhyun and Chanyeol should choose one. These two have been quarreling every day because of games recently. It will probably take a few days." He will fall out and walk away."
"Then there won't be eight of us soon?"
“It should be seven because there’s another one this fall.”
"Hahaha..." The well-reasoned analysis made the few who heard it couldn't help laughing out loud, and Baekhyun and the others who were sitting far away glanced here strangely.
Ivy's advertising exo has been the spokesperson for three years since its debut. As xo's popularity grows and its popularity grows, this school uniform brand has also gained a lot of market share.
It's just that endorsements of school uniforms are generally cases that only new groups receive. Although the cooperation is actually quite pleasant, exo, which has been in the industry for three years, is not suitable for continuing to endorse school uniforms. If nothing else, it will be possible for both parties to do so after this year. The contract will not be renewed.
Speaking of which, in the past few years, the female artists who have collaborated with EXO to shoot this school uniform advertisement have been different every year, from Kim Yoo Jung at the beginning, to Seo Ye Ji who made a brief cameo, to Bae Joo Hyun from last fall until now...
Bae Zhuhyun, who had just finished styling and changed into clothes, walked out of the small dressing room next to them and stood near them. She changed her usual dressing style. Her energetic twin tails were swaying gently in front of her shoulders, paired with thick black Qi Liu Haier directly reduced her age by at least five years. Coupled with the white school uniform shirt, dark blue sailor skirt and student makeup on her face, Pei Zhuhyun, who was obviously three years older than Chi Jingyuan, looked... Just like a junior high school student.
But after Chi Jingyuan looked at it from the corner of his eye, he felt a little cursed in his heart.
Why does she look a bit like Kim Taeyeon when she first debuted?
Although the face doesn’t look the same anymore.
Because it was Bae Zhuhyun's solo trip, she was the only one who came to redvelvet. Her manager and assistant were also following her. Although they were seniors in the same company, it wasn't easy to get too close to chat at the moment. They exchanged blows. After greeting each other, they sat in their respective seats.
But Chi Jingyuanquan didn't notice the cheering looks and glances from Park Chanyeol and the others who knew he was close to Pei Zhuhyun. He looked at her and didn't say anything. He just sat there chatting quietly.
Soon everything was ready to start shooting.
First, there was the exo session, with a group of nine people, then five, four, and even a single person and other different numbers of members to be shot together, and then Bae Zhuhyun's own personal shot.
Spring school uniforms are actually no different from summer clothes. Most of them are short-sleeved shirts and shorts. They also use a lot of seaside and summer-style items such as plastic anchors, surfboards, rudders, and swimming rings. Props assist.
Compared to EXO's many combinations and various props and backgrounds, Bae Zhuhyun's personal shots seem to be less. After all, the main celebrity who endorses the new school uniform is still XO. The reason why she received this case last year was mainly due to SM push.
It’s no different from when EXO debuted and was pushed to receive this advertisement.
"cut..."
When it came to the collaborative shooting session, the four members of EXO entered the country together with Bae Zhuhyun. The PD was filming and suddenly called to stop filming. He frowned and looked at the people posing for a few times, and pointed his finger: "Yuanxi, yours Bend your legs a little, don’t stand so straight.”
"Guilty, I know."
Chi Jingyuan, who was in the C position, responded immediately, secretly laughing in his heart and glanced at Pei Zhuhyun, who was standing very close to him. The corner of his mouth twitched slightly after hearing PD's words. He gently moved his legs according to PD's instructions. It's bent a little, and it doesn't look as tall as before.
The meaning of pd is already obvious. The height contrast of Bae Zhuhyun and Ji Kyungwon standing together in flat shoes is a bit eye-catching, which makes the overall picture a little uncoordinated.
"Card……"
After taking a few pictures and changing poses, the PD called pause again, frowned again, and pointed here as if to say the same request as before, but he suddenly stopped talking and hesitated for two seconds. Then he smacked his lips, waved his hand and said directly: "Forget it, Yuan, you should just sit down and carry a box for him..."
"Ha ha ha ha……"
As soon as these words came out, the EXO members nearby, whether they were filming or watching the fun, couldn't hold it back and burst out laughing. Park Chanyeol and the others, who knew the inside story, covered their stomachs and leaned back and laughed so hard that they couldn't help themselves. Their eyes were full of weirdness. I think the scene between Chi Jingyuan and Bae Zhuhyun is very comical.
Chi Jingyuan wanted to laugh but couldn't. He nodded helplessly and then shook his head slightly. From the corner of his eye, he caught sight of Pei Zhuxuan, whose smile turned slightly stiff. He didn't know what to say. That's good.
The PD and the surrounding staff were a little puzzled when they saw the EXO members smiling exaggeratedly, but they had no intention of delving into it. They directed the field staff to quickly move a box over, and then continued filming.
Chi Jingyuan felt that Bae Zhuhyun seemed a little dissatisfied because of the embarrassing scene just now, or maybe she was really a little angry. When they said goodbye to each other after the filming, she did not look at each other with a tacit understanding like before, and smiled. After bowing, he turned around and left with the agent without even looking at him.
Although he thought it was a little funny, in fact, he felt more helpless:
Blame the damn flats!
…………
"The final score is...
"exovsredvelvet8854 vs. 6803."
"Congratulations to EXO, the one who won the honor of today's "m!"!"
As the ribbons floated, exo defeated his fellow junior sister Lai Debeibei and once again won the "m!" title on March 26! c》a trophy.
Entering late March, redvelvet, who returned last week, has officially begun competing for the number one spot, trying to get their first number one song since their debut.
By this week, Shinhwa, who had previously competed with xo for one spot, had gradually withdrawn from the track, and the new candidate and competitor had become redvelvet.
Redvelvet, who returned with the mini-album "Icecreamcake" this time, can indeed say that they have made a turnaround. The difficult situation that made the entire Internet black when they debuted last year has been greatly improved. Since the release of the title song's audio source, in addition to being airborne on the first day, it has reached the highest number. It also ranked sixth on the daily chart, and has sold nearly 40,000 physical albums. It can be said that it has its own place among girl groups.
Although it is not a big hit, it has reversed the previous situation and attracted a large number of fans, showing signs of leaving the circle. It can be said to be a successful comeback.
For redvelvet, maybe he is just one junior high school student away from proving himself.
It's a pity that even though they performed well this time around, and even though it's already the fourth week of singing, EXO's popularity has obviously declined, but it's a pity that the two are still not on the same level, and there is almost no suspense in the final score.
When they saw the final result, exo felt it was normal and even had no emotions at all. They just showed excitement because they were in front of the camera.
Although the members of redvelvet had already expected it, when they discovered that the gap was still so big, although several of them congratulated on their faces, they were still more or less disappointed and frustrated in their hearts.
Fortunately, this is the last week of EXO's "Call Me Baby" singing competition. In fact, last week, EXO already won three consecutive championships on the three major TV stations and singing competition programs and "Shoion".
And because of the first week of the return of "m! "One of the characters was taken away by vixx, so it was a week late, but after the end of this issue, "m! 》They have also graduated three times in a row.
This is good news for redvelvet, because after EXO ended their singing career, there will be no strong competitors during this period, and their chances of winning the first place will increase a lot.
But the bad news is that there is no graduation mechanism for "Music Bank" tomorrow and "Music Center" the day after tomorrow. Even if EXO doesn't go to the venue to play songs, they probably won't be able to grab them.
The worse news is that April is coming next week, and xo is coming back again...
