EXO officially returned on August 5th and began to play songs in the first week mainly for accumulation.
In the second week, on the 16th, "Music Bank" won its first No. 1 spot. In addition, it also won a No. 1 trophy in Inkigayo.
Starting from the third week, EXO's accumulation was enough, and the popularity of "Roar" completely spread. Starting from this week, they swept all singing programs without missing a single one.
All the opponents encountered in the process, whether they were the popular idol groups that had just come back, or the new groups who became famous and soared to the sky with their hit songs, were all ruthlessly swept by EXO and "Roar" without any mercy.
EXO's return directly cut off the dreams of top-tier boy band Beast and one of their predecessors in the same company, FX. It also knocked away several returning groups and solos, including 2NE1, Ailee, .P, Lee Seungri, Infinite, Lee Sunmi and CrayonPop.
Many of these artists are very popular and would have been strong competitors if they had come back at other times. It's a pity that their opponents' outburst this time is really shocking.
A series of fallen names vividly highlighted EXO's explosive heat in August. Even in September, it is still spreading and fermenting. The roar from the new stars in outer space seems to be unstoppable.
Especially among students, "Roaring" has become the class song of most classes. In middle and high school schools, during recess, the melody of "Roaring" will be heard in countless classes. If you look closely, you can spot the students. People, both male and female, gathered together in twos and threes, watching the MV, humming and learning to dance.
Some media discovered this amazing and funny situation, and dubbed EXO the "rulers of middle and high school students", indicating that they have completely dominated the fan base of young students in the peninsula.
There is a phenomenon that clearly supports this.
Star-chasing is a culture among Peninsula students. When many freshmen enroll, or students they just met introduce each other, they usually ask each other which celebrity they like.
But since late August, students have gradually stopped asking this question.
Nowadays, it is popular to ask directly when you get to know each other, 'Who do you like from EXO? "
…………
"Is today's winner safe? I checked the online trends and see that the opponent is very strong."
In XO's lounge, Chi Jingyuan sat in the corner with his legs crossed, chatting comfortably with the members he hadn't seen for a few days.
"Today's alternates are us and CrayonPop, right? Don't worry, I've bumped into them several times and never lost, so there should be no problem."
Do Kyung-soo raised his eyes and thought for a moment, then said OK from the bottom of his heart.
"CrayonPop's popularity has really exploded recently. It's a bit like us half a month ago, but this group's shortcomings are obvious and they can't beat us."
"But their song "Barbarbar" is really popular. It seems to be more popular among the people than our "Roar". It is played in many places."
After hearing this topic, the members started discussing it one after another.
In the music industry in recent times, apart from the soaring popularity of EXO, the biggest hot spot is the girl group CrayonPop, or Crayon Pop for short, who immediately left the music industry due to the popularity of their songs.
This girl group debuted in July last year, and they are still the juniors of EXO. Behind them is a very small brokerage company with few resources.
They have been unknown for more than a year since their debut. They belong to the kind of group that can't be fooled anymore. They can't even get a schedule for singing shows, so they can only rely on local streets such as MRT stations, underground shopping malls, and shopping district squares. I do side road shows and run some small business shows to make ends meet.
On June 20 this year, they released their new single "barbarbar".
When this song was first released, no one cared about it. In addition to the fact that the group was not famous, the MV was also very crude, without any special effects, and the costumes were very simple. Later I heard that it was just a company employee carrying a camera. Taken at an amusement park, it cost almost nothing.
But after nearly a month of slow fermentation, by late July, the song, together with their "cylinder dance", became popular all over the peninsula at an unimaginable speed, and the sound source performance of "barbarbar" also dropped from the major charts. The notin status, which was only a few hundred people away, climbed to the first place at the speed of light, even directly squeezing out "Roar".
Throughout August and September, the two most played songs in the streets and alleys of Peninsula, apart from EXO's "Roar", were this super hit song by Crayons.
And because the song's melody is catchy and the dance is simple and full of magic, there are videos of their dancing covered by listeners and passers-by all over the Internet, which keeps the song's popularity at a considerable level.
This song "barbarbar" also made CrayonPop, a girl group that had been unknown outside the 18th tier for more than a year since their debut, become as popular and famous as a first-tier girl group in just one or two months.
Unfortunately, their shortcomings are also obvious. The economic company is very small and has no experience in dealing with the popularity of this kind of combination, nor does it have the corresponding resources for subsequent publicity and investment.
This song has become so popular that it is out of the circle and is being played on the streets. However, it is completely different from the exponential growth of fans of EXO, which is also very popular. Although their popularity is high, the growth rate of their fan base cannot match. This kind of heat.
When doing interviews on the street, there are really not many people who have never heard the song "barbarbar", but there are very few who know the names of the members, and most people even don't know how many people are in this group.
CrayonPop perfectly explains what it means to be famous but not popular.
Under normal circumstances, even in this situation, with their extremely high popularity, they would still be able to get a few hits from top to bottom.
It's a pity that their hot period completely coincides with EXO's comeback. From August to now, not a single one has been released so far.
As expected, in today's selection, EXO defeated the Crayon Group with an unsuspicious score and won the fourth consecutive No. 1 song in "Music Bank".
From the first place on "Music Bank" on August 16th to today, which is the fourth week, all the places have been won by EXO, and they have never been left behind.
"Music Bank" does not have a limit for consecutive 1st place. According to the current trend, even if EXO ends singing, they should still be able to win one or two more trophies.
And GD returned a week later. With GD's popularity and popularity, it would be difficult for CrayonPop to compete with him.
It is very likely that there will not be a single hit song that breaks out of the circle, and they are really miserable.
