"It broke records on the first day of release. Why is EXO so popular among students?"
"The divine song "Roar" swept the peninsula's music industry, and the songwriter n is as good as GD!"
"Breaking the sales ceiling, the million-sales record for the first time in twelve years is just around the corner."
"On why "Roar" is so trendy? Let me talk about one-shot shooting..."
On August 5, the day the album was released, there were headlines on many websites that made people want to click on it.
This time, EXO's jaw-dropping sales have caused a huge shock, which has shocked the entire peninsula's music industry.
Since 2001, due to the rise of online song downloads, physical albums have gradually declined, with sales declining year by year.
Since the sales of solo singer Kim Model's seventh album exceeded one million in 2001, there has been no million-selling album in the past twelve years, not even 700,000.
Even TVXQ and SJ, who were the top groups for a period of time, their single physical sales limit is around 500,000 copies, and they cannot break through this shackle.
500,000 copies is now the sales ceiling for Peninsula artists.
What these two senior boy groups have not been able to do, EXO, which has just debuted for more than a year, did it with their regular album on the first day of the release of the reissued album.
This not only made countless people marvel and look high at EXO, but also greatly improved their perception. It also brought great shock to the industry.
…………
"PDnim, why don't we use EXO's one-shot approach to shoot the MV next time we come back? Their MV was shot really well, and we all think it's very cool."
In the music room of JYP's company building, the four members of MissA and WG's Lee Sunmi were chatting with Park Jinyoung.
WG's Sunmi's solo is scheduled for August 22, and all preparations are in place. At this moment, Park Jin Young and several female artists under his banner are chatting about this comeback. Then we talked about EXO.
MissA's Min mentioned it, and several other members nodded in agreement, looking very much in agreement.
There are not many people in the industry who have not seen the "Roar" MV. With such a popular song and shocking sales, those who don't pay attention can only say that it is not suitable for this circle and will not follow the trend.
"It's not that simple..." Park Zhenying sighed.
Because of Ji Kyung Won's relationship, and as the main male group of SM's generation, Park Jin Young has always paid close attention to the development of EXO.
Although the group's debut was not very smooth, he is actually very optimistic about EXO's development potential and believes that the group will definitely become popular.
It's just that this time, the explosion of "Roar" made him completely unexpected that it would be so terrifying. After the MV was released, Park Jin Young devoted himself to studying all aspects of this song. He also went to a professional to talk about the recently very popular hot word "One Shot to the End" Staff have been consulted.
"The requirements for the members are very high when shooting one shot. If you make a mistake, you have to start over again."
"What's more important is this shooting technique. Because there is no post-editing, the changes in the overall frame are not drastic. We can only use distant or close-up shots to enhance the atmosphere, but it cannot switch instantly. The finished product is easy to see. It’s boring to go up there and there’s no excitement.”
"There are many reasons why EXO's "Roar" MV is so beautiful and attractive. Their formation changes, C frequency, especially the choreography and camera angles are perfect, making the entire MV not only not boring, but Every shot has a sense of freshness, which is really rare, and many well-known photographers in the industry have said so.”
"And the focus is still on the personal charm of EXO members. The C-position's expressiveness in every shot is great, especially the member Yuan. Alas... I feel pity when I mention him..."
Park Zhenying explained to several people the difficulty of 'one shot to the end'. When he mentioned Chi Jingyuan, he couldn't help but sigh deeply and shook his head.
"I heard that Yuan was responsible for the lyrics and composition of this song, and also took the lead in the arrangement and choreography. He even participated in the overall image design. It's too exaggerated. PDnim, is this true or false? Could it be SM for publicity……"
Min asked in disbelief.
For many people, this is indeed a bit exaggerated, especially when "Roar" is such a hit.
Hearing the mention of Chi Jingyuan, Pei Xiuzhi, who was a little distracted just now, turned his eyes and pricked up his ears.
"It's true. My friends in SM have mentioned it to me many times."
Park Jin Young shook his head and began to talk: "Yuan wrote this song last year. Lee Soo Man immediately decided to make it the title song after listening to the demo. This person's sense of smell is really as sharp as ever..."
He complained, and then said: "And the choreography was also done by Yuan with several dance teachers from SM. He also designed the overall concept of the school uniforms in their MV. Oh, by the way, the whole scene of this MV He also proposed the shooting techniques, and he also participated in the overall lens design.”
"Hey Yigu, SM...you are so lucky..." At this point, Park Zhenying couldn't help but sigh.
Now that he saw the news about EXO on the Internet, saw the enviable popularity and the constantly refreshing sales figures, he just felt sour and felt like a big piece was missing in his heart.
"Ah jinjia, Yuan's appearance was already so good, and now his talent is... really..."
Several people looked at each other with complicated expressions.
They had met Chi Jingyuan several times on the TV station before, and they were quite impressed by his appearance. Especially when it was rumored that he would cooperate with Pei Xiuzhi at the end of the year or early next year, they got to know him better.
My previous impression was that he was really good-looking and had a very good temperament, which made people like him.
But now, "Roar" has appeared. After they learned so much inside information from Park Zhenying, their impression of Chi Jingyuan has changed a lot, and their image in their hearts can't help but become much taller.
Pei Xiuzhi didn't know what she thought of, lowered her head slightly and smiled.
"Excluding so many factors, the main reason why "Roar" is so popular is because the song is beautiful and the melody is so addictive. By the way, how is EXO's music performance now?"
""Roar" ranks first in all real-time charts on all music sources, reaching AllKill, and has already broken the charts. The listening speed is very fast, and the stamina is very strong."
"And other included songs that have been on the list are also on the list again." Jia checked it on her mobile phone, her voice was full of surprise,
"Sunmi and EXO collided with each other in her solo this time. Maybe one of them is in danger..."
Park Zhenying looked at Li Xuanmei, her ape-like face looked a little dark.
