After leaving the advertising company, the group of people sat in the nanny car. Cui Zhichang, the assistant who had just been assigned, was responsible for driving. Li Chenghuan sat in the passenger seat, while Chi Jingyuan sat in the back seat to rest.
"Jingyuan, how do you feel?" As the car started, Li Chenghuan glanced at Chi Jingyuan in the rearview mirror and asked with concern.
"It's okay, there's nothing difficult about it. I think it's quite easy to shoot an advertisement." Chi Jingyuan said casually, looking at the street scene outside the car window.
During the filming of commercials these days, his manager Lee Seung-hwan and his assistant Cui Zhichang have been following him. As EXO's manager, Lee Seung-hwan has great authority in front of the members and often scolds them.
However, when he faced Chi Jingyuan, he didn't put on any airs. Instead, he always looked very close. When there were no other members around, the relationship between them seemed a bit casual, without so much etiquette.
This was also proposed by Li Chenghuan himself.
"It's not that simple. That's because you are really talented at photography."
Li Chenghuan sneered: "I have heard managers from other groups say before that he was so tired when he was filming commercials with his members. His expressions were not in place and his movements were stiff. The PD on site kept getting angry and the atmosphere was very bad. , every time he NGed, he had to apologize to the staff for a long time, but he still didn't get a good look. It's really..."
"Unlike you Jingyuan, you were only a little nervous during the first commercial shooting, but you soon got into better and better conditions. This was especially true for today's milk commercial case. Everyone was very satisfied and kept praising you."
After several days of working together and comparing with his colleagues, Li Chenghuan really admired Chi Jingyuan: "The director of this case, Jin Zaiyong, is a very experienced advertising director. He often shoots some small-production cases. He is also quite famous, and I heard he has a bad temper and likes to scold others, but I didn’t see that today.”
"There are so many rumors in the industry, but you can't believe them all. Director Kim Jae-ryong feels that he has a pretty good temper."
Chi Jingyuan thought about the director just now and found that he basically smiled throughout the whole process. After the filming, he came over to give a few compliments. He was not as vicious as the rumors said.
"By the way, Brother Chenghuan, are there any other cases next?" Chi Jingyuan asked.
"Your progress today is really fast. We originally planned to shoot for a whole day, so we don't have any plans now. I will participate in another clothing advertisement on the 26th." Li Chenghuan took out the memo on his mobile phone and looked at it.
"What about the combination?"
"Alas..." After hearing this question, Li Chenghuan's expression that seemed quite happy just now turned bitter. His two sparse eyebrows were tightly knitted together and he sighed deeply.
Today is April 24th, more than half a month has passed since EXO-K officially debuted on SBS Inkigayo. The situation so far is... very bad.
Originally, before their official debut, SM Entertainment received a lot of attention because it was SM's first major boy group project in a few years. In addition, the company continues to invest various resources and materials to maintain their exposure.
Every few days, a member's video will be released online, and the band's first debut in two teams and two countries has kept the popularity high.
And after Chi Jingyuan's debut video was released, it became a hot topic. It not only gained him a large number of fans, but also kept EXO's attention high. It can be said that it crushed several other boy groups that debuted at the same time.
Of course, there have always been many fans of other groups who dislike EXO and posted negative comments in various comment sections. However, this did not have much effect and instead increased a lot of popularity.
However, after EXO-K's official debut stage was broadcast and the MV and sound source of the debut song "MAMA" were released, negative reviews immediately poured in.
Regardless of whether it is a male or female idol group, most members rely on their personal charm to attract fans and increase their popularity. However, a carrier is needed to spread one's own charm, and when idol groups do not have so many performing arts resources before they become famous, The carrier that I rely on the most is naturally songs.
The song "MAMA" is very professional. From preparation to shooting to post-production, SM Company is also very attentive. If it is evaluated by some professionals, it will probably be a very good work.
But it's a pity that they are not going to participate in the selection, but to develop the group and attract fans.
From the perspective of most passerby fans, they don’t care whether you are professional or not. In their eyes, they only like or dislike, whether it sounds good or not.
In the eyes of most passers-by on the peninsula, "MAMA" just doesn't sound good and they don't like it.
Moreover, the company puts their heart and soul into it, but the things they do with their heart and soul are not pleasing to people.
The style of singing on the debut stage makes people unable to complain, the style of the title song is not the style that Peninsula people like at all, and the MV is even more... ugly costumes, ghost faces, roars, and some ancestral legends The concept of secondary school...
The company's intentions seem to be in the opposite direction.
After their debut, they went on stage several times in a row.
There was a 6-minute performance on Mnet TV channel's M! Countdown on April 12.
On April 13th, he went on KBS Music Bank, and then performed "history" and "MAMA", with a stage time of 6 minutes and 40 seconds.
In the following days, EXO-K appeared on all the singing programs of the three major TV stations, and also accepted a talk interview program on MBC's Music Show Champion.
It has to be said that SM's resource investment is still quite large. Not many groups can receive so many negative comments in the early stage of their debut and still appear on various music and singing programs one after another.
It's a pity that the investment of resources seems to have had the opposite effect... because the performances they performed on stage were basically "MAMA" which received negative reviews.
Every time they take the stage, a wave of negative comments follows them.
After so many days of fermentation, as long as you log in to news about entertainment groups, there will be negative reviews about them below.
"Congratulations on the birth of SM's worst boy band! Dafa! Let me know kkkkk before they disband."
"Except for Yuan, the rest of the group can be called the ugliest boy band in the history of SM."
"Why remove Yuan? Aren't they in the same group? Even if Yuan is included, on average they are the ugliest group in the history of SM!"
"The ugliest one is not necessarily the ugliest one. SHINee is also a candidate. But they must be the group that loses the most money."
"Isn't this theme song too ugly?"
"Can anyone explain what "MAMA" means? A group of men shouting oh mom oh mom on the stage?"
"It's so funny kkkkkk, it was announced for so long, and finally this thing came out and was beaten by us NU'EST."
"I would like to recommend the new boy band NU'EST to everyone. They are very good-looking and all have strong members. Their work also conveys the concept of opposing school violence. They have a strong sense of social responsibility and are definitely the next TOP."
"Can other people go away? You don't even have the nerve to say TOP, don't laugh to death,
"…………"
The entire Internet is full of ridicule for the EXO group. Most of the passers-by just cursed and left, no longer paying attention.
Those who continue to criticize every day and maintain a high level of ridicule are fans of several boy bands who debuted at the same time. On the contrary, the majority of fans are senior artists from the same company.
