After Ji Kyung-won released his debut video on February 20, SM Entertainment released other members' debut trailer videos one after another in the following days.
On February 22, a video of LAY, Kim Jongdae and Byun Baekhyun's trio was released.
Then, on February 23, Park Chanyeol's teaser video was released. Then on the last day of February 29th and March 1st, the videos of Kim Jong-in Kai and LAY and Oh Sehun were released respectively. At this point, all EXO's debut trailer videos have been released, a total of 23 videos.
Most of the videos were actually shot in advance. Only Chi Jingyuan was shot two days ago. Due to time and planning, he only had one trailer video, while most of the other members had 2 to 3. , Kim Jong-in alone accounted for nearly half of the most.
This is not a problem originally, after all, they have not officially debuted yet, and everyone does not have many fans. But after the video of Chi Jingyuan on the 20th was released, he, a paratrooper who originally had no fans, suddenly became popular. In just ten days, his number of fans jumped directly to the top of the team members, and he also Someone set up a fan club specifically for him, and in just ten days, his debut video had the most views among all members.
But after all the debut videos were released, his fans discovered that their artist only had one debut video, and they were very dissatisfied with this. Many people went to SM's official website to leave messages, angrily complaining about SM's unfair treatment. There is only one video for such an outstanding person, but the gigolo with hair as long as a broom has so many videos, it's really blinding.
A strange phenomenon happened here. I don’t know if it’s because the style of Chi Jingyuan’s debut video is very different from other people’s. People who like Chi Jingyuan really like it, but most of these people are not interested in other EXO videos. No one has feelings, just like him.
This kind of behavior of liking only one member of the group is called "weifan", and liking all the members in a group because of liking it is called "group fan". Generally speaking, the number of weifan is not very large, which is not comparable to that of group rice. However, Chi Jingyuan's weifan is exaggerated, and there are many poisonous weifan among them.
Poison Wei is a fan who only likes one member of the group but also hates other members.
Therefore, the message board on SM's official website and the comment area under each member's debut video have been very lively recently. You can often see fans from various factions tearing each other apart:
"Trash SM, our Yuan is so good but we only have one video, it's really blinding."
"Oh my God! How can these ugly people have the nerve to stand with our Yuan?"
"I've watched all the videos of this group, and I can only say a few words about the style and temperament of everyone except Yuan."
"That Kai is so ugly and has so many trailer videos. Is he from the royal family?"
"Can you please stop mentioning your family in other people's videos? Do you have any manners?"
"Are they all in the same group?"
"Anyone with a discerning eye can see that Cody, who designed Yuan's image, and PD, who shot the video, are obviously at a higher level than the other members. That's why they feel that the styles don't match and make the others look a bit cheap."
"SM is really speechless. You can shoot videos so well, but isn't Yuan's hairstyle and outfit great? Why can't other brothers do the same? I feel sorry for me, LUHAN."
"This junior group hasn't even debuted yet, but it's already torn apart internally. Let's get down at the speed of light and disband immediately. Stop taking away our family's resources."
"It's because of this group that our resources have been reduced a lot recently. Can we go back?"
"…………"
Such lively mutual criticism also attracted the attention of SM's publicity department, but this is not a bad thing for them. After all, the most important thing for a newly debuted group is attention. Only attention can bring popularity, even if a considerable part of them The comments are all insulting and criticizing EXO, but for the company, being black is also a sign of attention, and black and red are also red.
They are very experienced with Black and Red, and several groups that have debuted under SM have basically used this method to create hype.
As for the fact that Yuan has too many fans and even overshadows the group fans, the SM Planning Department thinks this is a good thing.
Because the resources of each company are limited, it is impossible to regard everyone as the main supporter. Generally speaking, a team will mainly support two to three people, using personal popularity to bring a lot of attention to the group, and then This attention translates into team popularity.
This set of plans is basically applicable to all companies launching idol groups throughout the peninsula.
However, Yuan only posted a low-cost debut trailer video to achieve such high popularity and bring so much attention. It is an unexpected surprise for the company, and it also gives them confidence in running EXO's successful debut. Gained greater self-confidence.
After releasing the debut trailer videos of all members, after a week of planning, the MV for the prelude song "History" was released on March 8, and the sound source of "History" was released a day later.
While the company is intensively preparing the debut plan and putting out various materials, the members are not idle either. While practicing non-stop, they are also receiving the last round of 'debut coaching'.
Still in that practice room, all twelve members of EXO were sitting in two rows on the wooden floor, while a woman in her thirties stood opposite them and was giving them lessons.
The teacher first emphasized the etiquette that you must pay attention to after your official debut. You must salute when you see your seniors. If you meet a senior, you must keep saluting and wait until the other person leaves before taking action.
"Boys of your age sometimes have excessive self-esteem and do some ridiculous things. Don't think that saluting is a bad thing. You should pay attention to etiquette. Seniors and fans will only think that you are polite. All newcomers are like this. Come here, after a while after your debut, new people will come to salute you."
"If you go outside, such as a TV station, except for managers or assistants, never eat any food given to you by anyone else, and never drink water. Don't forget about Yunho. Also, even if it's you If your own water or food is not taken care of by an agent, you cannot eat it after it has been out of your sight for a period of time."
"Be sure to pay attention to your expressions in front of the camera. Any movements and subtle expressions you make will be completely recorded. Whether it is a paused screenshot or malicious editing, it is easy for someone to take advantage of it. So expression management is very important. It’s important, if you don’t know how to do it, just keep smiling, just like Yuan, his smile is very good.”
"There is a special way to deal with being asked some sensitive questions on a variety show. A teacher should have taught you before. I will review it for you one last time. If you are asked about something related to your seniors in a variety show , you must be polite, and if you are asked about conflicts within the team or fans, you must deny it.”
"There is another very common question that is often asked in variety shows, and that is the question of ideal type. If you are asked about your ideal type, just say an older female senior, or directly say a foreign actress. Anyway, if you want to talk about a woman who has nothing to do with you. You must not talk about the girl group members who have been active with you. This can easily break the hearts of fans. Let me ask a question, Yuan, who is your ideal type?"
"I..." Chi Jingyuan didn't expect that he would be called by name. He said casually: "Senior Lin Yuner?"
"Ani! Although she is a female senior, she is not old enough! And she is from the same company, which can easily cause misunderstandings. Yoona's male fan is very crazy."
"Then... Senior Li Yingai?"
"Exact answer! Sehun, what about you? Who is your ideal type?"
"Uh...Miranda Kerr."
"Correct answer..."
