The next day. Shen Wenjun composed an announcement and promoted it vigorously. Song Che circled around Hangzhou and finally selected
The place "West Lake". The West Lake has beautiful scenery and convenient food, clothing, housing and transportation. If you hold the exhibition here and do business happily, the transaction rate will definitely be much higher.
In the afternoon of that day, Song Che went to Lin'an Mansion and asked Governor Liu Boyong to propose an exhibition plan. Affected by the war, Hangzhou ran out of money. As a manager, Liu Boyong was also very anxious. When he heard that Song Che had a way to revive the economy, he agreed without thinking. He also promised to rent Hangzhou West Lake for free and provide it for use during the exhibition. Security is entirely the responsibility of the government.
Get land for free? For Song Che, this was a big surprise. As an organizer and promoter, his efforts must not be in vain. He must charge corresponding rent for each booth.
A booth with a radius of about ten feet will be charged five taels of silver a month. If the booth is two feet wide, the fee will be ten taels, and so on.
If you can rent out a thousand booths, you will get 5,000 taels from the rent. It is still a pure profit, a good business that will make you a profit without losing any money!
After the announcement of the trade fair was issued, various large and small firms in Zhejiang, Huainan, and Jiangnan, as well as Tibetan merchants from all over the world, actively signed up to participate. In just five days, more than 400 firms were registered. Statistics of the products sold by each merchant After picking up the products and booths, Song Che asked the guys to divide the areas by categories along the West Lake, as well as the size of the exhibition;
"Brother-in-law, we have rented a whole four-foot-square area. You have to find a good place for us!" Cousin Zhou Hui greeted in advance.
"Okay, don't worry, Sister Hui, the good news won't go to outsiders... Oh, by the way, I have a small suggestion personally. Your booth is so big, so you'd better plan it. For example, put a counter in front and a counter on the left. Put a product display cabinet, and put a few tables and chairs on the right. On the day of the meeting, prepare some tea and cakes; there is a saying that goes, 'Three cups of wine for a thousand feet of mortal world, a pot of tea for a thousand years of great achievements.' Those who really do big business, It’s always made possible by talking and laughing.”
"Brother-in-law, you are so attentive!" That's not true. When Song Chel just graduated from university, he went to the market every day and participated in several exhibitions a year. He mastered business etiquette, negotiation skills, and worldliness with ease.
In this exhibition, the Shen family's Yunshuifang, the Zhou family's jewelry store, the rouge and gouache shop, as well as the tea and porcelain warehouses all have booths. The locations are chosen in places with the most traffic, and large-character posters are hung. Draw a long red line and write some eye-catching slogans. As long as the guests look up, they will be attracted by the lintel of the booth; as soon as the guests smell it, they will be intoxicated by the aroma of the booth; then arrange two pretty girls behind the counter of the booth. Beautiful reception ladies, with their looks and smiles, make guests want to stay longer.
In a word, as long as you can capture the flow of customers, you can put gold and silver in your pocket! This is marketing.
...The busy days passed quickly, and before I knew it, it was mid-May. In the hot weather, the trade fair was also held in full swing.
Song Che specially rented a small building by the West Lake, firstly to collect rent and divide the booths, and secondly, to set up a Tianxia Bank office to facilitate customers to store and borrow money.
"Shopkeeper, we also want to rent a booth and sell some of our own aquatic products. Is that possible?" A fisherman couple hesitated for a long time before walking into the small building for consultation.
Nangong Yue, who was in charge of the registration, said: "Yes, yes, but it cannot be a living animal in this hot weather, otherwise it will stink and affect the exhibition." The fisherman said: "This shopkeeper, please be careful. What we buy are all dry goods. They have a bit of fishy smell, but they don't smell bad at all." Nangong Yue nodded, wrote a number tag, asked the fishermen to pay the rent, and then the shop assistant took them to the booths.
Yes, there is no threshold for this exhibition. As long as it is not shocking, anything can be sold in the exhibition.
In addition to the profits of the exhibitors, the carpenters who rent tables and chairs, the vendors who set up stalls selling iced drinks, the restaurants that provide meals, and the inns that provide accommodation will all make a lot of money.
The one-month exhibition, not to mention far, can at least boost the overall economy of Jiangnan by a large margin.
Song Che stood on the second floor and looked at the more than 1,300 booths that almost surrounded the West Lake. The densely packed merchants and customers could not help but feel a sense of pride in his heart.
Making money yourself is an ordinary person, but helping others to make money can also be considered a small great man, right?
"Song Che, Song Che, look at us, what did we buy?" Ning Yehong held a maned short-tail cat and raised it above her head with a smile.
"Look, this is a 'Persian cat' I bought from a Persian businessman. It has a round face, short legs, and a short tail. Its two eyes are different colors. It's really strange and cute."
"This is very strange to me. It's a 'magic bird' I bought from a big man-eater. It's called a parrot. It can imitate our speech!" Cao Lin mentioned the bird cage and whispered to the green-feathered parrot inside. He said, "Idiot." The parrot immediately flapped its wings and repeated the sentence.
"Fool".
"Hehehe...how is it? Isn't it fun?"
"Tch, what do you think this is?" Lin Yue held a bamboo cage with some dead branches stacked in it. She asked proudly, "Look, what is in this cage?" Ning Yehong and the others looked at it. After looking at it for a long time, he asked doubtfully: "Aren't they just some dead branches? What's so strange about them?"
"Then take a look." Lin Yue poked the dead branch twice with chopsticks, and soon it
The creature "ambushing" on the dead branches revealed its true form, it was a chameleon.
"It...it actually changes color!"
"Hey, isn't it amazing? This is the 'chameleon' I bought from a merchant in Tianzhu. It can change its body color according to the environment!" But if she knew that a thousand years later, these Tianzhu people would even rape Lizard, will never do business with them again.
These rare gadgets are definitely not cheap. But it makes sense to think about it. If pandas were sold abroad, they would still be able to fetch sky-high prices.
"Hey, by the way, I just passed by a big food vendor's booth and saw him selling a 'treasure basin'. As long as he recited the mantra, gold coins would fall out of the basin." Ning Yehong said a strange thing Son.
"Is it true? Is it a charlatan?
"There were a lot of people watching at the time, and the big food seller even went to the crowd to check the pot and make sure it was OK before he started casting the spell. I saw him pour out a gold coin after reciting the spell with my own eyes."
"Speaking of this, I also saw a magical giant cannibal. He could levitate in the air with a stick and remain motionless. The believers called him 'the prophet', and many people came to him to tell their fortunes. What?" Turned into a cornucopia of gold coins?
A floating prophet? Song Che suddenly felt that it was necessary to fight against fakes. There is no room for opportunism by scammers at this trade fair.
