Song Che stood on the second floor with his hands behind his hands, leaning on the railing and overlooking the customers grabbing silks and satins, feeling proud.
Judging from the current heat, the warehouse will be empty soon.
However, in addition to silk and satin, there were also 5,000 pieces of silk and 6,000 pieces of brocade cloth in the warehouse, with a total price of 40,000 taels at least;
Brocade is too expensive, and must be matched with embroidery to sell it at a high price. If it is retailed or launched in any activities, there is no guarantee of return on investment.
Therefore, the sales of brocade cloth can be discussed a little later. The next difficult problem is, how to sell six thousand pieces of silk cloth?
Dingluo is different from satin brocade. It is not "cloth" but "spun silk". It is light in texture, airy and translucent. It is used for framing pictures and paintings in wealthy families, or for summer wear.
Here, it is spring in the south of the Yangtze River, and it is warm and cold at first. It is not the peak season for silk weaving, not to mention that it is expensive and difficult to sell.
"Song Che."
Shen Wenjun went upstairs, his charming face full of sadness.
Song Che raised his eyebrows, "What?"
"You give away so many things and do so many activities. Are the discounts too great? What should I do if I really lose money?
And those coupons you sent out, what if someone uses them fraudulently?
And, and, the silks and satins sold in the shops are so cheap, there is a big chance that the owners of other cloth shops and silk shops join forces to sue us for disrupting the market price, but we will be sued! "
The more Shen Wenjun talked, the more worried he became.
Song Che smiled so calmly: "Ma'am, don't be in a hurry, just listen to my analysis——
First raise the price, then lower it. Even if all kinds of activities are carried out, the profit will not be much lower, and small profits will be made but quick turnover. As long as the quantity is large enough and the quantitative change leads to a qualitative change, we will never lose money;
Madam, do you still remember the alum I asked someone to boil a few days ago?
Use alum to dip it in water and stamp it with the company's seal. Although it looks like white paper under the sun, once it is heated to high temperature, the imprint will appear. This is called an 'anti-counterfeiting mark';
As for disturbing the market price, it is completely nonsense. The price of our silk is much higher than the market price, and all activities are subsidized by our own store;
I just have a lot of money and I like to use my own money to provide benefits to my customers. If anyone dares to gossip, sue him for slander first! "
After hearing what you said, Shen Wenjun's sad face disappeared and he suddenly became enlightened.
"By the way, regarding Lingluo, apart from being used for mounting paintings and making summer clothes, are there other wide-ranging uses?" Song Che suddenly asked.
Shen Wenjun thought for a while and said: "Lingluo is light and soft, so it is perfect for personal clothing. Some customers who buy silken silk will make it into underwear, especially women from wealthy families, who will also embroider and tattoo their underwear. Embroider pomegranates to seek a child, embroider peonies to seek wealth, and embroider auspicious animals to ward off evil..."
When he heard the word "underwear", Song Che's eyes suddenly lit up——
As the saying goes, women are born because of their sensibility and are beautiful because of their sensuality. If modern underwear styles can be introduced and combined with the meticulous design of fine silk, it can become a hot trend even in modern times, let alone being sold in ancient times.
"Ma'am, you're taking care of business. I'm going back to the study. Don't disturb me if you have nothing to do. If you have anything to do, knock on the door first."
Song Che finished his sentence and hurried up to the third floor.
Even if you have never eaten pork, have you never seen a pig running?
Victoria's Secret, Song Che will carefully observe every issue.
For men, underwear is nothing more than a pair of underpants, so the sales of underwear are mainly to women.
Women's underwear, if too much, seems too conservative, if too little, it seems too frivolous. It can be appropriately interesting, and more importantly, it is comfortable.
If you want to design a comfortable private room, real-person experience and practical study are essential, and the most direct way is to find some underwear models.
But where to find models?
In ancient times, women regarded chastity as their fate, and would be so embarrassed that they would die of embarrassment if their love affair was leaked. Private underwear was very revealing.
Why not let Shen Wenjun sacrifice his appearance?
As soon as this idea came to his mind, Song Che instinctively shook his head and rejected it. If the couple's life was harmonious, he could still consider it, but since they got married, she has not even let her hair touch, let alone let her take off her clothes.
After thinking about it over and over again, an idea flashed in Song Che's mind: "How could I forget the man's paradise?"
A famous prostitute from the south of the Yangtze River, her beauty is in a brothel.
The top courtesan in the brothel must have a good figure and good looks. As long as she has enough money and can try on clothes, it won't be a big problem.
As the saying goes, "I can walk among thousands of flowers without a single leaf touching my body." As long as my heart is as solid as a rock, what's the harm in visiting a brothel?
Song Che held his chin and looked at the beams of the room, thinking, "Hehehe..." A pair of peach blossom eyes were more or less rippling.
…
Song Che spent most of the day and a lot of drafts, and finally sketched out a brief design of underwear.
He held up the picture and was very satisfied: "How can a few rags in the way make it difficult for me to get to you?"
"Da da da--"
"Uncle, the store is about to close. The lady asked you to speak at the counter." A greeting came from outside the door.
Song Che looked back outside the window and realized that the sun had already set halfway down. He stood up and stretched, said "come on", put the design drawing in his chest and walked downstairs.
The low-price area, which was originally full of goods, is now empty. Even the embroidery in the bargain area has been sold out.
Shen Wenjun was holding a thick account book with a slight blush on his face.
Song Che walked slowly down the stairs with his hands behind his back and said loudly: "Use the statistical method I taught you before to report."
Shen Wenjun took a deep breath and opened the account book heavily. Every sentence was sonorous and powerful: "About 1,300 groups of customers entered the store today, and about 1,200 groups paid for purchases. The transaction rate is as high as 90%!
Each person purchased at least two pieces, and about 4,000 pieces of silk and satin were sold. There were also 73 groups of customers who purchased additional embroidery products from the bargaining area;
Excluding the various gifts given during the event, Yunshuifang's total income today is...is...is...five thousand taels! Five thousand taels of real gold and silver! "
"Five thousand taels!" The stewards were all shocked.
"Did I hear you right? Five thousand taels! It's almost half a month's worth of water on weekdays, and it's only one day!" Li Tian counted with his fingers: "Five thousand taels a day, fifty thousand taels ten days, one day A hundred days is—”
"Hey, Manager Li doesn't dare to calculate like this. Even if you can sell so much in one day, you can't dye so much," Song Che waved his hand and said, "Ordinary people can buy one piece of cloth to make two or three pieces of clothes. I won’t buy any more cloth for half a year, and sales will definitely be saturated in the future;
Because of this, I issued a discount coupon. If customers want to buy cloth in the future, they will definitely come to consume this discount. The discount coupon is valid for one year, so our business will be stable for at least one year. "
Having said this, he asked the manager Xiang Zhong: "There must be some problems when the store opens today. You may wish to speak freely. We can prescribe the right medicine to solve it."
Shen Wenjun first said: "As for the event, the cars, houses, ready-made clothes, and eggs delivered today add up to a thousand taels. If this happens every day, I'm worried that I won't be able to make ends meet."
Song Che smiled and said: "Activities pay attention to 'timing, location, and harmony.' If you do it every day, you will definitely lose your appeal——
Full discounts and group purchases can be kept intact. As for the lottery, they can be set on certain special days, such as the Qingming Festival next month, the Zhongyuan Festival in July, and the Mid-Autumn Festival in August. Especially in the second half of the year, after everyone has a good harvest, If you have a lot of money left in your hands, your purchasing power will inevitably increase. "
Qin Ruo said again: "With such a huge shipment, we really don't have enough manpower. The dyeing workshop is not bad. There are only about twenty weaver girls in the weaving workshop. Each one produces two pieces of cloth per day, which is only forty pieces per day. Furthermore, there are only four people in the embroidery workshop, including the ladies. Among the seventy-three groups of customers who bought embroidery today, eight of them customized the embroidery. Fortunately, it is just a small pattern, and I can deal with it alone. But If the number of customizations increases and the patterns are complicated, we will definitely be too busy in the past few days."
Song Che said: "There are so many refugees outside the city, are you still worried about the lack of manpower?"
Shen Wenjun shook his head slightly: "You don't understand nvhong. How would you know that dyeing and weaving can be mastered as soon as they are taught. However, the embroidery process is complicated and the stitching methods are changeable. It cannot be mastered in a short time."
Qin Ruo sighed softly: "Actually, as long as the girl is smart and handy, it is not impossible to spend some time cultivating her, but I am afraid that after some people learn the skills, they will just leave like the previous batch of embroiderers. Alas... In front of Qinzi, how can there be any old feelings?"
Song Che pursed his lips, thought for a moment, and said: "As for recruiting new employees, you can do it with confidence and boldness, I have my own way to restrain new employees;
Furthermore, if the shipment is really insufficient, don’t be too anxious. There are many small workshops in Suzhou. We can keep the profits low and outsource the processing to them;
Remember, for retail business, as long as there is a stable customer flow and customers are willing to pay, other things don’t matter. "
