Liangchen followed Hongyu around, sometimes going into the store to look at the goods, asking about prices, and sometimes asking her some of her doubts.
It took nearly two hours to reach the end of the avenue. The sky also darkened, and the two began to walk back.
"Brother Ye, how do you feel?" Yan Zhuying asked when she saw Liangchen and his wife coming back and asked the waiter to make tea.
"It feels good. You guys have a lot to do here." Liangchen said with a smile.
"Oh? I just walked around briefly, and you're talking like this? I wonder what Brother Ye said is so promising?" Yan Zhuying asked curiously.
“Although this place is remote, not only is the road far away, but there are also various risks involved in transporting goods, but such high risks must also be accompanied by high profits.
I looked at the goods in the shops here, and they are generally 20 to 30% higher than those in Magic Dragon City. So Miss Yan also made a lot of money from this trip. "
Liangchen combined what he saw and heard just now.
“And there are the Twilight Highlands Hundred Thousand Mountains to the northwest, the Redridge Mountains to the east, and the Bitter Hidden Forest to the south, with monsters running rampant on all sides.
There are all kinds of rare materials and spiritual grasses and spiritual fruits. After the monks hunt, they often return here to sell them nearby, so there is a lot of profit in collecting and selling the materials here and then selling them elsewhere. "Liangchen continued.
"Brother Ye really has a unique vision. I always thought that the business of Ye's shop was booming just because there were so many people in Magic Dragon City and the demand was high.
In addition, Brother Ye, your family is somewhat unique in refining low-level magic weapons. It turns out that Brother Ye is also a master and knows how to do business! "
After hearing what Liangchen said, Yan Zhuying couldn't help but look at him with admiration.
Because when Yan Zhuying came here, it took several months of careful research before he decided on his store opening strategy, and the two most important points were exactly what Liangchen mentioned.
"Haha, Miss Yan was joking, I just said it was okay. If you really want to do a good job in business here, it is not easy." Liangchen quickly waved his hand.
"If this is the case, please ask Brother Ye for more advice." Hongyu said to Liangchen with a smile.
"You shouldn't take advice as an advice, but it's okay to discuss it together. How can I, a half-started guy, be compared to you who have learned how to do business since childhood." Liangchen said with a smile.
"Brother Ye, please don't be humble. The success of my store is inseparable from Brother Ye's support.
If you hadn't provided me with so many high-quality swords, my popularity wouldn't have accumulated so quickly. Yan Zhuying said with gratitude.
"It's a small effort, but it's not worth mentioning. Besides, we are helping each other, so don't say such outspoken words." Liangchen said.
"Brother Ye, look around. Is there anything wrong with my shop?" Yan Zhuying stood up and said.
Liangchen got up and looked around. The Yan family's store was much larger than the Ye family's, about three in size. There were also a dazzling array of items on display, some with prices marked on them and some without.
Liangchen stood up and turned around and said:
“I just took a look, and the prices of many goods are only slightly lower than other stores, but I feel like this is not enough.
You should put a few cheap goods at the entrance, even if they don't make money.
For example, if you price this bottle of healing elixir at 900 gold, although it is 100 gold lower than others, you will not have any impact on customers!
If you choose a few commonly used elixirs, mark them with six hundred gold at the cost price or a price slightly higher than the cost price, the effect will be obvious!
As soon as customers enter the store, they see that such commonly used items are so cheap, which creates a feeling in their minds that the store is very real and the prices are very favorable.
Even if the price of other goods is slightly higher when I look at it next, I won't be too disgusted because of my preconceived mentality. "
"If the price is around 500, never mark it at 500, but mark it at 490 or 480."
“I once combined my own habits and observations of some customers and discovered a pattern: customers will only stay in the store for one to two cups of tea at most.
Therefore, when entering a store, customers will first consider whether the store has what they want. Therefore, the basic requirements of a complete range of products should be met to retain customers.
In addition, we must also master the principle of easy viewing, because even if there are products that customers want in the store, business opportunities may be lost due to difficulty in finding them.
Although there are waiters to help, you still have to consider the many customers who are just going to look around, and they are also potential customers. "
"Your shop is not like my sword shop. The sword shop has a relatively single variety and is easy to see. Your shop has a dazzling array of items and a complete range of items, so it needs to be displayed in categories, with elixirs, materials, weapons, armor, etc. sorted by type.
Let customers who enter the store see where what they need is at a glance, and then go in and choose. "
"The counter should be filled with goods to show that the supply of goods is sufficient. If there are fewer goods, on the one hand it is a waste of counter space, and on the other hand it is equivalent to directly expressing to the guests that one's goods storage capacity is very large. weak."
"The prices of common things must be as cheap as possible. The prices of high-quality, rare weapons and materials can be as high as possible. This is because people who buy such items either urgently need them or are not short of money."
"...."
Liangchen chatted around the store and talked about some of his experiences in opening a store.
Yan Zhuying and Hongyu's eyes lit up and they nodded frequently.
...
The second day.
Liangchen, accompanied by Yan Zhuying and Hongyu, visited Fengsha Village again.
He found that the prices of several kinds of animal blood and ores unique to this place were much cheaper than those in Magic Dragon City, so he purchased a batch of materials for refining swords.
"Shop Manager Yan, I'm going to leave today." Liangchen said after buying a lot of materials and returning home with a full load.
"You're leaving so soon? If you stay here for a few more days, I'm going to take you around." Yan Zhuying said reluctantly.
"I can't help it. After all, there are some things to deal with in the store over there, so I can't leave for too long." Liangchen explained.
"If that's the case, I won't keep you. Come and see more when you have the opportunity." Yan Zhuying said with a smile.
"Okay, I've been here once and I know the way. If you want to come in the future, just come and have a look." Liangchen agreed.
The master and servant of the Yan family sent Liangchen to the tower of the village gate and rented a griffon.
"Goodbye!" Liangchen rode the griffin and said goodbye.
The griffin flapped its wings, rushed up into the night, and embarked on its return journey.
