The term "hero's twilight" was applied to Lei Jun for the first time.
After leaving Jiuzhou Technology, Mr. Lei, the founder of the Rice Group, took a plane directly to his company's headquarters and contacted the company's senior management. No matter who he was, no matter what his identity, no matter what the time difference, even if he could not arrive abroad, he must Attend online meetings.
It’s three o’clock in the morning on April 2nd.
With the help of the makeup artist and Tao Yao, Lei Jun, who had stayed up all night for three days, returned to his kingdom.
The offline conference room was packed with guests, and none of the senior management of Rice looked relaxed.
They watched with solemn eyes as their boss entered the conference room with vigorous steps.
Some of the domestic and foreign senior executives at the online meeting had different expressions.
Some of them are unable to reach the rice headquarters due to objective conditions, while others do not want to "travel and travel" for psychological reasons.
In recent years, the technological competition seems fierce, and many markets in the developing and underdeveloped Guojia regions have been gradually developed. However, Blue Star's global mobile phone sales have continued to decline.
The mobile phone industry has entered the stock market, and the revenue of rice's mobile phone business has already fallen off a cliff. Last year's net profit fell 58.9% year-on-year. Important businesses such as smartphone business, smart electrical consumer products, and Internet services have all declined to varying degrees.
In addition, the "Great Emperor" kicked out Mr. Lu, who was just appointed two years ago, and returned to the throne, which also made some management feel resentful.
After finishing the scene, Lei Jun said bluntly: "Now Jiuzhou Technology, Suiren Company, Xia Wei, Xia Xing and other companies have their own dominant positions and fields in the field of smart home. Relying on their technical products, the products of their subsidiaries Widely praised in the market.
There are also those old home appliance companies in the past, such as Midi, Haibi, Gerry and other companies, which also relied on Jiuzhou Technology’s customized smart home systems to gain a firm foothold in the new round of impact. They have even developed It can be compatible with a variety of ecological smart home products from our company, Xiawei, Xiaxing, OPO, etc.
The smart home products of our Rice Group have now become low-end products that can only compete at low prices in the Pinxixi market! Even selling a lot of inventory at a loss cannot make up for the loss!
Although the car-making team I led in the past few years has made some achievements in projects such as vehicle engine systems and new energy vehicle engineering design, it has new challenges compared to Xia Wei's, BYD's dynasty and certain car-making forces. As far as energy vehicles are concerned, the difference is still too big.
Moreover, the core operating system of our car-machine system is not perfect enough. If it is launched in a hurry, there will definitely be lags, which will inevitably make this new business fall into a quagmire before it breaks out.
Therefore, the core task of convening everyone in today’s meeting is to find out the future positioning and main track for our rice group through everyone’s consultation and communication. If the direction and path chosen are wrong, all subsequent efforts will be It will only go in the opposite direction. "
Facing the spotlight, Lei Jun slowly stated the conditions given by Gu Qing one by one.
Gao Xiang, one of the partners of DaMi's president, immediately received a lot of attention because he himself was once an executive of Qualcomm, a chip design company. It was precisely because of his status that DaMi had been on the path of Qualcomm's Fire Dragon in the past few years. Farther. ….
Of course, in addition to Gao Xiang, some senior foreign managers also have wandering eyes.
Without exception, they are the eyes of foreign capital arranged to get into the rice group.
And Mr. Lei actually said all this without hesitation, and said it clearly, what does it mean?
"There is not much time left for us as a rice group. This year is 1024 in the Xiayin celestial calendar, and next year will be 1025, which is the decisive year for Daxia Intelligent Manufacturing. Now many of Daxia's achievements in the fields of materials and science and technology have almost completed this goal. No matter how strong the vitality of our rice is, if it remains unchanged, we will definitely be faced with a choice next year, either massive layoffs to reduce expenditures, or the explosion of technological products to fight for a glimmer of hope!
It is impossible for Western Semiconductor's top chips to be supplied to our rice now. If we don't completely stand in the Kyushu system, we can only wait for death! "
Lei Jun
When he said this, even though the foundation was very thick, people could still see that something was wrong with his face.
Gao Xiang, one of the partners of Rice's president, was still thinking about the focus of today's emergency meeting, but after hearing Lei Jun's words, his eyes were no longer firm.
Listen to what Mr. Lei means, is he planning to separate Daimi and Qualcomm?
Taking a closer look at the back-and-forth between Dami and Dimensity chips over the years, I lost my own Qualcomm chip and replaced it with Dimensity chips. It is indeed an implementable option to get Jiuzhou Technology's Chenxing chip in a short time.
In addition to former Qualcomm executives, many executives of overseas suppliers of rice phones and rice smart home products also have different expressions.
Once rice fully embraces the Kyushu system, suppliers like them who once "wear high-end hats" for rice will inevitably be kicked out.
The conference room was quiet for just a moment, and then it completely turned into a crowded vegetable market.
The core component suppliers of rice phones include Qualcomm, Korean Star, Micron, and Hynix, while the camera modules are OFILM, Sunny, and Qiu Titanium Technology. Camera chips are provided by Sony and Korean Star.
In addition, there are many foreign suppliers of other parts, such as Hansung Electric, Neon Display Company JDI, Sharp, Yinghua, Synopsis International, and LG Chem.
These suppliers also have considerable influence within Rice.
However, Daxia’s domestic suppliers have not failed to contribute in recent years.
For example, OFILM Technology, the main supplier of rice camera modules.
As the leading domestic camera module company in Daxia, it has participated in the camera modules of many rice models, especially the red rice series. According to statistics, since five years ago, OFILM Technology has contracted more than 40% of rice cameras. of order volume.
There is also a leading force in the field of ceramics - Chaozhou Sanhuan Group. After receiving technical support from Jiuzhou Technology, while working as a supplier of the Jiuzhou system and supplying ceramic products to Jiuzhou partner companies, it has not given up its old technology. and old customers.
Chaozhou Sanhuan is now the largest supplier of rice ceramic back covers. Its annual revenue from rice ceramic mobile phone back covers is hundreds of millions of yuan.
In addition to companies that are unfamiliar to users, the star company Beijing North is also the second largest supplier of rice phone panels. After years of hard work, it now accounts for more than 31%.
No matter how much some mobile phone companies once advocated how good the products from foreign suppliers were, these big Xia companies have never backed down. .
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