In the past few days, the management of Goryeo companies such as Haier, Kyushu, and Suiren are still busy preparing to deal with the counterattack of local forces led by Korean stars and LG.
But they found that the local competitive small and medium-sized enterprises in Goryeo have all taken action, but chaebols such as Korean Star and LG have not made much action. At most, they only offer some small discounts.
Commercial war also conforms to the law that a slight mistake can make a huge difference.
When the news of Haier's Korea-wide sale spread throughout Korea, and leading companies like Korean Star were just trying to sell goods in a small way, consumers would not say anything about supporting the locals.
Oh, you still have to shout out on social media platforms.
"This is Haier's trap! Haier is competing maliciously! We will not buy Haier's junk products!"
"Daxia products = cheap garbage."
"After using Haier Electric, the washing machine broke down twice a month. It's not as good as LG."
"A 30% discount should actually be their real selling price. But even so, I won't buy it because it's rubbish."
It's just that these people are clamoring loudly on the Internet, but the offline stores are full of people and the online orders are full.
Goryeo's land area is only one-sixteenth of the size of Daxia Anxi Province. It is small but has a very dense population.
So news of the big promotion spread quickly, and more and more people came.
Haier, as the company with the most vigorous promotions and the most stores, has already exceeded five digits in single-day sales.
Su Cheng is the store manager of a Haier directly-operated store in Seoul, Korea. Recently, let alone chatting online, even if he wants to sit down and rest for a while, it is a luxury.
At six o'clock every morning, people line up outside the directly-operated store.
Grandpas, aunts, and young people are like zombies in a doomsday movie. Even though the morning in April is still a bit cold, these people are not afraid of the cold at all. They will not even hit someone if they want to jump in line.
Of course, although the uncles and aunts don’t use their hands, they still move their mouths.
More than once, Su Cheng heard these people using gibbering language, criticizing others for their faults, complaining about their grandchildren, and then complaining about their children.
But as soon as the door of the store opens, all the chatter about the filial piety of the parents will disappear, and all that will remain is...
"Oh, Nishipachi! Majika! You stepped on my foot!"
"Ah Xi, today is actually 30% off, so swipe your card now!"
"This kimchi refrigerator is actually back in stock? I want to buy one!"
Among the noisy voices, there were also people calling to "tip the news."
Either telling my girlfriends which products have been restocked, communicating with the family’s mainstay to select products, or calling the young man at home to move things.
Su Cheng's Korean proficiency can only cope with the slower speaking speed in formal occasions. In such a hodgepodge environment that is noisier than Daxia Plaza, he is basically in a short-circuit state.
Fortunately, local employees and international students were able to help, and Su Cheng was able to only do the work of moving and replenishing goods. However, these tasks often lasted only a few hours, and then he had to rush the warehouse to deliver goods, using his fluent F. /H The Sichuan and Sichuan eldest sister who doesn’t distinguish between Mandarin and Warehouse is crazy about laning.
Other low-level employees don’t know, but as a manager directly sent from the headquarters, does he know that in order to prepare for the April promotion, several city warehouses in Korea and Daxia Jeju Island warehouses have stocked up a huge amount of home appliances. and gifts, only if you hurry up, the number of delivery trains will be more.
According to the Korea Daily:
On April 1st, it was rumored that there was a "rain of discount red envelopes" all over Korea. A large number of Korean people went to the direct-operated stores and product counters of Haier, Suiren and other companies to snap up home appliances and hoped that national enterprises could start the same discounts as soon as possible. Discount strategy.
The report pointed out that people in Korea are buying large quantities of Daxia home appliances, whose sales were once sluggish. From the 1st to the 5th of this month, the number of products sold by 12 Haier stores in urban Korea increased 3.5 times compared with the same period last year. Haier related The person in charge said: "Although most customers go directly to the store to buy home appliances, more and more people are ordering home appliances online recently. We don't have much inventory. We hope users can buy wisely."
A Korean housewife said: "The products of brands such as Korean Star and LG are of very good quality. We buy Hier products mainly to save money."
During the reporter's interview, a Korean housewife took a bunch of rice oil as gifts and a medium-sized watermelon and put them in her shopping cart. She said to the camera with a smile on her face: "As long as your consumption reaches a certain amount, you can receive a set of household necessities. In addition to rice, oil, fruits and paper towels, and they are all products produced in Daxia, although my family members are more I like Thai fragrant rice, but Dacha rice is also delicious.”
When the report came out, people were shocked again.
"Watermelon?! Is that a watermelon!? There is actually a store that delivers watermelon? Which store is it? How much do you need to spend?"
"Axi! That store actually has rice? The store here only has paper towels and oil!"
"Oh, we are giving away Daxia eggs and stomach and digestive tablets here."
"It looks like it's in the central area of Seoul. No wonder he gave such a luxurious gift. I'll take the car to have a look tomorrow."
Originally, in this report, experts called on people to shop rationally, and in order to make people rational, they also "popularized" a lot of knowledge, such as: off-season fruits are bad for the body, and the quality of some products in Daxia varies. Haier Electrical Appliances has a small volume of goods and its repair rate remains high.
But this "knowledge" cannot offset people's shopping enthusiasm at all.
As a newly developed country, the hourly wages of people with regular jobs in Korea barely keep up with the standards of developed countries. Correspondingly, the prices of many domestic commodities in Korea also meet or even exceed the standards of developed countries.
As a small country, there is not enough land for cultivation, so many fruits are imported, resulting in extremely high prices.
The watermelon is even more explosive.
April is not the season for producing watermelons. Nowadays, mature watermelons are all produced in greenhouses, and the export price is very high. After entering the Korean market, they are even more expensive. Ordinary salarymen cannot eat them whenever they want. Only one or half of a watermelon will be purchased during major festivals or when entertaining important guests.
Yawenba
Although the ordinary people in the report disparaged Daxia products in various ways overtly and covertly, they are all foxes with thousands of years of history. Why are they playing in a fairy tale?
Anyone with a discerning eye can see that Daxia's brand owners are really going crazy with promotions this time. Not only are they offering huge discounts, but they are also giving away many gifts.
The day after the report was released, Su Cheng was surprised to find that the number of people queuing outside the store was twice as many as the previous few days.
He dialed the number of the person in charge of the warehouse very skillfully. After hearing the familiar busy prompt, he picked up the Jiebi app to send a private message.
"Sister Li, please beg me. You really need to send us another batch of goods, okay? It's best to send a special delivery truck, otherwise my brother's store may be demolished by them. It’s really fatal…”
Chapter 516: So fragrant
