Lao Huang knows that the mining boom will eventually pass, and Nvidia will eventually return to the player base, but the mine bosses have given too much...
It was not that he had never thought about returning from the lost path, but then he thought that AMD and Intel were still half a step behind Nvidia, and as soon as the 40 series came out, gamers would be generous in order to avoid buying mining cards, so he chose to remain ignorant. The conscience continues to make another billion points of bad money.
It was originally planned that once the U.S. dollar returned and AMD caught up, the 40 series would be released by the end of the year.
But the Titan series processors developed by Jiuzhou Technology really made all technical staff, including him, feel a threat that could not be solved in a short time.
The running score of Titan P is only slightly better than that of RTX3070, but it can stabilize the poorly optimized "Elden Ring" to 60 frames. This kind of hardware optimization ability of the game engine really makes everyone feel like a formidable enemy. .
It also caused panic within the company.
Huang glanced at the report at hand. If there was no surprise about the Titan processor, the news that NVIDIA's market value was higher than that of AMD and Intel would definitely fill the conference room with laughter.
But it's a pity...
Looking at their boss's lowered eyes, several executives even felt panicked.
They don't understand technology, but they understand how powerful a processor that can kill all the game masterpieces on the market for only two thousand euros is.
And I heard that the reason why Suiren Company set such a high price was because it was the first time to produce a processor and the investment cost was too high. When the follow-up product design and production lines are stabilized, the price will definitely drop crazily in line with the laws of industrial production.
Amid many suspicions, Huang Renxun suddenly said: "Actually, on March 2nd, Daxia time, our laboratory in Daxia had already obtained the Titan C/P processor, and stepped up the disassembly and testing. Afterwards, our laboratory here also got the Titan C/P processor that was just released in North American stores.
As mentioned in the comparison, the processors of the Daxia version and the European version have the same design template, which is to place the graphics chip and the CPU chip on the same motherboard, and delete the graphics processor that ordinary CPUs should have. Reduce power consumption and cost.
Its manufacturing process is Xiaxin Technology's 5-nanometer process, which is roughly the same as the 5-nanometer process we studied when we cooperated with TSMC. It is precisely because of such a cutting-edge process chip that the performance of this processor is beyond expectations. It surprised all of us. After all, from a certain perspective, the Titan C processor is equipped with the highest specification process technology chip currently.
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Of course, the good news is that we have reached a cooperation with TSMC. The 40 series graphics cards will no longer use Korean technology. The high-end flagships will be manufactured by TSMC's 5nm process. The chip has passed the tape-out test. After urging, it should be available on the market. Delivered months later. "
These words made many executives breathe a sigh of relief.
Of course, some executives asked: "Why can't we urge TSMC to step up production now? If we wait one more day, we will lose another batch of users."
Lao Huang glanced at the technical executive hired from AMD and shook his head. "Now TSMC's 5nm process share has been taken away by Qualcomm, Pingguo and Dimensity. We can only wait two months."
Although it is hard to accept, the reality is true.
Everyone uses Korean Semiconductor as a backup. Everyone uses Korean Semiconductor at some time, but their eyes are always on TSMC. As long as we reach cooperation with TSMC, we will immediately eat up all the shares we can.
After all, the more you eat, the less your competitors will eat.
"However, after testing, the performance of the 40 series will be more than 30% better than the RTX 30 series produced using Korean 8nm process technology. This will allow our flagship card king to return to the top of the list. In addition to winning over corporate customers, it will also Those game users who can regain their losses.
We have mature R&D and marketing channels and a strong reputation. The stock price has fallen during this period, which is a good time for us to buy back our shares. "
Lao Huang's smile of having everything under control returned, and the atmosphere in the conference room instantly became lively.
Seeing everyone smiling, Huang Renxun adjusted the frames of his glasses.
He selectively withheld some information, such as the Titan processor integration precision is higher than the company's current technology, for example, the 40 series has better performance than the Titan processor at the expense of high OEM manufacturing costs, and it can be called an electric oven. The extremely large power consumption and the gas stove fan are both large and heavy.
But it’s okay, after all, the cost can still be controlled to a lower level than the Titan processor.
And he is waiting for Intel's reaction. After all, the Titan processor has turned the 12th generation Core into a younger brother. As long as Intel and Nvidia join forces again, plus official help, the Titan processor will be the next AMD at most and will not be a threat for a few years. to Nvidia.
However, Huang may have overestimated Intel's actual situation.
Intel has actually not had a good life in the past few years. First, the mobile product Atom was completely abandoned, and various vulnerabilities in various processor gates were exposed. Then, 14nm was launched for countless generations of Core, and the CEO did not know who to choose for a whole year.
Storage chips have been hammered to the floor, and Optane has just released a bunch of solid-state chips to hit the market. AVX-512 was released and then recycled.
I wanted to get a gaming graphics card, but at the critical moment I was jealous of the mining card market. As a result, the mining trend began to collapse, and I was ready to go back to making gaming graphics cards, but the graphics card market was faced with the competition between AMD, Nvidia, and Suiren.
And this is only the situation on the user side. Uncle Sam's new manager suddenly stated that he would ban the export of supercomputing and high-performance chips, which also affected Intel's enterprise market.
Of course, Intel also has its own efforts, such as the shortcomings of insufficient technical reserves for the graphics card project, so the management took back a hidden stake.
A senior R&D boss who switched jobs from Intel, which was at its peak back then, to AMD, and has worked on cutting-edge projects at AMD for many years. After receiving the order from his old company, he immediately kicked off the care of AMD's mother and returned to the embrace of the blue giant Intel.
Also, after squeezing toothpaste for so long, he has a "deep foundation" in CPU.
Although the production capacity is not enough, although the technology still has flaws, although the project is not mature.
But seeing the stock price falling continuously, even lower than AMD, Intel, the blue giant, stepped forward and immediately released a CPU plan from the Core 13th generation to the Core 17th generation.
The most powerful thing is that Intel announced that the 13th generation Core will be released this year!
You must know that the 12th generation Core CPU will only be released in the fourth quarter of 2021. These new users have not used the new CPU for a few days, and the 13th generation will be released immediately. And in order to compete with the Titan processor, Intel has increased the maximum core number from 16 in the 12th generation. increased to 24.
The moment the news was announced, countless 12th generation Intel Core users cried out.
"Intel! You stabbed all our twelfth generation users on your back! Draft!!!"
"FK! Intel!!!"
