Xia Wei was in a meeting and so was Da Mi, but the content and atmosphere of the two meetings were somewhat different.
Mr. Lei is sitting in the main seat, and the two columns on the left and right are the generals of the system software and rice hardware suppliers.
The discussion site also had different voices and opinions.
"Not only is Pingguo still a candy bar, it even has a price of 5,000, which is a threat to us."
"What kind of threat is this? Although our curling screen failed, the regular version of MIX 4 sold very well, and as long as users install the Gonggong system, the heat will be greatly alleviated."
(￢?￢)? Hong Feng, the person in charge of MIUI, suddenly changed his expression.
"MIUI is already top-notch among the world's Android mobile phone systems. If the hardware design wasn't too rough, rice phones would have long since removed their heat-generating features."
As soon as these words came out, many executives looked bad, and even Lei Jun looked startled.
Rice started out on the basis of cost-effectiveness, and has always been at the forefront of manufacturers when it comes to stacking hardware.
Hardware design issue?
No one takes the pot, and no one wants to take it.
However, Gao Xiang, the president and partner, was very dissatisfied. He was a former senior executive of Qualcomm and now has one of the top five voices in the rice executive team.
Then he said: "Product design does not happen overnight. Just like today's laptops, the more high-end chips and graphics cards they are equipped with, the more difficult it is to deal with power consumption and heat dissipation. The high-end performance of brands such as ASUS and Alienware depends on heat dissipation and machine performance." The trade-off is to increase the weight of the body, and our mobile phone hardware design cannot escape this shackles. I would like to ask Mr. Acer what his advice is?"
Although Hongfeng is engaged in system software, he has been in the mobile phone industry for so long, so he is no longer a layman. He bluntly said: "Pingguo, HiSilicon Kirin, and Jiuzhou Technology, the chips of these three companies have a trade-off in terms of heat dissipation and power consumption. , has set an example.”
Gao Xiang responded: "Hisilicon Kirin's CPU is indeed not weak, but the GPU performance is stronger than Snapdragon. And can the latest high-end chips from Pingguo and HiSilicon Kirin be supplied to other companies? And Jiuzhou Technology's Chenxing Can we get the chip?"
Having said that, that’s all.
Lei Jun looked at this mess, and his heart was even more eager for the great cause of building cars.
The two projects of new energy vehicles and smart cars are so good. The chips they need are not like the current hard power to spend money on high-end, and he knows very well that even if Daomi has designed high-end mobile phone chips that are comparable to Kirin and Pingguo, , and there is no OEM factory to manufacture rice at all.
Take a look at TSMC next door. Even if it cuts prices and gives all its production capacity to Pingguo, it won't give HiSilicon Kirin a posture, and you will know how difficult it is to make chips.
This is the second time that many senior executives have gathered together and discussed for a long time but achieved zero results.
And Pingguo is not actually so peaceful inside.
This year’s Pingguo XIII, although the Pro and above models support 120Hz high refresh rate screens, has caught up with the flagship phones of the Android camp. But the most intuitive appearance has made little progress. Not to mention the curling screen in the concept, even the folding screen has not been completed.
Cook convened a small meeting with some senior executives and took out documents summarizing pre-order data in each major region.
The executives in charge of marketing and publicity looked relaxed anyway, because they already had these data.
After several years of increasing volume without increasing prices, prices were also reduced, which gave them many favorable conditions.
After all, these special-shaped mobile phones with curling screens and folding screens are sold in the 10,000 yuan range. In terms of price, these special-shaped mobile phones are not on the same track.
The people in charge of Pingguo chip development also looked relaxed.
The Pingguo chip has always been the highlight of previous generations of iPhones, especially this year's 13 series, which is equipped with the latest A15 processor. It is produced using TSMC's N5P technology, which is the second-generation 5nm process technology. It has a new six-core central processor, and its performance is improved compared to the previous generation A14. At the same time, it can also reduce the overall power consumption.
In addition, the 5G baseband uses Qualcomm’s latest X60 5G baseband, and the network communication capability is more powerful than the previous generation.
As for several senior executives of Pingguo ios system, they are also in a state of being like dead pigs who are not afraid of boiling water.
To this day, the work of cracking the Gonggong system is still going on, but no one has expectations for this project. After the ios system department has added many high-end talents from India, although it is impossible to crack the system of Jiuzhou Technology , but it has imitated many functions.
Perhaps this is a blessing in disguise. Today's Pingguo system and ecology have made considerable progress compared to the state before the Gonggong system came out.
It can be said that two years have been completed for five years.
Everyone seemed to think it was a good idea, but Cook looked sullen.
After everyone browsed the document, a few minutes later, he said: "This year's pre-order data has increased by 20% compared with previous years, but this is not the point, because the publicity resources we have invested have increased by 100% compared with previous years. Fifty points!
In other words, I am very dissatisfied with this result, and the board of directors will not be satisfied after seeing it! "
After the words fell, some executives who were still smiling immediately pursed their lips and lowered their eyebrows.
But this is not over yet. Cook said like a machine gun: "Has the experimental product of the curling screen been made? When will Korean Star's folding screen be further mass-produced? Their semiconductor losses are like that, is it possible? Don't want money anymore?
Google wants to use technology to upgrade bundled software developers and isolate the Gonggong system, but now it seems that not only is it ineffective, but the software with reduced installation packages runs more smoothly on the Gonggong system than on the Android platform. Our IOS What is the department's response? "
Gulu.
Some people couldn't bear the pressure and swallowed, but they might have been too nervous, causing the sound coming out of their throats to be a little loud.
small book booth
Everyone is looking for fame. Who is the R&D director of the iOS department?
It is also difficult for this talented executive who graduated from a prestigious school and has many honors.
Facing Cook's eagle-like gaze, he took a deep breath and said: "After encryption and low-level compilation, the integration degree of the IOS system software and hardware is now higher than that of the Gonggong system under normal circumstances, and this has also increased The stability of the entire system means that the mobile phone will not freeze or become unresponsive like the Android system.
Although the interface of the Gonggong system is simple in design, its appearance and ease of use are no longer as beautiful as ours.
With a large amount of money invested, iOS currently has the most applications of any mobile operating system. There are thousands of apps in almost every category, and there are many high-quality applications, which is unmatched by other mobile operating systems. "
Cook listened to the report with sharp eyes, but anger suddenly rose in his heart.
The stability of iOS is better than Android and Hongmeng, but in his actual experience, it is still not as good as the Gonggong system.
As for the beautiful interface and many applications?
The Gonggong system is compatible with software from the three major platforms of Google, Pingguo, and Hongmeng. Who can have more software than it?
Does Pingguo have any advantages now?
Where are our cards? !
