Just like that, after waiting and waiting, it finally came.
The first one to hit the big time was Pingguo, whose launch event was on the last day of September.
Although before this press conference, Pingguo’s new autumn product Pingguo 12 this year has been wildly “spoiled” by various technology bloggers, and almost all product renderings have been released in advance, as if this press conference has begun. It doesn't matter if it's not turned on.
Many prophets even gave predictions early:
Pingguo 12, a new color, has one or two more functions than Pingguo 11, a larger screen, narrower bezels, and a higher price.
He even shouted out the party slogan early on that everyone should wait and see. After all, Wang Shouyi said: Twelve is not fragrant, thirteen is fragrant!
But the reality was beyond the expectations of these prophets. Because of the leadership of Xia Wei and Jiuzhou Technology, as well as Han Xing, an opponent who has been seeking breakthroughs, Pingguo directly squeezed out the toothpaste this time.
In addition to smaller mini bangs, a higher-positioned earpiece, and a variety of new design colors, the Pingguo 12 series also has internal product capabilities—chip capabilities that are close to those of a computer.
New A14 chip. Using 5nm chip technology. With a 6-core design, the performance is 40% higher than that of the A12 chip; the GPU adopts a 4-core design, with a performance that is over 30% higher than that of the A12 chip.
50% faster than the competition.
The screen brightness has been increased to 800 nits, and the refresh rate has been increased to 120Hz. This ensures a clear screen image and a smooth visual experience for watching videos and playing games, even under strong sunlight.
Of course, there is also optical anti-shake technology. Official propaganda claims that its video shooting capabilities are not inferior to some of the cameras of Xiawei Mate 30 and Jiaolong X1/E1.
And the very important battery life improvement.
A more powerful processor and richer functions often mean greater energy consumption.
But perhaps because of the electronic control technology learned from Kyushu Technology, Pingguo officially announced that the battery life of Pingguo 12 has been increased by 2.5 hours compared to the previous generation!
Finally, there is the pricing strategy that is simply impossible.
The performance has been improved, the battery life has been enhanced, but the price has been lowered uncharacteristically. Each model is generally 500 to 1,000 yuan lower than the previous generation Pingguo 11, and it still supports 24 interest-free periods.
As soon as the press conference came out, the whole network was shocked.
"Ku Ke smiled slightly, and I knew my wallet was not safe."
"Thirteen incense of the void, twelve incense of the real Nima!"
"How can we beat this? The battery life of Pingguo has been increased by several hours, and it also has a high-definition screen, optical image stabilization, and the price is reduced when the volume is increased. Xiawei's mobile phones suddenly no longer have the fig leaf of cost-effectiveness."
As soon as public opinion arose, Xia Wei was pushed to the forefront. Of course, Suiren and Jiuzhou Technology were spared. After all, Pingguo's screen this time was very good, but it was still not comparable to the curling screen.
Xia Wei is not a company that is afraid of trouble.
Xia Wei launched the highly anticipated Mate40 series on the evening of October 10th.
The Mate 40 series, which has been in the spotlight since it was born, is also the technology terminal that brings together the current ceiling of Xiawei's mobile phones.
As the leader of this tough battle, the press conference was still hosted by Yu Chengdong, CEO of Xiawei Consumer Business.
After briefly reviewing Xia Wei's achievements in the past ten years, he directly introduced the protagonist of tonight's conference-the Mate40 series.
Of course, the first session focused on the most powerful brain of the Mate 40 series, Xia Wei’s first 5-nanometer Kirin 9000 SoC chip.
Kirin 9000 certainly did not disappoint. It uses a combination of 8-core CPU, 24-core GPU and NPU, integrating up to 15.3 billion transistors. Yu Chengdong bluntly stated that this number is 14 more than that of the A14 processor. %, it is undoubtedly a giant SoC.
And it shows what it means to keep pace with the times: more advanced manufacturing processes bring better energy consumption control.
Yu Chengdong showed a comparison chart with chips from rival manufacturers. The performance of Kirin 9000 PU has been improved by 10%, 56%, and 230% respectively, and the power efficiency has been improved by 25%, 32%, and 150% respectively. .
Then there is the display panel. Maybe it is really a desperate move or maybe it is because the screen quality of Jiuzhou Technology is too high and it has raised the screen standard. The Mate40 is equipped with a 6.76-inch flexible OELD screen with a resolution of 2376×1080. It has a 240 touch sampling rate and a high refresh rate of 120Hz.
Just from the data, Pingguo's 120Hz screen, which can squeeze out toothpaste, can only be tied with it.
But in the next project, the camera field that Xia Wei has been deeply involved in for several years, Mate 40Pro has taught many manufacturers a lesson.
There are three cameras on the back of the Mate40 Pro body, the main camera is a 50-megapixel IMX700 RYYB sensor. One of the other two cameras is a 20-megapixel movie lens with excellent anti-wide-angle distortion algorithm. The other is a 12-megapixel periscope telephoto lens with 10x hybrid zoom capability, and finally there is also a laser focus module.
The dual front and rear movie cameras also allow Mate40 Pro to shoot 240FPS super slow motion.
Just when everyone thought that Xia Wei was outrageous in the camera project, Yu Chengdong took out Mate40 Pro+ again.
“In addition to updating and higher-end shell materials, this mobile phone will all use OLED screens provided by Jiuzhou Technology, and can support dual system standby of Gonggong system and Hongmeng system, and even uses a 10x zoom periscope The camera and a 3x zoom telephoto camera can achieve 20x hybrid zoom and 100x digital zoom.”
It makes people say "fuck".
Later, Yu Chengdong announced the sale price of the Mate 40 series.
Mate40 series starts from Xia Yuan 4999.
Mate40 Pro series starts from Xia Yuan 6,499.
Mate40 Pro+ starts from Xia Yuan 8,999.
The overseas pricing is about 10% higher than the Bank of China's pricing.
The final press conference ended with the song "My Dream" sung by singer Zhang Ying, with Yu Chengdong's three "thanks", and with the blurry picture of Mate X2 released at the end of the PPT.
The term "China is promising" immediately became a hot search topic.
The excitement of users is justified. After all, among high-end flagship smartphones, only Xia Wei ranks among the top three in the world. Of course, there is now another Jiaolong.
Boss Gu, who followed the live broadcast of the press conference, said: "How do I feel? My head is so green."
From a rational point of view, he admired Xia Wei's strategy.
With a direct dual-system setup, and a lot of the essence of mobile phone electronic control technology and mobile phone chip performance release technology learned from Jiuzhou Technology, it can be said that the final Mate40 Pro+ is indeed the pinnacle of high-end business flagship smartphones that Xia Wei can currently achieve. .
But admiration nonetheless, Xia Wei's operation also made Gu Qing realize more deeply that Xia Wei in this world is not a mentally retarded company.
A close partner? Is it a core component supplier?
Your technique is very useful, so I, Xia Wei, want to learn it and use it.
The same goes for Pingguo.
Condescending?
For the sake of more customers, for the sake of market share and stock price, while reducing prices while greatly improving performance and configuration, Kuco will also do this "price reduction" strategy.
It can be seen that Xia Wei and Pingguo's brand fans once again got into a fight.
But there was no quarrel for a few days, and the Korean star press conference came.
Although Korean Star’s share of Daxia’s mobile phone market has dropped to single digits, it is impossible for Korean Star Group to give up this huge piece of cake in Daxia, and it is also full of confidence in this flagship product, so the conference is three Language synchronized live broadcast.
