Rice is a listed company, so it needs to be at the forefront.
Innovative products and R&D investment are one of the most important indicators. However, as an assembly factory, the profit is too low, so the income from the investment in R&D cannot be equal or even barely keep up with the income from publicity and marketing. .
This has brought about a stubborn problem. As the industry strides forward, the cost of research and development technology is getting bigger and bigger like a snowball. While rice's patent reserves and actual hardware research and development are lagging behind, it has fallen behind step by step. Now it has become An "Internet innovative enterprise" that must rely on the trend to win the trust of the market.
Even in the interview, Mr. Lei said that Rice is not a communications company or a mobile phone company, but an Internet company.
Cheng Cheng's coping strategies are also expanded on this basis.
If you can’t make it with rice, and you can’t invest so much R&D resources, just buy it.
At least, as a company in Daxia, Jiuzhou Technology would be much easier to buy system licenses or hardware supplies than negotiating with Han Xing.
In this regard, the executives present were quite critical.
For example, Gao Xiang, one of the president's partners, felt a little uncomfortable.
As a former Qualcomm executive, he has always had a high voice after entering the top management of DaMi Group.
If Jiuzhou Technology or even Xia Wei also comes to have a foothold in Rice, then his status among Rice's senior executives may be...
So he said: "However, Jiuzhou Technology's technology has not yet experienced the market test, and there are also investigations from developed countries in Europe and the United States. If we rashly cooperate with it, then Xia Wei's lessons will still be there, and whether our rice is ready to deal with these events." ?”
Changxiang Chinese website
Gao Xiang spoke, and another female manager also said: "The hardware stack of Suiren's Jiaolong X1 has already exceeded 20,000 Xia Yuan. I don't think our diaosi users can pay for this screen."
When she finished speaking, some executives in the meeting frowned slightly and glanced at her.
Does anyone say this about their core users?
Of course, there are still people who support this female executive’s views: “Changes in brand positioning do not happen overnight. When we choose suppliers, suppliers also choose us. This is a two-way street.”
When the supplier issue was mentioned, all the executives present frowned again.
Rice has sent a relevant bill of materials to Korean Star Display, requiring Korean Star to provide them with flexible foldable OLED panels similar to Korean Star's foldable screen mobile phones.
In addition to Korean stars, DaMi also hopes to obtain the same flexible foldable panels from LG Display, which can help DaMi lower the purchase price of panels while shopping around.
As for Beijing North, a domestic display panel manufacturer?
Beijing North's flexible foldable panel production capacity cannot even be satisfied by Xia Wei's family, let alone accept orders for rice.
Originally, there was still hope for Korean Star Display's screen supply, but for some reason, Korean Star Display has changed its tone and is no longer willing to continue discussing cooperation.
The reasons given were too direct: the purchase price offered by the rice company was too low, the production capacity of Korean Star Display's flexible foldable panels was too low, and other business cooperation reasons meant that there was no need to discuss this cooperation.
Lei Jun suddenly felt tired when he looked at these normally high-spirited executives with their current demeanor.
The team is too big and the ingredients are too mixed, so it will be difficult to lead.
He played with the Jiaolong X1 in his hand and sighed: "We must come up with foldable screen phones as soon as possible. Now Xia Wei, Han Xing, and Suiren have finished products, and Viv and Opo also have related concept products.
Although the negotiations with Korean Star have stalled, they also gave a suggestion. Xia Xing Optoelectronics, which Korean Star Display has a stake in, also has folding screen project products. If we are unwilling to raise the price, we can choose to go to Xia Xing Optoelectronics to give it a try.
As for the screen of Jiuzhou Technology, I would like to trouble General Manager Liu of the display department to talk to Jiuzhou Technology and release the news to the outside world.
As for the system, our MIUI department has just undergone adjustments. It is the time when we need to exert our efforts, so we still work hard to improve our own system ecological environment.
The most important thing to us is the entire ecosystem. The system is the core. It is impossible to fake others.
The better the future of rice, the greater the benefits that everyone here will get. I know that everyone has their own channels, so let’s mobilize them again if they can use them. "
Mr. Lei made the final decision, and everyone in the conference room nodded in unison.
They are now also one of the helmsmen of Rice. In addition to considering the forces they represent, they must also consider their own private interests.
While Rice was having a meeting, so were other manufacturers.
Who would have thought that Xia Wei and Jiuzhou Technology would directly create Wang Zha.
The previous smart housekeeper was considered a high-end robot field. Although everyone was covetous, there was no technology-related interference.
But this time, we directly made a folding screen mobile phone!
Rice is anxious, Viv is anxious, and Apple is actually anxious too.
Although Apple's market share and sales growth have declined in recent years due to Xia Wei's sudden emergence, it is still a large capital with a market value of trillions.
Xia Wei and Han Xing make folding screens, doesn’t Ping Guo want to make them?
Cuco actually dreams about it. After all, Pingguo has always been the leader in the field of smartphones.
The 3.5-inch full-touch iPhone generation, the iPhone 5s with capacitive fingerprint recognition. The 3D structured light iPhone X is a breakthrough that Pingguo has brought to the smartphone industry.
How could Pingguo, who is so obsessed with innovation, not be greedy for the new foldable screen phone?
However, this is really difficult for a clever woman to make a meal without rice.
The big hot spots in recent years have been 5G and folding screens, but Pingguo's technology accumulation in these two fields is very weak, not even comparable to some second-tier manufacturers.
The bigger the ship, the harder it will be to turn around.
Pingguo's style and status require Pingguo to be steady. If something goes wrong on the new track and the ship sinks, it will definitely be a devastating blow to Pingguo's stock price.
Watts, the former founder of Pingguo, also expressed concerns about Pingguo in an interview.
“Pingguo is not a leader in foldable phones, which worries me because it’s a very attractive new technology.
However, it seems from the current situation that software vendors are not friendly to the adaptation of folding screens, and the screen panels are also immature. The folding screens of Xia Wei and Han Xing will produce obvious creases after being used more often. This is a great disadvantage for a complete screen, and it also causes great harm to consumers’ perception of use.
We at Pingguo have always strived to maintain innovation while thinking about the user experience.
As we all know, when we make changes, the era of innovation begins.
So, yes, I can reveal a little bit, our technical team has been developing something behind the scenes. "