not cheap?
Not only is it not cheap...
Xiawei's official repair price for Mate X screen components is 7,000 Xia Yuan, of which more than 5,000 Yuan is the cost of buying the screen.
A little conversion means that other domestic flagship models are only worth one screen of Mate X.
"There are reports that in the first half of 2019, global smartphone OLED panel shipments were approximately 220 million pieces, and it is expected that OLED mobile phone panel shipments for the whole year will be approximately 490 million pieces. If there are no accidents, the number one position in the market will still be firmly held by Korean stars. occupy.
With the market’s recognition of under-screen fingerprint technology and the pursuit of full-screen displays, Korean Star Display’s future earnings can already be expected. After all, Beijing North, our OLED screen manufacturer in Xiaguo, barely occupies the second place in the global smartphone OLED screen market. , but in fact, the shipments are only a few million to more than 10 million pieces.
Of course, in addition to mobile phone screen panels, large-screen LCD panel manufacturers such as TVs and monitors have also begun to lose ground due to the advantages of OLED products. Currently, only Korean Display can mass-produce large-screen OLED screens.
In fact, I don’t need to say more about the rest.
Although your company achieved the number one share in the world last year, it cannot give up its reliance on Korean screens for high-end models except for foldable screen mobile phones.
Korean Star Display has now bought out the upstream material and equipment monopoly industry. I know that your company's crisis awareness has always been there.
You have expanded the list of screen supply chain partners. Companies such as Xiaxing, Dami, and Opo have gradually added Beijing North Screen to their selection of mid-to-high-end models. Even Pingguo is now looking for ways to build its own supply chain system.
It's a pity that in the field of mobile phone display screens, Pingguo chose to be closely tied to Korean stars...
I believe that in previous discussions, your company should have learned that our screen production technology at Jiuzhou Technology is independently produced in China and is independently controllable from raw materials to finished screen panels.
Together they will benefit both, and apart they will suffer two harms.
Under the list, your company's brand cannot go beyond the restrictions, but our new combined brand can be fearless. Even if overseas forces block it again, it will take time to adjust.
And as there are more and more functional integration projects in smartphones, the importance of mobile phone screen panels will become increasingly important.
After Korean Star Display has sufficient sources of profit, will it continue to provide high-quality mobile phone screen panels to your company?
I think this may be a question, or it may be a definite answer. "
Although Gu Qing's words were not deafening, nor were they like Hong Zhong Dalu who described it as a cultivator, they were still thought-provoking.
There must be some discerning people among Xia Wei's senior executives who knew about this Achilles' heel, but there was nothing they could do.
Beijing North can produce medium-to-high quality screens, but the cost represented by production capacity and yield rate remains high, and it cannot meet Xiawei's needs in a short period of time.
Hanxing Display and Hanxing Mobile are really one family. How many years will they do this kind of thing of handing out knives to their opponents?
As the rotating chairman, Xu Qujun has read many reports recently.
In the large-scale project industry of mobile phones, the R&D investment in each component is getting higher and higher, and the technical barriers are getting thicker and thicker.
Currently, among the top three mobile phone brands in the world, only Xiawei does not have a fixed screen manufacturer. This is indeed a fatal shortcoming.
Exclusive cooperation or in-depth binding cooperation can ensure the stability of one's own supply chain, and also ensure that the latest research and development results of the screen manufacturer are not easily accessed by other competitors.
HTC was cut off by Samsung back then, causing the brand to languish now. It can be regarded as a "jewel in the front". Korean stars or Korean companies cannot trust it.
Mr. Ren, who was sitting in the first place, also looked very cautious at this moment.
He has always been very optimistic about the young man Gu Qing, but he was more optimistic about his technological research and development achievements rather than his business acumen.
But today, Gu Qing's words couldn't help but make him refresh his view on this young man again.
Genius may be something to be admired.
Gu Qing looked around and saw that everyone was thoughtful, so he simply continued: "We, Jiuzhou Technology, can actually manufacture various OLED panels independently and then supply them to all Daxia companies, but that will only destroy our domestic display industry and its hard-won development. Beijing North and other mid-to-high-end product companies have emerged.
Whether you believe it or not, this is my starting point, to bring out a high-end quality screen to cooperate with your company, a truly high-end domestic smartphone with no shortcomings, or a smart mobile terminal.
So I have finished expressing my views, please give Mr. Ren a clear answer. "
After the words fell, Gu Qing's eyes swept across the faces of everyone present, and then looked at Mr. Ren who was sitting at the head. ,
This decrepit old man is the one who has the final say.
Time passed by, and after some whispered discussions, Mr. Ren suddenly said: "For such a big business, you have to let us see the specific products, otherwise we won't be able to convince you just by relying on the videos shot by Cheng Dong. Everyone."
As soon as these words came out, the corners of Gu Qing's mouth curled up. He should have stabilized today.
"I almost forgot if Mr. Ren didn't remind me. Please inform the front desk to let my bodyguard in."
Xu Qujun nodded.
After a while, Shen Jun, carrying the password box, walked into the conference room at a fast pace.
Gu Qing stepped forward, thanked him for his hard work, and then took the password box.
The password box is opened only after entering the password and verifying the fingerprint.
The eyes of everyone present were attracted.
If it were an anime, this place would be shining with golden light.
There are several monitors stacked in this small suitcase.
Gu Qing took them out one by one.
From the smallest watch display to the display of an ordinary smartphone, to the curling screen that Cheng Dong saw before, and finally the flat screen at the bottom of the box,
Boss Gu put on the gloves in the password box, turned on the power of these displays, and then opened the landscape video that had been saved in advance, and waited until all the displays started working.
The Xiawei executives present, as long as their eyesight was normal, all saw a magical scene.
The watch display is folded, the display of an ordinary smartphone is folded, and the 8-inch, 2480x2200 pixel curling screen is rolled into a scroll just like in the video.
And when Gu Qing stretched out his hand towards the tablet.
All the executives present in Xia felt nervous.
No way, no way, this kid can't really...
Gu Qing faced everyone's disbelieving looks and slowly folded the tablet.
"This OLED screen is the latest product of the laboratory, 12.6 inches, resolution: 2560x1600. Well, although it cannot be successfully rolled like a curling screen, it can just be folded into a small tablet. I believe that after our laboratory breaks through the technical difficulties, it will be It can also be rolled up.”
Long live!
What is this kid talking about? ,
Do you treat your phone screen like a burrito rolled with green onions? ,
Do you still believe that when you break through the technical difficulties, the implication is that you have already set the direction for breakthrough?
Do people say it?
Even Mr. Ren, who had always been steady, felt mixed emotions in his heart at this time.
These screens are either folded or rolled into a scroll. After deformation, the landscape video on the screen continues to play.
In the undulating mountains, it is like the Great Wall of Longyou.
The jungle is lush and green, and the mysterious dragon frame is there.
…
Xu Qujun, who has done a lot of research on screens recently, asked: "Can I ask Mr. Gu, what is the refresh rate of these screens?"
"120Hz"
"What's the color gamut of this screen?"
This question is a bit professional. Color gamut is a method of encoding a color, and also refers to the total number of colors that a technical system can produce.
For wide color gamut, the international standard is that the standard color coverage can reach 92%, and NTSC is defined as wide color gamut.
"The current performance setting of these screens is the mainstream color gamut, 100% DCI-P3. However, this parameter can be adjusted."
As more people participated in asking questions, the atmosphere became more and more lively.
The display industry first started in the United States, and then moved to Neon Island. Later, Korea and Daxia Ryukyu Province took over the research and development. Now the most high-end research and development is in Korea, but the pursuers behind it have been replaced by Daxia. Mainland manufacturers.
Everyone present is a big boss in the mobile phone industry or communications industry. No matter how ignorant they are, they still have some understanding of OLED screens.
I haven’t heard of any company whose OLED screen can be folded or even rolled into a pie while maintaining a refresh rate of 120Hz?
I have never heard of it, but I have just seen it.
"It uses a static driving method and can drive at 100% load."
There is also Xia Wei, a technician who is supported by his family with a high salary. Next to Xu Qujun, he explained with similar praise: "This kind of driver is not limited by the number of scanning electrodes, and can selectively adjust each pixel independently, without duty cycle problems. , making it easier to achieve high brightness and high resolution.
And that's not all. Active driving can independently adjust and drive low-brightness red and blue pixels, which is more conducive to OLED colorization. OLED display devices have diode characteristics, so in principle they are driven by unidirectional DC. However, since the thickness of the organic light-emitting film is on the nanometer scale and the size of the light-emitting area is generally larger than 100 microns, the device has obvious capacitance characteristics. In order to increase the refresh frequency of the display device, the capacitance corresponding to the non-luminous pixels is quickly discharged. At present, many driving circuits adopt the driving mode of forward constant current and reverse constant voltage..."
As he talked, Xu Qujun didn't want to listen.
When a technical man is really obsessed with technology, his emotional intelligence is zero, or even negative.
These R&D personnel around us were originally here to find fault, but why did they suddenly become the licking dogs of Jiuzhou Technology?
He was a little sour, but he had to sigh.
In the midst of a round of bombardment of questions from a group of R&D personnel, Gu Qing, a young boy, behaved calmly and answered questions clearly and clearly, just like a kid from another family when he was a child.
And if the conference room is regarded as a fighting arena, Gu Qing's performance at this moment can be said to be the best in the game.
When Mr. Ren looked at Gu Qing who was talking eloquently, he felt both relieved and regretful.
When this young man first made his fortune, if Xia Wei was strong enough or could offer him a temptation he couldn't refuse, could he have lured this young man into Xia Wei's company?
"This young man really refreshes my view of him every time. I really have to look at him with admiration after three days apart." Yu Chengdong said with a wry smile.
Mr. Ren nodded in agreement, and then said softly: "Perhaps his proposal is indeed feasible."
...
In business, sometimes it doesn't matter who wins or loses. What matters most is whether you can achieve your goals or win benefits.
Obviously, although Xiawei Company is a technology company, it is also a company that needs to make profits. Naturally, people cannot give up on promising projects.
Especially under the pressure of today's list, more roads means more hope.
After Mr. Ren, Xu Qujun, Yu Chengdong and other Xiawei senior executives had hands-on experience with the screens brought over by Gu Qing, they naturally chose to follow the good example...
A new brand company, a purely domestically produced top flagship phone, a smartphone terminal that does not belong to the Android or Pingguo platforms.
Although the specific charter has not been implemented, the intention to cooperate has been reached.
FURY MAN LIMITED.
Jiuzhou Technology tentatively takes 51% of the equity, while Xia Wei takes 49%.
This company will only release one personal smart mobile terminal every year, just like making fire, shining the light of China in the international market.
I don’t know whether it was to be on the safe side or to avoid the danger temporarily, but Xia Wei did not choose to install his Hongmeng system on the company’s first mobile phone.
Of course, to Gu Qing, this actually doesn't matter.
The software engineering department and the design department have been working together for so long and have made a rough idea of the small functional sub-items of their own system. After returning, they can load these small functional sub-items into the system framework and run them hundreds of millions of times in the virtual machine. .
Xia Wei's company needs to hide its capabilities and bide its time, but Jiuzhou Technology does not need it anymore.
After walking out of the conference room, Gu Qing accepted Mr. Ren's invitation for a casual meal.
In fact, it is not only the Chinese who have the custom of talking about things at the dinner table, but other ethnic groups also have similar situations.
Gu Qing did not drink, and Mr. Ren did not drink either under the supervision of a doctor and an assistant.
The old man was originally in a pretty good mood, but as he ate, he started to frown.
“To make high-end products, taking this step forward will mean facing the unscrupulous efforts of those foreign capitals and companies. Are you really ready?
I resisted all opinions and only took 49% of the equity. In fact, you and I both know that if the development goes smoothly, this equity will be divided up again sooner or later.
But Xia Wei now has a big family and a big business, so it is impossible for him to abandon his business on the Android platform. "
Gu Qing smiled, he knew what Mr. Ren meant by his ridiculous words.
Xia Wei's contribution to the underlying compilation and code of the Android system can be said to be less than that of Android's own founding company, but it is definitely ahead of others.
It is precisely because of this that Xia Wei's Hongmeng system can be smoothly compatible with software written based on the Android system framework.
Therefore, as long as foreign countries do not completely strangle Xia Wei's development in the Android camp, it is absolutely impossible for Xia Wei to take the initiative to bring out the Hongmeng system and abandon the Android system that has been in operation for many years.
