Prices such as pre-sale price, first-time price, event price, and hot-selling price are the areas where financial knowledge really needs to be used.
The pre-sale price is generally low and reasonable. The initial price is generally a little higher than the pre-sale price, which is a relatively normal price. The event price is a matter of opinion.
If the sales are good enough, the event price and hot sale price are the prices at various markups. No matter how you use coupons, it will never be as low as the pre-sale price. Even if the quantity is insufficient and the demand is large, scalpers will The profiteers will even make a lot of money through speculation.
Of course, if the quality of the product is impressive and the sales volume is impressive, then the pre-sale price and initial price will become the IQ appraisal price, and the scalpers and profiteers will suffer a small loss on the goods they stocked up.
Some products were pre-sold for 3,000 yuan and sold well for 1,500 yuan. They were cut in half in half a year. It was so exciting, just like stock trading.
This is especially true in the home appliance market.
A certain brand of air conditioner, which sold for RMB 4,000 at the beginning of the year, sold for RMB 5,000 in the early part of the summer, and then quality problems emerged. Prices started to skyrocket in the middle of the summer, and then went on sale to RMB 2,000 in the winter.
And how much should you charge for smart home appliances produced in your own factory?
For example, a small intelligent sweeping robot was launched in 1998. Make a friend?
It's not impossible. Although it's close to the cost price, if we release an upgraded version for 1,500 yuan, we can still make money.
This pricing is too cost-effective and affects the brand?
Then come out with an exclusive version of 6,060 Xia Yuan. The outer shell of the machine is inlaid with diamonds. It sparkles under the light at night. It’s stylish enough.
"Get a first-series factory collector's edition with a faith recharge of 9,900? Wouldn't it be too mournful?"
Well, print the pattern of Guardian One, use some special materials, and give the buyer a badge and avatar frame for the [Boundary Monument] account?
This calculation is somewhat interesting. After all, only ten units of the 9,000-nine are produced. Hang them in the store and sell them if there are people buying them. If no one buys them, they don’t take up any space.
Just thinking like this, [Xuanwu] recorded his master's thoughts very seriously and responsibly.
The next day, Vice President Dong was sitting in his office, his eyes twitching when he saw Boss Gu’s arbitrary customization prices.
Titan star series of small sweeping robots: basic model costs NT$990, upgraded version costs NT$1,500, exclusive edition costs NT$6,660, limited to ten units, first series collection edition costs NT$9,999 Yuan.
The Titanium large-scale sweeping robot costs 2,500 Xia Yuan for the basic model, 5,000 Xia Yuan for the upgraded version, 9,999 Xia Yuan for the exclusive version, and 10,000 Xia Yuan for the limited collection edition of ten units.
Titanstar smart dishwashers are priced at NT$3,000 for desktop medium-sized models and NT$5,000 for large-sized models. They are built-in at the same price. The exclusive version is NT$13,000 and can wash 14 sets of tableware. The limited edition is ten units and the first serial collection edition is five units. The unit price is 20,000.
After a long time, when the wolfberry water in the thermos cup stopped steaming, Dong Qi said in a daze: "Boss Gu, are you playing house?"
"Ah? No, am I serious about pricing?" Gu Qing said in confusion.
Snapped!
"Ugh." Dong Qi took back his wrist that was hurt by the computer desk and took a deep breath.
"If you are not playing house, then what do you want to do by setting this price?
Either the price will fall to a low price that is close to the cost price, or the price will be as high as the sky!
If we sell at this price, won’t consumers blame us to death?
Our brand stinks!
Back then, Hainan was smashing refrigerators because of quality issues. Do we want to smash our signboards because of pricing? "
Dong Qi's voice became louder and louder. Fortunately, Gu Qing's office had enhanced soundproofing...
"Don't worry, I will abide by the bet and won't default on it."
"Is this a bet issue? It's a matter of price positioning of customer groups! We in Daxia don't have as many 'customers' as Dubai's tycoons. With your ridiculously high and low-to-blood positioning, will consumers pay for it? Of course I You can be sure that the sales volume of the 900 yuan and 2,500 yuan sweeper machines will be good.
After all, it really doesn’t make money. "
"Anla, do you think I didn't think about it? But have you ever thought about it, our brand is unknown, and if it is sold at the normal price in a short period of time, there may not be good sales without word-of-mouth fermentation.
Low-priced sweeping robots can win users, but the demand for small parts such as special garbage bags and rag brush heads will not end with just one order.
We sell products at low prices and are cost-effective, and we can also make money by selling parts and components,”
This statement appeased Vice President Dong and he told it to the factory managers the next day.
We will step up production and stocking up, especially the Titanium series of small intelligent sweeping robots. From August to mid-September, all production lines will mainly produce this product.
After clarifying the arrangements, the originally peaceful factory gradually became alive like a giant beast waking up.
The raw materials purchased from the order and the parts produced by the foundry are transported to the production workshop.
Industrialization and intelligent manufacturing industrialization allow products to be manufactured more efficiently.
In the midst of intensive production, advertisements for each product have also been placed on the official website and third-party e-commerce platforms.
The pre-sale price has also been announced, with all products being 10% lower than the original price.
That is to say, the cheapest Titanium small sweeping robot only costs 900 yuan. After the pre-sale period, the maximum discount available during the event period is 50 yuan, which is 940 yuan.
After including the free shipping fee, Boss Gu can pat his chest and say: "The cameras and electronic sensing components are all made by OEMs. You can check the prices. I, Gu, have not made any money!"
While he was busy developing subsequent home appliance products with his team, a piece of exciting news soon spread in the home appliance circle.
"There is a stupid rich second generation who bought a factory and sold sweeping robots at cost! He really didn't make a penny..."
"Mr. Lei: Can we all make friends?"
"Make a friend of Hammer, our factory is the supplier. Calculating the whole machine, labor costs, factory fixed expenses, etc. add up, we will even lose money."
"I found out that this company also went to Pudong to participate in the expo!"
"That means this company is not a leather goods company?"
"The bag return company upstairs? Have you used [Boundary Monument]? It's the product made by the company that produces [Boundary Monument]."
"Tsk, tsk, this boss made money from [boundary monuments], and then spent money to destroy the market?"
"Throw money and see how he smashes it. [Boundary Monument] is free, how much money can he make to smash it?"
Discussions among insiders were held in various small groups at the beginning.
But when the big brothers who used to drive saw this price list, the enthusiasm started to rise.
Because they were tourists who saw the technical capabilities of the products at the expo, when they saw the pre-sale prices of the two sweeping robots at 900 and more than 2,000, many people simply paid and got on board.
In less than three days, the pre-sale volume of 1,000 small sweeping robots was sold out, and the 500 large sweeping robots were also sold out.
