A product, from its inception to final sale.
Boss Gu has not gone through the specific process one by one, but fortunately [Xuanwu] has information to guide teaching.
Market analysis, industry segmentation, and preliminary positioning were all covered in one go, because Boss Gu had already made plans. No matter what other competitors in the industry were like, he would leave.
Of course, we should despise our opponents strategically, and we should pay attention to our opponents tactically. The reason why these were taken away is because [Xuanwu] is too capable, which has been investigated and summarized long ago.
So Boss Gu spent a long time studying the target users, product planning, and profit model, but still... gave up using his brain.
Where are the target users located?
After unlocking the two large groups of 1,000 people created earlier, you can see a very clear positioning.
"Speaking of which, it's not good to be locked up for a long time. Let's send a voting post and suggestions to the email channel."
The one above moved his mouth, and [Xuanwu] broke his leg in a hurry.
A few seconds later, the elders of the two groups received relevant announcements.
After a few minutes, the suggested email address started to +1+1+1+1…
However, these "enthusiastic customers" did not know that the person reviewing the letters was not an employee but an artificial intelligence with no emotion.
"Sir, there is an email that mentions one thing. You need to pay attention to advertising shooting. The preparation of these promotional content materials will be put on the agenda, and they will also be used for subsequent listings on platforms such as Taobei and Jindong."
[Xuanwu] collects and organizes information like a butler, making Boss Gu feel much more relaxed.
Of course, Dong Qi and Bloomberg will not have it easy.
The communication was communicated by Boss Gu through the [Boundary Monument] internal communication, and the result was shouted out in the office of the incubation park.
"Doing commercials? No money!"
Vice President Dong looked indifferent and continued: "A group of people from your factory went to Pudong and spent all the budget on eating, drinking and having fun. Now they still need to find finance to get millions to shoot advertisements? No money, not even hundreds of thousands." .”
Shooting commercials generally requires a crew to shoot, but the cost of bringing a family and a group of people, as well as equipment, must be taken into account.
[Xuanwu] also did market research. A video of about 30 seconds, including the director's fee, is about 100,000, but this is a very ordinary advertising company's quotation. For large companies, there is no upper limit, and the lower limit is also 300,000. rise.
For Jiuzhou Technology Company, whose current financial situation is not healthy, Dong Qi made it very clear: If you want money, you won’t have it.
However, [Xuanwu] still thoughtfully prepared a poverty plan for his master.
"In that case... I will transfer a few people from the company's office staff and the factory, borrow equipment and we can spend a few days on our own to shoot commercials."
Boss Gu came up with the cheapest plan.
Dong Qi frowned, mentally calculated the budget, and then nodded in agreement: "Ten thousand yuan for rent is enough, and the rest will be your food expenses of one thousand yuan."
"That's enough. I'm going to call someone right now to finish the filming and post it on our official website as soon as possible." Boss Gu stood up and immediately walked towards the office area.
As a veteran driver, he once had a dream - to make movies.
Ahem, cough, cough, it's a normal kind of film, the kind that doesn't require coding, don't get it wrong!
When I ran to the office area, some of the trolls had already switched to customer service. It has to be said that thanks to the crazy trolling experience some time ago, these handsome guys were so fast in replying to customers with code words, and their keyboards were flying while typing. : Okay, eh eh eh, I can also scratch my back.
However, as the king of water irrigation, the "little king next door" is still doing his old job - visiting forums and posts, and posting about the water content of "boundary monuments" from time to time.
I don’t know how many times he drove for his friends. None of these friends ever doubted the identity of the “little king next door” and even respected him.
But the more this happened, the less Gu Qing planned to let Wang Teng change jobs or resign. Otherwise, it would be unimaginable if the company relied on driving to attract traffic in the future.
It is a kind of damage to the company's image and his personal image.
"Wang Teng, Wen Sanhuai, you don't have to do this anymore." Boss Gu's words silenced the sounds of typing on the keyboard all around.
The two parties involved, Wang Teng and Wen Sanhuai, were even more stunned.
What are you doing? Fired?
Seeing that the two people were not in a good state, the evil boss Gu pretended not to care and continued: "I have three days of work assigned by the government to shoot a commercial for the company, including food and accommodation and the opportunity to live with a beautiful woman. You two are willing to suffer." Do you want to get off?"
What? Food and accommodation included? Beauties living together?
Without even hearing what he was doing, Wang Teng agreed: "Thank you for the trust of the organization. Xiao Wang will definitely do a good job."
Wen Sanhuai came to his senses and nodded in agreement.
"Okay, let's deal with the matter at hand, and wait for others at the gate of our factory in the suburbs at three o'clock in the afternoon."
"Okay, okay." X2
The two young men nodded and agreed, with a little excitement in their expressions.
In their entire lives, they have never lived with a strange beauty, or even filmed a commercial, and they have never even thought about it.
Wang Teng's mind was filled with endless reveries. The beautiful woman looked back and smiled, "Uh-huh, we're still living together, uh-huh."
When other colleagues around him heard that such a good thing had been given to Wang Teng and the two of them, they suddenly felt a little regretful.
Damn it, how come such a good thing gets these two bad reviews.
In order not to provoke public anger, after the big boss left, Wang Teng and his deskmate Wen Sanhuai went to the operations department's director Huang to ask for leave and slipped out of the company.
At this time, Gu Qing had already contacted the people from the two project teams at the factory. Zhang Tianhao and Luo Yunjia would naturally be the leaders, and then there would be two scientific research girls who usually work hard.
Now that the personnel is done, the next step is the equipment.
[Xuanwu] We have already shopped around and contacted the equipment.
As director and screenwriter, Gu Qing felt he was competent, so he didn't need anyone else to join him.
There is no need for makeup, recording, post-production, scene management, props, etc...
Conditions are limited, so keep everything simple and directly do [Xuanwu]'s work later.
Moreover, the venue management and props are all ready-made.
After all, the commercials produced by the family are not 4K blockbusters. Gu Qing's script also contains some ordinary scenes, and there is no need for special effects such as "fighting spirit turning into a horse".
But when thinking about the script, writer Gu is still very optimistic.
…
3pm.
Outside the gate of Jiuzhou Intelligent Home Appliance Machinery Manufacturing Factory, the small crew for filming successfully assembled for the first time.
Being specially invited to Luo Songtang, I was still a little confused.
Although he already knew at this moment why Boss Gu borrowed his house.
"Mr. Gu, do you really want to shoot the commercial at my house?" Luo Songtang asked in a low voice in Gu Qing's ear.
"Yes, Uncle Luo won't disagree...Our company's funds have been a little tight recently, as you know. If we can't miss the time, then it's not impossible for me to rent a suite for a few days..."
