The Internet is a world full of contradictions.
Some software obviously only has video playback and interactive functions. With algorithm tuning, once it has a sufficient user base, it can be raised to a market value of hundreds of billions within a few years.
There are often only two ways to market a new product.
Spend money on promotion, place ads, and use funds to exchange users.
Excellent quality, word-of-mouth reputation, and winning the market by function.
Gu Qing didn't understand the cost of publicity in detail at first. It wasn't until Huang Chaoren put the investigation report on his desk that he understood what money was worthless.
“With our one million, even if we don’t pay wages, rent servers, or buy equipment, and just spend it all on a publicity channel in WeChat Moments, we can only buy two rounds of five million exposures in core cities?
Damn it, isn’t this a money grab? ! "
There was an exclamation from an office in the Xishu University Entrepreneurship Incubator Park.
"No way, traffic is king. Nowadays, the fragrance of wine is afraid of deep alleys. After all, there are too many mobile apps, and consumers can't see every one of them." Huang Chaoren shook his head.
Gu Qing ignored him and frowned as he thought about it.
This million will cost 100,000 to rent a server, and then tens of thousands to purchase office equipment and computers, and then set aside money for salary.
"So this money is enough to buy five million impressions."
The three people on the side also frowned when they saw this.
Today was the day when the land for the incubation area was approved. The four of them stopped by for a small meeting. Who knew that Huang Chaoren had been applying for a site during the day? When he was free, he checked the information and asked people, and finally made a very formal one within a week. The investigation report caught everyone off guard.
And just when everyone was frowning.
Bloomberg suddenly slapped his thigh and said, "Can't we become trolls on Weibo, Tieba, and forums ourselves?"
This sound can be described as an enlightenment, opening everyone's minds.
Huang Chaoren's eyes were also shining, and he said excitedly: "Yes, we are a young and small company, why do we insist on doing publicity like those big companies? Isn't it good to just post and flood it?"
"I'll draw some more emoticons and cartoons, using our [boundary markers] to kick rice and punch apples. The golden bell protects your information and the Nine Sun Magic Power protects the battery of your mobile phone."
As he spoke, Bloomberg took out a pencil from his backpack and started drawing.
When Dong Qi heard this, some successful cases in his memory also popped out.
"The song "My Skateboard Shoes" became an instant hit two years ago because the management company behind it intensively flooded online forums with lyrics. With the experience of this case, we only need to ensure product quality and publicity. If the copywriting is not disliked by users, it will definitely succeed.”
"Users, trolls, discounts on exposure times, publicity..."
Gu Qing muttered these keywords, but his brain was running at high speed.
"Yes, let's do it like this." Gu Qing knocked on the table, attracting the attention of other people.
"Our recruitment needs major changes. For the time being, I am the only one responsible for software development. Bloomberg is the main force in UI design. Huang, you will be responsible for recruiting people and spending money."
"Spread money?" Huang Chaoren was a little confused.
Gu Qing nodded and explained: "We must recruit a few experienced drivers who like to chat and troll and mess around in Tieba forums. The basic salary is three thousand, and the commission will be based on the number of forwards and likes of our promotional copy, and the replies to posts in large forums and Tieba forums. quantity.
It is tentatively determined to be ten to one, that is, if any piece of data has ten valid amounts, the commission will be one yuan. These experienced drivers usually get a discount when driving, and they can have about a thousand valid data a day, which is equivalent to one hundred, plus one month. The basic salary, seriously, is six thousand.
You can even open tasks for them, let them give copywriting to others, and earn a discount by taking a tier.
If we spend 500,000 yuan, we can get at least tens of millions of effective exposures. After all, hot stickers are not read by just one person. If you post hot posts, you can easily get thousands of exposures.
What do you think? "
After Gu Qing finished speaking, he looked at the others.
But before Huang Chaoren could speak to Bloomberg, Dong Qi took the lead and said: "As a financial officer, I need to ask a very important question, how to calculate their effective dose? After all, it is too common to open multiple small accounts and post posts. "
"What about the time requirement? We can't do this for a long time, right?"
Just one question after another.
After a heated discussion, the four of them completed the publicity and promotion plan several hours later.
The first phase of promotion funds: 500,000.
First phase promotion time: one month
Goal 1: The total number of installed software users reaches more than 100,000.
Goal 2: [Boundary Monument 1.0] Be at least in the top ten on the top ten application platforms such as Android App Store, 361 Mobile Assistant, and Qiandu Mobile Assistant.
The market feedback was excellent, so we stepped up contact with major mobile phone manufacturers to sell software customized and optimized services for special models.
"Ordinary users of our site who use the software are not allowed to have ads, so in the early stage we need to deeply cultivate enterprise users and get funds from major mobile phone manufacturers."
After the discussion, everyone started to create promotional copywriting with their imaginations running wild. They were busy until their stomachs growled with hunger at two o'clock in the afternoon before they came back to their senses.
As the big boss, Gu Qing slapped his chest and said generously: "Let's go, the canteen will be full!"
Huang Chaoren wailed, and then took Dong Qi and Peng Bo to the small restaurant in the cafeteria and ordered a menu.
Time just slipped away slowly in the midst of busyness and fulfillment.
The Entrepreneurship Incubator Park of Xishu University is actually a project of cooperation between multiple universities. It is located in the central area of Xishu University, Xishu Academy of Fine Arts, and Xishu College of Media. It has three buildings and a square.
The three major universities provide basic services, and successful alumni and entrepreneurs as well as college experts and professors provide various business guidance.
Promote college students' entrepreneurship and create employment, help college students' entrepreneurship combined with investment attraction, the transformation of scientific and technological achievements, and the introduction of talents...
Gu Qing's speech about the entrepreneurial incubation area by the school's relevant leaders is still fresh in his mind. The main reason is that the various help mentioned later saved him a lot of money. The total office area of 300 square meters can accommodate dozens of people. .
May 10th.
Today is the first day of official business for Jiuzhou Technology Co., Ltd. The people recruited a few days ago also signed contracts today and became trial employees of Jiuzhou Technology.
Gu Qing and the other three people summoned everyone to a meeting in the conference room at a predetermined time downstairs to let everyone get familiar with each other and arrange personnel appointments and subsequent work content.
The conference room, which was as big as a lecture hall, was very sparse with more than twenty college students in casual clothes. But Gu Qing stood in front and looked at the young faces of everyone, but he felt a kind of youthful vitality.
Speaking from the bottom of his heart, he said, "Thank you all so much."
Then he bowed, not only to thank everyone for coming, but also to thank the silver disc in his mind.
