The supply and marketing cooperative coordinated and concentrated 1,000 square meters of vacant shops in this phase. All shops were concentrated near the Home Appliance World for unified management by Liufang Industrial Group Company. However, the company could only give them a three-month renovation period. As for Yang Liufang's proposal to reduce electricity bills and management fees, they did not agree. Faced with this situation, Yang Liufang had no choice but to do so. He asked Lao Chen to contact Secretary Shitou to send someone to remove the partition wall from the newly leased store without affecting the business of Home Appliance World, reinforce it with a steel structure, and then carry out the overall decoration of the store.
The decoration of the optical store is different from the open experience space planning of the Home Appliance World. They are all independent spaces of about 20 square meters, using a combination of glass display racks and glass counters. The overall look is neat and very high-end. Because it is a glass wall decoration, there is less work for oil workers, so the overall decoration progress is very fast. In addition, furniture factory Shi Yong leads the carpenters who make gypsum board partitions, so the counters can be made directly on site, eliminating the need for transportation and installation of customized counters. With the cooperation of the workers led by Secretary Shi Shi and Shi Yong, the overall decoration was completed in only two weeks.
Under lawyer Liu's efforts, Lao Zhou was fined 1.6 million and sentenced to three years. In the 300-square-meter store he vacant at Home Appliance World, 100 square meters were allocated to communication equipment to sell BP machines. He cooperated with the group company and adopted a commission model, because the counters and glass display racks here are ready-made. A glass partition wall needs to be built, so almost no decoration is needed. The remaining two are re-auctioned together with the optical city stores, but they still need to sell home appliance-related products. In accordance with Yang Liufang's request, Yanhua deducted the entire store rent for three months and returned it to Lao Zhou's wife. Lao Chen comforted her in private and agreed that Lao Zhou's son could continue to participate in the store's bidding, and could also adopt a commission model. Exclusive sales of compact discs and videotapes. Lao Zhou's son specially applied for a visit. During the visit, he discussed with his father in prison. Based on the sales in previous years, the two were convinced that the store was very profitable, so they accepted the auction method as a matter of course.
Because of Lao Chen’s connections, the store leasing went very smoothly. Two of the shops that Lao Zhou had left vacant had a starting price of 60,000 yuan. At the auction site, Lao Zhou's son was the first to bid, and the first bid was 100,000 yuan. After six consecutive rounds of bidding, Lao Zhou's son simply called the shop to 15,000 yuan. Thousands, so that there are no more competitors, just win it directly. Another merchant selling Walkmans and tapes paid 148,000. The 20 stores in the glasses city, brand eyewear stores such as Tyrannosaurus, Chanel second-hand sunglasses and retro-style cat-eye sunglasses under the Versace brand, all adopt the internationally accepted commission model. The remaining stores sell myopia glasses, reading glasses and various domestic brands. A sunglasses-like brand was auctioned. The head shop next to the entrance and the shops in the central area were photographed for 100,000 yuan, and the remaining prices ranged from 50,000 to 80,000 yuan.
All the office furniture of the Xizhou Military Region Hospital was purchased from furniture factories. After hearing the news, they also contacted Yang Liufang through the leaders of the Provincial Health Department and asked to move in and open an optometry department in the Optical City. This was a good thing that benefited both parties. Yang Liufang instructed Lao Chen to adopt a commission model for the optometry office of the Military General's Ophthalmology Department and set up a remote store.
Yang Liufang gave the new store a grand name - Western Glasses City. We chose to open on the National Day in 1991, but it was different from the publicity that filled the city with gongs and drums when the Home Appliance World opened. Yang Liufang just bought the rolling subtitles on TV three days before the National Day through Wangtai and Northwest Feng, and promoted it to the whole city and even the province. At the same time, various optical shops also came up with all kinds of tricks and sent advertisements to universities, middle schools and primary schools in Xizhou City.
On National Day, the supply and marketing cooperative in the north of the city was bustling with activity. There was no grand opening ceremony, and the door was filled with welcome slogans from various merchants. The song and dance performances of the merchants of Home Appliance World are different from last year's opening when each merchant performed independently. This year, a unified stage was set up directly at the entrance of the supply and marketing cooperative with money raised, and marketing time was allocated according to the amount of money contributed. During their own marketing hours, merchants let the invited song and dance troupe performers sell the products they need to promote. The exciting programs and low-price promotions attracted a large number of people. Even the video store owned by Lao Zhou's son was also popular. Internal sales accounted for part of it, and the store was crowded with the original customers of his family and the new customers who came in today. It seemed that people from all over Xizhou gathered at the Chengbei Supply and Marketing Cooperative on this day, so much so that the Chengbei District dispatched police to maintain order.
When the Chengbei District Public Security Bureau called and asked Yang Liufang why he didn't register the preliminary activities? The explanation given by Yang Liufang was that he didn't know there would be so many people. If there were fewer people, it would be equivalent to lying about the military situation and delaying the work of the police. At the same time, he got the advantage and behaved well, so he invited the chief of the police in the north of the city to attend the celebration banquet tomorrow night. Due to his official status, it was difficult for him to participate, but Yang Liufang told him that the Municipal Development and Reform Commission, the Commerce Bureau, and the Executive Deputy Director of the Provincial Department of Commerce and President Li of the Provincial Supply and Marketing Cooperative were also participating, so he no longer postponed it.
The newly opened communication store also carried out a lot of publicity through the post office and local promotion in the early stage. In this way, it has accumulated some business management customers like Wang Shan and Li Wei who are necessary for work, and has been in various central enterprises in Xizhou. The marketing staff of state-owned enterprises are also inseparable from such a matchbox-sized communication device. In the early stage, in addition to sending it to the leaders, they told these customers that there would be a big reward during the opening period on November 1, and they would receive a month’s information fee, which is more than 40 yuan, which is equivalent to An ordinary worker earns several days' wages, so everyone is waiting for this day to buy. At nine o'clock, as soon as the store opened, people gathered around the counter. Customers held up their money and chose numbers to log in. In the morning, there were too many corporate group buying customers, and the store was really busy. The boss was smart and couldn't let these customers go away, so he contacted Factory 504 and asked them to send a truck of soda. Individual customers can directly receive a bottle of soda outside. Queue under the shade of the trees, and in the afternoon you can take flyers and soda bottles to the counter to buy BP machines and get discounts.
The glasses city is also full of tricks in terms of marketing. International brands of glasses have each invited models to walk on the catwalk for their own glasses, and students who wear glasses are given free optometry at Xizhou Military General Hospital. Xizhou has been a frontier city since ancient times. The people here have a natural love and trust for soldiers, and they have always trusted the current Military General Hospital. I heard that President Jun was giving free optometry, and citizens came to line up with their children. In addition, each store also hired Xizhou University students to distribute flyers and solicit customers for publicity. The sales in each store were extremely hot.
The local merchants in Xizhou had never seen this kind of marketing method before, and they began to think that spending hundreds of thousands to buy a store was something only a fool would do. But after watching these smart and capable Wenzhou businessmen use TV, singing and dancing, leaflet distribution, and simultaneous bombing by sea, land and air to attract a large number of customers, we finally understood. Unfortunately, it was too late and I could only watch helplessly as people flocked to the Chengbei Supply and Marketing Cooperative, followed by a large amount of goods being sold from the Chengbei Cooperative.
In order to cooperate with sales, the group company has allocated sixty-two trucks on standby to transport large items such as furniture and home appliances. As a benefit provided by the group company to merchants, they are responsible for free delivery, which is also the first of its kind in Xizhou. Because each vehicle is equipped with a porter, customers only need to pay at the finance or store, then go home and wait for their products to be delivered to their doorsteps, and enjoy free installation services. The same goods do not have this benefit in the Xiguan Cross underground shopping mall. Even if the sales price is lower than the sales price in the Chengbei store, customers are not willing to carry the goods up from the underground shopping mall and find a truck to transport them. Not to mention that it is tiring, it may cost more than shopping easily in the north of the city.
In addition to coordinating transportation, Qin Jiajun also led porters from furniture factories and leather factories to form a security team. Under the unified deployment of Lao Chen, they wore red sleeve bands to maintain security and order in the market. Despite the large number of customers, the shopping was relatively orderly.
Before four o'clock in the afternoon, all 1,000 devices in the BP machine store had been sold out, and the six on-site network access staff were busy until 11:00 at night to complete the network access for all customers. The trucks of Zhang Fengpai Group Company will deliver the people waiting to enter the network to the vicinity of their own area.
The celebration banquet was held on the evening of the 11th. Lao Chen led other departments to cooperate with his team to count the sales of each merchant. Lao Zhou's CD store still has the highest sales volume. Although the store area has decreased, the number of customers has not decreased, so the business share has been higher than last year when it was opened, reaching 9.3 million; the business share of BP machine merchants is nearly 3 million; glasses Although each store in Chengdu has a turnover of more than 800,000 yuan to 1.3 million yuan, the overall revenue is very high. Adding in the nearly 600,000 yuan revenue of the brand store, it actually reached 17 million yuan. The total revenue of the merchants in Home Appliance City is not as high as that of Glass City, which is more than 12 million yuan. The revenue from its own furniture and building materials stores plus the canteen has reached more than 5 million yuan. If the VCD in the home appliance city is included, the revenue reaches more than 8 million yuan. The revenue from the canteen has reached an astonishing level due to the large influx of customers. million. The statistical result is that during the entire National Day period, the sales of Chengbei Supply and Marketing Cooperative were nearly 55 million.
The celebration banquet was held in the supply and marketing canteen that night. President Li of the head office, President Chengbei, and leaders of the Municipal Industry and Commerce Bureau, Commerce Bureau, Development and Reform Commission, and Public Security Bureau attended. Yang Liufang reported on the marketing results, thanked all leaders for their care and support from various units, and called on merchants to strive for new highs next year. It’s just that this celebration banquet did not distribute bonuses on the spot like the celebration banquet held by the group company in previous years. Instead, Yanhua asked Yanhua to prepare bonuses for Lao Chen, Qin Jiajun, and Wang Shan, etc., and privately distributed the bonuses within the group company to encourage colleagues. keep it up.
Because there were many leaders involved, even though they were all familiar with each other, Northwest Feng did not come to attend the dinner, but came to pick up Yang Liufang at the end. She knew that her beloved was a drunkard, and when she arrived, she saw that Yang Liufang could not stand firmly, and he was talking nonsense with the leader. When Yanhua saw the landlady coming, she quickly asked Qin Jiajun and Wang Shan to carry Yang Liufang and follow Beifeng to their car.
"Is it okay for you to be alone? Why don't you let Lao Qin send you back?"
"Thank you, sister-in-law Yanhua. It's okay. We won't go back to the hotel today. We'll go back to my house."
"Oh, okay, then thank you for your hard work."
