Volume 1: Entrepreneurship Chapter 154: The twists and turns of the trade fair process

Style: Girl Author: Lohas ComicsWords: 3092Update Time: 24/01/18 12:32:04
President Li immediately asked the Provincial Department of Commerce for instructions on this event. After the reform and opening up, most of the staff responsible for provincial and municipal commercial operations are enlightened people who have received modern education and serve the people. After understanding the situation, the person in charge of the Department of Commerce suggested that the Provincial Department of Commerce serve as the sponsor to invite leaders, so that the five northwest provinces’ commercial System leadership invitations can also be logically handled by them. However, this exhibition must be co-sponsored by the Northwest Provincial Department of Commerce, the Provincial Development and Reform Commission and the Provincial General Supply and Marketing Cooperative, with the Xizhou Municipal Bureau of Commerce and the Municipal Supply and Marketing Cooperative as co-organizers, while the hosting units fall to Xizhou Chengbei Supply and Marketing Cooperative and Yangliu. Fang's Hanwangchuan Wood Processing Factory.

Although President Li privately expressed dissatisfaction with the Provincial Department of Commerce's peach-picking behavior, he had no choice but to organize such a large event, and his own functional department's coordination capabilities were limited. Yang Liufang couldn't sympathize with this. He just didn't expect that it would go so smoothly. It was originally just a small sanitary ware exhibition and sales event to solve sales difficulties, but it actually gained the attention of so many management departments in the province.

After returning to the supply and marketing cooperative, he immediately deployed personnel to prepare for the trade fair. The warehouse of the woodware factory has not yet been built, and the two carloads of sanitary ware products shipped back from Yiwu last time are still piled in the open fields. Nowadays, autumn tigers are prevalent. Wang Shan leads his two subordinates to count the inventory of sanitary ware products under the scorching sun every day, sweating profusely. Because the space in their sales department was limited, they had to use the warehouse in the backyard of the supply and marketing cooperative as part of the exhibition hall. Yang Liufang had to transfer his apprentice Shi Yong and two workers from the busy factory to build the venue, leaving Shi Fang to lead other workers to maintain the space. Normal production and operation of the factory.

Yanhua and Wang Xinye, two highly educated people, were naturally responsible for the copywriting work of this event, including invitation letters, activity plans, etc. They worked day and night, but many drafts were revised and rejected. Helpless, Yang Liufang had no choice but to visit the teacher and his wife who recommended management books to him in Xizhou. The two teachers have retired. In the study room where Yang Liufang built a bookshelf for them, the two old men picked up their reading glasses to read the returned invitations and activity plans. After reading it, I just made some slight modifications to the text and format. After the modification was completed, they also analyzed the reasons why the plan was returned to Yang Liufang.

Through the analysis of the two teachers and their wife, Yang Liu finally understood that it was not their copywriting problem, but that we were currently in the critical stage of reform and opening up. Everyone was "crossing the river by feeling for the stones." There was no precedent for such a large event, and it would be a success if it was held successfully. Promoting business activities in a region can also be a significant outcome of market reform. Once the event fails, the relevant organizers will be held responsible. Therefore, the relevant provincial departments are prudent in approving their trade fair plans. This is the main reason why the plans were returned.

Time flies, September slips away, and October comes. After a month of intense work, the exhibition venue of their supply and marketing cooperative has been set up, and the relevant exhibits have been arranged according to the scene, but the exhibition has not been approved for a long time. Yang Liufang didn't want the whole team's month's hard work to be in vain, so he simply suggested to President Li that he accept the suggestions of the two teachers, cross the river by feeling the stones, narrow the scope of activities, and only supply and sell in the two provinces of Northwest Province and He Neighboring Province. Held between systems, it can also be regarded as an attempt for future large-scale exhibitions and sales events. Because supply and marketing cooperatives are front-line units directly under the national commercial system, and they are also facing the dilemma of transformation and reform at this time, the scope of activities is limited and meaningful. It can also be regarded as a state-owned enterprise reform exchange activity in Northwest Province and neighboring provinces, so in various Thanks to Fang’s efforts, the exhibition was quickly approved.

On September 20, the leaders of the supply and marketing cooperatives from neighboring provinces who were invited to participate in the exhibition, as well as the heads of supply and marketing cooperatives from 4 prefecture-level cities, 8 leagues, and a total of 12 prefecture-level administrative regions, were invited to Xizhou to participate in the exhibition. , they were uniformly arranged to stay at Wolongshan Hotel. Jiesheng, who came all the way from Yiwu, was also arranged by Yang Liufang to stay with these leaders at the Wolong Mountain Hotel. The heads of supply and marketing cooperatives from 16 municipal districts, 12 county-level cities, 18 counties, 51 townships, and 3 autonomous townships in neighboring provinces were arranged to stay at the slightly lower-level Xizhou Hotel.

Leaders of supply and marketing cooperatives from a total of 22 prefecture-level administrative regions in the northwest province who came to participate in the fair from 7 regions, 5 provincial municipalities, 2 autonomous prefectures, and 8 cities were also treated equally and arranged to stay in Wolongshan Hotel. The heads of supply and marketing cooperatives in 60 counties, 7 autonomous counties, 11 municipal districts, 9 county districts, and 1321 townships were arranged to stay in other hotels in Xizhou, just like the heads of supply and marketing cooperatives from neighboring provinces who came to participate in the conference. The hotel conditions are vastly different from those in Wolong Mountain. Especially the newly replaced Simmons beds in Wolong Mountain Hotel have been praised by the people in charge of these hotels through word of mouth from the staying leaders.

Because there were nearly 1,500 participants, it was a large-scale commercial system event in Northwest Province. President Li specially coordinated with the provincial government to use the Provincial People's Hall as the venue for the opening ceremony of the fair. At the opening ceremony, the highly respected deputy governor was arranged to sit on the rostrum. Leaders of the organizer, the Department of Commerce of Northwest Province, the National Development and Reform Commission, President Li of the Supply and Marketing Cooperative, and the presidents of the neighboring provinces' general supply and marketing cooperatives also took their seats on the rostrum. . The leaders made brief speeches, mostly talking about macro policies and high hopes for the fair, wishing the fair a complete success. When the leader spoke, the spotlights of media reporters flashed, and several cameras brought in by the TV station took turns filming. There was also a long crane holding a camera to scan the venue.

Yang Liufang gave a speech as a representative of the organizer. He stayed up for several nights and carefully prepared his speech. But suddenly facing so many people, my voice was a little shaky at first.

"Dear leaders and guests, after two months of preparations, our 'Northwestern Province Sanitary Ware Exhibition' officially opened today. First of all, on behalf of the organizer, please allow me to express my gratitude to the Northwest Provincial Department of Commerce, the Provincial Development and Reform Commission and the Provincial General Supply and Marketing I would like to express my heartfelt thanks to the company. I would like to express my sincere welcome to all the guests from the supply and marketing system inside and outside the province who are present at the meeting." Before he finished speaking, warm applause rang out, drowning out Yang Liufang's trembling final voice. Encouraged by everyone's applause, Yang Liufang gradually became more confident. He stood up straight and continued to speak energetically.

“As a civilized unit and reform pacesetter in the supply and marketing system of Northwest Province, our Northwest Province Chengbei Supply and Marketing Cooperative Hardware Store responded to the call of the country and the Northwest Provincial Government. With the care of leaders at all levels, we take reform as the vanguard, market as the guide, and quality as the pursuit. Survive, target customers, and thrive in Northwest Province, the core city of the Silk Road Economic Belt..." Yang Liufang's speech not only expressed gratitude to the leaders for their care, but also explored the market-oriented reform of state-owned enterprises, and also His understanding of urban planning and development also won rounds of applause from the attendees. Finally, he once again thanked the leaders and guests present and looked forward to the future.

"Finally, I would like to express my sincere thanks again to everyone for participating in this trade fair. I wish you all a happy and smooth work during this period, fruitful results at the trade fair, and a fruitful return. Friends, let us work together to achieve success at all levels. With the care of the leaders, we will continue to hold the exhibition with the spring breeze of reform and opening up. We will meet again next year." At the end of the speech, there was thunderous applause. After Yang Liufang bowed to the rostrum and thanked the participants in the audience, Just finished and took a seat.

Jiesheng spoke on behalf of investors and supplier representatives. He thanked the leaders of Northwest Province for their care and help to fellow Zhejiang businessmen who came to seek development. Because of the care and encouragement of the enlightened and practical leaders, he and Zhejiang people like him Businessmen are willing to continue investing in the northwest and set an example by returning to Zhejiang to mobilize Zhejiang businessmen to devote themselves to the development of the northwest. Of course, Jiesheng did not forget to introduce his own products in his speech. I don’t know if he was exaggerating or counting the products they processed as his own products. He said that 70% of the sanitary ware products on the market are produced by their factory. , also emphasized that the only agent for their sanitary ware in the five northwest provinces is Yangliu Fang of Xizhou Chengbei Supply and Marketing Cooperative here.

After the opening ceremony, the guests were transported to the supply and marketing cooperative exhibition site in the north of the city by more than 30 buses from the bus company coordinated by the Provincial Supply and Marketing Cooperative. In addition to the newly decorated 3,000-square-meter former hardware sales department of the Supply and Marketing Cooperative, there is also a borrowed supply and marketing cooperative's original warehouse space. Since Yang Liufang and the others have no experience in holding exhibitions, there are only a dozen staff from their own unit in the huge venue. Service on site. And except for Yanhua and Wang Xinye who were wearing suits, everyone else was wearing work clothes from furniture factories and supply and marketing cooperatives. Facing 1,500 guests and such a huge array of news media, they were even more at a loss. At this time, autumn tigers are in full swing. There are only a few ceiling fans working at the exhibition site, and it is extremely hot.

Because the leaders went first, President Li and Yang Liufang accompanied the leaders to visit the progress meeting. The experienced provincial leaders could see the problem at a glance. In addition to visiting along the way, Yang Liufang casually asked President Li about their security measures and medical measures for the exhibition. Yang Liufang had no idea how to prepare. President Li was so busy communicating that he also ignored this link. Knowing that they were unprepared, the provincial leaders immediately asked their secretary to call the Chengbei Public Security Bureau and asked them to organize security work. They also coordinated with the Chengbei Health Center to send two ambulances and medical staff to the scene to supplement their care. shortcomings.

After the visit, the leaders not only criticized their poor preparations, but also encouraged them for being able to host such a large event with only a few people. They gave instructions on the spot to continue holding such events and strive to expand the scale next year. At that time, the provincial and municipal governments can take the lead and mobilize staff from various departments to form a working group to expand and strengthen such activities to increase market reform and promote commercial circulation in the northwest. The leaders of the Provincial Department of Commerce, the Provincial Development and Reform Commission and Xizhou City who accompanied the visit responded one after another and quickly took out the notebooks they carried with them to record the leadership instructions for implementation.

Under the care and instructions of the provincial leaders, this event actually became the starting point and prototype of the "Xizhou Investment and Trade Fair". This event is a highlight in the history of reform and opening up and development in Xizhou and even Northwest Province, and deserves special mention. Many years later, the leaders of Northwest Province said that this sanitary ware exhibition was a commercial experiment comparable to the "household production quota" in Xiaogang Village, Anhui Province in the process of reform and opening up in Northwest China.