Chapter 121: Learn mattress marketing and store layout

Style: Girl Author: Lohas ComicsWords: 3092Update Time: 24/01/18 12:32:04
It happened that Xiao Wang had just finished receiving customers and saw the boss and Master Yang looking at Simmons beds in the Simmons exhibition area, so he took the initiative to greet them and say hello.

"Hello boss, hello Master Yang."

"Hello, Xiao Wang, you are here just in time to introduce our products to everyone."

"Okay boss, gentlemen, do you want to buy a mattress or a complete bed?"

"How do you sell a bed and a mattress together? How do you sell a mattress alone?"

The salesman thought that the two of them really wanted to buy it, and introduced it even more vigorously in front of the boss: "Which model do you two want? Do you have any that you like? If not, I will introduce it to you?"

"Oh, not yet, let's find out first."

"Okay, let's take a look at this one first. This one is a high-end brand in our store. It is a double bed specially built by an internationally renowned bedding design master based on the physique and body characteristics of Chinese people. The bed The size is 1.8 meters * 2 meters, and the height including the mattress is 55 centimeters. If a person of average size walks up to it, it will be just at the knee. This bed is divided into four parts: the headboard, the bed body, the mattress, and the foot of the bed. Let's first Let’s take a look at the headboard of this bed. It adopts a slight slope design, and has been carefully processed according to the position and acupuncture points of the person’s back, neck, and back of the head. It is designed completely according to our Chinese ergonomics. It is very comfortable to lean on it before going to bed. Easily relieves fatigue. It creates a tendency for the owner to fall asleep quickly."

"Looking at this bed again, the bed adopts a storage cabinet design and a drawer design below, which does not waste space resources, but also improves the design and the sturdiness of the bed. Because of these two large drawers, summer is coming Winter clothes and quilts can be completely stored in winter, and summer mats and quilts can be stored in winter. Even a 2-meter mat can be folded and put in without any problem. Considering the rainy season in the south, this bed The lower part adopts a waterproof and moisture-proof design. In addition to the drawer floor using camphor wood design to prevent insects, the sealing is also better, and no insects will enter from the outside. Because the bed bed and the foot of the bed are separated, this ensures that no matter which direction the head of the bed is facing, The drawers can all open outwards according to the orientation. If the house is big enough, it’s okay to put the bed in the middle.”

"Let's take a look at this mattress again. The top of this mattress is made of 3 centimeters of sponge and 2 centimeters of brown padding. A total of 5 centimeters of surface layer ensures the comfort and durability of the mattress. And here it is comfortable and Underneath the firm surface layer, an imported spring design is used to further improve comfort and ensure the softness of the surface layer of this bed. Lying on it and falling asleep is simply a pleasure.”

"The end of the bed is designed as a bedside stool. It is convenient and practical to change shoes or put pajamas on it before going to bed..."

"Thank you for your wonderful introduction. How about the cost of this bed?" Li Tongfu interrupted Xiao Wang's introduction. He thought to himself that he didn't want to buy it, so don't waste other people's enthusiasm. But Yang Liufang listened with great interest. The waiter could introduce so many things to this bed, such as the Chinese human body structure, ergonomics, acupuncture points, etc., and all the points introduced were of great concern to customers. For example, waterproofing, insect-proofing, mattress durability, etc.

"The overall price of this bed is 5888."

"Ah! So expensive?" Yang Liufang was shocked. In Xizhou, he made a set of solid wood antique large beds, including two bedside tables, for only 800 yuan. However, in his hometown, which is not yet a provincial capital city, a bed actually costs nearly 6,000 yuan. According to the average social wage at that time, it would take ten months without food or water to buy such a bed.

"I can understand your surprise. After all, our average salary and consumption level are here now. Besides, it is not easy for anyone to make money in modern society, but only healthy sleep can bring good health and make more money. "Yang Liufang was stunned again by Xiao Wang's sharp mouth. That's right, they didn't force you to buy her bed, but they considered the problem from your perspective and told you the truth that only with good health can you have the opportunity to make more money. Yang Liufang couldn't help but feel a sense of admiration for her.

"That's too expensive. If people live in our place, they won't be able to afford it even if they don't eat or drink for ten years."

"Where are you referring to, sir?"

"northwest."

"Oh, compared to the southeast coast, the place where Mr. is located does still have to wait for development, but the future prospects are promising."

"If you think it's expensive, we can look at other styles that are cheaper than this."

"Then look at the others."

"Okay, gentlemen, here you go, take a look at this one." Xiao Wang led them to a white European-style carved bed.

"This bed is the most popular style in the world this year. It has a European design style and a new Chinese design. It is very popular among our people. Its color is elegant, luxurious and pure, and the bedside is designed with white and pink color matching. There is a blue color, which is a dreamy color. Both are soft and easy to sleep in, with piano paint, silky and warm. The size is the same as that of the high-end bed, and the functions are similar, because the European design is all integrated panels. , so its bedside can also store some daily things for easy access..."

"How much does this one cost?" Li Tongfu asked impatiently.

"The total price of this bed and mattress is 3888."

"Then it's still expensive."

"You are a friend of our boss. I can give you a discount if you want."

"Have the discount ended?"

"Within my range, the most I can give you is 3688. If you want a bigger discount, I guess you have to go to our boss."

"Oh, okay."

"Is there anything cheaper?" Yang Liufang asked again.

"Yes, let's take a look at this one. This is the Simmons bed we are currently building for young customers. Because young people like simplicity and don't have much to store, we removed the storage function. The entire bed adopts The design of the paint-free board is simple and practical, and there is no smell of paint. And this bed is currently on sale, if you want it, I will give you 2388.”

"How much is the cheapest price?"

"Within my scope of authority, I can only give you 2088."

"I see that this bed only has a few boards and is made up of three-in-one connectors. The cost is only three to four hundred yuan at best. Why is it so expensive? Is it all on this mattress?"

"Mattresses account for a big part." Xiao Wang may have recognized Yang Liufang's expertise, because he even knows the three-in-one screws for making furniture, and is well aware of the current market for paint-free boards. He lost the interest he had just now and introduced the introduction less seriously.

"What are the prices of our mattresses?"

"Varies from 1288 to 3888."

"Oh, the structure is the same as what you introduced to me at the beginning?"

"There will definitely be differences in prices. You get what you pay for! But you can rest assured about the products in our store,"

"Oh, thank you for your introduction, Miss Wang. I am Master Yang's apprentice. I won't buy it this time, and I won't delay your business. But don't worry, I will definitely come to you when I come back to buy a bed in the future. You go and do your work first. Let's take a look around." Yang Liufang was afraid of delaying others' furniture sales, so he hurriedly explained his relationship with the master, but he felt guilty inside and wanted to make some compensation, but Boss Li was chatting with the master nearby and worried that they would misunderstand.

"Oh, okay, gentlemen, let's take a look. If you need anything, call me anytime."

"Okay, thanks again."

The two walked out of the Simmons area and arrived at the sofa area. Yang Liufang looked at the sofas here. They were much more high-end and classy than his own, especially the leather sofas with many buttons and carved trims. The carvings on them were more complicated than the emperor's dragon chair recorded in Wang Shixiang's book. , the legs made of tiger claws look very mighty and domineering. The colors are mainly mahogany, rosewood, and white. It seems that these are the mainstream colors at present.

Past the sofa area is the office furniture area. In addition to the file cabinets, Yang Liufang could tell the structure of the office furniture at a glance. He was also attracted by the boss's desk. The top of the boss's desk was 5 centimeters thick and was designed with a wooden money ring. It looked very solid and gave There is a feeling of self-power without anger. He was also surprised by the boss chair. The lower part could actually rotate, just like the swivel chair in the high-end barber shop when he was getting a haircut in Xizhou. It has armrests, and when he sits on it, it feels as comfortable as a sofa.

What attracted him most was a kind of office desk. Different from the single-end heavy desk (with a cabinet on one side of the desk) that some governments and schools in Xizhou asked him to make, this kind of desk is made of stainless steel or aluminum alloy. It is supported by cylindrical legs, and a 2-3 cm thick 0.6 m * 1.2 m table top is fixed with screws. It looks like it is made of logs, but it may also be white, or it may be a paint-free board.

The difference is that it is separated by a 50cm high glass partition made of aluminum alloy, so that no one in the group of four can see each other's privacy. There is also a filing cabinet under the desk. The filing cabinet has three drawers, but only the top one has a lock, which looks very high-end. Yang Liufang tried to pull the drawer but it didn't open. It turned out that the drawer below was also locked. Only then did Yang Liufang realize that it was connected by a lock, and he also locked the two drawers below. While he was surprised, he was also thinking: I wonder if this kind of through-core lock hardware exists in Xizhou? It seems that there are more exquisite things like this in the south than in the northwest. Still have to come back often.

The two of them walked around for a while before returning to Simmons District, where Master and Boss Li were still chatting.

"finish watching?"

"Yes, Boss Li, your place is really nice. The furniture is well designed and the salesperson mentioned it well."

"Hi! What we rely on is sales, unlike you and your master who rely on craftsmanship and specialization in the art industry. I just communicated with Master Yang. When the Simmons Exhibition opens in May, I will inform you that you will come from Xizhou Go directly to Nanjing and tell us the name of our company. They will have a dedicated person to receive you. Whether you can learn it or not is up to you."

"Thank you, Boss Li. You are also welcome to come to our place in Xizhou to guide our work."

"Okay, if you have a chance, your master and I will go take a look together."

"Okay, it's settled. I look forward to the arrival of you and my master."

"Okay, that's it for today. Boss Li, thank you again for allowing my apprentice to visit without reservation."

"Master Yang, you're too polite. Then I won't keep you. Let's just stay here today. We'll get together again when we have the chance."

"Okay, bye, Boss Li."

"goodbye."