Because of his status, he has a different approach from most time travellers, and does not plan to start running a soap business. He had already made up his mind to cover the low end from the high end, and it was best to start covering the top of the Ming Dynasty directly from the royal family.
According to his current thinking, high-end products can be divided into at least three categories: royal family, high-ranking officials and relatives, and the wealthy and powerful. Although Gao Pragmatic was not a businessman back then, he probably knew about branding, and the most basic thing was the trademark.
But according to his idea, some products in the future will need a "master trademark" to show the corporate image and strength, and different "sub-brands" can be divided under it, so at least two main and deputy trademarks will be needed. trademark.
He had already thought of the main trademark, and it was called "Jinghua". Any industry he would create in the future would be named "Jinghua". As for the sub-trademarks of the three grades of soap, after simple thinking, he decided to designate this type of product exclusively for the Ming Dynasty royal family as "Yu Gong". The trademark was printed directly on the soap with the word "Yu Gong" engraved in small seal script. , the edge of the soap is engraved with the window frame, and the pattern of the scent of the soap is painted on the corner of the window frame. For example, for jasmine-scented soap, a jasmine flower is engraved on the edge of the window frame, and so on.
The class that focuses on high-ranking officials and noble relatives is engraved with the word "guoshi" in Taige style, which is used for Hanlin Academy and imperial examination examinations; the class that focuses on the rich and powerful is inscribed with the word "elegant scholar" in cursive script. The two are like "Yu Gong" grade soap, with sun-engraved window frame patterns.
As for who will write the inscription on it, it is natural that he should try his best to take advantage of his status - Gao Gong! The calligraphy of the dignified imperial master and cabinet bachelor was directly applied on the soap. Are you afraid that it's not up to the mark? Even if possible, it would be better for Gao Gong to open his mouth and ask the emperor to write the word "Yu Gong"... As long as Gao Gong can be persuaded to open his mouth, there will be no problem in inviting Yu Gong. The only thing to worry about is On the contrary, I don’t know whether Emperor Longqing can write Xiaozhuan. After all, as we all know, because of Emperor Sejong Jiajing, Emperor Longqing was a little late in studying.
It is naturally the best situation to have the emperor's royal pen. Although the soap from Yu Gong is estimated to be useless to others, even if there is the emperor's calligraphy treasure, they can't see it, but it doesn't matter, not being able to see it will not delay Gao Pragmatic's bragging. ——Oh, it’s advertising.
To take a step back, it doesn't matter even if Gao Gong can't persuade Gao Gong to open this mouth, there are enough resources that Gao pragmatic can use - isn't it a piece of cake for Zhang Siwei, his uncle, to help his nephew write a few words? No matter how bad it is, there are so many disciples under the high arch gate, and none of them is from a noble Hanlin family who has been on the gold list. The handwriting of any one he picks up will be the same. At most, his reputation is less, and his quality is slightly lowered. Although it has an impact , the problem is not big - at least in the eyes of the people, these masters who have been on the gold list are all literary stars!
Gao pragmatically proudly told his plan in front of his only three confidants. Gao Xiaozhuang naturally had nothing to say, he praised his eldest young master for being full of wits and dexterity. With such a "foundation", as long as the soap is as useful as the eldest young master said, it would be strange if it didn't sell for as much as Luoyang paper.
What Shang Yue said was similar to what Gao Xiaozhuang meant. At most, the praise was not so direct. On the contrary, after listening to Qin happily, he seemed to have thought of something, and he hesitated to speak.
Gao Pingshi, who was a secretary at that time, was really good at observing people's emotions. He immediately noticed that he seemed to be thinking while listening to the piano. He thought about it and thought to himself: "Is there something wrong with my plan?"
Although he has been a top leader, after all, he is just a town, and his level is not high. He is also a so-called "young cadre" and has not yet developed the mentality and habit of being aloof and holding the moon in his arms, so he immediately asked Said: "Tingqin, if you have anything to say, just say it. You are all my most trusted people. If you are not willing to tell the truth, who can I ask?"
"Young Master misunderstood." Tingqin shook her head and said, "It's not that I don't dare to say it, but I'm just not sure whether I'm right or not."
Gao pragmatic smiled and said: "You are just overthinking. It's good to be right, but what does it matter if it's wrong? Now is the time to brainstorm. Whatever comes to mind, just say it and we will go over the details together."
Tingqin was originally more introverted than her sister. After hearing these words, she mustered up the courage to say: "The three grades divided by the young master are very suitable for me, but... only according to the classification of the young master, the 'Yu Gong' It doesn’t matter that there is no distinction between men and women in the first grade. It boils down to one thing: it is used in the palace. However, the two grades below it are ‘Guo Shi’ and ‘Elegant Scholar’. When I hear these names, I think they are...well, they are used by lords and young gentlemen. . But as far as the servants know, in wealthy families, although the house stewards are usually responsible for purchasing things like soap and soap locust, the female relatives are actually more concerned about it, and some even pay special attention to it. No. - For example, the Madam’s natal Zhang family in Puzhou, these things are directly responsible for the old Madam and the personal maids of the ladies of each house.”
"So?" Gao Pingshi frowned. He felt like he heard something, but he just missed the mark, so he was still confused.
However, Shang Yue clapped her hands in surprise: "Sister, you really think carefully!" She turned to Gao Pragmatically and said: "Master, what Ting Qin means is that the three soaps you designed are only for men, but not for men." For women who care more about the quality of these things, you should follow the principles of grade design and at least list women's soaps corresponding to 'Guo Shi' and 'Elegance', and they should also have nice names—— Women are more particular about these things than men."
"Oh!" Gao Pangshi suddenly realized and slapped his head: "That's right, that's right! How could I have forgotten this!" He felt that he was really having a brain attack. The soap advertisements before time travel, except for children's soap, In addition, most of the other soaps used by adults are found with a beautiful woman, but I have never seen any cases where a grown man is used to advertise soap! Fortunately, I am a time traveler and I claim that my business acumen is hundreds of years ahead of the Ming Dynasty. I actually forgot about this. It is really stupid.
"Ting Qin, your opinion is very important and necessary. This is a great achievement and must be rewarded. Write down the reward of ten... no, write down the reward of twenty taels of silver. I will reward you together after the soap business has achieved results. !”
In this era, a reward of twenty taels of silver is definitely not stingy. At least as far as Gao Pingshi knew, the price when Tingqin was sold to the Gao Mansion was less than twenty taels! Of course, Tingqin was relatively young when she was sold into the palace, so it was not the time when a maid was worth the most... But in an era when most skilled craftsmen only had an annual income of more than 20 taels of silver, a suggestion to "sell" would be enough. Twenty taels, and it was sold to the young master who owned her "personal ownership". This was definitely beyond the imagination of the times. After all, according to the concept of people of this era, it is natural and natural to give advice to one's young master. If the young master can reward him with a few big bucks, it is considered generous and heroic, and even if he does not reward him, there is nothing unjustifiable. Therefore, as soon as Gao Pingshi said these words, Shangyue, Listening to the Qin, and Gao Xiaozhuang were all shocked.
After Tingqin was stunned for a while, he was so frightened that he waved his hands: "Master, even if my words are of any use, they are just a fool's errand and cannot deserve any reward."
Shang Yue seemed to have thought of something, and hurriedly advised: "Master, my servant and sister know that you are kind and kind to me. This is our sister's blessing. However, such a generous reward is indeed... inappropriate. Please take it back, Master." .”
Gao Pingshi said curiously: "I rewarded her because her words had a great effect on me. The truth behind them has been explained just now, so why should I reward her? Isn't it right?"
Shang Yue said: "My sisters were originally the ones who listened to the young master. If the young master has something to do, asking about the two of us is already a compliment. We should think carefully and answer with all our heart. The young master thinks Ting Qin's words are reasonable and praises her. One sentence is enough... Even if I give a reward, I have never seen such a large reward at one time."
Gao Pragmatic laughed: "It is the people around you who should treat you better. There will always be a difference between closeness and distance. This is the same no matter where you are."
After hearing this, Shangyue said seriously: "What the young master said is certainly reasonable. However, Confucius once said, 'When you approach someone as a villa, you will respect him.' It is precisely because of the young master's kindness that my sister, who is no longer a useless woman, can still win the young master's trust and deep trust." I feel that I have nothing to repay, and I can only abide by my duty and work conscientiously. How can I dare to receive more than the reward? Please take back your life, young master."
Now that Kong Laoer has been revealed, he can't answer this casually, even in front of his personal maid - this is the Ming Dynasty.
Gao Pragmatic couldn't help but froze his smile, thought for a moment, and said: "Shuowen" says: Rewards are given based on merit. "Book" says: Virtue is rewarded and officials are rewarded, merit is rewarded. It can be seen that merit is rewarded, and the former sages thought Of course. Do you agree with this?"
Of course, Shangyue couldn't say she disagreed with this point. After all, "predecessors agreed", so she had no choice but to nod.
Gao pragmatic laughed: ""Shenzi" said: Confucius said: 'There are Yu family who do not reward but not punish, Xia Hou family who reward but not punish, Yin people punish but do not reward, Zhou people reward and punish. Punishment, prohibition; "Reward means envoy." You two are always by my side. I need you to do a lot of things on my behalf. How can I do it without reward? And "Huainanzi" also said: The loyal ministers are responsible for the king, and they are rewarded based on their merits. Don't be greedy for being noble; accept an official position according to your ability, and don't be greedy for rank and salary. If you can accept it, don't refuse it. Just listening to Qin's words, you may think it's not a big deal, but judging merit and reward is what it is. It's up to me, you don't have to refuse."
Although the Sisters Shangyue Tingqin are considered educated, they are only trained as maids after all. When it comes to the "breadth" of what they have learned, they cannot be compared with Gao Pragmatic, a key training target of a scholarly family who has been carefully taught.
Seeing that they really couldn't refuse, the two sisters thanked her again and stopped refusing.
Gao Xiaozhuang next to him also quietly breathed a sigh of relief. Although he was loyal, in his opinion, once the matter was done, if the young master didn't say a reward, then he would have done his part and there was nothing to say. But if the young master has a reward, you can naturally take it. It's not a reward for lying to the young master when things are not done.
Gao Wuzhen glanced at Gao Xiaozhuang's face and felt secretly proud: "Tai Gong's Golden Chamber" says: If you reward one person and a thousand people are happy, reward him; if you reward two people and ten thousand people are happy, reward him; if you reward three people and the three armies persuade you, reward him , reward it. Although I am only rewarding Tingqin one person now, this news will definitely spread. Let alone far away, at least in the capital's high-level government, it won't take long for the servants to know one after another. When the time comes, I will be generous. His reputation will naturally spread. If you want to do something in the future, will you still be afraid that your subordinates won’t rush to do it and do it carefully? It's just a weakened version of buying horse bones for a thousand dollars, it's a good deal!
