Setting up a membership level system and automatically granting discounts can indeed significantly increase customer loyalty and repurchase rates.
As long as there is no problem with the quality and the price is only slightly cheaper than other pharmacies and clinics, regular customers will naturally be willing to pay attention to Sunshine Clinic.
After all, people still care about feelings.
"So fast! Great!"
Xiao Gao was immediately excited when he heard the good news.
"I'm just waiting for this membership system to be implemented! Last time we held an anniversary store event, we accumulated a large amount of customer information, many of which are very high-quality customers. Now our clinic has been reported to the newspaper and appeared on TV, which is really popular. ! And with the membership system, I will definitely be able to get twice the result with half the effort when attracting customers.”
Xiao Gao is now focused on selling medicine.
I want to make my business bigger and stronger.
It is not easy to meet a wise boss, and Li Jingsheng appreciates him very much and directly delegates many things to him.
Although the platform is a bit small, it has great potential, and Xiao Gao naturally cherishes it very much.
"2,000 membership cards should not be enough. When you are about to run out, you can just tell me a day in advance and buy more at that time."
A small clinic can have 2,000 members, even if only 50% are valid members, that is very good.
"Siying is indeed a talented student, and this idea she came up with is particularly good. I think you have a bright mind, and you can give more good suggestions to your boss in the future."
Xiao Gao smiled and praised her.
"Haha, I just said that casually. Also, what kind of talented student am I? The current master's degree is not popular at all. I still want to use this year to work hard and strive for the Ph.D. exam!"
Han Siying has many outstanding shining points among contemporary young people.
As long as I have time, I will quietly improve my academic qualifications to a higher level.
In the past, a master's degree was regarded as a top-notch academic qualification, but now it is too complicated.
If you want to enter the top three universities, you need at least a PhD degree to be more secure.
"Hey, aren't even master's degrees popular now? I'm afraid I will be eliminated!"
Xiao Gao sighed after hearing this.
"Brother Gao is so good that he won't be eliminated! I heard from my classmates that the People's Hospital is recruiting three cardiac surgeons this year. As a result, there are more than 700 resumes for applicants. All graduates, masters and below are directly selected in the first round. It was filtered out. The remaining 20 or so people all have doctoral degrees, and two are postdocs. It feels really cruel."
When it comes to the future, Han Siying is also full of worries.
This is normal.
Facing many powerful competitors, who is not panicked and who is not afraid?
At this time, police sirens sounded outside.
Whistling by.
Is there another fight?
Although the security in the Old Street in the south of the city is not particularly good, armed fights are still relatively rare.
There are more fights in the food stall section at night.
Especially at night in summer and autumn, when the weather is hot, many people are like a powder keg, ready to explode.
It's broad daylight now, so the possibility of a fight should be relatively small.
Less than half an hour later, a customer came into the clinic to buy medicine.
"Uncle Wang, you are here!"
After Xiao Gao saw the other party, he greeted him warmly.
He doesn't ask every old man to be a godmother or godfather. At least he has to be close by eye, and the other party must be relatively rich, or have some influence, so Xiao Gao will "bend".
Only he knows how many godmothers and godfathers Xiao Gao has recognized.
A conservative estimate would be that there should be twenty or thirty.
"The blood-lipid-lowering medicine you recommended to me last time was pretty good. After taking it, I went to the hospital for a checkup yesterday. The doctor praised my cholesterol and triglycerides for being well controlled. Now, I'm here to buy some from you again. "
The man looked to be in his fifties, and his clothes were above average.
The actual age is probably more than fifty years old.
Many men with excellent jobs do not look old even in their sixties as long as they take good care of themselves.
"Haha, I'm very happy to hear that your test results are not bad."
Xiao Gao has a certain medical foundation, and recommending health care drugs is not random recommendation, but targeted.
In addition, Sunshine Clinic now sells high-quality products, so the customer praise rate is very high.
"Uncle Wang, will you buy the same medicine as last time?"
"Just give me a recommendation. I don't understand the pharmacological knowledge." The man seemed to trust Xiao Gao very much.
In fact, the vast majority of patients and customers are basically the same.
As long as the treatment in the clinic is effective, they will have a certain foundation of trust when they come back next time.
"Then I will make the decision and get it for you! By the way, next time you come to buy medicine, remember to bring your ID card. I will get you a membership card. You can enjoy discounts when buying medicine in the future. I will also give you the consumption limit for buying medicine this time. I’ll write it down in your notebook and add it to the list next time.”
Xiao Gao directly started pushing membership cards to patients.
"Okay, okay, Dr. Gao is always considerate in his work. He always thinks of our customers if there is any benefit." When the man heard about the discount, he nodded in agreement. "Oh, when you came over there just now, you didn't know that the police arrested a man and a woman. Do you know what they were doing? They went to the Kuai Kang Clinic to buy medicine with a dead child in their arms, but the boss found out. No, Keep them in a subtle way, then call the police to arrest them.”
After the man got the benefit, his favorability towards Xiao Gao increased, and the floodgates of conversation were opened.
"Dr. Gao, you are a very good doctor, but you are still so young, but you must be careful! These days, the world is dangerous, and there are always some people trying to deceive and defraud you. Who would have thought of carrying a dead child to a clinic to buy medicine? Yo!"
The man kindly reminded Dr. Gao not to be fooled.
"It's so scary. Thank you Uncle Wang for telling me this. I will pay attention."
Xiao Gao looked horrified.
I don’t know if it was an act or if I was really scared.
However, those two men and women dared to go to the Kuai Kang Clinic with their children to commit fraud. They were lighting lanterns in the toilet and looking for death.
Who is Boss Zhao?
The people in Chengnan Old Street are absolutely ruthless and the tyrants in the old world.
Even Li Jingsheng learned many routines and principles of life from Boss Zhao.
That couple must not be locals, otherwise the three of them would not dare to go to the Kuai Kang Clinic.
Han Siying listened beside her without saying a word, but silently cast admiring glances at her boss.
I haven’t seen Boss Zhao hanging around for two days.
Should we go over and 'visit' Boss Zhao later?
Working behind closed doors is a taboo.
If the industry wants to develop, it must learn and communicate with the seniors.
At this time, Li Jingsheng's phone rang.
It was actually Director Mu of the Second Hospital who called.
The two haven't contacted each other for a few days.
"Hello, Director Mu! If you have any instructions, please give them."
Li Jingsheng has always been grateful to Director Mu.
Although Director Mu is very face-conscious, he is quite a good person.
If Director Mu hadn't acted as a guarantee last time, Li Jingsheng would never have had the chance to learn bone-setting techniques from Dr. Xu.
"Ah, don't take instructions and orders seriously! I haven't seen you for a few days, so I thought I'd call and ask."
Director Mu looked very happy.
Everyone likes carrying people in a sedan chair.
Li Jingsheng's respectful attitude towards him was very useful to him.
"Don't tell me, since we parted last time, I have been thinking about when I can see you again. I want to ask you for some medical knowledge in the field of respiratory tract, but I am afraid that you are busy with work, so I don't dare to disturb you easily. you."
Who is Li Jingsheng?
That's a rising star in the old street in the south of the city.
After nearly a year of training, my IQ and EQ have become even better.
Listening to the words, he would naturally not believe Director Mu's polite words.
Director Mu said he missed him, so just listen to him.
There must be something going on when you call me.
It's just that Director Mu is a thin-skinned person and refuses to say it directly.
"Dr. Li, if you say that, it's really annoying! When am I not busy at work? As long as you are willing to come over, I will be happy no matter what time. If you are free now, you can come over now. I happen to have two people here. It’s a classic case, you can come over and discuss it together.”
Director Mu called him just to ask him to come over to discuss the case?
Li Jingsheng murmured in his heart that although the strength of the Second Hospital could not be said to be particularly strong, it was definitely not weak.
No matter what, there is no need to seek help from a doctor in a small clinic, right?
He decided to make some excuses.
"Well, I really want to go there and ask you for advice every day, but my small clinic has been too busy these two days. If there are fewer patients here in a few days, can I go to you again?"
He is really not free in the morning.
This afternoon is relatively leisurely.
So far, only four patients have been admitted.
"It'll be fine in a few days!"
Director Mu agreed very readily.
Just when Li Jingsheng thought that the test had no results, Director Mu continued, "One of the patients in these two classic cases said that he had seen a doctor at your place. Why don't you come over and discuss it together?"
The true purpose is revealed.
Sure enough, I have something to ask for.
"What kind of patients have you seen here? In the past two days, I have received several difficult cases that cannot be handled. As you know, my small clinic has limited conditions and my personal level is also very low." For cases that are limited and uncertain, I am afraid of delaying the patient's condition, so I always ask them to go to a large hospital for treatment."
Li Jingsheng has indeed seen a lot of patients in the past two days.
"The patient is a female. She has a fever and a headache. She said that she bought cold medicine from you and took it. The pain in her head is gone, but she still has a fever. Do you have any impressions?"
With such a reminder, Li Jingsheng really remembered it.
That woman definitely didn't have a cold.
"The patient is a young woman in her twenties. Her skin has yellow staining and subcutaneous bleeding. Is she this person?"
"Yes, yes! This is the patient. How about it, come over now to discuss it?"
Director Mu basically looked down and asked for help.
Perhaps it was the old man Li Jingsheng diagnosed with tuberculosis last time that made Director Mu look at him a few times.
I think Li Jingsheng should have a good level in the Hu Nei field.
Then he was invited over for consultation.
"Okay, I'll go to the Second Hospital to find you right away. I just agreed in advance that my level is very limited. You can be more considerate and tolerant when participating in discussions."
Director Mu just didn’t invite him explicitly.
It would be really unkind to refuse again.
"Medical discussions do not depend on professional titles or experience levels. The correct solution is for everyone to brainstorm and overcome the disease together. I am in the Director's Office No. 3 of the inpatient department.
Wait for you. "
After hearing Li Jingsheng agree to come over, Director Mu's tone became obviously more relaxed.
Being a doctor is a high-risk profession.
It is even more difficult for a famous doctor like him.
People often say that they are burdened by a false reputation, but this is actually what they are talking about.
Your status and fame are there. If something happens, who will you choose if you don't? While enjoying the benefits of fame and status, it also means taking on more responsibilities.
When encountering such difficult cases, lower-level doctors can push the case to the top, but the top doctors have only one way to push the case, and that is to push the patient to another hospital.
It's okay to do this kind of thing once or twice once in a while.
Do you really think that the hospital leaders are just for free when they push difficult patients to other hospitals again and again?
They definitely wouldn't agree.
And this kind of thing hurts your reputation.
Li Jingsheng took a taxi to the Second Hospital and saw Director Mu in the director's office.
It seems that he is looking up information on the computer.
When doctors encounter difficult cases that cannot be solved, it is a good idea to check similar disease cases on the Internet and learn from them, or to read books. Doctors with connections can also seek advice from their peers.
"Dr. Li is here! The patient is hospitalized in the ward. Yesterday he developed convulsions, severe headache, aphasia and other symptoms. I have organized a discussion with doctors from our hospital, but there is no clear result. At present, it is suspected that there is a possibility of central nervous system problems. .”
Director Mu saw Li Jingsheng coming and immediately stood up to greet him.
Then he went straight to the topic and introduced the patient's situation.
Li Jingsheng remembered that although the female patient had some symptoms yesterday, she was still awake.
Communication is normal, actions are normal.
Unexpectedly, the condition progressed so quickly in just one day.
"Can I see the patient's examination report? The patient came to me to buy cold medicine the afternoon before yesterday. She came to me yesterday morning and still had a fever. At that time, I saw that her skin was yellowish and there were spots of bleeding under the skin. I realized that it was probably a serious illness. Excluding liver and gallbladder diseases, the only disease left was hemolysis. So I advised her to go to a major hospital for further diagnosis and treatment."
Li Jingsheng told the story again.
Being able to make such an accurate judgment just by relying on some performances made Director Mu couldn't help but look at him a few more times.
"These are all the examinations done after the patient is admitted to the hospital. You should take a look first."
There was a trace of sadness between Director Mu's brows.
Doctors sometimes hope for a speedy recovery for their patients more than their families.
With such a patient in hand, the attending doctor is under great pressure.
Li Jingsheng first checked the patient's blood routine data.
Because hemolysis, it is easy to find abnormal data in the blood image.
Hemoglobin 65g/L.
The first item is extremely abnormal.
The normal hemoglobin of adult women is 110-150g/L. This female patient's hemoglobin was only half of normal.
Red blood cells 2.3*10 to the 12th power/liter, white blood cells 8*10 to the 9th power, lymphocytes 0.35, platelets 38*10 to the 9th power...
Normal human platelets are generally (100~300)×10 to the 9th power/L.
This patient's platelets were only 38.
No wonder there was extensive subcutaneous bleeding, and her coagulation must have been severely abnormal.
Urine red blood cells were positive.
Stool routine was normal.
Li Jingsheng quickly checked several other important indicators. Blood potassium, creatinine, carbon dioxide binding capacity, and sodium were all normal.
"The thermal hemolysis test was actually negative."
He was a little surprised when he saw another test result.
"The sucrose water test is also negative! This case is indeed quite difficult."
Director Mu stayed patiently by his side.
It is nonsense to pin all your hopes on Li Jingsheng.
But if Li Jingsheng can give suggestions or directions on some key ideas, Director Mu may be able to find a breakthrough with his rich clinical diagnosis and treatment experience.
Li Jingsheng found that the patient's cold agglutination test was also negative.
Liver function is normal.
She was even tested for hepatitis B virus surface antigen.
Big hospitals do things rigorously.
If it were Li Jingsheng who performed the diagnosis and treatment, there would be no need to test the liver and gallbladder function.
However, there is a reason why the second hospital frantically performs a lot of examinations on the patients and fails to provide a complete set.
It can be seen that the application time for these inspections is relatively late.
It means that after the previous tests and no problems were found, I decided to check for hepatitis B.
The liver is the production site for various enzymes in the body.
It is also the most important detoxification organ in the human body.
Many people think of the kidneys as detoxification organs because they believe toxins are excreted through urine. This is actually unprofessional.
The liver silently acts as a decomposition factory for all kinds of toxins and poisonous substances eaten in the stomach.
Why should drinking alcohol protect your liver?
This is also true.
Drinking alcohol will not really damage the esophagus, stomach, or intestines, but the liver.
Repeated hepatitis or hepatitis B disease can lead to abnormal coagulation function.
When Director Mu checked the patient's hepatitis B, he actually looked like a headless fly.
Li Jingsheng then looked down and found that the patient's bilirubin was 27.4umol/L and the total bilirubin was 72.4umol/l.
That's not all. They also checked the patient's electrocardiogram.
Of course, it must be normal.
Hemolysis is rarely caused by heart disease. Checking this electrocardiogram may have many considerations.
Then I checked the chest X-ray.
As a result, no abnormalities were found in the heart, lungs, and mediastinum.
After checking the organs in the chest and abdominal cavity, we couldn't find the cause, so we still have to keep looking.
The patient was given a head CT scan, which was actually quite expensive.
If the patient does not have medical insurance, even if he is hospitalized, he will not be reimbursed much.
When doctors prescribe this relatively expensive examination to patients, they usually ask the patient to be hospitalized first and then apply. The purpose is to allow patients to be reimbursed more.
There is a difference in reimbursement rates for outpatient and inpatient care.
Of course, many patients don't know this at all, and they can't understand the doctor's good intentions.
From the CT films, no problems such as tumors, cerebral parenchymal hemorrhage, or cerebral infarction were found in the patient’s head.
Once the condition has been diagnosed, the difficulty has further increased.
However, the real cause of the disease also becomes smaller and smaller as the circles get smaller.
The elimination method is a commonly used method in clinical diagnosis.
Simple and practical.
Next, a lumbar puncture was performed on the patient.
All major organs in the thorax, abdomen, and skull were examined, and no abnormalities were found. The blood picture is obviously abnormal, so check the cerebrospinal fluid.
Cerebrospinal fluid pressure was normal, and routine laboratory tests and advanced laboratory chemistry were all normal.
After checking here, basically only the last item is left, bone marrow.
Director Mu actually did the same thing.
(End of chapter)
